Newspaper Page Text
Were received last week, in immense quantities, direct from Europe. They were
selected especially for my trade by my London agent, and bought at the lowest market
I will be able to sell the goods at prices that will be so low, people will readily
see they are a much better investment than the
Uncertain Sugar Stock ;
So cheap that it will repay one to anticipate their needs and buy, to lay away,
for goods such as these can never be cheaper and, when gone, cannot be duplicated,
P HATS, TRIMMED AND UNTRIMMED, Qjk
In all shapes and designs, with a variety of color that would make a rainbow pale in comparison.
L . B . KERR, Importer, Queen Street.
TUB GRKKtf TOURIST.
Once n sport) tourist wandered,
"Wandered to the Ile Onhu,
lu tbo beauloouB Sandwich Isl
ands; Wandered cause- ho couldn't help
Couldn't help it, ao ho wandered.
P'r'aps his pnpa ono dny lost
Lost him where he coaldn't find
So bo drifted to Oahu.
Had cuough to pay his passage;
Saved it from the "bookie" busi
ness, Businebx whcr you bet ou horses.
Styed hie passago to Oahu,
Fair Oahu, giorn and smiling;
But the tout tht cliap was greenor,
Greener (Inn an unripe mango;
Smiling wisely in his moustache.
When ho got to Honolulu,
Lookod around for grans thatched
Took a wiillc nnd hunted vainly
For the huts of mud and palm
Seeking t!.03P ho loft tlio city,
Percolated through tho country.
In his trousciii had n pistol,
Had a 'ilyer-mouutod pop-gun;
Upon whifh hid nnuiowns graven:
"Archie Nooount Saphead Blub-
Graven there tho namo of Blub-
And tho powder squirt was load-
Loaded with n real, live cart-
Long ho a inght to find a savage,
Peebrd Ik hind raoh waving palm
Pricked his p&ddieo with the cac
tus, Used a lot of naughty swear
words But cculd never find a savage.
Byo and bye ho thought ho saw
Milking a big Yankee moo-cow;
Squeezing cwjnico from tho
Then ho tifmbled in his half
hogf, Trembled it- his undorolothiDg;
Frit tho f.'itit roll down his
Felt a sudden porspiralion.
But at lnbt he ventured nearer,
Saw upon a stool a raaidt-n;
Saw tho maidon milking moo-cow.
Moo cow stood there, saying noth
ing. Winked hor eyo and wagged hor
Waiting whilo tbo maiden milk
Squoze the gentlo moo-cow dry.
Then tbo wandoring tourist won
dered. Wondered when he saw tho
For eho really had some clot bos
And ho only saw hor bare feot.
now hiB school teachers had
Why then had they never told
Told him that Hawaiian maidens
Patronized tho dry-goods houses.
Surely had bo not expected
To encounter naked people?
weren't tho natives thou so sav
Savage as he'd really thought
This was too much for his bead
So he wrote a book about it.
Actually saw a beauteous maidon
Clothed from top to too in linen,
Linen that wbb not transparent;
And by Jove' she epoko in Eng
lish, Qavo him tho marblo-hoart in
Turned away hor head in English.
Thia was rpally, truly too much,
So bo wrote a book about it:
Sent it to his fond rotations,
No one hero would buy a oopy.
Now I uuess he's onno to Hiln
Looking for a missionary.
W. F. Sabin.
A GREAT SUCCESS
Doeoda the Greatest Success o! the
A Line of Advertising Shrewdly Planned and
Successfully Carried Out Ayer & Son's
Judicious Work Results In Immense Sab
Newspaper Advertising the Principal
Elecunt Id the Successful Work.
Ono of fho most remarkable
and quickest of returns from ad
vertising is afforded in the oaco of
the Uoeeda Biecuit manufactured
by the National Bisouit Company
tho advertising of vrhioh was in
EVENING BULLETIN: HONOLULU, H. I., JULY 1,
the bands of N. W. Ayer & Son,
Early last fall the manufactur
er) arranged with Ayer & Son to
place about $100,000 in advertis
ing, it being stipulated that pub
licity should not begin until the
now year. This was done in order
that tho ogenoy might have amplo
time for preparing the advertising
matter, as well as to place judici
ously tho same, and hIbo to enable
the manufacturers to got ready to
The first advertisements oover
iog Chicago and the Northwest
appeared January 9. The Oral
advertisements appealed in New
York papers March G. In this
incredibly short timo orders for
tho bkcuits have como in no
rapidly that ten days ago the
compauy was behiud 480,000
packages on its New York busi
noas alone. The company has
been compelled to temporarily
suspend its advertising and to re
ruse positively to take any busi
ness outside of tho advertised ter
ritory until after it gots up with
Reasons for this extraordinary
result may be seen in part. In
tho first place tho biscuit was
better than other goods selling for
tho samo money. It is put up in
an attractive ana unique air
tight package. Good goods aro a
prerequisite to succeea of this
Thou Ayer & Son did their part
of tho work admirably. They se
lected newspapers which their
past oxpeiieuoe told them would
be likely to bring good results.
Ordinarily plays upon words are
not found profitable in advertis
ing, but "Untoda" broke this rule
all to pieces. Large space was
takon and few words were em
ployed. The type wa plain und
casilv read. The efftct was im
mediate. In addition to newspapers,
posters and billboards were em
ployed, but tho wordB upon them
woro duplicates of thosn contain
ed in tho newspaper advertising.
Tho success of the work is
something opoobnl in advertining.
It has beeu coucedod that largo re
sults come only of timo and per
sistence. In this case tlinro was
no watting audtho results have
boon overwhelming in their mag
nitudo. Newspaper Makur, April
How Guam was taken is told in
On To Manila.
Grand : CLEARANCE : Sale,
IN ODR MILLINERY DEPARTMENT.
WE SHALL OFFER OUR ENTIRE STOCK OF TRIMMED
At Greatly Reduced Prices !
PA! f SEW MA! A! ! PBEOB t '
Nice Assortment of Trimmed Hats
at $1.50 to $5.
SAILOR HATS 25c to $2 Each! ..
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