Newspaper Page Text
SOUTHERN RY. ISSUES
Showing Marked Decrease in In
come--Large Amount Spent
Washington, May 3.-The results of
operation of Southern Kuilwuy com
pany, for the months of Mun h. 19ir,
and 1914, and for the period of nino
months this year and lust year, ex
elusive of interest, rentals and other
income charges, were announced by
Comptroller A. H. Plant today as fol
Qross revenues, March. 1915. $">.
2*0,249; March 1914. $C,0G4.697 : de
crease, $774.348. or 12.77 per cent.
Operating expenses, taxes and un
collectible railway revenue. Mardi.
1916, $4,086,977; Mardi. 1914, 14.
745,801; decrease, $708.824, or 14.94
Operating income, March. 1915. $l,
253,272; March, 1914. $1.318.790; de
crease, $65,624, or 4.97 per cent.
In addition to the foregoluK operat
ing expenses, the company spent dur
ing the month for improvements to
tts roadway and structures, $743,
166.76, as against $244.599.28, for
March, 1914, an Increase of $498,
Corresponding results for the nine
months, are as follows:
Gross revenue, this year $47,326,
234; last year $64,095,612; decrease,
$6,769,378, or 12.51 per cent.
Operating expenses; taxes and un
collectible, railway revenue, this year.
$87,703,293; last year, $40.709.742; de
crease, $8,006.449. or 7.39 per cent.
Operating income, this year, $9.
\. 622,941; last year, $13,385,870; de
crease, $8,762,929 or 28.11 per cent.
In addition to the foregoing operat
ing expenses, the company spent, dur
ing the nine months this year, for
improvements to ita roadway and
. structures, $6,951,846.89, as against
$2,092,160.33 during same period last
.year, an Increase of $4,935,686.56.
Operating Income as shown above
represents the amount remaining at
tar the payment of only those expens
es Incurred in the nctual operation of
-railway and of taxes, and takes po
account of the charges for hire of
equipment, rental or leased lines, ter
minals, and ottwr facilities, and Inter
est on funded debt (bond?), all of
which costs are charged against op
BY CENSUS BUREAU
Will Take Local Census Between
Periods at Request and Ex
pensa of Cities.
(Washington, May 3.-The Consus
bureau baa established a new prece
dent by enumerating, at local request
and expense, the population of n city
between census years. This was doue
last month at Tulsa, Okla., und?.
authority of a presidential order, anu
aa a result tho population of that
etty on April 16, 1915. was officially
rnuounced a few daya ago as 28,240
exclusive ot 1,985 persona living on
"Indian lands" located within or ad
jacent to the olty but politically dis
tinct from lt. The Increase between
1910 and 1915 was 56 per cent. Tho
work was done by local enumerators
under the supervision of Mr. Eugene
K Hartley, an official of the census
If Back Hurts Ute
Salts For Kidneys
Eat Lesa Meat if Kidneys Feel
Like Lead or Bladder
Most folks forget that the kidneys,
like tbe bowels. >:et sluggish and
clogged and need a flushing occasion
ally, else we have backache and dull
misery in the kidney region, severe
headaches, rhoumatlc twinges, torpid
liver, add stomach, sleeplessness
and all sorts of bladder disorders.
You simply most keep your kidneys
active and clean, and the moment
yon feel an ache or patn In tho kid
ney region, get about four ounces of
Jad Salts from any good drug store
here, take a tablespoonful tn a glass
ot water before breakfast for a few
days and your kidneys will then act
fine. Thia famous salts la made from
the acid of grapes and lemon juice,
Combined wlfi llthin, a. d ia harmloss
to flush clogged kidneys ?aid stimu
late them to normal activity, lt also
neutralizes the acids in the urlcc so
lt no longer irritates, thus ending
Jad Salts ls harmless; inexpensive;
makes a delightful effervescent lithia
water drink which everybody should
take now and then to keep their kid
nays olean, titus avoiding serious
A well-known local druggist ssys
ho sella lota of Jad Salts to folks
who believe In overcoming kidney
trouble while lt ls only trouble.
Th? committee on the card ot the
Presbyterian Cenwtory wish to call
attention to Ute fact that the time
has como for cleaning off the grounds,
preparatoiy to the exercises of Me
morial day. All pa' les interested are
toasted io send ?elp on Thursday.
Ctb, or hand cash contributions
either of the undersigned.
W. T. W. Harrison.
BfVt^v- C. C. Langston,.
C. E. Tony,
G. K Earls,
Season Tickets For Our Forthcoming Redpath Chautauqua
In arranging to inaugurate this Chautauqua this year the local committee bought 1,000 $2.50 season tickets, which will
be sold, while they last, by them for ^ QQ each.
When these tickets are exhausted no season tickets thereafter can be had for less than $2.50 Also, the price of season
tickets will not be reduced from the first day to the close of the Chautauqua.
For the single admissions to the respective entertainments see program. Season tickets are non-transferable except
within the owner's family.
All season tickets are good for seven week days. There will be no Chautauqua on Sunday.
^Tjr|? ?^1?"F?TVT'^ 'pT/^l/ T^T^ Admit children aged six to fourteen years inclusive?,
KJ O. A Lu XJ L\.CL\ ^ JL lltfXVJZ; J. D All crtildren are admitted to the children's work free.
Chautauqua Week Here May 10th. to 17th.
WASHINGTON. May 3.-The > fol
lowing nummary tuken from ii new
farmer's bulletin, No. 6G64, of th?'
United StntOB department of agricul
ture, "Strawberry Growing In the
South." shown he imporance of care
ful grading and packing if the grow
er expects to obtain "iiuallty"prlces:
Picking the Fruit
The stago of maturity at which
berries should be picked depends up
on the distance they are to be ship
ped. When grown for a local mar
ket they should be picked when
thoroughly ripe but not soft. lt
grown for a distant market the ber
ries must be picked before they are j
thoroughly ripe, but they should be
fully grown and about tliree-fourthH
ripe. If picked before they are color
ed the berries will shrink and wither,
making them unfit for Bale. Straw
berries should be picked with a short
piece of stem attached (about one
fourth to one-half inch). They should
never be slipped from the stem, an
that apolla their appearance and In
jures their shipping and keeping
Uniformity in the pack ls essential
In order to obtain high prices for
strawberries, and this cnn be secur
ed only when the berries havo boen
carefully graded and sorted. Some
growers have the berries graded in
A common practice in some sec
tions is to pick thc ripo berries of
all grados Into the same box and ,
when the tray is full to take it to the
packing shed, where the berries are
sorted and packed. The graders dump '
tho berries on a table and pick out
all green, overrlpes or small berries. 1
The others aro placed In the boxes, '
one of the graders arranging the top
layers In auch a way that the berries j
show to best advantage. Whon ber
ries are packed in this manner, caro
should bo taken not to put the small,
Inferior berries in the center of' tho
box and the large fine berries on
top. The fruit should bo uniform
throughout the box, with the top lr.y
er merely placed to add to the at
tractiveness of the pack and to hold
the f-uit In place. Where a fancy
pack It put up, the berries should
be divided into two grades.
After the berries ' are picked they
should be placed in the shade as soon
aa possible, for heat injures tho fruit
in a short ime. The pickers should
not be allowed* to leave thc flited
boxes ale.:?: the rows, wlmre the ber
ries will be exposed to the sun. Tho
LA NOE It COLLEGE
Monday wat. given over to the fun
and frolic of field day. When the day
was set tho weather, man had not
bon consulted, and lt was found to
be ruther warm. But every ono
seemed to have a pleasant time and
some Une games were played. The
tennis trophy cup was won by Miss
Oriana Berry, and Ute Rompers' cap
tured the baseball cup.
One day his week at chapel Vi i
girls had tho pleasure of hearing Mrs.
Mutta Martin, a Presbyterian mis
sionary at home from the Belgian
Congo. She made a wonderful plea
for more workers in the Dark Conti
nent. With Mrs. Martin were her
baby son and lil:? nurse Rukuma. who
ia the daughter of an African chief.
Dr. Wilson was absent several
days this week attending district con
ferences st ' Marlon and at Andrews.
Mr. Edwards, of the faculty, repre
sented Lander at the conference at
The weekly talk was mado by Mr.
D. A. O. Outs who spoke <n a most
Interesting way on fraternal Insur
Misa Keely, Miss Sara Keely and
Miss Brown returned last week from
a delightful trip to the Magnolia gar
dens near Charleston. *
Mles Mary Sue Donaldson ls spend
ing -the day at the college saying
good-bye to her friends, as ale leaves
for her New York homo nwit week.
Dr. W. T. Lander Is recuperating
at the college after a serious Illness
You can get the news while Its new
lp Tba Morning Daily Intelligencer.
shorter the timo that elapses after
the fruit is picked before it ls put in
to refrigerator ears or refrigerator
boxes the better it ls fur the berries,
which will continue to ripen rapidly
until they are chilled.
Lurg?? Crates Preferable.
Many different types of boxes and
crates are used for strawberries, but
the tendency la toward a standard
full-size quart box. In fact, in sev- '
eral States it ls Illegal to offer for
sale a short box; shipments to these
markets must be handled to conform
with the laws. The boxes now in usu
i are the American or standard quart
; berry box which holds a full quart;
I tho octagon box. and the square seale
I board type of ijuart und pint boxes.
The American type ls the one that ls
most generally used; it is full size,
strongly made, and packs well in the
I crate. The octagon box is objictlou
abie on account of its shape and thc
raised bottom. A long, narrow box
is not satisfactory, because lt ls In
convenient to pick up without grasps
lng the sides between the thumb and
lingers, and when handled in this way
the berries aro likely to be mashed.
Moreover, the sides of boxes with
raised bottoms often split off below
the bottom, causing the boxes to tip
over. Tho scale-board boxes are
cheaper than splint boxes, but as the
latter are moro substantial they aro
praferred la nearly all markets. The
type of crate depends on the boxos
that are used. Any crate that is sub
stantially built and well ventilated is
satisfactory, but coBt is an import
ant consideration, as they aro not
returned to the shipper. The largest
crate that can be handled convenient
ly 1B the one to use, as the large ones
are cheaper in proportion to JLhs
quantity of berries they carry. The
24 or 32 quart crates are generally
used, though in some sections the fin
quart crate is employed. Crates with
hinged lids have an advantage over
others in that they provide for thc
Inspection of the fruit to better ad
vantage. The hinged-Itd crate In- [
v?tes inspection and this is a point In
A large part of the strawberry
crop grown in Plorlda ls shipped to
northern marketB In refrigerator box
es. These boxes, or pony refrigera
tors, hold 64 or 80 quarta of berries.
After the boxes of berries are placed
in the refrigerators a metal tray is
put in place above the berrlea and
ill filed with ice. The main advantage
in using these refrigerator boxes is
in long distance express shipment ;
where refrigeration ls necessary.
Ladies! Secret to
Darken Gray Hair
Bring Back Its Color and Lustre
With Grandma's Sage Tea
Common garden sago brewed Into
a heavy tea, with sulphur and alcohol
added, will turn gray .streaked and
faded hair beautifully dark and lux
uriant; remove every bit of dandruff,
atop scalp itching and falling bair.
Mixing the Sage Tea and Sulphur
recipe at home, though, la trouble
aome. An easier way la to get tho
ready-to-use tonic, costing about BO
cents a large bottle, at drug stores,
known os "Wyeth's Sage and Sulphur
Compound," thus avoiding a lot of
While wispy, gray, faded hair ls not
sinful, we all d sire , to retain our
youthful appearance and attractive
ness. By dsrkenlng your hair with
Wyeth's Sage and Sulphur, no ono
can tell, because it does lt so natur
ally, ao evenly. Yon just dampen a
sponge or soft bruah with it and draw
thia through your bair, taking one
small strand at a time; by morning
ail gray hairs have disappeared. Af
ter another application or two -your
hair becomes beautifully dark, glossy,
aoft and luxuriant and yoe appear
R. J. Reynolds Says
They Are the Right
Mediums to Reach
the People With a
CITES OWN SUCCESS
Manufacturer of Prince
Albert and Camels a
Firm Believer in the
Power of the Daily
BACKS BUSINESS JUDGMENT
Depression or no Depression, R.
J. Reynolds Co. Never Hesi
tates to Advertise, Because
Buyers Will Respond-Op- ;
timistic Over Trade Cot>
From boyhood days, as a tobacco
factory laborer to president and ac
tivo director of ono of the world's
largest tobacco industries, tells tho
snap-shot life story of Richard J.
Reynolds, of Winston-Salem, N. t\
Afr. Reynolds believes In advertis
ing. He reinvest*" between two and
three per cent, of his annual sales In
advertising. When you know that In
1914 the R. J. Reynolds Tobacco com
pany's output amounted to many mil
lions of pounds of tobacco, lt Isn't
difficult to understand just what two
R. J. REYNOLDS
Founder and President of thc R. J
Reynolds Tobacco Co.
or thyre per cent. . In advertising
means in dollars and cents. The Rey
nolds advertising account is among
the heaviest ever known.
In 1894 Mr. Reynolds first realised,
that, properly applied and backed by
tobacco worth all he asked for it, ad
vertising was profitable. He Invested
$4,000 that year and saw his business
grow over 200.000 pounds. Next year
to spent five times as much-and his
v Sincere Belief In Quality,
From that period to tho present
the R. J. Reynolds Tobacco company
has surged forward with sincere be
lief In the quslity of Its brands-and
Arm confidence in marketing tttem
with intelligently conceived and ap
plied newspaper and magazine adver
- The M orv of Richard 4. Reynolds'
career ts of real interest to every maa
In business, because, bumble as was
Us beginning, it proves what ambl
PITHY VIEWS OF A BIG
NEWSPAPER A I? VU UTI HE H
Extracts from tho Interview
willi Mr. lt. J. Reynolds:
"Newspapers are unquesUon
?lily the standard form of ad?
"Newspapers are good ndver
tising mediums or this cont
puny vvonld hare found lt ont
before it began investing hun?
dmls of thousands of dollars
In their columns annually.**
MA muuufacturer who has u
good product and will tell the
truth about it in the dally
newxpupers will maka an un
"it would be hard to depre
ciate the value of the newspa
per ns an advertising medium."
lion and sincerity and a fine realiza
tion of square dealing can produce
in success.- Principles that governed
Mr. Reynolds' work from the very
start are the. foundation of the pres
ent euormouc business.
Mr. Reynolds was one of the first
men to nee tho possibilities of the
culture und manufacture of tobacco
In the world-renowned Piedmont re
gion, and not lacking in courage and
boldness, risked everything he had to
try lt out The venture has not only
blessed personally the labor of his
awn hands, but likewise the labor of
thousands and thousands who depend
entirely upon the culture or manu
facture .of tobacco for their liveli
Development of the Industry.
Tobacco, as an industry, lacked all
system when Mr. Reynolds entered
the business years ago. Tho grower
was subject to laws of greed and
..hanee. which means he was paid for
the tobacco he grew any price H pec
ulators chose to tlx. With the devel
opment o? manufacturing came real
competition for the leaf, which in
turn, developed splendid warehouses
Tor Its proppr handling. This pro
duced a system of weighing and grad
ing that completely uprooted practic
es of the speculators and gave all an
Mr. Reynolds ls a modest, unas
suming man of unusual size, with In
lefatigable energy and Independent
will. Among all the many thousands
if employes in the great factories at
irVinston-Salem, there is no one more
approachable, more democratic In
mareeter than the founder and pres
cient, who watches with the closest
icrutiny and directs with extreme
foresight every phaso of his immense
Mr. Reynolds talks us interestingly
IS reads ? the story of his business
success. "I started roy career In
crowing and manufacturing tobacco
when I was a boy," said the founder,
is he chatt/.d to the wrlttir la tho
sig executive building at Winston
3alem a few weeks ago, "serving my
imo as a laborer in a tobacco fact
ory. At the agu of 18 i was pro
noted to superintendent of this fac
ory. In those days tobacco factories
>nly ran four months in the year and
he other eight months I wat? engag
td se a tobacco salesman.
Only to Slake a Fair Profit
"The principles that governed my
york from the beginning aro the
'oundation of this business. Iv the
?arly days some of the boys on tho
.oad had an idea that the ones who
rauld He the biggest were the best
talesmen. Nearly all of thean iel: >ws
?vere glib talkers and their influence
vas not the best for a boy. My fath
er realizing this, told rae the day that
: started out to sell tobacco that a
nan who would Ho for a dollar would
desi a dollar, advising me? always,
inder all conditions, to tel* the truth
ibout the tobacco I was selling and
.ever ask a price that would yield
nore than a fair profit.
"In Ute section in which' I waa
-alsed at that timo rallroa* s were
ew and far between. I, therefore,
oaded a wagon with tobacco nnd
sou p drive through the mountains,
tailing on farmers, selling them their
.upJilea-for a year, taking in ex
:hnf te for thta tobacco money or
ar ly produce. The oxpet-len?o I
tain i tn manufacturing tobacco and
Gold Band Soap Wr
Ryan's Naphtha Pow
Wrappers Can Be
Peoples New Furniture Ci
Come In and (Jet t
selling the output of the factory to]
actual consumers has been and ls to
day, valuablo in the conduct of thia
Experimenting In Advertising.
"In IS72 I felt the need of a more
thorough business education and gavo
up this vork to take a course at a j
business college. In 1873 I began the
manufacture of .tobacco in a log
cabin factory 60 miles from a- rail
road ir Patrick county, Virginia,
with a capital of $2,700. The first
year in business I manufactured 40.
000 rounds, the next year 80,000
pounds and then sold my brands and ?
trade marks to my partners, and
moved to Winston-Salem for the ben
efit of railroad facilities, and on ac
count of this town being located In
the center, of the belt In which the
finest tobacco in the world is grown.
"I erected here a plant that cost
$2,400 and began business with a
capital of $7,500, taking in a partner,
whom I bought out two years later.
We manufactured the first year, 150,-1
000 pounds, which waa the capacity i
of the plant. From the** on, about |
every other year, tbis factory waa
built on top, bottom and additions
made to each end, until the business
waa increased to 1.000,000 pounds,
having taken 18 years to secure thia
"In 1S92 the bualness amounted to
1,085,929 pounds; in 1893 the b >sl-]
ness amounted to 1,008,101 pounob.
Seeing that my business had lost
over the previous year and having
accumulated more capital than was
necessary to -un the business, I de
cided to experiment in advertising. It
was really rry first experience, and. I
have found it profitable ever albee.
Big Returns From Advertising.
"I spent abodt $4,000 in 1894 and
secured an increase to 1,216,8281
pounds. Seeing that the profits on ,
tlie Increase I made more than re- i
Imbursed me for tito money invested.
I waa influenced to make an appro-1
prlatlon for the next year of $40,900 !
and erect a building with a capacity
of ten times the business that waa
being done at that time. The $40,
000 expenditure increased the busi
ness that year to 2,128,763 pounds. : ;
"The sixth year this factory was j
overworked, the output representing i
11,389,822 pounds. Since that time |
tho appropriation for advertising ha? :
been increased year after year- pro- i
portionatel:' with the Increase in j
Mr. Reynolds is a firm believer in i
surrounding hirnse* with able lieu- i
ea an ts. Ar. early as 1888 he effect- <
M* an arrangement with some ot his
smployes. whereby they would share
n the profits of the business. In '
1893 a company was formed and' In
corporated. The percentage ot pro
lta that employes were receiving rep-|
resented the percentage of stork they
had in the company. A number ot tho |
tame employes are engaged in thia t
business today. j
Newspapers the Standard.
"Newspapers and magasines have |
jonst?tuted the backbone of all our.
uivertlslng." continued afr. Reynold*.
"1 believe that a manufacturer who j
nt l good product with which he cab
sake a popular appeal, and will teil
die truth about lt in the datly news
papers, hacked with a good selling j
irganlsaUon, will make an unquall-]
led success. I have had ample ex
perience with this form of advert?s
ng to provo, beyond any doubt, that I
lewopapers are, unquestionably, tho]
daudard form of advertising.
"Thia business ia international in
ta acope. "We, therefore, have passed .
he stage on several branda
... advertising is concerned. Hence. ?
connection with newspaper adver
dered Soap Coupons
R 1?7 E. WIIITNER ST.
?ur Premium List
tislng, we use national publications.
In establishing branda we cover the
country section by section, relying on
newspapers for our main advertising
"When you consider the number ot
newspapera that daily go into the
millions of home and how dependent
we all are upon them for the world's
news, it would be hard to depreciate
their value as an advertising, medium.
After all, lt's a simple matter of man
ufacturing a good article-and letting
the people know the truth about lt.
Nc Retrenchment Owlug to War.
"Yes, newspapers -are good adver
tising mediums, or this compauy
would have found it out before it be
gan Investing hundreds of thousands
of dollars in their columns annually.
"Thia company thought enough ot
advertising as a Belling medium not
to retrench on expenses in this di
vision, of the business when the Eu
ropean war broke out. As a matter
of fact, moro money waa apportioned
to advertising' than, we would have
otherwise expended. ' Aa a result, we
are doing the largest business in our
"We conduct our business conser
vatively, having no money to throw
away in any direction. But this com
pany never hesitates to back ita bus
iness judgment, depression or no de
pression. If we waited for good times
to roll around to get business, there
would be mightly little incentive for
work. The time to work is all tho
time. And the time*to pull that ex
tra spurt that every man has Btored
away ls in slack times. We meet cou-'
ditions and overcome them.
"As a matter of fact, business
throughout the entire land is im
proving; very much faster than the
pessimits dare to admit."
Notable Examples ef Success.
Returning to the subject of adver
tising, Mr. Reynolde Bald: "Probably
the best example In this history of
advertising is Prince Albert, pipe and
cigarette tobacco Six years ago lt
was a new brand. Real and true
tobacco quality behind ev y printed
word has made Prince -tlbert the
largest selling brand of oioklng to
bacco in the world! It '. today sold
tn every civilised count y,
"Camel cigarettes is another ex
ample. Less than a year ago we in
troduced Camels to the public, and
th vu ?a advertising, backed by un
true*, Joned quality, are now selling
In a national way." This company
aas ser jral other brands that are by
rar the largest sellers in their re
NOTICE-A3 TO COMMUTATION
All persons liable to road tax for
1915 are hereby notified that the tim?
Tor payment to the county treasurer of
said taxes will expire on the 1st day
<>f May, 1916. After that date a penal
ty will he attached.
J. MACK KINO.
For Coughs that "liane Os."
Ungering colds, bronchial coughs,
a grippe colds and similar alimenta
hat "hang on" until May are likely to
est all Bummer if not cured. Fol?-y's
Honey and Tar Compound will, allay
nflammution, clear stopped passages,
.eli&ve distressing discharges nt the
vont,?-,, banish stuffy,
ng and neal and sooth/- raw nasal and
ironcuKu passages, it ls prompt in
1 sure. Coutni
ipiatco. Eran . Pharmacy.