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CHALMERS-DETROIT CARS FOR 1909
Three Cark on Hilonian. One Sold; Two Ready
for Delivery. Order your Car at Once.
A millionaire's car brought, by mammoth production, sdown within the reach of many. Looks like the costliest cars does all that
( the costliest do, Yet, so lowjn price, so.economical in upkeep that fifty times as many
; ' " people can now own a powerful, high-grade car.
A Four-Cylinder touring car, roadster or tourabout at $1,500. Designed by H. E. Coffin, vice president cf the Chalmers-Detroit' Motor Co., one of th leading designers of automobiles in America;
Thoroughly tried out. Our engineers have worked on this car for two years. Experimental cars wcrj out on the road eight nonths beforj wc began manufacturing these cars.
Roomy and elegant. The wh:el base is 110 inches only two inches shorter than our "Forty." Fainting and unhofstcring r.i good as a oir can have. No skimping anywhere.
Weight 2000 pounds, which means a very low cost of up-keep. Fo .ver 24-30 h. p. sufficient for any requirement. Speed 40 to 50 miles per hour. N
Ball bearings of the annular type, the most approved kind are used throughout the car. These bearings arc equal in every way to thosj on the most expensive cars on the nnrkct.
Three-quarter elliptic springs, used on the best foreign cars give perfect comfort in riding.
The brakes are larger, than ar2 used on nine-tenths of American cars. t ' ' ' ,
In ro other car than the "CHALMERS-DETROIT" "30" can one obtain all the reliability, all the satisfaction of the hiijh-priccd car, at a price approaching this. And this car alone, inithis class, has met the
Flease note the details carefully. For it is in-these hundred lit'le perfections that we excel other mikcrs who will CLAIM rs much ns vi do. k ,
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YOU CAN FUT'IT DOWN" as a general rule that whenever any
one begins to "knock" another there is a reason for it. Don't
forget this, and whenever you hear any one "knocking" some
thing, whether it is our automobile or somebody's sewing ma
chine, remember that there is some reason for it.
Wc have tried to get together all of the reasons why our competitors
have been "knocking" us. There arj ten reasons why they are particu
larly "sow" at us.
FIRST. We wcrcthe first to re luce the price so that a real motor
car could be bought at a fair price.
SECOND. Wc wen: the first to announce our line for 1909, which
necessarily held up the sale at the end of the season of other unsold 1908
THIRD. Wj had the choice of the best dealers in this country. Out
of a total of 45C0 dealers in the United States, 2611 applied for the
agency of our crs. We cloced with 103 only of the very best. The
others are naturally disippointed.
FOURTH. We Eold our cut re output of 3000 cars in less than six
FIFTH. Wj w:re just about five years in- advance in producing our
Thirty for $1500, and it natirally meant a quick shift for other makers
to get their facUncs down to a basis where they could hope to come any
where near producing a real meter car at such a price. Wc can there
fore 'fairly say that our action in producing this car has brought about an
unlooked-for revolution among most automobile makers.
SIXTH. We have been .teaching the buying public that $1500 is all
they should pay for a car or ths no ver of our Thirty, and we have gone
fuwher and taught them that $275 ) is all they oujht to pay for any
automobile, inless they want to ow l one of four or five particularly
SEVENTH. If wc had not nrod ccd our Thirty for $1500, some Com
Dailies .would still be trying to se'.l th -'r two-cylinder cars and their Aim
silv constructed four-cylinder cars at i-riccs ranginc from $1250 to
S2500. We ha,-s forcr-i these Companies to change their plans when
they were not exoecting to .do it.
EIGHTH. We have wen so many victories, with both our Thirty
and Forty, that there js bound to b ; jnor; or 1-sa feeling, or, -we might
sav, jealousy among ether dealers o i that account.
NINTH. Oct line of advertiins: has been such that we have pre
vented others from telling their cars until our cars could be seen, and
of course that has held up sales for other dealers a big reason for feel
ing "sore" at us.
TENTH. We have done that which others said was impossible
have produced a high-grade, "classy" car at the average man's price
and we Aid it so thoroughly and quietly that they didn't know about it
until we were ready to make deliveries.
We have a ship
ment of these
Cars on Hilonian,
due todayi They
will be sold be
orders should be
sent in at once.
OTWITHSTANDINO all thew reasons why other dealers aro
"knocking" us, they have only been able to "knock on two par
ticular points, '
One is that the four cylinders arc enst together in one
piece, and the other is our two-bearing crank shaft. ,
There is every advantage in favor of the cylinders being cast in one
piece, and only one disadvantage tb.it is, the heavy cost in case of re
placement. We answer this objection by stating that wc will furnish
a full new set of fotir cylinders at $35.00, which is the price which lias
usually been charged for the replacement of a single cylinder.
Wc consider that there is every advantage in the two-bearing crank
shaft in our car. "A recent test made at the University of Michigan
troves that one of these crank shafts would not bend under less than
26,000 pounds strain. We never hope to get more than 3000 pounds
''strain in a motor.
We have more at stake than ambedy else. We would not use a
two-bearing crank shaft unless we abiolutely knew that it was strong
enough to stand all tests. It means the life or death of our business.
We know the two-bearing crank shaft, is right, and we know, further,
that other Companies are bound to come to it. Many leading foieign
isakers and seme of the best in America already use it.
What will these dealers say who are now "knocking" us, when, in
a year from now, wc shall have proven in the running of more thin 2,
500 cars successfully that all of their arguments and all of their state
ments have 'been false.
The Associated Garage; Ltd.
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