Newspaper Page Text
EVENING BULLETIN, N0VRMI3EU 21, 1890.
.U'llK'HM N AIIVI KIISINW.
Judicious tulyorliBiugia the tell
iuc of your buainoBB tory iu a
striking, convincing luimuor to
the largest numbor of tuo right
kind of people nt tho smallest
Two rocks uj..on which many
uusticcoaaful advertisers ntumblo
are iu the ineffective character of
their advortiseuients and tho in
judicious selection of mediums.
One of tho most astonishing
things of modern business is tho
eight of a merchant buying a hundred-dollar
Bpaco in a newspaper
and then turning to a handy dry
goods box and scratching off hand,
without a moment's thought, his
"copy" to fill tho space. This is
tho manner iu which much of the
advei Using Bpaco is filled. Would
this sumo mau think of buying a
huudred dollar witclicnso and
puttiug inside of it a 25 cent move
ment? Tho wording and display of ad
vertisements ore generally tho
very last point considered. It
ulmiihl bo tho firat. Unless an
ndvnrtiHemeut is oftVotivoly did- '
played (and by display I do not
menu tremendous typo; plain reud
ing, if surrounded by largo-typo
nds, would bo good display) it
may not bo noticed at all among
tho myriads of other advertise
ment0. Unless an ndvertispnieut
is interestingly and convincingly
written it will bo valueless oveu
otter having been nad.
Finding the proper medium
tho medium that will roach tho
largest number of tho people you
desire to reach at the smallest
possible cost this is probably the
most difficult problem tho adver
tiser has to solve. To advertise a
choap artiole.likoworkiug shoes,for
instance, in a journal of "tho four
hundred," is sure to bo unsatis
factory. To advertise womou's
wearing apparel in papers which
roach only business men will not
be remunerative. Yet those aio
comin6u mistakes made ovory day.
In placing his advertising every
biiaiueris mau should investigate
carefully tho mediums uudor cou
fiideiati'on. Circulation the clasa
and amount of it; prico of spaco
and tho comparison of It with
other mediuniB of tho same kind,
mid not least, if last, tho influence
of tho medium with the public;
these aro tho-important points.
When onco tho mediums aro
selected and tho advertising start
ed, thon comes tho necessity of
doing it thoroughly of kooping
"The strougth of advertising,"
pays N . 0. Fowler, "is in its con
tinuity. Many a reader sees the
Monday ad, forgots all about it,
thinks about it Tuesday and lookB
for it then. Tho Monday paper
is lost, tho Tuesday paper does
not contain it. Ho forgots it
again and very likely forever, be
cause if ho really wanted tho arti
cle ndvortised, ho buys it of somo
other firm who is then advertis
ing." It iB tho continual dropping of
water that wears away tho stone.
13y keeping your advortisomont
over betoro tho eyes of the rcador
ho will become so accustomed to
your name that when ho is in
need of your ares he will un
consciously turn his steps your
way. To a cortain extent tho con
stant appearance of a man's namo
and business is an assurance of
A merchant told mo a short
time sinco that he had tested ad
vortiaiug and found it did not
pay. Ou iuquiry I found he had
inserted iu a daily paper four bix
iuohsiugle column advertisements
without position, tho insertions
being fivo days apart. Hi in
ceived six culls ouly that ho could
traco to tho ads. In tho bamu
paper, not only for the same days,
but also on all dates between, 1
found tho advoitisement of his i
competitor occupying twice the
space in a superb positiou. This
is manifestly on unfair tost.
15ut to say that oven tho four
advertisements of this merchant
did not pay is jumping at a con
clusion. Tho accumulative effect
of advertising is one of its pecu
liar phases. A single n vy eiw
tonier never having bepn in tho
store before comes in in response
to the advertisement. Jle makes
a email purchase, is nicely taken
caro of and frequently calls dur
ing tho year, making many pm
chnses, probably to the oxtent of
$150. Tho first cost to find this
customer was 5, but tho accumu
by his con-1
lative olTt'ct produced
turned patronage paid.
Advertising is not a sido issue
of business. It is nn important
link in the chain of trade, and
should bo studied and experiment
od upon tho samo as any other
dopartmout of bueiuoss. And tho
Boouor business tnon nppreciato
this tho Boouer will their adver
tising allow rosultB.
Ilct On It H cry Time.
You can wagor your last dollar
on Heattlo I3eor with the absolute
assuranco that you will win. No
beer is superior to it for purity,
for flavor, or as a tonic. Soattle
Beer is pure, as it represents tho
beat production of raastor brewers,
and being made by superior
brains and honest labor should bo
used by all who believe in using
the best. Ou tap or in bottles at
If you aro thinking of getting a
Bioyolk, now is tho tirno to gel
one while they last. This offor of
Rambleus at $75.00 is not a out in
prico, so don't wait expecting to
seo tho prico come any lowor. Wo
aro offering 1895 wheels at this
prico and thoro aro but a fow loft.
This whool is fitted with tho
Great Gr. & .X. Tire
which has proven so satisfactory
in this laud of tho
Wo also have a stock of tho 189G
wheels both ladies and gents which
wo aro offering at a low figure aud
ou easy terms. Come in und liovo
a look at our whools and satisfy
yourself that we aro in the Bicycle
Stop and think how many Nick
leB and Dimes you might save
had you a wheel. A ride to Wai
kiki is not only a ploasuro but a
Buro saving of health and strength.
You will find new vigor by theuso
of mnscloB never boforo brought
WHEELS THAT LiST AND DON'T COST YOU
THEIR VALUE FOR REPAIRS.
E. 0. Hal! & Son
F"ft fi lflBf I ! 2 4
f. i X
T: a 5 52 &: A 'X
: E M 3 o CT JZ4 :
T : co o o a j! Jf fV : T
!"? 5tw a s5L it
T: O M S" " 9 E it
t : - K CT3 1
: o o- fc. n S r t 4 :
I ? 51 81 O CJ if
: B-a (T):t
: IS " . P-1 m :
5:5 - b F to it
Mortgage's Hotico cf Intention to !
rorccioso ana ox osio.
In nccordanco with tho provi
sions of that certain mortgago
made by Joseph l'elo aud lieamo,
his wife, to II. Dinioud, dated
Hoptembor 2Gth, 1884, and duly
assigned by II. and J.Watorhouse,
executors under tho will of H.
Dimoud, by assignment recorded
in said otlico in Libor 1(53, page
275, Ac, recorded in the Itogistor
ollice, Oahn, iu Liber 8S, page
8(58-9, notico is hereby givou that
said mortgagoo iutondB to foiecloso
the Banio Tor condition broken, to
wit.: tho non paymout of both
principal aud interest when due.
Notice as likowiso given that
after tho oxpiration of three weeks
from this date tho proport cov
ered by Bald mortgago will bo
advertised for sale and will bo
sold at public auction at tho auc
tion rooniB of Ja. F. Morgau,
Honolulu, on Moudny, the liOlh
day of November, 1890, at 12
o'clock noou of that day.
II. WATEKIIOUHE, Jr.,
Assignee of Moitgago.
For further particulars, apply
to J. Alfred Magoou, Attorney
for II. Watorhouso, Jr.
Dated Uonolulu, Nov.4th,189G.
The ptoputy to bo sold 's ns
All thht nicco or parcel of land
situated atKow lo, P-iuoa, Ishmd
of Ouhu, dfsciihed in Kvl
Putont No 1G2G. Kuleam 10.27G,
to Manilla ns Apami 2. Tiuo and
Kula land, rnoro partioulirly de
scribod mr follows:
''E liooui'i! a nn ko kihi lloma
o ki loi ki o'o o J. 1'iikoi ko kihi
Hikina maiika o kci.i uina, a o
holo Akuu 49 z Koin. 1GG Kapuai
uiu kuuumi mnwaho o ko keolo a
hiki i ka Poliuku i Foa ia X pili
aim mo ko Kilawaia ahiilu Hcma
3G Kom. 52 Kapuni, -fcihi o
Kahiwuia, n Akau 50 Kom. 38
KHpuai anal) mi a Akau 4!) Kom.
140 Kupnai ma ko Kahuv.iia in
mau anno a hiki i ko Kokuuono,
iilaila Hetuit 4G s K m. 72 Kipn.si
ma ko Kokawewo u hiki i ko Ka
liuviiiii, aluil.i ma ia iiitin lioina
43 Hikina 284 Kapuai a hiki i
ka pohnku mil ko alu liilii, o pili
ana me k.t mokuna o Kowalo n mo
Auwaiolimu, nlaila, Folek-i i uku.
E uili ii u i mo ka mrm o ko kula a
hiki i kuhi i hoomaka ai o kn Hi
72-100 oka. " 451 -td
For Sale !
For tbo nott 30 rtajs I will offer for pule '
my Coffoo EBt'o iu Olun, Uiiwiiii. This
Properly cousiats of 200 Acres, ull suitublo
to the raising of Cuffeo.
107 Acres nro clonrod aud plauted,
10S Acres to coflcu cout lining S5.000 1 ens.
52 Acres of which beius plunted ueaily a
53 Aores of which is mororecoutly pluuted.
2 Acres is planted tolnwu, gurdon and
Tho Uuildingi, 1 Dwelling Honse, ,Tap
uese House, tln'okf House, Uoru IloubO,
Cow Btablo nnd Pig 1'eus.
fitf Tho Property is situatod at 18
milts on Volciuo road. A (j"od road lcad
iug to the i luce, title good and terms (o suit.
400 lm Olau, Unwiiil.
Y. M. C. A. Gymnasium
Again Opon to Its Members.
Monday Evming, Nov. 0, at 7 45, Cljsbts
for Young Men.
'Ihursday Evening, Nov. 12, nt 7:15,
Cla.sos for Young Men.
Thursday Afternoon, at 3.30, Class-ts for
KT" Under the instruction of Oompe
teut Local Teachers. 45.1-2 w
IN THE CIKCUIT COURT Ol' THE
First Circuit, Hawaiian Islands In the
mattor of the lliinkrnptoy of Lei Din und
Ko Hee, doing Inminess as Kuong Pat, in
Honolulu, Creditorn of the said Bankrupt
are heieby notified to como in and prove
their debts boforo tho clerk of the Circuit
Court, Fiist Circuit, nt tho Court II oin-e,
iu Honolulu, on Tuesday, tho 24th day of
November, 1800, betneen the hours of 10
o'clock iu tho forenoon nnd noou of the
Bnid day, nnd elect an Asslguco, or As
signees, of tha sniil Bankrupt's Estate,
By tho Court;
i D. KELLETT, JR., Clerk.
L. C. ABLES,
Real Kitate and General Business Agent
207 Merchant Street.
Telephono 119. gilW !' O. Dux SGfi.
The Kinau sailing Nov. iO h will bo duo
in Honolulu. Wednesday, Nov. 23th, iu
stiad of Friday, Nov. 27th, as per time
ILDI- K'ri S riUMSUIl' CO., L'D.
Honolulu, Nov. 10. 1803, 1C0 7t
J LIFE SIZE
One Djzen Photos cf tho Sitter
C5T Is tho LATEST OFrElt wo have
Portrait and "Landscapo
Importers nnd Dealers iu
Steel and Iron Ranges,
121 Ic 123 King Street.
CAN'T BE BEAT !
My $10.00 Bath Tubs, lined with boot
quulity, Ko. 10 tine, 0 iu. Pipe, Chain and
l'lug, with wood 'im ull complete. Olhei
deulors nre dumfonudod, and resort to till
manuor of Tricks and Excuses.
Be not deceived, these Bath Tuba have
been Bold for 514 until I reduced tho price.
I nm'propurcd to do ull work in my line
and guaiantro satisfaction: Estimates fur
nished. If you want a good Job cheap for Cash,
ring up Telephone 844, and I am yout
JAS. NOTT Jb,
Tiiwmith ii I'lnuitar
W. C. ACHI & CO.,
Brokers & Dealers
C5T Wo will Buy or Bell Heal Estate iu
ull purls of the gioup.
f Wo will -ell I'ropeitici on licason
OFFICE, 10 West King Street
Puuimi Tract !
A Lot 50 feet by ioo feet
On the Instalment I'l.in and 10 Percent
Discount for Canh.
QST Apply to
JAS. F. MORGAN,
Or W. O. AOUI, Real Estate Broker.
September 21, 18U0. 412-tf
At WA1KIK1 on car lino mul ou PA
LAMA UOAD nour FevtilizlDB
Tliese lots nro Very Cheap and Sold
on Easy Terms.
Desirable Aero Tracts near tbo city and
other Properties for sale.
BRUCE, WAKING & CO.,
Dealorn in ljotn aud Lands,
.112 Fort Street, near King.
TKiiKPHONE C07. P. O. Box 821.
To Let or Lease.
THE nESlDENCE OF MI18. A. LONG.
ouo nnlu from nostoffico. Large houso with
furniture. Four oed rooms, parlor, large
diuing room, pantry, Kitcnen. Datn rooms,
hot and cold water, with patent closots,
servant houses, stables, horso paddock,
Harden and trocs. A charming location.
Apply to J ALTOED MAGOON.
tf Morchant st next FoBtoQlcei
rcrsons desirous of making an invost
meut oni pmoha'0 a piyiug block of pro
poity fiontiug on Kiuj; and Maunala
htreets by calling on
T.n Tff frii.i S" it ,ii liri'-iW
DO YOU LIKE CDEKT?
TRUE INDIAN CURRY
NOT THE STUFF USUALLY SOLD AS CUllliY
Curry Powder as made by us is prepared after tho Original
Recipe from the Purest Ingredients.
esr TD&Y IT
Fa r3 a b . v, as
KM B- Wl? 9x" B 5 K-J "LJt?B H &JA & FT ft 8
527 Fort Street,
Prime, Fat and Juicy.
Cold Storag-e Turkeys,
Freshly Killed Turkeys
Come and See Them
C. W. MACFARLANE,
TELS., 32G and 192. 21 KAAHUMANU ST.
ED. A. WILLIAMS,
(Successor to C. E. Williams, II. H. Williams & Co.
and Williams Bros.
Pioneer Furniture Warerooms,
Pianos for Sale, Hire and Moved. Chairs for Rent
Undertaker and EmMmer,
Tombstones and Monuments.
Residence and NiRht Tel. 815. 510 & 520 Fort Street. Tel. 179
r-: AT THE :-,
Cilv Furniture Store
(Corner of Fort and Bcretania Btrccts.)
Just roooived Ex. Bk. Albert e
XUEHS:X F1 CJ TUSXHTTJ .E-
LUND & INGHAM,
Brass Signs and Electro-Plating
J. T. J.UN, j
. Wei aild Sil7CT Plating.1!
C17 AND G19
Undertaker and Emb iluior
Sw of Every Description!
l Gilding on Glass a Bpecialty.
zk::i.. . ,-M, ,
v-. t 'Ji--'