Newspaper Page Text
M'jcf ' ' i?py !!
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EVENING BULLETIN, HONOLULU, II. T., FRIDAY, JUNE 7. 1901.
TMs Is No Lead Pipe Cinch.
I am not out to rob the public
but simply to earn a living In
a legitimate way. My motto
b "Honest Work at Hon
1 flare Moved
ray piumWng business to the
CONNER OF BERET ANIA AND
EMMA SIS. Telephone, White
J57J. where I have In stock the
folfowfog goods :
mended iron and steel clad,
wlthnltkte plated trimmings ;
also wood, 2lnc lined.
Water Closets, Wash Out,
awl Syphcn, jet style.
Sinks of Pressed Steel, both
galvanized "and enameled.
Lavattti, enameled Iron,
and Barbie with nlckle plated
Wash Trays, enameled Iron
w'th wood cover.
Sic? Sinks, enameled Iron.
Hct Water Boilers and Stands
Water Pipe, Faucets and Trim
mings, Gatvantzed Iron, Gut
ten, Cornices, Stone Pipe, Tin
JbBbhg Promptly attended to.
WrcW and Materials Guaran
teed. Yocf Trade Is Solicited.
JflS. ffott, Jr., Santo" Plumber.
SKLKMONE NO. 81.
TOW the time to get leak a.
Isudugee seen to, and yorar
SooTs Put In Ode-
Br ooinpatent yorNn
SHEET METAL WORKS
H. W. BARTH.
Galvanized Iron Skylights and Ventilator
Conductor Pips and Gutter Work.
aVaaM Stmt, t.t. Qui en an! Merchant sonolulu
Jobb l Broaaptlv omnia 19.
Tel. White 41 P. O. Box 270,
' flolice to Property Owners.
I have In my employ FOUR FIRST'
CLASS PLUMBERS from the Coast. 1 am
am ready to figur.: on your work at the
towest prices. My men are Union Men,
Give roe a trial.
C. H. BROWN,
Territory Stable. King St.
Bwr and Wins Dialers.
IMTOXTBBS, AXD WHOLBSALl
Wise ana Lipr Mors.
uti lot IB. BottLl Rainier But ol s.tnlo.
NO. 10 NUTJAStJ SrEEliT
fetm Elect. Honolulu, Hawaiian Iiiasds.
P. O Bog 1 it. Mutual T.I.PBOO. ioS.
SODA WATER CO., Ltd.
Corner Allen and Fort Sts., Honolulu
Gonsalves & Co.,
AND WINE MERCHANTS.
22$ Queen St., Honolulu. H. I
No Beer to Burn,
But Beer to Beat the Band
LARGE INVOICE OF
IN DRAUGHT AND BOTTLE
It has'nt come to stay ; it's going
last, but there's more com-
Ing every month.
L H. DEE. Prop.
S. I. Shaw & Co.
SOLE AGENTS FOR
Lemps' St. Louis Beer
Lemps'Exfra Pale and Tally
Thelbest of All Table Beers.
A special beer recommended by physicians
as an unsurpassed tonic for Invalids. BET
TER THAN MALT EXTRACTS. We recom
mend this beer to all persons In need of A
OOD TONIC All city ordrrs delivered free
l iharge. family trade our specialty.
TELEPHONE MAIN 174.
sbitiwbs, Physicians and Danttsts.
Dr. Archibald N. Sinclair.
TELE 'HONES I
Ofeice, Main, 385
HOURS it A. M. TO 1. P.M :
I TO J P. M : TO t P. M.
P. O. Box 8i
Sunday t... p m
DR. W. H. MAYS
881 Beretnnla Street
rfOURS-lo to 1
DR. J. T. WAY80N,
445 BERETANIA ST.
OFFICE HOURS i?,Q !!? i? J. 'S'S
1 0:30 p.m. to 7:jop.m,
TEL. Main 146
DR. C. A. PETERSON
la rt-ODtted his office at . . .
36 Emma Street
i- 4 p.At. r
7- 8 P.M. J
OR WALTER HOFFMANN.
BERETANIA STREET (opposite the
Telephono 510. P. 0. Box, 501.
Office hours'. 8 to .'0 a. m.; 1 to t
. m.;7 to 8 p. m.; Sundays, 8 to 11 a. m.
Dr. W. S. Noblitt
KINO STREET, NEAR ALAKEA.
10 a. m to t p. m. : p. m to 8 p. in.
o to 10 a. d. anj r to 8 p. m
At Kallhl mlJenc. (ro-n 5 to 6 10 every evening.
Dp. F. J. Rayner,
Crown and Bridge
MO-RS o to ..
3Q4 Boat on Block:.
DR. ALBERT E. NICHOLS
3D n. t i b t.
1123 Abkei Street, next to Masonic
Office Hours 0 to 4
K. C. WALL, D. D. S.,
O. E. WALL, D. D. S.,
Love Dullding, Fort Street
Hours: 9 to 4. Telephone 431.
Dp. W. G. Rogers
EYE, EAR, NOSE AND THROAT
New Special Treatment for Deafness
No charge for consultations.
OFFICE-184 Hotel St., opp. Y.M.C.A.
HOURS 0 to T2-2 to 4:10-7 to 8.
The making and fitting ct cptctJctes
ourexclusUebuslnest, Ve ha moltrn
scientific apparatus an J know how to use
It, W take all necessary rare w thout
piling the price way up tiat' the way
we make a su cm of tt : . : t i I
A. N. SANFORD,
BOSTON BIDO , FORT STtEET
OVEB MAY A CO.
Attorney at Law.
J. A. Matthewman
Peterson & Matthewman,
COUNSELLORS AT LAW
. .O. Box );
riiemoNE, Main 168
15 KAAHUMANU ST
J. M. KANEAKUA,
Counsellor at Law.
orFICE-Bethel St., near the Post Office.
Chinese and Japanese Firms.
Fine English and American Goods
65 Hotel street, and
cor, Fort and Nuuanu
P O Boxoti, TEL whits 9)1
T. KATSUNUMA & Co.
A-IC. 02AWA. M.n.t.r.
GENERAL BUSINESS AGENCY.
.nperary Ottcti Roan 1 upitalra Spck.li feslla
I T.I. 84.
La J let fklrts cleaned. Clothing
cleantd, dye J ani repa'reJ.
Suits mad to order.
F.l guaranteed, Loaeitp let.
fori Street, near Kukul, ani
n.ar Orpn.um Tti.ater,
MrU.s. Cleaning on. suit, 73c;
i6fio-6m fAelng ult T. a
Tho weekly edition of the Evening
Bulletin gives a complete summary of
ihe news of tbe day.
THE HOUSE REPORT
Little work was done at yesterday's
session of the House. The members
showed a tendency towards reconsid
eration, with the result that seeral
salaries were lowered and several rais
ed. The Committee on Agriculture re
ported on the agricultural bureau. The
report was as follows:
Hon, J, A, Aklna, Speaker of the House
Sir: Your Committee on Agricul
ture and Forestry, to which was refer
ted the appropriation under the head
"Commissioner of Agriculture and For
estry," begs' leave to report as follows:
In the nbsence of the Commissioner,
on r visit beyond the Territory, your
committee has undertaken to base its
findings on the report of the Commis
sioner of Agriculture and Forestry, for
the year ending December 31st, 1900
from which we qnote:
"The Board of Agriculture In 1893
did something towards starting an ex
periment station on n small scale, but
nothing came of It, althougn ranne
was appropriated for the work." ,
Also the following:
"It Is admitted that general pros
perlty depends absolutely upon agri
cultural prosperity. Director Truo (of
the division of Experiment Stations of
the United States Department of Agrl
culture) Is responsible for tho state
ment 'that an agricultural experiment
station 13 nn Institution In which scien
tific nnd practical Investigations nro
made wth n view to Improving the
n'cthods of Introducing new crops or
Industries. The primary object of nn
experiment station is to apply scientific
principles and methods to tho problems
of agriculture. It seeks to use for tho
benefit of ngrlculturo the stores of
knowledge regarding the operations of
nature which science has accumulated,
anil to employ In.the service of ngrlcul-
ture the. trained brains nnd hands of
scientists. The experiment station
should institute investigations to In- tlon by Mr. Koclllng. which ns Indl
crease accurate Information regarding eating the general diameter of the re
tho great principles which underlie tha port vvc will quote In full:
crowth of nlants ami nnlmals. nnd to. "At Kaneohe. over the I'all. Mr. C,
mnhe new application; of well known'
principles In the practical work of tho
farmer.' That the establishment of
this experiment station, long needed
here, will be a boon to the agricultural
Interests of the Territory goes without
saying. Once started nnd In running
order, the agricultural development of
the Islands will make rapid advance.
The first of the above quotation
clearly outlines tho attitude nnd policy
of. the government which has been In
control for tho last seven vears. rela -
ttve to minor nnd diversified Industries
The second, token In connection with
the presence In Honolulu of a scientist
of established reputation, with means
to prepare and equip an experiment
station, Is ample evidence, at thta
early stngo of our experiences, under co,t or t,lc P'ant necessary to tho prop
the conditions created by tho Organic cr expression of the oil; number ot gal
Act. that the policy of the government lna Produced per day; cost of produc
nnd country of which we have become "on. of containers, of marketing nnd so
an Integral part. Is a policy dlametrl- forth, and finally the price realized,
cally opposed to that which obtained ' Th"o as expenditures and reallra
lr. this community In tho past; giving."1"1' should go with the full informa
amplo promise of a future for this Ter "or B to the length of season between
rltorv to tho fruition of which we man 'he planting nnd harvesting, tho
all look forward with iho most honeful
Finds no Data.
Your committee is astonished to find
In this report a total absence of data
of a reputable character relative to
homesteads and homesteaders, a por
tion of our population. In the wclfaro
of whom tho community nt lnrge Is
deeply Interested, and which is mani
festly within the sphere nnd In a meas
ure under tho supervision of tho Com
missioner of Agriculture. The only
reference to homesteads wo find Is on
rngo 9, under tho head of "Diversified
Industries," where in a page and a
half of rambling dissertation the ac-
How many readers of tho advertising
in the dally papers and magazines of
today rcallzo the Immense amount ot
tlmo and thought devoted to Its prepa
ration? The improvement in advertising is
rapid; It keeps paco with the Increased
news-gathering facilities. A magazine
or a dally paper of current Issue placed
alongside- of one a year old will show
a marked advance even in that brief
tlmo in the composition and artistic
appearance of Its advertising. I
Twenty-five yenrs ago there were few
department stores and fewer combina
tions of capital than now exist. Com
petition was not so keen, nnd the In
dividual merchant did not feel tho lie
cctslty ot such advertising ns must now
be done. Then merchants wcro thought
quite up to the standard It they
displayed n standing card In tho news
papers. This card might vary twlro n
year one announcement rending that
"spring goods havo arrived" and tho
second that "tho fall goods nro here."
The coming department store hns,
perhaps, done as much as any other
thing to stimulate ndvertUllng. Tho
methods of doing business changed
with tho advent of these stores, and
merchants, instead of waiting for cus
tomers to come, went after the cus
tomers In tho dally paper. Storekeep
ers In a particular line Insisted that no
"combination storo" could undersell
them on their specialty, but however
good their argument, they wcro forced
to publish it, or the people would grow
accustomed to fill) Ing their goods else
where. Such statements as "largest stocks"
nnd "superior facilities" have lost their
forco In tho latter day advertising.
Gradually tho public hns been educated
to read advertising and read It thor
oughly, until both men and women
turn ns naturally, to tho space occupied
by aggressive advertisers ob they do
to tbe other features of tho paper.
compllshments of the Wahlawa colony
are set forth. It seems to your commit
tee that In matters of this character
what Is needed and essential to creat
ing public opinion and Interest In any
subject, Is to direct attention to It by
extended use of tables setting forth
the various facts In connection with
Such tables should show the cost of
production, manlpulatton.preparlng for
market and marketing. These should
be made up entirely from actual ex
periences of homesteaders In conduct
ing their agricultural experiments.
These tables If systematically persist
cd In would from year to year he a re
flex of the success or failure of home
steaders In various enterprises to
which they have given their energies.
Such tables would furnish the legis
lator with that absolute Information
which Is necessary properly to Judge
of the reaulrements of a Riven element
In the community. Your committee has
frequently felt the need of Just such In
formation ns could be obtained from
tnbles of this character, as no doubt
have other members of the Legislature.
It Is true that In some departments of
the government tabulations are a fea
ture of their reports, hut een those
that have been made could well bo ex.
tended nnd deductions drawn there
from, which would bo extremely valu
able to all perusing tho same. That
which has been done merely empha
sizes the necessity of extending this
character of work to every department
of tho government As time goes on
Mntstlcx. covering a period of years be
come Invaluable ns nn index to nnd n
redox of conditions present nnd past,
and a guide for legislation In the fu
ture. We find off-hand expressions In tho
report under review on the experi
ences of a Mr. Long In tho cultivation
of vegetables and small fruits. Also n
paragraph on tho castor bean cultlva-
Koelllns has n castor bean 'plantation,
and n mill fitted up with tho best of
machinery nnd Is very busy manufar.-
turlng castor oil, said to bo a fcry good
nrtlclc." Wo append to this report a
copy of communication sent the Com-
mlttee on Taxation by this very man.
It speaks for Itself,
What l Needed.
What would Interest your commlttca
would bo tables covering possibly tho
following points: primnrny tuo amount
l)al1 for thc land or tho rent paid for
next tho amount of taxes aa compared
eame expenditures In adjoining lands;
Mr. Koclllng, ns compared wlth tha
with 'adjacent territory; the cost of
clearing per acre; the cost of planting.
r 1 " "" - . . -
ot cultivation ana or harvesting; tna
1 amount of beans per ncro by weight
nnd Iho number of gallons of oil pro
duced per ton of beans. Information
covering tho various operations ns
nbovo we submit, would be of great In
terest to nil residents of tho Territory
and of special advantage to those ilc-
siring to engage In a similar business,
,. ,, ,,, fnrn, xah,h,a ,.
sis for tho future, when there would b.i
Burenu Not a Succcbh.
Tho report Is taken up In part by
sub-reports from tho Forestry depart
ment, from Dr. Mnxwell on lands ad
jacent to Hllo, and from the entomolo
gist. Your committee. Is constrained
to the view that as a bureau tho Agrl-
FOR PEOPLE WHO
The problem of securing tho public
attention being solved, another pre
sented Itself. Merchants found thnt
tho same ad. day by day would pall on
tho reader. It .becamo necessary to
mnko the matter bright and interest
ing. A slmplo price argument might
do for ono day, but comparative talks,
quality talks nnd bright store news
mum alternate or tho public would ,
weary of It. '
'TIs said that "circumstances make'
tho man." With tho coming ot this
condition came the man to fill it. A new
profession was founded when tho nd,
writer arrived. To this profession
many bright men havo devoted their
time, and today In tho cities ot the
United States men wJ.io havo charge of
large department store advertising are
as high salaried ns Cabinet officerx. j
Tho originality demanded by the up-to-dato
advertiser makea It necessary
that "tho advertising man" should bo
ablo to properly design, display and lo-,
rate his advertising and besides pro-
duco a logical and consistent argument
for the goods. Tho completed ad., to
bn a bustness-gctter, must not only
catch tho eye, but hold the nttentlon
until the forco of the story takes ef
fect. Thn neiriiniMil 11'hls.lt finlta pnmla la
tho argument which "getB dead next'
to tho customer's weakness, llccauso
of tho fact that tho ad. writer may he
wholly Ignorant of tho technique nnd
detail of manufacture, lie Is the better
nhlo to look at the goods from tho cus
tomer's viewpoint, and that's the buy
ing side of It. Has It been mado clear
that tho merchant sees so much of tho
"selling" quality that ho may lose tho
flno point of tho "buying side"? This
Is why tho ad. writers' nils succeed.
rurther, tho ad, writer who knows
his business can help his client many
times by suggesting the lines to be
pushed and can originate a method for
clearing floors of slow-moving stocks.
cultural Commission has been anything ernment. From newspaper reports and
but a success In the senso and pur- statements of those conversant with
pose for which manifestly It was creat- conditions at the Mainland your corn
ed. We bclleo that the diversified In- mlttee Is led to believe that before the
dustrlcs of the community will be best next session of the Legislature, the
served by this Lcglslaturo lending Itl Home Government will have made ex
financial assistance to the iitmoat pos- tended Inquiry and examination Into
slblc limit. In furthering tho work of the subject of forest preservation in
the United States Department of Agrl- this country. Forest preservation and
culture, ns undertaken by Mr. Jared 0, extension and water for irrigation have
Smith, tho scientific expert who has a most Intimate relation the one to
been appointed by that department ns the other. Forests undoubtedly ore
Director of the Hawaiian Agricultural necessary to the determination of rain
Experiment Station. I fall and of holding waters In suspense
Assist Federal Work.
We therefore recommend that in lieu
of an appropriation for the Commts-
slon of Agriculture and Forestry, and
IUf lnl.lalal IhH HAflilllut nW MAt
those Incidental to the conduct of that
office, the Legislature appropriate a
sum not less than $5,000 per annum,
as an auxiliary fund to be at the dis
posal of the said Director of the Hawa
iian Agricultural Experiment Station,
for use in the establishment and main
tenance of the station, for the biennial
period for which appropriations are)
From personal conversation with Mr,
Smith we feel certain that far better
results will lie manifest from this ap
propriation for his use than posstbly
could be hoped for under the system
of conducting the bureau at this time.
Wipe Out Officers
We Include In this recommendation
the dispensing with the Items in tho
estimates of appropriations as follows:
Pay of commissioner, $7,200: pay of
gardener. $2,040; laborers In nursery,,
tnrec, ii.zvb, one, iszb; niso mesa ,11111 iu usiwuiuun uuu uiuum-a uwu
changes In the Incidentals: Materials. Ing a marshy condition of the soil un
tools, supplies, etc., reducing tho'der natural conditions, will, when a
amount from $1,500 to $."00: Btrlke out tunnel pierces tho strata below thenv
Importation of seeds, leaving In tin .
Item only collection of seeds nnd re
ducing the nmount from $1,500 to $250;
strike out stationery, etc, $400: advcr
Using and printing, $150; strike out mass, In turn causing a gradual fllm
competlttvo exhibition. $1,000; strike Inutlon of the supply of water nt the
out tho word 'Commissioner" from tho
Item traveling expenses but lenvo tho
amount. These will reduce the total
of the appropriations for this bureau to
$15,084. Wc recommend tha' the ap
propriation for the entomologist nnd
his expenses bo continued ns hereto-
fore and the entomologist be.requested
to lend his assistance In any manner
needed to thc Director of the Experi
Get Mope StntlntlcR.
relieving In thc principle of vital,
commercial nnd agricultural statistics,
thnt these should bo collected monthly
or oftcner If necessary from thc va
rious sources from which tho samo can
be derived, collated nnd made .1 part of
tho report of thQ Secretary of the Ter
ritory, and with the view ot perma
nently establishing n service to that
end; and believing thnt tho knowledge
of Mr. Wray Taylor peculiarly fits him
for tho Inauguration ot this work, we
recommend thnt the Item of salary of
Electoral Registrar, under the office of
tho Secretary of tho Tcrrltorj be mado
to read "salary of Registrar of Elector
and Statistical Officer, $ ; In
stead of $1,200.
Protect the Foret.
Forestry From the personal obser
vations of your committee Its mem
bers believe that thc money appio
prlatcd for forest extensions Is money
that has been well spent. It Is a pity
that a line of work so vltnl to the agri
cultural Interests of tho country at
largo should havo been neglected so
omplctely by tho government as has
been this matter of forestry. Trom the
report Itself and from rersonal know l-i
nAtrn vnn. rnn.mltt.i ! nNin.rnil tn mnv
edgo your committee Is prepared to say
thnt there are Individuals and corpora
tions In Hawaii which do far more in
this mntter of forest preservation than
doe's tho government llfclf. It may be
truo thnt self-interest prompts tho do
Inc. this, howover, docs not detract
I ono, '0,a frm ,the P"i "Plrltednes
and far-sightedness of tho doer and
""" " incemivo 10 .-r.
raeni 111 ko una au iiifcwise. ua
commend the work of II. P. Raldnin on
Maul and of thf Lihue plantation of
Kauai, ns being of n character to war
rant mention In this connection. Roth
have spent largo sums of money In for
est extensions and their efforts nre In
vivid contrast with those ot the gov-
Tha wlso merchant is he who gives his
tlmo to the careful selection ot goodn
and a study ot cost and leaves to his
advertising man the telling ot tho
story, In a business so conducted each
finds his place, nnd tho specializing car
ries with It n measure of responsibility
'that brings out each man's best work,
to the gain of the business.
Probably no more apt comparison
hns been noted In regard to tho adver
tising man than that In which he is
represented as a business physician.
He works not alone for tho largo busi
ness man. The smaller merchant, with
few dollars to spend, needs his service
that he may not waste his cash in
what looks like advertising but Is not.
Tho "sick" business may be restored,
the "falling" business may be saved y
tho advertising man's diagnosis and
treatment, Tho "tonic" sometimes
must' be taken in heroic doses, but not
always there Is a homeopathy in ad
vertising. Many times a man with goods to sell
Is tempted to try "circus" methods of
advertising. For n day or two ho w HI
make announcements In laige space
with spectacular typo display, spend
perhaps $100 nnd then stop. If tho peo
ple do not como ns he expected, ho
blames the newspapers, and tells bis
experience to every ono as nn evidence
of the fact that "advertising doesn't
pay." This man should carefully aim
lyzo nn old proverb which runs, "Con
stant dropping wears nway tho stone."
It has nn application to his advertising
nppropilatlon that he should not fall
to heed. It's tho cvery-day advertiser
who wins. Look around you.
Thcro Is evidence a-plenty hero In
Syracuse, ot the kind of advertising
that wins. There are cases to be found
whero five-Inch dally spaccB have
worked wonders, Outside of tho local
field one thinks almost Instinctively of
John Wanamnkcr whoso first od cost
hlra $13 and who now uses a full page
I In reserve, which would otherwise)
rauldiv seek their war to the sea. Tho
preservatlon and storage of such waters
on the other band, to the end that tney
b lltlled for n(.rcui,rai pur.
" . . a
noses, should be made a source 01
revenue to the government The re
turn from the use of waters should bo
sufficient to pay all the expenses of
forest extensions nnd preservation.
Your committee believes that the re
sult of the Inoulry br the United States
Government's experts Into the local
situation will resolve Itself In to a so
lution of the question en the lines her
While foreign to the subject of for
estry, yet intimately connected there
with, .your committee wishes to ener
getically ent'er Its protest against the
practice that is being inaugurated here
of tunnelling Into the mountains in
order to Increase' the yield of water
from Mother Earth, In ever' case
where such operations are resorted to
fh a mountain or foothill situation,
there can be but ono result: the waters
permit the rapid ilrainage uy percoia-
tlon. of this wnter held In suspension,
with the gradual result of a settling
and packing of the formerly spongy
tunnel orlflco. and a change In the aur
face condition of the land. Tbe re
sult Is that the water Instead of find
ing Its way Into the soil Is carried off
by surface drainage, causing In their
turn erosions and waste of valuable
oll. to say nothing of tho final destruc
tlon of the forests over the area so
drained, thus once again proving tha
force of the fabled adage, that thn
goose that las thc golden egg may b
In conclusion, wc suggest thnt a
transfer be made of tho appropriations
for forestry, public grounds nnd so
forth to the Department of Public
Works, nnd thnt they bo voted as re
quested. J. K. PRKXDEROAST,
W. J. MOSSMAN .III.
The minority for th? same commit
tee, consisting of S. W. Wilcox and J.
Kumaiao n,.0 han(lciI ,n a ttpon hIcb
was. In brief as follows:
The undersigned would recommend
nil of the appropriations asked for
under the foicgolng heads, with the
exception of thc item for pay of Com
missioner, $7200, which he would re
commend to be placed at $0,000, tbe
Item for Expert Forester, $l,S0O, which
ew would lccommend be omitted, nnd
the Item "fifteen laborers, Nuuanu For
est 110 more men)," $G,4S0. and would
recommend that the Item be passed nt
"ten laborers. Nuuanu Forest, (5 more
S. W. WILCOX,.
Thc following salaries were also In
i30at boys. $11,520; steward, watch
' .... ...t ...I........ ... till. t-,.... r...
man and engineer of Hllo Fire De
partment, $10S0; Commissioner of
Public Lands, $0,000.
The House adjourned at 3:30 o'clock.
Tbe use ot tho Singer In millions ot
homes shows the unprecedented suc
cess of thcie Ideal Bcwing machines.
It Is convincing proof that tho Singer
excels in nil kinds of family sewing
and art needle work. All our sewing
machines are ot the best construction,
beautifully decorated, and are mounted
on selected woods in finely finished
cabinets of artistic design. B. Ber
gersen. agent, ICY2 Bothel street, P. O
every day In seven Philadelphia papers
besides big space Iu New York papers
for his Inter enterpilse.
Another Illustration of "small begin
nings and big endings" Is found In the
cnieer of Matshall Field of Chicago.
What has been done can bo done. Theso
men did not advertise In such big space
alnays. They spent wisely, that's all.
Advertising promptly done never falls
to accomplish the desired result. Today
it needs more study, but success comes
to the man who uses printers' Ink Just
as readily as It over did. Some mer
chants have concluded that If a certain
stjle of advertising succeeded in ono
city they could copy It nnd duplicate
the success. This Is a mistaken Idea,
because the local merchant can never
exactly copy tho foreign nd nnd In
attempting to amend It he Is apt to se
cure a mlifit. Within 100 miles of
Syracuse, recently, nn evening news
paper carried two ads. from rlvnl
houses that were exactly tho same
words. They bad both copied tho same
Chicago ad. and, unfortunately, used it
on tho samo day.
Ilumoious. think you? It Is a Bcrlous
matter for both houses. The women
who read the ads. would first wonder
nnd then decide thnt these houses were
using Borne one's else "honey" to catch
them with. They are not friendly to
ward either afterward they feel they
have been deceived. '
Local conditions govern tho pulling
power of advertising, nnd nn ad. which
brought hundreds of people In Chicago
might not attract a single customer in
Syracuse. You may say that "people
nre the Bnme the world ovpr," Yes, In
n measure, but local conditions goveri
tho ad. If what others are doing must
be noted; 11101 e than all, tho Individu
ality ot the storo must be woven Into
Its every piece of ndvei Using. George
A, Iluchanan In Syracuse (N, Y,) Post
Menu, Broken aid Mbw
H. P. BALDWIN Presldtai
J. B. CASTLE 1st Vlce-Presldsat
W; M. ALEXANDER... jnd VIce-PresldMl
J. P. COOKE .Treasure'
W. O. SMITH Secretary and Audltot
Sugar Factors ail
Hawaiian Commercial Si Sugar C
Olaa Sugar Co.
Haiku Sugar Co.
Pala Plantation Company,
iManmu bugar uompan '
Klhel Plantation Cc
Hawaiian Sugat Cc
Kahulul Railroad Company.
Tie Califorara ui fcieita. S. S. R.
W. G. Irwin & 60
Western Bugar Refinery Co., el 1M
Baldwin Locomotive Works,
Philadelphia, Penn., U. S. A.
Newell Universal Mill Co. (NaUOBaVl
Cane Shredder), New York. U. 8. A.
N. Ohlandt ft Co.'a Chemical FtrtUt.
Alex. Cross & Bong, high grade Fa-
tllliers for Cane and Coffee.
Reed's Steam Pipe Covering.
ALSO OFFER FOR SALE
Parnfflne Paint Co.'a P. ft D. Pallia
and Papers; Lucol and L!ntat
Oils, raw and boiled.
Indurine (a cold-water paint), Ik
white and colors.
Filter Press Cloths, Cenent, Ujh
CASTLE & COOKE
Tti Cwa Plita1l' Co.
Tt. Valalua Atrlcnltnal Co., L t,
Tba Konala Socar Co
Tb. Walmea Sural till Co
Tho Fulton Iron Work.. 81. tool. Bo.
Tn. Staodaid Oil Co
TDa Co. F, Blako Steam Ptm.a.
To. N.w Eatland U a lomraaco Co. .1 0
Tli. Jstoa Fir. lot Co. of Hartf.ri. Aim.
Too AIII.PC. Al.ur.nfO Co af L..I.
LIFE and FIRE
IHflfflfc AQEflTg. '
Hew England Mutual Life In
surance Co. of Boston.
tna Fire Insurance Company
Wm. G. Irwin & Go.
Wm. O. Irwin.. President and iltuin
Claus Spreckels Vice Presldtai,
W. M. Qlffard ..Second Vice Preside
H. M. Whitney Jr. .... Treas. and BM.
Geo. J. Rosa AsUtta
MUTf Of IBB
10IANI0 STEAMSHIP COUfin
OF 8AN FBANfTTBrn. rav
' Quota UMt.Hosolols H.l
Hawaiian Atrlcnltural Cocpaar. Aaorlaas tit -Company.
Ookata Surar Plant. Co , OooaM r
Co., Hononu Surar Co , W.lluko Sutar Co , .
Sur.r Co , Hal.akala Raich Co., Molokal Raort
Plantu'i Lino San Fr i3koPM . fa
it Co.'a Lino ot Boaun Packtta
LIST OF OFFICERS
O. M. Cooke, President) Georgt
Kobertsou, Manager) E. F. Blihot
Treasurer and Secretary; Col. W. J
Allen, Audit ir; P. C. Jones, H. Watr
hou. Geo. R. Carter. Director.
TlBVonHafflm-YonDE Co. LW
QUEBN ST., - HONOLULU
The Lancashire Insurance Co.
The Balolse Insurance Co.
Union Gas Engine Co.
Domestic Sewing Mach nt. Bit
F. W. Thrum,
REAL ESTATE TRANSACTIONS
Subscribers are furnished -with ttcu
five to six lists per week, giving an ac
curate record ot deed3, mortgages,
leases, releases, powers ot attornr
etc., etc., which are placed on record.
SUBSCRIPTION PRICE, 2.00 Pit,
A. V. GBAR,
luM Bulldlnj, fJonolalu