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EVENING BULLETIN, HONOLULU, T. H TUESDAY, NOV. 10, 1008.
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Here's the car that
has shaken the
Auto World from
center to
circumference
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values.
,N JUNE 1ST, 1008, wc promised the auto
mobile world a car which would annihi
late all previous precedents, and compel a
complete readjustment of automobile
What then seemed the daring dream of the de
signer and the draughtsman and what actually
was the long-cherished ambition of a colossal plant,
slowly taking concrete shape has now become a
magnificent and impressive Fact.
The first of the ten thousand high-powered, sol
id steel Cadillac cars, which are to establish AN EN
TIRELY NEW PRICE STANDARD IN AMERICA,
has been running on the streets and roads of Detroit
and vicinity since June 28th.
Before we proceed to descriptive details, let us
stop for a moment and impress upon your mind one
vitally important point: .
i-
This wonderful car, which says to every higher
priced automobile in the World, "YOU MUST
PROVE THAT YOU ARE BETTER THAN I AH,
OR YOU CANNOT COMMAND ONE CENT MORE
THAN ? 2400," has been in PREPARATION for five
years, awaiting the time when this plant could bo
brought to the point of capacity and perfection
which would make it possible at such a price.
In other words, there is not one ounce of uncer
tainty or experiment in this marvelous car at $1400,
because it derives its being from twenty thousand
other Cadillac cars which have preceded it. It
springs immediately into full-fledged competition
with the best other cars at twice and thrice the
price, because it is the outcome and evolution of a
factory equipment, and a factory experience that
has cost millions in the making.
With this thought in mind, turn now, and look
at the picture of the 30-honepower, four-cylinder
Cadillac which you are to buy at 1400.
' With all the good will in the world toward the
Cadillac Company; with full faith in our ability to
make good the sensational promise of a few weeks
ago; with your hopes and expectations pushed up to
the highest notch did you ever dream for a mo
ment that we could produce such a superb car as
even the picture shows, to sell for $14001
YOU COULDN'T HAVE expected it, for two rea
sons: First. Because no plant in the world with a
lesser equipment than ours, and especially no plant
which ASSEMBLES its parts instead of MANUFAC
TURING THEM could have possibly produced it;
and
Secondly. Because in our enthusiastic moments
we did not dare hope, ourselves, that we could at
tain such a magnificent measure of value.
The picture was made direct from a photograph.
Now try and conceive a car almost as silent as
the photograph itself a car vibrant with pent-up
power under finger-tip control ; a car that will glide
noiselessly up alongside the aristocracy of motor
dom and LACK NOTHING THAT THE LATTER
POSSESSES EXCEPT A HIGHER PRICE and you
will have formed a fair mental picture of the reve
lation that awaits you.
Dismiss from your mind the idea that you have
ever seen a low-priced car which was in the same
class as this $1400 four-cylinder 30-horscpowcr
Cadillac.
Where you have seen LITTLE cars at a low
price, you will now see a BIG car at a low price.
Where you have hitherto seen spidery outlines
and bandbox proportions you will now see SIZE
and STRENGTH and DIGNITY.
Where you have seen indifferent material skimp
ed and saved to make possible a low price, you will
now see a car built of the finest steels money can
buy, used in full and generous measure and the
same painstaking, conscientious system of construc
tion, down to the last nut and bolt, that has been
typical of the Cadillac plant from the first year of
its history.
Where you have seen cars whose vital plants
were bought ready-made ill-fitting, loose and out
of gauge from half a dozen factories, and then
"assembled" for a brief and inglorious career you
will now see a car whose low price is made possible
only by the fact that it is MANUFACTURED in
every item of its make-up under one roof which cov
en the most scientific automobile equipment in the
world.
The mere announcement of our plans let looso
an .avalanche of inquiries. It shook the industry
from centre to circumference.
Then came the inevitable prediction that our
ideas were too colossal that wc could not carry
them out.
Well, the car is here and by August 1st, 1908,
more than one-half of the output had been sold.
Hundreds of visitors and dealers have ridden in
the car; have seen it perform under every possible
condition and without a single dissenting voice
they have declared in effect that they have seen no
car at double the price which can equal the four
cylinder, 30-horsepower, five-passenger Cadillac,
There' is every indication that the output of
these can, enormous as it will be, will not be near
ly sufficient to meet the demands. We therefore
urge upon .you the importance of placing a reserva
' tion with your dealer at once, .
CADILLAC
THIRTT
$1400
F.O.iB. Factory
.A
Specifications
-01-
Cadillac "Thirty
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-Thirty, uctual,V.dynamometcr
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Copper Jacketed cyiln-
Radiator of ample
mOTOR Four-cyllndcr. hrar-cjele; cylinders
cast sltiKly; I In. boro x 4V5 In- stroke.
The plan of casting cylinder and cylinder
heads separately and using scparnto copper water
Jackets possesses many advantages. Resides assist
ing In Insuring tho most uniform cooling posslolo
there in the further advantage of comparatively
small expenso to replace only ono cylinder, one cyl
inder head or ono water Jacket In th event of dam
age. On llio other hand, whci) these parts aro cast
together In pairs or all In ono pieces, the breakage
of or damago to ono necessitates tho replacement
of tho cntlro combination.
The crank shaft, which Is drop forged from spe
cial crank shaft steel, Is substantially supported on
Ave babblt-llncd bronzo boarlngs, ono nt each cud
and three Intermediate bearings placed between tho
connecting rods.
iinnati nflfl.-r Tlilrv iirlnnl '
liuivur. iuiimii
tCBtS.
COOL1NQ WATBR,
dors, gear driven geared pump
.ml...n.. l.-nn nttnrttiArt In mntnr nnrl rtlnnlnir tin
two point ball bearings. 'Center distances of fattj
nullevs adjustable to tako up stretch In' belt. ' J
IGNITION Induction coll and Jump spark curr
rent with storago battory and dry cells. Optloufl
equipment with extra charge: ' '
n. Two storago batteries and Induction 'coll.
b. Mngncto, storage batteries and induction
coll.
c. Mngncto, dry cells nnd Induction coll.
d. Double Ignition sstem umiploto with two
sets spark plugs, making two separato
ignition systcmn.
LUHRICATION Automatic splash system. Oil
uniformly distributed. Supply maintained by me
chanical forco feed lubricator with posltlvo sight
feed on dash. This system has been used on all
four-c)llndcr Cadillacs for the past four years and
has demonstrated Its superior efficiency beyond all
question.
CAIlHUrtnTOIl Kloat feed type, our own make.
CLUTCH Cono type, leather faced with special .
spring ring In fly wheel.
TRANSMISSION Sliding gear, selective- type,
three speeds forward and reverse Chrome nickel
steel shafts nnd chrome nickel gears spoclnllyjieat
treated running on annular ball bearings through
out. '
DRIVE. Direct shaft In tube to. bevel gears ot
special cut teeth to, afford maximum strength. Uni
versal Joint enclosed In housing and running In
oil bath.
AXLES REAR Special alloy stoel ,lvo axlo
shafts running on special roller bcaringsKIlON'T
Tubular, with drop forgod yokes, spring perches,
tie rod ends and steering spindles, tho latter having
ball thrust bearings. Front wheels fitted with two
point ball bearings.
DRAKES One Intornnl nnd ono external brako
direct on wheels, largo drums.
STEERING-aEAR Our own worm nnd soctor
typo with ball thrust bearings,
FRAME Dropped, pressed steel, channol sec
tion. Width, 30 in. In front, 33 In. In rear.
GEAR RATIO Standard on Touring Car 3V4 to
1. Special 3 to 1 and 4 to 1.
PRICE TOURING CAB, TOURABOUT AND
ROADSTER, $1400, F. 0. B. FACTORY.
Cadillac Motor Car Co., Detroit, Mich.
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"VVHJELS Wood, artillery type, titled with
quick, detachnblo rims. Special largo hub Ilnnges
nd special strength wldo spokes.
VIIEEL RASE 106 Inches.
TIMES On Touring Car, Roadster nud Totir
aVjut 32 In. x 3i in.
TREAD .11, Inches. Option 61 ItuSiei.
SPRINGS Front, seml-clllptical 3(1 in. long x,
'2 In. wide. Rear, ?i platform; sides, 42 In. long x.
2 In. wldo; rear. 38 In. long x 2 In. wlitc.
CONTROL Spark and Throttle levcra nt steer
ing wheel. Steering wheel in In. dlnmeUir. Clutch
operated by foot pedal. Scrvlco brako (external)
operated by foot lever. Emergency brnko oporated
by hand lever. Speed changes by band lover opor
ntlng In "II" plate. Throttle accelerator by 'foot
lover.
J t SPEED 5 to CO miles per hour on lilgli gear.
L OASOL1NE CAPACITY About 12 gallons.
SV" OIL CAPACITY (5 pints. '
1IODIES Touring Car, wood, with metal doors,
flvc'tiasscngcr capacity. Tournbout, olumlnlicd
sheet steel nnd wood, four-passenger capacity. Road.
ster, alumlnlzcd sheet stoel nnd wood with rumblu
wnt, three-passenger capacity.
UPHOLSTERING Hand buffed black leather
oer genuine curled hair nnd deep coll steel sprlngx.
FINISH Royal Illuo Jtody nnd Chassis, striped.
EQUIPMENT Ono pair side oil lamps nnd tall
lnmp, ono horn nnd set of tools, Including pump and'
repair kit for tires.
GENRRAL CONSTRUCTION Tho general con
struction of tho "Thirty" Is tho highest grado In
every particular. In not ono slnglo Instnuco has
efficiency or stability been bncrlflcod for tho Bake
ot saving expense.
Every Individual plcco ot material that miters
Into tho construction of a Cadillac cnr. down to tho
last nut and bolt, must pass a number of trained
Inspectors. Every cnr Is thoroughly tested out and
carefully ndjustcd beforo wo permit it to leavo our
factory.
INTERCIIANaEABILITY Intcrchangcablllty
of parts Is a feature which most makers claim for
their cars ,yot few of them really possess it in Kb
true sense. Interchangeablllty means that every
part of a car Is exactly like ovory-othoV part of Its
kind. It docs not mean almost or nearly liko It,
but exactly so, In many cases to tho onc-thousandth
part of an Inch. In means that when nny part
must bo roplaccd, n new ono may bo ordered from
the factory and that It will nt without alterntlon
In tho slightest degree. Truo Intorchangoablllty Is
posslblo only In factories possessing tho most com
plete equipment of machinery and tools capable of
producing accurato work and whero these aro kept
In tho most porfect condition nt nil times.
Truo Intcrchnngenblllty is impossible whero tho
car is composed ot tho product ot n number of dif
ferent parts makors, whero tho motors nro mndo ono
place, transmissions In nnother, steering gears In
anothor, axles, otc, In nnother. It Is posslblo only
where cars aro MANUFACTURED. It is not pos
sible whero thoy nro assembled from parts ob
tained promiscuously.
The von Hamm-Young Co., Ltd., Agents
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