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PUBMJSUED EVERY THURsDAY MORNINM
The Sentinel-3ournal Company.
TFOmpSON & JlICHEY. Pnors.
J. L. 0. Tf0hMPSON, EDITOR.
subscription $1.00 Per Annum.
Advertising Rittes Reasonabh
Entered at Pickens Fustofltee as Second Clnt
P'ICKENS, S. C.:
TIIURSDAY, M ALCi 20, 1908.
USE PRINTER'S INI(1
Mail Order Houses Flood the
Country With Advertising.
CATALOGUES AND JOURNALS.
In Fighting This Serious Menace Mer
chants Must Resort to Publicity and
Advertise In the Local Press-Con
certed Action Necessary.
The most serious problem confront
Ing the retail merchants of the coun
try today and the one that is giving
them the most concern is that of the
so called mall order system-the retail
catalogue house trade.
This is an era of combinations
trusts,. both fnancial. Industrial and
commercial. But the most menacing
trust in the world today, says Ma:
well's Talisian, is the commercial
combination that tends to destroy the
retail business of the country.
Not satisfied with the mercantile field,
these commercial trusts aire also seek.
Ing to b-ecome the financial depositaries
for the rural districts by opening bank
departinvits and as an inducement to
the farmer offering ti per cent on de
The retail catalogue houses are man
aged by farseeing and broad gaug<
business men who fully realize the val
no of advertising. They have beer
spending millions of dollars a year I1
systematic advertising campaigns. I:
Addition to their elaborate catalogues
they sustain with their patronage hun
dreds of mail order journals. Thes
journals have a combined circulatli
of 32,000,000 a month. They are sow
ed broadcast through the country. No
do the catalogue houses stop here. Ev
cry magazine, agricultural or religloms
paper that will accept their advertise
ments carries thell.
The lines of this great conflict he
tween commercial interests are clearl
drawn. (n one s.o are the retail mne
chants and tihle publishers of the loca
pres~s. on the other the catalogue house
and the numerous publientions whici
have spennig upl in a niight, backed b.
advertising approp~riat Ions that run int.
the millions. The enemies of the loca
publishers and the retail merchants art
allied as perfectly as is any other mod
Many of' the larger catalogue houses
now do their own manufacturing. I,
the end1 the jobbers and manufacturer:
who now sell to the caitato:;ue house:
will be eliminated. W henm that tim<~
comes, andI It certainly will came uin
l.:. so"ethiing is done to prevent it,
strous ini siz~e, influence and resouirces
having practically no competti, wi!
combine to dictate the price the mans
of the people miust pay for every al
ticle they sell.
This inevitable conclusion is not
oleasant one to contemplate, and it be
hooves those who are already feeln
the heavy hand of this unnatural conI
hination for coiptrol of trade to best
thiomselves in their own defense an
adopt measures for self protection.
The re-tail merchant and the loe:
pres are.. entirely unorganized and ci
1la na. concerted way making comma
cau: against a cnmmon (danger. A
1 :npts have been made by the mae
cI:".ats in sonme localities to stem ti'
tide by refusing to buy from jobl~P
who sell to catalogue houses. Th'lis
good so far as it goes, but if the cat~
logue houses cannot get the goods froa
one source they will get them from al
other and, if necessary, will buy ti
manufacturing plant to secure the on
put. So long as they can by at lavi5
use of printer's ink create the (deman
just so long willl they manage to g
the goods to supply that demand.
Fight the devil with tIre. A ay plam
for tho protection of the retail mer
chants and the Jobbers and the man'm
facturers who sell to the trade must
to the very root of the evil-must me
the catalogue house competition ait C
ery point and on their own ground
the advertising field.
The cataloguie houses are conducthr
the most comprehensive, systemat
andi farreaching advertising campais
that was over plauned, andi they ha'
been at it for years, spending dolla
where the retailand _wholesale mne
Girlhood and Scott
The girl who takes
.sion has plenty of ric
plump, active and eneri
The reason is that at
I digestion is weak, Sc
provides her with powe
easily digested form.
It is a food that buik
ALL DRUGGISTS: 6(
Tile WoiIqorll [C1ii
Have you heard of Diz. P1IL
his WONDERFUL WORK am
am curing and benefitting everyl
and black, rich and poor, old and
of Pickens, S. C., for a few da
would be tifad to help the sick ar
pay either ladies or gentlemen t:
tions, both public and private, ar
CONFIDENTIAL. Call and se
Parties inside of incorporation
sell on the Court House Square c
cure all who buy my Treatmn iit,
will sign the conditional contract
Office: Rooms I and 2 . Ger
DR. I. Z. P
cdana I.1ve spent cints. 'Tly 1a
had the business courage to pit tIt
I.oney into publicity, knowing C-th
they wvould get It hack mnultilied a1
i hundredfold. hey have created the c)
Slenand for their goods and educated- Jo
thc people to look upon the iatil order :i
busiluss as a godsend. cc
L) What h s (one iII an organizedi
way to ofset this avalanche of mail or
- der journals and catalogues? al
Soine of the local merchants have
advertised liberally in the local press.
but a much larger number have utterly
failed to keep up with the procession.
The people often do not know what
the local merchant has In his store;
n!(te' doa they know the prices. but
they do iImv what the catalogue house
has to sell, anid the price is always bie
fore the eve.
If the retail trade is to hold its
ground against the competition of the
ca talogue houses, they must meet them a
on the broad field of adlver'tising and( '
publicity as wvell ais on the field of
prices. And this must be done through
the local press-.a
in nearly every town the local pub
linher has stood manfully by the in
tereats of the community by refusing
to run mnil order advertisements. Fur
. ther. he stands ready to prosecute an
aggressive campaign against the mail
. order idea. What is necessary is con
certed action among the, merchants I m
andi a liberal use of the local columns
Sto convince the people that they can
save money by trading at home. "
"I lhear you hav e been hunting. Any F
.luck?" "Yes; only one man mistook p
me for a rabblit. and he was a poor g
lThe Frank Critio.
"When Sir John Millais was engaged
in painting his 'Chill1 October' among
Cthe rushes on the banks of the Tfay,
near Perth," said an Englisfr artist, "a
railway porter from the station at Kin
~ aurns used to carry the canvas back
Sand forth for him.
"The porter was a quaint chap. ils
Sservices were called for many days in
requisition. Ie became quite friendly
'with Sir John and seemed to take a
hearty interest in the progress of the
-"Well, 'Chill October' was eventually
h finished and sold a little while after
,ward for a thousand pounds. This fact
at somehow reached the porter's ears. Hle
met Sir John's brother-in-law at Kin
a' fauns one day and said excitedly:
r-"'Mon, is't true that Sir John's sold ,a
t'pieture and got a thoosand poond
~o for't ?"
t"'Yes, certainly,' was the reply.
&' "'A thoosanud poondi' repeated the
s. porter. 'Why, mon, I wadna gi'enl half
a croon for't.'"
ec Foin SAL:--17 acres, orig nn' forest,
1 l miles north of Pickens, $S0 an sore';
75 acres west of Woodali 14. ountain, 10~
scres brauchl~l bottom, balance 'n timber,
-prico $10 aere, cash deal. 2E. F~. EEITU.
r- F. T, now . 4,Poen, . 0.r
Ia Emuisfon are
h, red blood; she is -
% period when a girl's
: tt's Emulsrion
rful nourishment in
Is and keeps up a c
)o. AND $1 .00.
'i VWfllolt Drils
LIPS, of Brevard, N. C., and
ong the sick and afflicted? I
ody I get a chance at- white
young. I will be in the town
's only. (Notice this ad.) I
d afflicted while here.I t will
talk with me. My consulta- Jo
strictly HONORABLE and yo
e or write today for circulars.
can only buy of me. I wdli
n March 28th, and relieve or
and, if I fail to help them I .
e Hagood new building.
H I L LIPS,
Pickens, S. C.,
Notice of Sale
On the lSth day of March, 1908, at 11 1t
ock, a. M., at the late residence of B.
Ambler in lickenis couty, the fol
wig property will be sold at public
iction to the highest bidder for cash,
nsist ing of t he following:
All persotinal property, household and
tlien furnittwe, also one mule, corn,
dder, cotion. all rarm implements ataI tol
so albu t tibre.i thousand feet of newly
IV. 11. Anibler.
R. L. Atubbl r. in
Notices'-of Sate, Wants. Swaps, ee
insetrtedl in this Comn at 5 cents per
lineafor each insertIon. Nothing taken
for les than It0 Cents.
Carload of Obelisk Fione just ret elved M
H. A. Ri.'hey's.
WHERETO BUY K
POULTRY AN~D EGGS Il
Pote single comb Brown Leghorns.
ist Loaymtg strain in the Sc uth. Per d
ttinlg of 13, 41. S. P, McCarty, Pick-d
,s, .S. (., to
Block Minorcas-The birds that lay in Ia1
intet time. 1Hatched int Feblruary andD
>mmtrencedi laying in September and
as averaged 140J eggs, each, up to Mar. "
)th. A fow settings of eggs at $2.00 ot
er 15. They are fine birds and were nt
iven a high mark by Marshall.A
Mrs. M. F. Hester,
houtl be "Exnct." A timiepiec that iF
sesor gann is not reliable.
A moderate amount of money wv:1l la
'n your watch in good health. of
.'ork done here is not expensive, L.ut it Jr
thoroughly good work. a!
Experience. knowledge and skill arc u
'ut to goodl use and, combined~ with un-re
xcelled facilities, enable us to do watch sa
nd clock repairing of a very high grade. d
H. SNIDER. p1
feb2Otf Ealv. 9. C a
We are now wvinding up our Winter 1
)r Spring opening. In the meantime, w
a any goods we have in stot(k.
We are receiving now some early Sprit
Last year's business was the best of
>pe toimake this better.
Our motto: The best and most goods
nsistent with honest merchandising.
Vest End, 0
FOR SAFE KE
0 DEPOSIT YOUE
-. IN THE --
Their Safe has been t ied and found Burglar Proof.
This Bank has Buiglar Imuja:ce, Fire Ir.surance, C
me your money.:"
Literal Inteict. allowed :on Tino Depcsits. Fee 1
u up satisfactorily,
THE LIBERTY I
[L1 C. SHIRLEY. Caluier.
and Business 1
Atlanta, Ga., also Albany, Ga
Over 15,ooo Graduates in Pos
- R1eceives 1:2.oCo nioliations evejr yenr for Ih okkeel ers, Feon
C. A n average of two o01ettings for t very student that atteiens
70 typewriting machines, by"it 'v
The Southerni also conducts the
ATLANTA SCHOOL OF TEL
tot which institution the ralh oads nud telegraiph companIes ar
Main Line Wires Run into Thi
Write for etintlogue. Enter now. 'the Southern is the o-dest
the Soutli. Adress,
A. C. BRISCOE, Pres., or W. L. ARN
Clerk's Salte. tainringfin
ate of Sot arl:a John ME ntg<
Sounth oickns January 4th,
LX~ur~typarcel ot lot
In Common Pleas Court. bing in the ci
to John Men
Victoi Ed ns, Plaintiff, adjiojuing lot
Ss. others. boumn
archa Trrell. et at.. Defendants. runnintg fron
In ;.nmsuance of a Decretal Ordter the old Hiago<
Lit above-slated case, by Hion. J. 0. tainling aboui
lugh, chat- (I Februr~ry 28 1908, and on square.
e in the Clerk's office, I will sell to Terms. ens.l
e highest biddier on e 5 to 31my for
SAILESD)AY IN A PRIL, 10.C8, the same.
ring the legal hours fo'r sal*b-. t Ii. ens
H., S. C., the following tract of h ndi, TIM
-wit: All that. j iece, pai ce or r act, of i .
ad containing twenty-six aicres. n ore Ti sjs
iess, and bounded by lands of Ja. -,- hsjs a
ivenport, W. R. Edens and othe1'is. on Machir
iters of Qolenoy creek: ats , ai ar
her tract of land coninaining ten a-res,
are or less, bounded by In& l (T1 hr ries
athony, Warren Hendrix and 'atlNr.
edled to him b~y Thomas Tetrell.
armns-Cash onl (day of sale. Ter ms -
ill lbe comlplied within one hiou.- iter
le, or the premises will be rt sold on
Purchaser to p'~y for all papers and
3ording the same.
A. J. BO(GG, (?Seul ]
Clerk (Ir < ('urt.
Clerk's Sale. B2r';l"3 L
ate of SouthI Ca rclina,
County oIf l'ickens. THlE STANI.
tin E. Craig, Plaintiff, SEvM
gains - 'Wilt make 8J5(
.hn lAlontgr mery, Dlefemh-t*iit Long Shuttle
ini pursuiance of a dlecretail orde'r in T1he Standat
e above slated er se, in lHon. J1. C. scientcifically
lugh, dlated February 261. 1908, and on been proven
e in the Clerk's oflice, I will rell to the use in all par
ghost bidder on com petitors e4
SALFSDAY IN APRIL, 1008. GAND ut
iring the legal hours of sale, at T'ick- BEST SEW]
is C. H.,* S. C . the following trn< t of machines in oi
nd, to-wit: All that piee and par cel --Ball fleinriz
land situate, lying and being in the mnatic Lift.
ove-named state and county, contwn-i the merits of
g forty (40) acres, more or h s, beir g Easie at Runni
I of the coriginal tract bought by me Sowinn Mach
om John A . Higgins, after running off ARD~ )OTA R
terefronm 24 acres, said 40 acres bin g ia revelation.'
presented by a plat and survey of Easy Payment
me, made by J. A. Robinson, survey or, ing I\[achines;
ited 17th August, 19011, Also all tI at T1he Standa.
ece, parcel or tract of land mn tI 0 58 8. Br<
ov-anmer stnto id county, and ec n.- fe.2n.
- will give
for the least money
reenville, S C
shier Borded, so you c1at
. C. Shirley and he will cix
ographers. T'I'egialh O1 i I t
01](eti1 Of tyj Pwriten ted
umot Vin ;u thle .owu1h.
o coliltaitly Calling for opern
and largest Mltdiess Collej;c
i5) acres, morei~f or l(se, and1(
mue lot of land d (eededl to
mnery, D. MI. Mauildini on
1000); also all that piece.
c)f land sitnaste, lying and
~y of Easley', s~ coveyeLd
gomiery by R. E. Bow'n,
3 of J, R. G#lazdtner and
led on south by an alley
Pumpkinjt own street to
d livery stable, and con
one hundred (100) feet
.Purchaser or parchas
papiers and for recording
A . J. B~OGG, (Seal)
Clerk of Court.
true in regard to Sewing
es ias anything else.
ring Sh~tuttle Machii,-s, no0
eli majde, you are actunlly
y three hiours out of every
fLD ROTA ARY SEIUrTLE
stitches in the samne timo
MIachines make only 200.
d Rotary Principle is most
correct, which fact hias j
by 25 years of success ful
e of the wvorld antd by our
mntmuously trying to coiuV
::cesst. THE ST1ANDARf)
I'ARY, TH E WORLD'S.
NO MA CHINE. is two
ie-Lock and Chain Rtti
g Standc-trauigh t. Auto
LDn not. fail to invest.igate
the Faste st. M1ost slh'nt
nig and the~ most durnble
mo made. TlHE STAND
Y'. "A donstration is
Write for pric' a tnd
Plan. Guaranteed Sew
d Sewing Machine Co..
ind St., Atlantn. a.