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HONOLULU STAR-BULLETIN, SATTRDAY. .TAX. 1.-4. lOirj.
NOTED LEADER IN AUTO WORLD
HERE TO SEE HOW HUDSONS
District Manager of the Pac'fic
Coast Dept. Tells, of Enor
mous Sales of Car
J. IJcrob cf theHOison Motor Cur
Company of Detroit,. Mich., is n vis
itor in Honolulu,, biins? a poflanypr
on the Siberia Wednesday morninc;.
Mr. Bemb Is cHEtilet nan er of tie
Pacific coast department roverins; t.n
tales, and -has his bcalq-jaiti in
San Frtuc aco, where he ja in -csy
communication wit!i the different of
bcea. The trip of Mr. Bemb is primarily
to visit the local agency here, but top
has decided io take in the volcano
be having heard to much sicut the
wcndeiful I.Vauta. ' JJic visit is a
Vtery short -one as pressure of buil-
r.ess on the mairland wculi not per
ij.it of more thaii a io weeks' so
Seen at the Associated Garage yes
terday he was very enthusiastic about
the vbt the local agency is pushing
the Ji'jflson. He saiO: "I: does me
s,(xd lj see so many Hudsons on the
ilreets of iionc'ulx Jt's on'y a mat
ter cf time before a Hudson will be
tc-en in every corner."
"Yes," rejoined A.ar.aper Howes of
the Associated Garage., "the Hudson
is fost l.tcomlig the car for the
"Business in the automobile line is
very brisk in the coast.," con:inued
Mr. Hemb. o far w.e have di.spos?d
of over 4) I'll.'! Hudsons. The fac
tory can hardly keep up with the de
mand for Howard K. Coffin's master
FIRST 'SOCIABILITY RUN" PRIZE
IN LOUISVILLE VON BV HUDSON
' A unique -motoring event htM fiv thp
Louisville. Ky;, Automobile Club a
iKbcIabllity Ran" ' In which several
wore owners of cars participated re
sulted In August J. Senf being award
cfl the flrit prize for the perforaanco
cj his Hudson car.
News of the result of .the- event was
received toda by The Associated Oar
age, the Hudaon; dealer.'. . ',
. The event may embody a suggestion
for motorists of this section lor the
Ixralsrille contest' was pronounced an
unqualified, success.' y . r -
.It .was a 2 days run, starting Satur
day and winding up wl hv the return
to Louisville Sunday; V :
Seventeen prizes were awarded. theJ
time of the prize winning- cars vary
ing, from high to-low, only4l talntues
from the basis' fixed by averaging esti
mates . from the 'ouibottnldktance
nvfijle by KayorVW. O Head"; Ionls
vlllt and MayQt "Cassltl-exingtrap1
Ky.J and the presidents of, the Louis
ville and Lexington Automobile Clubs.
A number of women took part in the
event and a few won prizes.
The residents of the Kentucky
towns' through which the motorists
psssed turned out en raaise to wave
gleet Ings to the occupants of the cars
us they swept through. Motion pic
tures of the event were made and will
be circulated throughout the United
'The victory of foe Hudson car"
said Manager Howes of the Associated
Oarage "evidences hit the car will
do. in the handsof any. owner, 'the
winner of the.flrtt prizes was not as
exceptional driver by any, "meanB. He
wa an average owner ho was Un
familiar with technical points of a car.
The fact that he had nothing? to do
about: the, car except pour in, oil and
cas and drive Is the same experience
that Hudson owners invariably haveH
The car Is nearer, motor car perfection
tfcah any automobile Of the pasL'k,.1'
willlUuASITECOSTlRIVERS OF BEER
- iiiii' i .
s ym' ma n9 aVonrtn rrinf hnn I 'i i online to"fb' .VoTernment j re-1
been In progress since early last Le-' port wwcu has- gust. . oeen, uumi.ea
cember the Jury In the fourth Mahnka - by Charles ;-a: CotrlHi KCollettor-'pt
cite case yesterday, afternoon handed internal- Revenue,v 2Q'&i' Jias,r been
in its decision In fifteea minutes after collected during the. past year for the
the case ad been sumbltted to It, ; United States government, through
awarding the Austin'estate, dwners .of 'Uixe internal revenue department; of
the propertypecupied by -fi.;p. Hall the Territory of Hawaii, on ferment
& Son at the corner of Fort and King ed beverages produced in this erri
streets, the sum of I133.C4Q; for Its tory. .
. interest ' ' . ' ;. ; ' ' " - ! The largest amount of the ferment
This award makes certain the fact ed productions in the Territory dur
that Congress must' make a consider- ing the past year was beer, although
ably larger; appropriation for the Fed-. out one-fourth of the amount-was
cral building site In, Honolulu than tsi This amount does not include
the $350,008 which It originally auth- thousands of gallons of beer and
orixed the. Secretary of the Treasury , Mkj which are annually imported Into
to use in acquirwg he. necessary pro- Territory and on which tax has
perty. ; The j total?., already, awarded Deen collected at some other point
owners aad lessees on; the present tax 0f ne dollar per barrel of thlr
proposed site by Juries reaches $398 ty-one gallons is collected on all fer-
- 209.82.-; This. Includes yesterday's mented liquor,' and the local produc
award. but, the fifth and final suit re- tlon rcprents a total of 649,977 gal
mains to be heard, to. determine the on3. These figures show a decided
amount of compensation E. O. Hall & increase pver those for the year 1911,
Son shall receive for their lease and . and during that period a revenue tax
lor carnages ny. oemg iorcea io gu co Was paid on 16,675 barrels of beer
a new. location. This undoubtedly will and Bau, which reoresents a total of
exteud the total to a sum well over 55G.920 gallons. Through these fig-
the. $400,000 : mark. . urcs it Is estimated that 4,292 bar-
Attorney ClHcOb-on. counsel for rels cf beer and sakl, or 93,052 gal-
the Austin, estate, states, that his Ions,' were consumed to excess In
clients are satisfied' with the recent 1911.
-verdict and that no appeal will be it is believed by-those who have
taken; U. SC. District Attorney lirec- made an investigation of the matter
kons, for thai government reiterates that the cause of this increase in the
this sentiment; ,- amount of liquor used in the Terri-
The final, suit will bo taken up at tory last year Is on the part of the
the . earliest ' possible moment and Asiatics and not the whites. This
rushed to completion, in an effort to belief Is based on the fact that dur-
determine definitely the amount re- ing the past year the beer brewery
quired to acquire the site before the has been operated practically to full
appropriation bill providng the money capacity, and on the other hand the
for this project comes up for passage smaller and less well equipped sakl
breweries have been unable, to meet
the demand for their production.
It Is likely that the LucV.'ntaoh
Company and W, R. Grace & Co., new
competitors? In the; freight and p-sen
It is unofficially reported that thp
government repair ship Panther and
ter trade between New York and San tug Sonoma were lunk in a storm off
Francisco will Start a rate war. the Virginia Coast.
Tbr, Gamps and Cottages
J?cS&2p Lamps and Lanterns
THE RAYO LAMP gives a clear, soft light. Easy on
the eyesisMade of solid brass, nickel plated.
- Lighted withobtjemoving chimney or shade. Easy
to clean and rewTek.
THK RAYO LANTERN is strong and durable. Doesn't
smoke. Doesn't leak. Doesn't blow out in the wind.
RAYO LAAfPS AND LANTERNS
Are Sold by Dealers Everywhere
STANDARD OIL COMPANY
Speed: 65 Miles per Hour
58 Miles per Hour
in 30 Seconds
from Standing Start
I The a54HUJDS'OH-a
that oft asked question:
the ,454r' HUDSON is -Mr. qon's reply to the
most frequently asked Hquesdoa lward since the
beginning of six-cylinder talk, y
The car is here now; Experts who have driven the
"54", through mountains, over long tours, in .both
winter and summer, ant- who have observed its ideal
smoothness and flexibility, claim it to have no su
perior in any automobile, regardless of make or cost.
; Many owners of the highest; priced cars have re
marked after, examining and riding in the "54" that
'.it is. foolish for anyone to pay more for an autorru
bile, thin it sells for, no mattct wliat emaricls they
. have or how fastidious they may be,
cation that the man is master of the six. ' no detail of its mechanical design is oyerJooVed.'v
Many a designer- has learned that to his sorrow. It is completely equipped. , Every detail that addl "t
Six-cylinder cars have wrecked splendid reputations' tocqmfort and luxury isinchided, but thisisnotdona
built up by years of fourHcyiinder accomplishment. with the idea of attracting sales or through sldmpln
Adding Two Cylinders Won't Make in any er direction. . , :
A Good Six , Each Supreme at His Work ; tf
Very few designers have beert able to get in excess Each expert is supreme in the work at which ht
of 30 percent increased power from their six-cylinder leads. A badly proportioned car would be irapQssibh I
motors of the same bore and stroke as used in their under such methods of designing ' Imagine1 tne corn
"four." Although they have'added 59 percent to
the. piston displacement, , have', practically doubled
the gasoline and oilconsumptipn, have increased the
;r The surprise to all motordom is that Mr. vofuri weiglit and have made the carmore costly to operate,
developed .the "54" HUDSON along entirely; dif- many sixes have failed entirely to develop that
ferent lines from those he had followed, in desiffnme flexible smoothness for which sixes are really built.
his four-cylindec cars.
He is too shrewd a designer to attempt such a
departure unaided. Sefore Starting his "Six' he
built up his Board of 48 Expert Engineers! Then
they all worked together for two years ;until eyery
Thus is sliown tlie shortcomings of the one-man
idea of designing. When one man dominates in the
pletencss pf a car designee under, such conditiocf .
There are specialists among these 48 mcnr'som ci '
whom know nothing of motor designing." Their (ortp ,
is irt other directions. -They have been gathered friQrn '
everywhere. ' .', 3.'
The one-man car, no matter who. built it--even ;
though it were Howard E. Coffin hiinself:--canhat be :
ICS equal, ior no one man can ever possess tna tsui
. man agrc&qtlhat this wsthe peet .at loiew.
t Gatiefed mierywH'ere', possessing: the training
find, experience "acquired if 9. factct.?3, sbmeoi
them in 'Europe these men have helped 'to build
more than 2CC!X)0 automobiles.
Mr. Coffin wanted his six-cylinder to be a wonder
ful car. He knows, as. well as anyone knows, the
limit of any one man's ability. He knows there is
much in six-cylinder cars" that four-cylinder exper
ience has not taught. So he went after the rhen who
had done the most as six-cylinder designers.-
Where One-Man Cars Fall Short
No man need be told that Howard E. Coffin leads
all in building four-cylinder cars. No other designer
has built as many successful automobiles. But the
mastery of cars of ths four-cylinder type is no indi-
t f - t! J ! . I .
oesigning oi an automoDiie, it expresses nis aouuy ana cxpenence tnese men comDinea possess.-. vi'W y
and his limitations. Eyerj' man is over-developed in But just as trained soldiers under, proper general
cneVay or another. Every man is good at one thing ship became a fighting machine of -greater efficiency
and not so good at other things. No man is perfectly ' than are those same men without direction so
riowara c. totnn. Dy nts-inspiration anq -guicar.p
brought out of his 47 associates work of which they
are incapable under other conditions v, j -j ' . !
All that years of experience has taught in au th
balanced and no machine designed by any one man
can be more founded toward perfection than can be
. the ability and experience of the man who designed it.
This Not a One-Man Nit a
But with 48 men, all concentrating on one car, not
much is apt to be overlooked. No one man domi
nates. Each.individual is a specialist in some branch
cf the work at which no one cf his associates U quite
Consequently the "54" HUDSON is thoroughly
It is not merely a "Six" which is made so by ttte
addition of two cylinders to a good four cylinder car.
It has power. But its power is not abnormal ia
proportion to its oxher parts. It has beauty. But
leading factories in allotypes of motor car coMtracri
tion, is represented by these' 48 men. . ' . ,
This you can recognize when you examine tho raf,-'
even though you know nothing of automobn$ de
signing. You can sense the distinction, for it is exp 1
pressed, in every line in the ease of the seats, h) thp
purr of the motor, in its instant and powerful respon
siveness, in the smoothness of its riding. , -.y;
I 1 1 gives an entirely different sensation" from that
experienced in other cars. - Nothing short of actsl
demonstration is sufficient to convey an Jmpresaicn
of the smooth, gliding sensation of comfort and safety
you feel in riding in the "54": HUDSON.
v - - '
I MoJern automobile designing is tending toward comfort and
convenience. The time was when people were willing to put
mid with a great deal of inconvenience in their automobiling.
TThey realized that a 150-mile drive in a day was fatiguing.
Unless he was particularly robust, the driver hardly felt like
jpovering a similar distance the next day. His passengers usually
acre tired and cross at the end of the day's journey.
I" But in the HUDSON every known development looking
fjfward easy riding qualities is incorporated.
The upholstering is 12 inches deep Turkish type. You sink
down into it and lounge restfully in its softness as you rest in a
fjavorite chair. The springs are flexible, bodies rigid and well
'proportioned. There is roominess in the tonneau and in front.
The regular equipment includes an electric self-starter which,
y the touching of a button and the pressure of a pedal starts
'the motor 100 times out of 100 trials. It is 100 percent sure.
I Electric lights are operated from a generator, also a part of
Lthe self -cranking arrangement. They project a brilliant light
Jfor a much greater distance than gas, and are controlled from
tbe driver's seat.
If The windshield has a ram vision arrangement which permits
jLdriving in a blinding rain with clear vision for the driver and with
tlull protection to the occupants of the front seat. The wind-
A gauge indicates the flow of oil through the crank case. The
fteing given to all parts, and another gauge indicates the supply
Cof gasoline. There is a speedometer and clock. All these are
liliuminated. The condition of the car and its supplies, both
Way and night, are at the immediate observation of the driver.
T Demountable rims, and big tires 36" xj4H" minimize all
tSre cares. Tire holder, tools and every item of convenience are
From a standing start," the "54'! HUDSON wrill attain in 30
seconds a speed of 58 miles an hour. That indicates its get-away.
What other car do you know will do as well?
On the Speedway at Indianapolis, a stock car, fully equipped,
having two extra tires and hauling four passengers, top down
and glass windshield folded, traveled ten miles at the rate of 62H
miles an hour. This is marvelous when you consider that only
twelve months ago a $500 prize was offered to the stock touring
car similarly equipped that would do one mile in one minute
flying start on that track. Several well-known cars attempted
the test but failed to make good. Well-known racing drivers
pronounced the "54" HUDSON the fastest stock touring car
built. It was not planned as a speed car, but as an ideal auto
mobile for every requirement. It will go as slowly as 2H miles
an hour on high and fire evenly on all six cylinders. It will
jump to 58 miles an hour within 30 seconds from a standing
point. There is more speed in the "54" HUDSON than any
driver, except an expert, traveling over a protected and abso
lutely cleared course, should ever demand of it.'
The Chassis is Simple
There are but two grease cups on the motor. Other Iubri-"
eating points throughout the chassis are just as accessible.
Consider the importance of choosing a car complete in every
detail. In your selection of an automobile it is important that
not one item of its design and construction has been overlooked.
It is equally apparent that no one man is so infallible that
he is not apt to make mistakes. The safeguard against error is
in having many experts design the car. What one overlooks or
is unable to accomplish, an associate corrects or is able to do.
These 4S men, each a specialist in hi3 line, have put into the car
all that they have learned elsewhere. Can you imagine their
leaving anything undone in a car they combined in building?
And can you think it possible that anyone is likely to soon
produce anything that these men have not 'already anticipated
and that is not already on the "54" HUDSON?
If you do not know the name of the HUDSON dealer nearest
you, write us. We will arrange a demonstration that will give
you a new meaning of automobile service.
If you are interested in automobiles it will pay you to have
your name on our mailing list. Send us your addiress.
Efrctrte Satf-Crankinc- Automatic WU1 tm orer awtsr S
minutes. Powerful enough tf pnU car with load. Free IrW- f
complkafoM, Simple. Poaltivdr effective
Elwrtrie Uffcta. Brttliant and hints. Side lights. TsAlssiaJ
Illuminated dash. Extension lamp for night work abofS casv
AU operated by handy switch on dash. ,' , yi
Ignition. Integral with electric cranking And electric fighting i
equipment. Gives magneto spark. Known as Osko Fa4tts4 .
System, the most effectively efficient yet produced. . - -v
Power. Six cylinders ia blocks of three. Loaf sUok. Nswf
type, self-adjusting multiple kt -carburetor. High sfSdshcf I
great economy. 57.8 horsepower, brake test. M horsepowaf
1300 revolutions per minute. . .-T f
So domtsr mnd Clock. Illuminated face. UsgactJc COw-f
struction. Jeweled bearings. Eight-day keyless clock. '.4 r
WlndafaWM. Rain vision and ventilating. Not makssUft,'
Not aa attachment. A part of the body. - , , f
Upholstering. IS inches deep. Highest development of Mte-t
mobile upholstering. Turkish type. Soft, ftebhie, rsaUiga&l
Comfortable positions. ' Hand-boffed leather. -. .
Dsmountablo Rims. Latest type. Light. Easily remov!.;
, Carry 3S x 4" Fish tires haavy car typo. Extra rim. .J
Top. Genuine mohair. Graceful lines. Well fitted. BtorsJ
. curtains. s Dust envelopes. - , ,j
Bodias. Note illustration. Deep. low. wide and comfortgbi i
You sit in the car -not on it. High backs. Graceful Unas. A-
finished according to best coach-painting practices. 91 cost! .j
varntah and color. - .,'
Nickel trimmings throughout. C
Gasolina Tank. Gasoline is carried la tank at rear of car$
Simple, effective, with two pound pump pressure. Keeps ean
stant supply incarbaretor either going up or dowahiS. Mfiiisti
gasoline gauge continually indicates gssoHnei leveL . i. J
Bearings. All roller bearings, thoroughly tested. Latest frpu
Wheal Bass. 127 inches. ,. v. .
Raar Asia. Pressed steel. Full adjustable, full floating. Xrff .
bearings. Heat-treated nickel steel shafts. Easily disssssmbliidi,
an item which indicates the simplicity and get-aX-ahisness of thco
entire car. 1 j
Simplicity. The HUDSON standard of simplicity Is gtajrK
tained. Every detail is accessible. There is no nnsfrsssss'
weight. All oiling places ate convenient. Every antt ia so ds-y"
signed that it can be quickly and easily disassembled. Thbito
what an advance this is over even the previous HUDSON
"33" the "Car with 1000 less parts." - r-f
Mooals and Prtcaa. Five-Passenger Touring. Torpedov TwtO
Passenger Roadster 12450. f. o. b. Detroit. SevanPacsenerl
Touring Car. $160 additional. Limousine. 7 -passenger, fJ7j0l'
Coupe. 3-passcnger. S2950. Extra open bodies farnuhgd ?U t
either Limousine or Coupe. Price quoted oa request. ' ,
Tba Hudson "37" The four-cylinder masterpiece'' with tkaj
sam; high quality of finish and equipment as is used M the "M
is S1875f. o. b Detroit. It is furnished hi models af i-rmiiim
Touring Car, Torpedo and passeozcx Roadster. Sec It aiso.
.... I. '
F. E. HOWES, Manager