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EVENINO BULLETIN. HONOLULU. T. 11., SATURDAY, OCT. 3, 1908.
Its a Good Car
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A high-grade 4-oyl., -passenger,
24 - 30 h.p.' oar, made by the
, makers of TKomas-Detroit Forty.
1909 Models Ready
TOURING CARS, TOURABOUTS, ROADSTERS
Our profit 9 per cent
IVTO doubt other 4-cylindcr cars will be offered around this price. It remains for you to compare them. Here is
one so good that our profit based on our full capacity of 2500 cars will be nine per cent. Judge if anyone
else gives so much for the money. Here is one that has two years the start of all others. We have, spent two years
in perfecting it. It is not a makeshift not an experiment. This one has behind it all the reputation, all the skill
and experience, we have gained in making that incomparable car, the Thomas-Detroit 'Forty. This one is, designed
by H. E. Coffin, for years the chief designer of the Thomas Companies, one. of the leading automobile designers in
America. The car combines the best foreign features with the best American. For Mr. Coffin made two trips to
Europe in working it out. Yet it copies nothing, cither foreign or American. It simply adapts the best principles of
the world's best engineers. This car is not assembled from stock parts picked up haphazard. Every design of every
part is made by our own engineers, the best engineers in the business. All the leading. features are patented. The car
is luxurious, speedy and powerful a car that you can take pride in: Low in price. economical in Upkeep, yet with
all the perfections of the costliest cars. Compare it with rival cars, with any car costing ifp to $2000. We are
willing to abide by your judgment. The first of these cars cost us $33,000. Then last, winter, when things looked
bluest, we contracted for $3,000,000 worth of material to save you 20 per cent. That is how we made this car pos
sible, by taking enormous risks. Yet we ask for our profit a paltry nine per cent. Our 1909 cars are now ocing
Note These Facts
The factory cost on this 4-cyl. en
gine is $261. Yet 4-cyl. automobile
engines are sold as low as $76.
The transmission costs us $94. The
axles made of Nickel Steel cost us
The annular ball bearings used in
this car cost us $103. We use as
many as the Mercedes uses the
Hotchkiss or Renault.
look at these costs again. Then
think that they refer to features of
a $1,500 car. We could save half or
more on any of them were we trying
to stint on this car.
We equip this ear with Diamond
QUICK-DETACHABLE tires. The
usual clincher tires would cost 15
per cent. less.
We authorized our factory to spend
on the body finish 15 per cent, more
than their estimate. Our crank shaft
is larger than on any American car
under 60 h. p. Our brakes are enor
Twice the price can buy no better
features. It can only buy more pow
er. The same economy applies to ex
tras and to replacements We fur
nish one of the best tops tor $80. A
Simms-Bosch Magneto for $125. Two
gas lamps and a gas tank for $50.
Our repair parts are all sold on a
reasonable margin not at the usual
profit of 200 to 300 per cent.
It is easy to claim the best car at
the price. But compare the facts
put all claims to proof. We have no
competition to fear.
Formerly the Thomas-Detroit Forty
The best guarantee that our $1,500 car has is the fact that it is made
by the makers of the Chalmers-Detroit Forty.
This car is incomparable. We have never been able to make enough
. of them to supply the demand. Our output every year is sold before
June, and this year (1908) we could have sold 200 more.
The 1909 models of the Forty now ready are the same as the 1808
models, save for the brakes and the springs. The brakes are heavier,
the springs more easy riding. We know no way to improve it. The rec
ords it made during the past two seasons prove it the best medium-priced
car that is made. Its users seek for nothing better.
We advertise our Forty in but a limited way. Our present users,
through their endorsements, more than sell our output. The only, way to
get one is to order early.
The 1909 models of the Chalmers-Detroit Forty are shown in our
catalog. Made in two styles Touring Car and Runabout Price $2,750.
So simple in control that a novice can master the car in ten minutes. A single pedal-operates
both clutch and broke.
It is also easy to o ritioize features that others can't afford devices that others can't copy.
But let us answer thos e criticisms and you will realize how weak and how futile they are.
Please act at onoe send for our catalog now. For, when our output is taken, you can find
no car within $500 of our price to compare with the Chalmers-Detroit "30." Don't wait and'
Note These Facts
The four cylinders are cast togeth
er, as in the latest Fiat, Mors, Argyll
and Hotchkiss. This gives lightness,
compactness, perfect alignment, and
a dozen other advantages. The only
argument ever advanced against it'is
"cost of replacement." We answer
this by furnishing a set of four cylin
ders for $35, less than most makers
charge for two or even for one cylin
der. We use the Unit Power Plant, as
In the latest Decauville, the new
Hispano-Suiza, and the Motobloc. Mo
tor, clutch and transmission form a
single unit, so they cannot get out of
The wheel base is long 110 inch
es insuring easy riding. The body
is suspended between the axles, after
the style of the Mercedes.
Valves like the new Napier. The
elliptic spring! like the Renault.
Multiple disc clutch like the Isotta
The gas intake is water-jacketed to
avoid the trouble caused by cold gas
oline. Constant level splash lubrica
tionperfect dust protection.
Floating type rear axle, used here
tofore only on the costliest cars. Se
lective sliding gear transmission
three speeds and reverse. Anti-backing
device to protect you on hills.
Provision for double ignition system.
At this writing it looks as if the
demand for this car would be twice
our supply. Orders are filled in turn,
or you can reserve a car for future
Associated Garage, Ltd
111 CHALMERS-DETROIT MOTOR CO., Detroit, Mich. 1-1
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