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EVENINO BULLETIN, HONOLULU, T. H., MOXDAT, NOV. 9, 190S.
Here's the car that
has shaken the
Auto World from
. , .- - tm..U
N JUNE 1ST, 1908, we promised the auto
mobile world a car which would annihi
late all previous precedents, and compel a
complete readjustment of automobile
What then seemed the daring dream of the de
signer and the draughtsman and what actually
was the long-cherished ambition of a colossal plant,
slowly taking concrete shape has now become a
magnificent and impressive Fact.
The first of the ten thousand high-powered, sol
id steel Cadillac cars, which are to establish AN EN
TIRELY NEW PRICE STANDARD IN AMERICA,
has been running on the streets and roads of Detroit
and vicinity since June 88th.
Before we proceed to descriptive details, let ui
stop for a moment and impress upon your mind one
vitally important point!
This wonderful car, which says to every higher
priced automobile in the World, "YOU MUST
PROVE THAT YOU ARE BETTER THAN I AM,
OR YOU CANNOT COMMAND ONE CENT MORE
THAN $2400," has been in PREPARATION for five
years, awaiting the time when this plant could be
brought to the point of capacity and perfection
which would make it possible at such a price.
In other words, there is not one ounce of uncer
tainty or experiment in this marvelous car at $ 1400,
because it derives its being from twenty thousand
other Cadillac cars which have preceded it. It
springs immediately into full-fledged competition
with the best other cars at twice and thrioe the
price, because it is the outcome and evolution of a
factory equipment, and a factory experience that
has cost millions in the making.
With this thought in mind, turn now, and look
at the picture of the 30-horsepower, four-cylinder
Cadillac which you are to buy at $1400.
' With all the good will in the world toward the
Cadillao Company; with full faith in our ability to
make good the sensational promise of a few weeks
ago; with your hopes and expectations pushed up to
the highest notch did you ever dream for a mo
ment that we could produce such a superb car as
even the picture shows, to sell for $14001
YOU COULDN'T HAVE expected it, for two rea
sons: Pint. Because no plant in the world with a
lesser equipment than ours, and especially no plant
which ASSEMBLES it parts instead of MANUFAC
TURING THEM could have possibly produced it;
Secondly. Because in our enthusiastic moments
wc did not dare hope, ourselves, that we could at
tain such a magnificent measure of value.
The picture was made direct from a photograph.
Now try and conceive a car almost as silent as
the photograph itself a car vibrant with pent-up
power under finger-tip control ; a car that will glide
noiselessly up alongside the aristocracy of motor
dom and LACK NOTHING THAT THE LATTER
POSSESSES EXCEPT A HIGHER PRICE-and you
will have formed a fair mental picture of the reve
lation that awaits you.
Dismiss from your mind the idea that you have
ever seen a low-priced car which was in the same
class as this $1400 four-cylinder 30-horsepower
Where you have seen LITTLE cars at a low
price, you will now see a BIG car at a low price.
Where you have hitherto seen spidery outlines
and bandbox proportions you will now see SIZE
and STRENGTH and DIGNITY.
Where you have seen indifferent material skimp
ed and saved to make possible a low price, you will
now see a car built of the finest steels money can
buy, used in full and generous measure and the
same painstaking, conscientious system of construc
tion, down to the last nut and bolt, that lias been
typical of the Cadillac plant from, the first year of
Where you have seen cars whose vital plants
were bought ready-made ill-fitting, loose and out
of gauge from half a dozen factories, and then
"assembled" for a brief and inglorious career you
will now see a car whose low price is made possible
. only by the fact that it is MANUFACTURED in
every item of its make-up under one roof which cov
ers the most scientific automobile equipment in the
The mere announcement of our plans let loose
an avalanche of inquiries. It shook the industry
from centre to circumference.
Then came the inevitable prediction that our
ideas were too colossal that we could not carry
Well, the car is here and by August 1st, 1908,
more than one-half of the output had been sold.
Hundreds of visitors and dealers have ridden in
the oar; have seen it perform under every possible
condition and without a single dissenting voice
they have declared in effect that they have seen no
car at double the price which can equal the four
cylinder, 30-horsepower, five-passenger Cadillac.
There is every indication that the output of
these cars, enormous as it will be, will not be near
ly sufficient to meet the demands. We therefore
urge upon you the importance of placing a reserva
tion with your dealer at once.
XV , 't
Cadillac Motor Car
MOTOR Four-cylinder, ruur-ccle: cylinders
cist singly; 4 lu. bore x 4 In. stroke.
The plan ot casting cylinders ami cylinder
heads separately and using separate copper water
j.itkets possesses many advantages. Resides asslut
i tin In Insuring the most uniform cooling possible
there Is the further advuntage of comparatively
small expense to replace only one cylinder, ona cyl
inder head or one water jacket In the event of dam
age. On the other hand, when these parts are cast
together In pairs or all In one pieces, the breakage
of or damage to one necessitates the replacement
of the entlro combination. ,
The crank shaft, which Is drop forged from spe
cial crank shaft steel, Is substantlally'supported on
five babblt-llned bronze bearings, one at each oud
and three Intermediate bearings placciL.helWAeii.Ule
connecting rods. " x
HORSE POWER Thirty, actual, dynamometer
COOMNO WATER. Copper Jacketed cylin
ders, gear driven geared pump. Radiator of ample
efficiency. Fan attached to motor and running ou
two point ball bearings. Center distances of fan
pulleys adjustable to take up stretch In belt.
IGNITION' Induction coll and jump spark cur
rent with storage battery and dry cells. Optional
equipment with extra chargo:
a. Two storage batteries and Induction coll.
b. Magneto, storage batteries and Induction
c. Magneto, dry colls and Induction coll.
d. Double Ignition a) stem 'complete with two
sets spark plugs, muking two separate
LUI1RICAT10N Automatic splash system. Oil
uniformly distributed. Supply maintained by me
chanical force feed lubricator with positive sight
feed on dash. This system has been used on all
four-cylinder Cadillacs for tho past four years nml
has demonstrated Its superior efficiency beyond all
CARnURETOR Float feed type, our own make.
CLUTCH Cono type, leather faced with Bpeclal
spring ring In fly wheel.
TRANSMISSION Sliding gear, selective type,
three speeds forward and reverse. Chrome nickel
steel shafts and chromo nickel gcarB specially heat
treated running on annular ball bearings through
out. DRIVE Direct shaft In tube to bevel gears ot
special cut teeth to afford maximum strength. Uni
versal joint enclosed In housing and running In
, AXLES REAR Special alloy steel llvo axlo
shafts running on spoclal roller bearings', FRONT
Tubular, with drop forged yokes, spring perches,
tie rod ends and steering spindles, the latter having
ball thrust bearings. Front wheels fitted with two
point ball bearings, ' ' '
BRAKE3 One Internal and one external brake
direct on wheels, largo drums.
8TEERINO-OEAR Our own worm and sector
type with ball thrust bearings.
FRAME Dropped, pressed steel, channel sec
tion. Width, 30 In. In front, 33 In. In rear.
GEAR RATIO Standard on Touriug Car 3 to
1. Special 3 to I and 4 to 1.
WHEELS Wood, artillery type, fitted wllli
quick detachable rims. Special large hull llang.u
nnd special strength wide spokes.
WHEEL RASE IOC Inches.
TIRES On Touring Cilr, Roadster and Tour
about 32 In. x 3V4 In.
TREAD IJC Inches. Option 01 Inches.
SPRINGS Front, seml-elllptlcal 30 lu.
2 In. wide. Hear, platform; sides, 42 In.
2 In. wide; rear, 38 In. long x 2 In. wide,
CONTROL Spark and Tlirottlo levers lit steer
ing wheel. Steering wheel 10 In. diameter. Clutch
operated by foot pedal. Service brake (external)
operated by foot lever. Emergency brako operated
by hand lever. Speed .changes by hand lever oper
ating In "H" plate. Throttle accelerator by foot
SPEED 5 to SO miles per hour on high gear.
OASOLINK CAPACITY About 12 gallons.
OIL CAPACITY 6 pints.
I10DIES Touring Car, wood, with metal doors,
five-passenger capacity. Tourabout, alumlnlzed
shoct steel nnd wood, four-passenger capacity. Road,
ster, alumlnlzed bhect steel and wood with rumble
scut, three-passenger capacity.
UPHOLSTERING Hand buffed blnck leather
over genuine curled hair and deep coll steel springs.
FINISH Royal Illue Ilody and ChnBsls. striped.
EQUIPMENT Ono pair side oil lamps nnd tail
lamp, one horn and set ot tools. Including pump nnd
repair kit for tires.
OENERAL CONSTRUCTION Tho general con
struction of tho "Thirty" Is the highest grade lu
cery particular. In not one slnglo Instance has
efflckn:y or stability been sacrificed for the sake
of saving expense.
Every individual piece ot material that enters
Into the construction of a Cadillac car, down to the
Inst nut and bolt, must pass a number of trained
Inspectors. Every car Is thoroughly tested out and
carefully adjusted before wo permit It to leave our,
of parts Is a feature which most makers claim for
their cars ,yet few of them really possess It in Its
truo tense, lntcrchangcablllty means that every
part of a car is exactly llko every other part ot Its
kind. It does not mean almost or nearly like it,
but exactly so, In many cases to the one-thousandtli
part ot an Inch. In means that when any part
must bo replaced, a new one may ho ordered from
the factory and that It will fit without alteration
in the slightest degree. Truo lntcrchangcablllty Is
possible only In factories possessing the most com
plete equipment of machinery and tools capable of
producing accurate work and where these are kept
In the most perfect condition at all times.
Truo intcrchangeablllty Is Impossible where tha
car Is composed of the product of a number of dif
ferent parts makers, where tho motors are made ono
place, transmissions In another, steering goara in
another, axles, etc., In nnother. It Is possible only
where cars aro MANUFACTURED. It Is not pos
slble where they are assembled from parts ob
PRICE TOURING CAR, TOURABOUT AND
ROADSTER, $1400, F. 0. B. FACTORY.
The von Hamm-Young Co., Ltd., Agents