Newspaper Page Text
B
12 GOODWIN'S WEEKLY
TO THE MANUFACTURER:
THE quality of Utah's manufac
tured produce is undoubted.
3B The rig)ht of Utah's 'manufac-
B turers to claim patronage in prefer-
B ence to outside manufacturers is fair.
B The inclination of Utah's people to
B tpatronizo home industry is strong.
B And yet tlio problem of securing con-
B sistent recognition still confronts the
B men of Utah who have put their
B money into manufacturing
B To us the solution of this problem
H seems simple. And in giving the so-
H lution onq miiBt be pardoned for
B drawing attention to the faults as
B well as offering suggestions for bet-
PB terment. We do not wish to place
IMP ourselves in the light of the critic
B who finds fault, but does not offer
B ways to improve. Because we would
B not consider it worth while to use
H space for fault finding, if wo did not
B think we had something to offer as
H a remedy not necessarily a cure-all.
Bj Our manufacturers' association is
fl doing a great work toward forward-
B ing the interests of Utah's manufnc-
Bj turers as a whole. And it is tiuc
B that all movements promulgated by
H this association meet with marked sue-
B cess. But the best results will never
B be obtained unless the manufacturers
B individually go forth into the high-
B ways and byways and back it up.
B There does not seem to be sufficient
H recognition of the fact that the manu-
fl facturers' association is here to work
B entirely on general lines it is not its
B premise to take up the interest of any
B single manufacturer this is up to the
B manufacturer himself.
B It is! plain to the reader that our
B argument is bringing us to the ad-
H monition: "Create the Demand!" Yes.
H This is the gist of the matter, and it
B will be so until the crack of doom.
B To say that creating the demand is
B not the life's work of the manufac
B turer is to say that one knows noth-
B ing about merchandising. No article
9 of .merit mechanical or food prod-
H uol evor was made or ever will be
Bj made that will sell itself. It has to
H be talked about by the manufacturer
H first before it will come to the no-
B tice of the purchasing public. Then
H comes the need of consistency in ad-
B ' vertising and selling methods that
H . never fail to stock up the dealer, and
B best of all, secure the dealer's sup
B H ' Not long ago a gentleman from out-
B side the state of Utah came to Salt
VV Lake ana Interested various home'
llB manufacturers of food products in a
iB series of pure food shows, to be held
H in the larger cities of the state. The
B response to his proposal was great.
H The shows materialized, and manu-
H facturers generally were satisfied that
H they had done a great deal to Intor-
H est the people of those localities in
Wm their product. They sold goods but
B they sold thorn at great selling cost.
H Each 'manufacturer went to the ex-
q pense of sending representatives to
B the different places to build and dec
HB orate a booth paid railroad faies
B and all expenses for demonstrations
H us well, and in addition a privilege
H to the promoter! Did the effort serve
to cut down the stock of foreign man
ufactured goods? Did the effort
strike the note of finality and assure
the dealer that he would be Bafo in
excluding everything except the goods
of these homo manufacturers? Not a
bit of it. The sum total of results
was that each town enjoyed the sight,
regaled themselves with eatables and
drinkables at the demonstrating
booths, and the dealer bought enough
to fill the orders of the house to house
solicitors working for the manufac
turers during the show.
It was a spasmodic effort a flash
in the pan. Furthermore, the money
spent could have been used in a sys
tematic advertising campaign that
would have covered a good portion of
time, and have been far fairer treat
ment of the dealer.
It should be plainly seen that pro
jects of this kind are simply com
peting with the work of the manufac
turers' association a plain out and
out duplication of appropriation, in
fact, that could at least have been
donated to the association for the
furtherance of their work with bet
ter effect.
Our manufacturers certainly do not
stand in need of outside brains to
sell goods to their friends. All of
Utah'3 population are friends of
Utah's manufacturers, but they are
like the young lady that plays she
likes to be asked.
Ask by advertising consistently,
persistently. We're all your friends,
Mr. Manufacturer, but We are bashful.
MAKING DEATH INEXPENSIVE.
Pie had been a long time ailing, and
the doctors could not find
Any lino of medication that could ease
his flesh or mind;
So he came to the conclusion that
he'd bounce them all one day
And send in a special order to the
drug store 'cross the way.
It called for Tablogestin, Ohlmosol
and UIgalen,
Some Sulphonmothane Compound, and
Boro-Cyanogon,
DIodorin and Thymol, Bovinine and
Adrenalin.
It asked for Hemoboloids, Foramint
and Porogen,
Some Benzo-Resorclnol and a box of
Formalin,
Some Borc'Sallcylic Glycorole and
Afaphan
And when he got them over he be
came a happier man.
The reason is quite simple. He'd
read all the names of these
On the various prescriptions of the
various M. D.'s,
And he'd learned, before they left him
poorer than the old church mouse,
That he'd die a good bit cheaper with
a drug store in the house.
The Porous Plaster
Stick to Stickney's.
JAMES K. HACKETT
In ' The Grain of Dust" at the Salt Lake Theatre Next Week. i
MUSIC AND DRAMA.
(Continued from Pago 1 1)
Edwards, premier xylophonists, are
another pleasing feature of the Em
press bill this week. Pathe's weekly
review, filled with interesting news
events, is proving more popular this
week than usual.
On Wednesday the bill will change
and on entire new line of entertainment
is promised. Headlining the bill will
be the world's greatest mystlfier, "On
alp," said to present one of the most
mystifying acts in vaudeville. The
following round out the bill: Grahto
and Maude in a very difficult line of
wire acts; Robert McKim and com
pany in the laughable comedy hit, "A
Persistent Wooer." The Chinese Harry
Lauder. Lee Tung Foo, will bo a pleas
ing act in his American impersona
tions Manley and Walsh are some
singing and dancing comedians, while
Helen Primrose, tho dainty come
dionne," will please with her diversi
fied offering.
Thoso playgoers who remember
Florence Roberts in the greatest suc
cess she evor achieved along emo
tional lines, will need no other Intro
duction to "The Strength of the
Weak," providing even that they did
not see the production itself. The
presentation beginning Sunday night,
is to come as the feature of the sea
son at the Coloriial and Mr. Maok has
been hard at work for the past two
weeks getting the production into
shape In it both ho and Miss Ram
beau will be found in roles that will
give them every opportunity for now
triumphs and particularly is this true
J ,
I THE NATIONAL DRINK f
i The sturdy German people are noted for their
domettic simplicity in home life. 4
O , . O
jKnflTfl The American
4 k llll 1 Hill people are fast rec-
i fill I osnizins the Tcu- i
4 II f Bll tonic diet and are '
4 k lllll W 1 peedily adopting it
fs&4 Our "OLD o
o ES3 GERMAN
o rrVpt deep! uiauuan 0
i SaW i i V add ze,t anJ re M
AtmFHm vWrv luhtothe plainest y
zKwnlAHKv meal It it a food O
llria I If M nitlf,andUen.
i k Hi 1 1 ' fnB J any ccr you ',avc
:; Uyjjll u,,td o
'flF!! "Km Pril Flavor.
tWSSSik Phone Hyland 17 "
Wljim'mumijhM Brewed and hot-
Kp'55fifll t'lnlyhy 4
i: ItoSSS the salt I
o EfeffilH LAKE CITY
:: TO jjjfT brewing ::
I wggM&& company ::
" I lllll' 111 ! I ! Ill Is Drewer' ( ' OId "
::!!iiPP SPif
i " iwi ' 4
4 O
Loono Bono Phone
LoRoy A. MoGeo "Wasatoh B881
i
BONE & McGEE
Attorncyn nml CounscllorN i
41.1-114 Felt nullrthiK j
1
