Newspaper Page Text
1 1. V.'
EVENING nULLHTlM, HONOLULU, T.I!., WKDNE3DAY, Aim. 21, 1D09 ,
things you can drink as a beverage and
It is a beer that
agrees with one, and those who "can't
drink beer at all" find that they can
drink and enjoy PRIMO.
A "jass with meals
tonic for the sick and well.
is the best
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MI Mimm . 'MMr
Tli c iBeerfeThat's iRrewed; i
To uit&The CUm&let .J
The Story of An Ad.
ANY interesting stories are told of the early
days of advertising, when its possibilities
were little understood. When Robert
Bonnor was struggling to build up his "New
York Ledger," he decided to try a little advertising.
He wrote a seven-word announcement, "Read Mrs.
Southworth's story in the Ledger," and marked it for
His handwriting, however, was so bad that it
was read in the "Herald" office as "one page," and
the line was set up and repeated so as to occupy an
entire page. Bonnor was thunderstruck next morn
ing. He had not enough money to pay for such an'
ad, and frantically ordered it out.
Soon the results of the ad began to be felt.
Orders for the ''Ledger" poured in so fast that
another edition had to be printed in a few
After that Mr. Bonnor contracted for many a
ad, and his "Ledger" was a great success.
RIGHT Advertising will help your business, too
The Chas; R. Frazier Co.,
122 King Street Phone 371
Managers of Advertising
Joseph A. Oilman,
SmPHNQ AITD COHMIMIOK MERCHANT.
- .. J IHSURA1ICZ FffiE AND MABISE.
I r Agt for ABTH03 SEWALL & CO.,
PARROTT & CO., Sag Franciico.
I Looal and National I
John And Jake
'It will be twenty years, como July,
since John U Sullivan nnrt Jake KM-
rain battled In (lie broiling sun at
nichburK, Miss., for the heavyweight
pugilistic championship ot the worlil.
Sevcnty-flvo rounds with bare
knuckles these powerful oung men
Tought, and when the fray was ocr
John I., was declared the winner, but
none who saw the fight could doubt
that In' Kilrnln the popular Hoston
Ian had met a foenian worthy of his
' Recently these two stepped upon
the stage of the Empire Theater on
Sutter street, San l'ronclsco nnd
sparred three short rounds for tho
amusement of a ciowd which packed
tho auditorium to' the doors. There
Is still tho Jaunty air to tho once
mighty John I, whose hair nnd
mustncho nro pure white. Kilrnln
bears himself like nn athlete, albeit
his hair Is streaked with gray, and
tho reception which was accorded
th twain shoued tho warm spot
which tho public still holds In Us
heart for the men ho used to rule
Previous to mixing with Kilrnln,
Sullivan came on tile stage nnd told
a few stories. John Is lotund and
confesses that his weight Is now 275
pounds, but his heart Is still light
and his repertoire of stories reels
from his tongue with all tho vim of
a youngster. Most of the yarns are
about people "who llcd where I
como from," nnd every character
whoso quaint snlngs or bright rep-
nrteo form tho basis ot thu anecdotes
has a name as Irish as tho big green
harp flag which drapes the back ot
the stage. The former champion
made n hit with his stories. Al
though It Is more than likely that
half tho audience had not seen tho
light of day when John'L. was In his
prime, tho glamor which hangs
around n conqueror made him to
them as much of an Idol as it did
to those who could look back to tho
times when eery movement and ev
ery bnttlo of tho Uoston fighter wns
carefully noted and exhaustively dis
The sparring bout was short, but
It roused the audience to some de
gree of excitement nnd fitful bursts
of laughter. Sullivan, was faster
with his hands than would bo ex
pected fiom n man carrying such an
excess of weight. Kilrnln, whose
figure Is still shapely, pranced around
with an nmnunt of energy which as
tonished tho onlookers, but there
was no need for the announcement
which tho manager made that thero
would ;bo no hard hitting. Maybe
theBO old boys could hurt each other
If they wanted to, but after thnt sev-cnty-flve
rounds In Hlchburg, what's
the use? ,
MOTOR CAR CLIPPINGS
FROM COAST FILES.
A great mony drivers who hae
not gone Into the subject cnrcfully
think that tho changing from smooth
tread to non-skid Mies makes consid
erable difference In tho distance reg
istered by tho odometers attached to
speedometers, as well ns affecting the
rending ot the. Bpecdometcr. It has
been found, however, that such
changes make, very little difference,
especially when comparatively short
distances are traveled. In order to
ascertain Just how much difference
uuch changes make In the reading of
tho odometer, somo experiments were
mndo recently by a manufacturer ot
tin-so Instruments, which showed the
difference to be less than one hun
dred feet In a mile. Figures show
that a difference in tire diameter ot
half nn inch In the caso of a 3 1-1 rich
tiro should not nmouut to more than
eighty feet for a mllo.
At n meeting of the tournament
committee of tho Country Club, tho
following arrangement was made for
conducting the tenm tournament
which is on tho golf schedulo for
Individual entries will he received
at the clubhouse up to 10 n. m. as
usual. At that time the committee
will divide the entrants Into teams.
For Instance, in the event of 30 en
tries It would make bIx teams of flvo
men each. The six men with lowest
handicaps will bo chosen first, each
to captain a team. Tho balance to
ho assigned to teams according to
hnndlcaps. As each tenm will bo
theoretically evenly matched, play
will bo without handicap.
Knch team will play one round
with each other, match (hole) play,
with captain versus captain, etc.
Knch Individual win will count one
point for the teamr If each member
wins tho team would get flvo points.
In this instance, there would be flvo
matches of nine holes each, so that a
team rould mnko a possible twenty
To the team with the largest totnl
or point at the finish will go the
trophies, one for each member.
Team-play Is a very popular form
of tournament at tho Eastern golf
clubs, ns it is productive of much
good-natured rivalry, nnd cveryono
has an equal chanco at tho prizes.
Mcl.nurcn tins tho links In good
shnpo now, and If Sunday Is fine, a
record crowd Is expected.
Tho 'busses will start at 8:30, and
the tnblo d'hote lunch at noon will
bo for all members, as well as golf
ers. This is a featuro that other
members nro only beginning to ap
preciate a fine placo for Sunday
John L. Says
John U Sullivan has the following
to say about a now fighter named
McKinnon, who appears to bo a good
"That boy McKinnon, who Is lick
ing them all In my old town, looks
pretty good to me. I nm going to
keep my oyo on him. Any boy who
gives promise coming from my birth
place will get all tho encouragement
I can hand him.
"I hnvo a good chanco to slzo up
tho young heavyweights in my Jour
neys around the country, hut haven't
como across anything that looks to
bo tho goods, and I guess it's up to
tho grand old Hub, after all, to turn
out a candidate far the honors.
"McKinnon has como along by talc
ing on all the tough game that they
have sent against him and shown
thnt he has tho right stuff In him to
mnko n champion, lie cleaned up all
the best ones In his class In tho East
nnd he will now begin to broaden
his field, and then his real mettle
will como out.
"As ho is a good-living youngster
nnd seems to have a level head on
his big shoulders, I predict a bright
futuro for him.
"Nothing would suit mo bettor
than to see the lad fighting for tho
big championship and coming frnm
my old hamlet, Itoxbury, too, I would
dcrlvo the greatest pleasure."
GEO. 5. WELL, Mp
HOTEL ST. PHONE 191.
TOURING CAR, $1185.
SCHUMAN CARRIAGE CO., LTD.
MERCHANT ST. NEAR ALAKEA.
It Is a mlBtako for a driver ever to
try to correct nn apparent fault In n
coll, Thero are no reasons for a coll
to refuse to work than can be reme
died by nn ordinary mechanic, except
It bo somo outsldo connection. If
the coil la so that a current will not
pass through It, either tho primary
or secondary part, it is always duo
to burning out, and calls for a new
coll at once.
A Chicago motorist finds that thero
is n very marked tendency on tho
part of village, blacksmiths to take
up tho business ot making repairs to
automobiles. "Oarage and horse
shoeing" Is a sign ho encountered.
And still the prico for tho services
of James J. Jeffries goes up. If the
rotlred champion could hold off a bit
longer from announcing his return
to tho ring even John D. might be
tempted to offer half ot his fortune
to see Jim don tho gloves. Tho lat
est that Is added to what now np-
pears to be a huge Joke Is that a So-
uttle business man has wired the re
tired fighter offering him $125,000
If ho will come back to the ring.
Tho story was sent out of Los An
geles nnd nil tho information Is con
tained In the few words ot the offer.
Tho name of tho kind-hearted per
son Is iiot given nnd tho spot whero
the bout Is to bo held seems to have
slipped tho mind ot tho one who
started tho story on Its round. Tho
Invontor of the Btory for that's
about till thcie Is to it however, N
kind enough to say that the offer Is
for twenty i minds.
"How many servants do jou keep?"
"Only one servant, but sho has about
a dozen relatives, and I suspect that
wo nro keeping them." Kort Worth
Threats By Blackmailers. Flint
Mich., April 7. Anonymous blackmail
ers, who havo written from Delavan,
Wis., hnvo threatened tho lives of tho
mother and sister of 10-year-old llarohl
Moon, whoso body was found last Snt
unlay In Throad pond, 11111688 I N,
moon, mo iioys rattier, turns over
$3,000 to them.
You Pay For Your
vertising When It
Is Better Than
OF COURSE the
bills are not
sent to you he
pays them. BUT,
he pays them out of
profits which would
have been YOURS
if your advertising
had been better
You will continue
to pay the 6th ir
ing bills, and, in the
same way, for his
new store fixtures,
his expansion in
every way until
you decide that
you'll stop it, im
prove and expand
SET THE PACE
Make Him Pay For
Vour Advertising !
In the Bulletin, of
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