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EVKNINO tlULI-ETlN, HONOLULU, T. II., MONDAY, AmiL 19. 1909
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The Story of An Ad.
ANY itucresting stories arc told of the early
days of advertising, when its possibilities
were little understood. When James
Gordon Bennet was struggling to build up his "New
York Ledger," he decided to try a little advertising.
He wrote a seven-word announcement, "Read Mrs.
Southworth's story in the Ledger," and marked it for
bad that it
page " and
His handwriting, however, was
was read in the "Herald" office as "one
the line was set up and repeated so as to occupy an
entire page. Bennet was thunderstruck next morn
ing. He had not enough money to pay for such an
ad, and frantically ordered it out.
Soon the results of the ad began to be iclt.
Orders for the ''Ledger" poured in so fast that
another edition had to be printed in a few days.
After that Mr. Bennet contracted for many a
ad, and his "Ledger"' was a great success.
RIGHT Advertising will help your business, too
The Chas. R. Frazier Co.,
122 King Street Phone 371
Managers of Advertising
It is possible t0. sit up tUI two
r a.m. to finish an
interesting book, and thereby incur a
bad headache and an all-day grouch;
some people do it.
Again, it is possible to drink- so
much good beer that the organic func
tions are severely taxed; some people
do that. Too much water would be
Good beer, in moderation, is good
for one. Nothing else will sharpen the
appetite and aid the sluggish digestion
'like a glass of beer with meals. In
B'Z0m - To SuitThe COm&ter J
Fine Grass Linen "fttf.S
1 ., . . -
YEE CHAN & CO., King and Bethel Sts.
$1 a Year
Fresh Fruits and Vegetables,
HENRY MAY & CO.,
I Local and National I
Flvo Mile Race
Won By H. C.
Eight runners faced the starter
for tlio flvc-mlla road rnco on Sat
urday afternoon, and after an excit
ing and Interesting run llerrlck
Drown crossed the winning line al
most a minute ahead of Karl Klcni
nic, wjio put up a fine effort to win.
Harold Nott got third place and
only for getting a cramp In his sldo
would novo been close to tho win
The race did not start till 3
o'clock, tho time being changed bo
as to allow of tho men having a
good rub-down beforo tho ovent. Al-
vln Bllta and Manuel Dotcllho led
at tho start, and as tho runners
swung .Into King street they all sot-
tlcH down to a good, steady gait.
Drown was running well till ho
was attacked by cramps, and had to
slow down to n walk at Thomas
Square. Still he stuck to his guns
and kopt going till the pain ceased,
and then, putting on steam, rapidly
mnde up lost ground.
At the baseball grounds all the
runners slowed down a little, and on
reaching Uerctnnla street Nott took
tho lead. Shortly afterwards Brown
headed Nott, and tho latter although
suffering from a crnmp, kept going
gamely. At the power-house lirown
wns leading, with Karl Klcmme try
ing his best to ovcrtako tho flying
runner. Hrown, however, was too
good and won, as beforo stated. All
the runners finished nnd were In re
markably good condition after their
11 row n rnn the distance In 35 min
utes nnd 3-n seconds, which was
very good time, and as ho Is only
sixteen years old, put up a flno per
formanco In a erasing soven minutes
to tho mile. The list ot starters was
follows: Karl Klcmme, Emll
Klcmme, Alvin Sllvn, P. Crockett, M
Dotcllho, Harold Nott,. Kenneth
Long, and H, C. Drown.
Or. Hand was delighted with tho
showing his boys made, and express
ed himself as satisfied with the paco
tho runners maintained during tho
rncc. Tho next Y. M. C. A. long-distance
cent takes place on Juno 11
nnd will bo over tho regular Mara
tt 8 8
White Sox Win
13 to 3
Tho Kalanlannolo Lcnguo baso
ball gamo nt Anla Park jcstcrclay
afternoon between tho White Sox and
J. A. O.'s, was well nttended and
some Ann ball was put up. For somo
reason tho games at Aala were re
ported as being postponed, but such
wns not tho caso, and tho hundreds
of fans who attended nt tho park
wcro rewarded with a really good ex
hibition of basobnll. Tho Kcwalos
s. Marines, as reported elsewhere.
In tho II u 1 1 o 1 1 n , was a fine gamo,
and tho second gamo between tho
White Sox and tho J. A. Co resulted
In a win for the former by a seoro
ot 13 to 3.
8 8 8
Bwa Goes Into
Ewa went down In defeat to Wat
anno yesterday, and tho latter team
has now washed out the stain ot last
week's match. Tho score was 10 to
7 in Walanae's favor, and tho gamo
was watched by a crowd of four hun
dred people. Somo sixty fans trav
eled down from Ewa In a special car
and the trip was n most enjoyable
one. Tho Journoy homo' wns moro
like a funeral procession than any
thing else, and W. Leslie West was
chief mourner. W. l. W. could not
bcllevo that his bunch was beaten,
and tried to mako out it was all n
dream, and that tho days of the
week had got mixed. Dut ono glance
around tho car whore overyono was
explaining how it happenod, soon
convinced the baseball magnate that
It was true alas, too truo.
Thero were numerous errors mado
by both sides, and nlthough tho Ewa
pitcher played good ball, ho had no
support from the rest of tho bunch.
Tho next games will Vie between Ewa
and Walalua, at Walalua and Alea'
Walanao at Ale.
Company G Wins
Company 0 defeated Company P by
a score of 7 to 1 on Saturday after
noon. Doloun pitched n great gamo
for tho winners. Company V mado
their solitary run In tho last inning.
Tho standing In tho Dunning series is
as follows: Company O, 1.000; Com
pany O, .600, and E and II are, still In
tho zero class,
Tho score for Saturday's gamo is as
AQRDHSD O A H
Klstlcr, c 5 0 12 8 10
Gunn, lb 5 3 12 9 0 0
Howe, 3b 5 2 2 0 2 10
Congo), 2b 5 0 2 0 4 2 0
McCarthy, If 5 0 10 0 0 0
Ramsey, ss G 1 1 0 2 4 0
Smith, rf 5 1 1 1 1 0 0
Mllcf.cf. .......... t 0 0 0 10 0
Doloun, p 4 0 110 3 0
Totals 44 7 10 6 27 11 0
AD HUH SB
Ono of tho best games ever seen
at Aula Purk was witnessed j ester
day afternoon when tho Kewalos
plnjcd tho U. S. M. C. In tho first
of tho championship series, best two
out of three, for tho Pern cup. Not
withstanding tho counter-attraction,
there was n largo nttondance,
I'ollowlng Is tho lineup of the
Kpw.iIos: Manuel Joseph, c; Man
uel Da l'onte, p; Dick Joseph, lb; Mr
It IVeltas. 2b; Alfred Souzn, 3b; M.
Pfmuutnl, ss; Manuel I'reltas, If;
George Medclios, cf; Manuel Lee, rf.
The full lineup of the Marine
Corps team could not bo obtained
but great credit Is duo to tho man
ner In which tho boys played tho
game. Hyncs and Anderson formed
Score by Innings:
Kewalos 10000000 0 1
U. S. M. C 0 0 0 0 0 0 0 0 00
. ' i
O A E
Drows, 2b 4 110 4 2 1
Glenn, lb 4 0 0 0 7 0 2
Collins, rf 4 0 0 0 10 1
Drndstctter, 3b. ..4 0 0 1 2 1 1
Oakroy, ss 2 0 0 0 1 2 1
Donneau, If 2 6 0 0 1 0 0
Dowcn, cf. 4 0 0 0 2 0 0
Mornn, p 4N0 0 0 12 0
n 8 n
Oahu Collego baseball team defeated
I tho University Club team by a scoru
or iz to 4, nuclicocK pitched a good
gamo for tho winners. Dabbltt held
tho box down on behalf of the varsity
team for two Innings and then retired
Williamson then took tho ball for
thrco Innings, and Al. Castlo pitched
tho last four Innings.
Chi Dut met with a painful Injury
during the gnmo, his thumb being
bpllt open by tho ball. Doc. Monsar-
i at, who was present, attended to tho
wound. Tho official scoro was as fol
SingChong, ss. ...4 12 4 110
Dosha, cf 4 2 2 0 10 0
Hoogs, cb 5 2 1 0 1 0 1
Chi Dul, c 1 110 0 0 0
Schumann, c 4 0 0 0 8 1 0
Aklna, lb 4 1 1 0 10 0 0
Lowrey, 2b. ...... 4 10 13 10
Friiser, If 3 2 10 2 0 0
Towuspud, rf. ,,..4,il 1J10 1
Itcx Hitchcock, p .4 1 1 0 0 4 0
28 LOAVES FOR $1.00.
1120 Fort St. Phone 107.
CASTOR I A
For Infants and Children.
Ihe Kind You Have Always Bougbt
Totals 37 12 10 C 27 7 2
ADRDHSD O A E
C. Cooko, 3b 4 0 0 0 0 4 0
Arnold, c 4 10 0 8 0 1
Waterhouse, cf. ..2 0 1 0 1 0 0
Stccre, ss ,3 12 10 2 3
Castlo, lf-p 4 0 10 2 3 0
Kllgore, lb 4 0 0 0 13 0 2
I.owls, 2b 4 1 2 0 0 1 1
Dabbltt, p-lf 3 0 1 0 0 2 1
R. Cooke, rf 2 0 0 0 0 0 0
Williamson, p-rf. .3100011
7 1 24 13 9
niank bonks of all sorts, ledgers
oto , manufactured by the Bullttla
New Shipment Just in
IN OUR LARQE ASSORTMENT YOU'RE BURE TO
Theo. H. Davies & Co., Ltd.,
Ladies' Silk Gloves ,
Ladies' Lisle Gloves
ELBOW AND SHORT, ALL COLORS.
NEW BUCKINGS and HAIR-BOW TAFFETA RIBBONS Juit Received.
I. AHOY, Nnuanu, below Hotel r
HIGH-CLASS PAPER-HANGING, DECORATING,.
AND GENERAL JAINTING.
SPEAK FOR THEMSELVES. " " '
ELITE BUILDING. ' PHONE 307.
Hawaiian Iron Fence and Monument Works
UEXT TO YOUNG BLDQ. 178.1M KINO -RBBT.
The Man That Pays Is
The Man Who Knows
Mr! L. B. Kerrof Li B-KERR & co" 1TD" is oneof
the most liberal uscri of printers'
ink in Honolulu. MR. KERR'S
ad. bills run into the hundreds of dollars every.month
nnd lie has been doing this foe years. If any merchant
in this city is ca-able of expressing an opinion that
may be classed as "Export," that man is L. B. KERR,
and this is what he says: ''I have tried all forms of
advertising in ths papers, programs, and billboards ot
Honolulu, and I have reached the conclusion that the
afternoon paper reaches the people who buy the goods
far better than ths morning paper hu ever done, and
J desire to place th e EVENING BULLETIN
at the head of the roll of honor as ths Best
Advertising Medium in this City; the B u 1 1 e t i n has
always paid me the largest returns on the money I
have spent for advertising.
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