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EVENING BULLETIN, HONOLULU, T. H., SATURDAY, OCT. 28, 1911.
SE&isftssas;
SUPERVISORS
Our Success
WE HAVE BEEN SUCCESSFUL in the handling of Kaimuki property, and we are proud of it. Now,
then, why have we been so successful ? Perhaps you will' attribute it to salesmanship. If so you are
wrong. It is true our Kaimuki sales have reached $250,000 since we have been in business, yet it has
not been the result of salesmanship. With all the respect and credit due to the salesman and officials of our
company we have never had an expert salesman on our staff. In fact our property has never needed the ser
vice of the smooth-tongued or persistent salesman you find in the East. Anyone who is capable of locating a
lot and possesses sufficient intelligence to describe its advantages can easily sell our property. When a sales
man shows our property to . a buyer who is interested in making a good homesite investment, he
issues a receipt for the initial payment to bind the bargain, and then conducts him to our main office
on Fort Street, where the deal is completed either by contract or deed. That is all there is to it. Absolutely
no salesmanship required. If not salesmanship, you may say it is clever advertising. If so you are wrong
again. We advertise extensively, and consider it a part of our business; yet no one has ever read our ads and
immediately walked into our office and bought a lot, nor has any one ever bought a lot from us through cor
respondence, which might be called the direct results of advertising. Our advertising, as clever or as ex ten
sive as you might choose to call it, simply serves as a medium by which we describe what wa have to offer,
and extend you an invitation to join in a good home enterprise.
Success in Advertising Comes from the
Goods You Advertise
You can spend a million dollars in advertising and if you cannot produce the quality of goods
you represent, your business, whatever it may be, will result a failure. The advertising data and facts we
have gathered about Kaimuki is unparalleled in the history of subtfjrbstti property development. No real estate
firm in the United States has ever produced the amount of advertising material that we have discovered in
Kaimuki district. We have simply been fortunate in having the goods to advertise, and while we admit that
our advertising has helped us yet we have never sold a lot to a person without his seeing the property, or
else having some one else, who has seen it, recommend it. We advertise for your attention, and after we get
your attention we then show our property, because we know that a personal inspection insures satisfied cus
tomers, and satisfied customers are walking advertisements. The cause of our success is neither sale sman
ship nor advertising, but entirely due to the location and development of our property.
LOCATON and DEVELOPMENT
L
0CATI0N When wc decided to engage in the suburban real estate business
at Honolulu the first thing wc considered was location. Wc knew that a good loca
tion assured success. After sizing up the city in its splendid position lying between
the mountains and the sea and extending from Moanalua to Waialac, wc soon dis
covered that the business district was the dividing line between the oriental sec
tions and the best residential sections. Wc also discovered that the lands in the
lower levels and valleys distributed among stagnant pools, rice fields and other
objectionable conditions, could not possibly maintain its residential value and that
the people must necessarily sooner or later move eastward from the humidity of
the lower levels to the open air of the higher levels adjoining the windward side
where the climatic conditions arc enduring and not enervating. It did not take us
long to decide that the high and beautiful table land lying between Diamond Head
and Waimanalo mountains, known as the Kaimuki district was the location wc
wanted. And having secured the location wc proceeded to quietly purchase all
the best homesite land wc could buy until finally wc secured control of nearly 1800
acres, including all the undeveloped property in the Kaimuki district and a large
area of land in the Palolo Valley and Palolo Mountains. With these valuable hold
ings and location we began doing business, and have since been doing business,
proving conclusively that Kaimuki is the location of all locations.
D
EVELOPMENT In addition to location, the extensive development of our
property has been the principal cause of our success. "Success in any line of bus
iness follows where value received is given." Instead of paying dividends we have
been spending our profits in road building, clearing, street improvements, terrac
ing, etc., and as a result, 35 per cent of our total sales has gon? into development
work. It is this development work that has brought the greatest part of the Kaimuki
district from a wilderness of lantana to one of the best residential districts in Ho
nolulu. Our experience in the suburban propaganda has convinced us that it pays
to develop and improve the properly you sell. Wc have spent nearly one hundred
thousand dollars at Kaimuki and expect to spend many thousands of dollars more
for the very reason that wc know every dollar we spend enhances the value of our
property more and more and gives our customers the full benefit of their invest
ment. Wc consider the development of our property a surplus to our business.
Like the banker, who accumulates a surplus to increase the assets of his bank so
do we continually improve our property to increase its value. Our development
work has increased the assessed valuations of the Kaimuki district from $833,000
on January 1st, 1905 to $1,717,000 on January 1st, 1911. in addition to an esti
mated increase of about $300,000 for the year 1911. A personal inspection will
give you some idea of the value of our wonderful development work and the reason
for our phenomenal success in selling well located and developed residential property.
Prices and Terms Reasonable
KAIMUKI LAND COMPANY, Ltd.,
MAIN OFFICE: TELEPHONE 1659
HONOLULU
BRANCH OFFICE: TELEPHONE 3208
(Continued from Page 1)
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ii ti.r In Hi puhliiaii UII-cmi the up
h,t r.r M..' uttiiupl lu llf Wilson
in i i itli fulluii'
Verbal Pyrotechnics Galore.
i h In. mI or timrlcx WIlMin nrcd
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i m'i ii ii ' ui II ii h iIuIIitIiir ami proline
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ii i i i.iiiiiffpnifiil of urfiilrs nit
; Hi. i nail ilip.irtinilit nf I In-
ili n hi ili'ilaitil .Supervisor
In i m loriitlon of Hint i.llk'lal.
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Hi m'lihi tn ptesiui a monthly re
l ir 'ii I'M" mlltiiri s "
W'lcun Is a Good Man.
;- - I hi .Mnira, the spokesman in
r n of Wll in' administration, lum
iw lit, Ii iln not III llii' leant nicnrd
tin,-, nt Low
Ii up In all rlclit ami It ilolnu
mil uiul Hi In ml of hlit dt parliuclit.
Hi still i ,1 mi nil. ill illicit not
it nut tit a cri at ilt'al
I mi Mil n iirlnianil him Tor any nils
KiMliat luit "111 ni'wr nitrto In Urn
' 'in
, Wilton Ik s.hIiik lis money liy mi
n i .'tn Ii l administration"
Hut thr ritninnieiul.itlnii whlih the
1 1 , 1 1 1 1 1 1 1 1 1 1 1 followers of WINoll prize
tl'n moil mini from Mi CIi'IIhn, u
lli "ii in thc-lmttlc Democrat, who
I ,11 ril ir tutiil) minutes List nlKlit
fiiM rlUK tin' iitiiitlnn of Wilson
i II wan tin- Dpiiiui ratio Mil'lcllnti o'.o
in it .i t mil CharliH WIIkoii to retain
hi' Joli thin illumine
Mi i'Ii Hull In ialn; politic"." Imlly
Insi ts I,n I know why he supports
"V 'It hi nml hl inlxinatiaeeiiiriit of iif
tnitj It Is lurniie Murrn. KriiKir
and Ain.ina liuc ii tacit iiKrrcnii lit
with him that n few I)i inocrntle up-polv-ees
will hold minor iionltloim III
tlii road and other il tnrtlin!it Mc
('I' Dm If I'liulnl,' a lone hand ns far
ii unity If tonierned, uiul If ho cull
form mi nlllancp with the Murray imiiiii
Ii hopes to In- utile ,tn appease Mini i
til the famNheil Jnh-ihuscra In thu
IVinoorntlo ranks"
The Cnd It Not Yet.
1 1 Tho defeated DwlKht. Low- and Ar-
nold declare that the t lid Is not el.
The' jet hope to Kit tho scalp of Urn
mnn thc sick The troiililo ciinm lip
lust nielil nvir tho lntrodiiitlon of u
rofullttlan lit liulKht to the erfect that
Wll. on be retired from ollhe ln-cnuse
nf nllesfd Incoinpi'toncj The niattir
oi u Kiioo owrdrnft IlKiired In the res
olution Low wai llrst to Miy his cas
tor Into the an an He diilartd that
the inonej now appropriated to
-t r . Iki t- ii out the iKcnuuts In thcrniul
ideparlmi'tit olllce are sortly needed
'elsewhere
! fi lldn n are In lui; (ilucated In liiirnt
and iillewns lii-ciiuse of no suitnfile.
lunrterit for litem Wo are woi'Vi'illy
liort of inoiiey Wilson has heen given
n lnrwe slalT of assistant ntid there It
no cxeui e fur this display of miscon
duct In administration of affairs"
1' Mnrrm tiniveil tit tnlili the resnlu-
tlon nnd opind In the defense of his
appointee "I am In favor of a repri
mand heliiR Kit en." pursued Miami's,
luiid at thl" sull) ,i snicker came from
the I.o-v camp
Recorded October 17, 1911.
! rather I' Km hiiiikiiM.il nnd hsh (M)
to inich'jfhu AKH-tl l'o Ltd, I); 1-2 flit
In R V tn kid SS'i.".. Iloiiom.ikaii, N
Koliala Hawaii, I Km II JS.', p H1U
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Walluku Marliit lillil l'o l.t'i'l' to
.TlK'iiii- liark, I). .'Mi. n ft laud iiml
K ft It U i or Markit r!t nnd m'iM
lid Wullllkli. Mlllll, tl II 3ii, p 311
Sluy 1, 19 10.
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f-lliK iiim Slur I), hit In It 1 :"j(l.
kul tlis'S upf J. 3 and I. uiul kill 77S7,
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p n .sipt i inn ' '
I fllllh- lieu In II lllllkrelil - l'o Ltd.
tDi Int In It I1 THI. kul l0S2li. aps :.
3 ml I anil kul 7. ST. Ilouomanii, Kit
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po. in llaliii Maul, hit In II I'm SOU,
i'.i . OK 0"M" 17SI and up 2. liul
7iil.. nuts eti, Kanwalkl, itc, Halm-
,111 pi Ii Kauai. J7M) II 317, p 171
Oct If. l'.Ul (1 ,
Que. i - Hospital to H.iwiill.in-Amcr-
lean Uiihlier t'o Ltd. ltd: Il I (ISs.
Kraa ' Knolau Maul, .'''. 00 II 317,
p 1"7 del U 1'JII
! K'. a A Itoltliisou tn Klleu K iinn
iiisoii I) lut In Krs 1JI.'. 1313 mid p'or
' itrs i.U him) mid pes laud. iiKnnt'. etc,
l1 Kitwao tti Maul, 11. ttc II 3S:, p
,i .suit n mi
' 'toltirt M Killiulll uiul wf In Mrs
Ktimeli' ik i l lut Ii shuro In luil kiml,
W.l'nih.. II mulct Kauai; $1, etc. il
i"; p I o 10. 1!I0'.I
I Recorded October 18, 1911.
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Iract. Iionuitilu. Oiim: 73, H 35:, p
'30 Oct 7. 1911.
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