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EVENING BULLETIN, HONOLULU. T. H, SATURDAY, MAY II, 1912.
Why the Whole World
What is the source of that mysterious enthusiasm which makes everyone speak in superlative terms of the Cad
illac? What peculiar qual'ties docs it possess which impel the public to dismiss impatiently the suggestion that other
cars are "as good as the Cadillac?
What advantages does the Cadillac owner enjoy, day by day, which convince him that lis is incontcstably the
Why do Cadillac dealers everywhere encounter a lively disposition to compare the Cadillac with the costliest cars:
but not with cars of like or half-way better price?
On what basis can we explain the phenomeia, encountered everywhere ,of men reverting to the Cad line, from cars
costing two, and three times as much money?
The Primal Cause of Cadillac Efficiency
The subject it a big onei it cannot be compacted in a brief advertise
ment. But the source of Cadillac satisfaction cm be indicated.
Wc can trace tlio cause: and we can partially picture the elfect.
Let us take, merely as an example, separating It from all the rest one,
biy. littlo fact.
Every Cadillac piston and every Cadillac cylinder is interch inueable
with every other Cadillac piston) and every other Cadillac cylindor.
Moro than 400 essentially accurate dimensions in Cadillac parts are
measured down to one one-thousandth of an inch.
Johannson. of Eskelttuna, Sweden, is the inventor of the most wonderful
system of limit gauges for infinitenmally fine measurements the world has
ever seen jnuges which are accurate to the cne ten-thousandth part of on
The Cadillac Company is, and has been for years, the world's foremost
eponent of its owns and of the Johannson system.
Cadillac adhcrenco to unoaampled accuracy antedates the Johannson dis
covery. It goes back forty yecrs to its inception ten years in its applica
tion to the Cadillac car.
So here you have the primal cause the source of that worldwide, mys
terious Cadillac enthusiasm the despair of cars which may look like, but
are not like, tho Cadillac; because they have not wrapped up in them the
fervor and the lifetime devotion inspired by an ideal.
Effects Which Follow the Primal Cause
And now an to the effect.
How It tho Inherent difference of the Cadillac expressed In its out word
behaviour how does it differ and how does it surpass?
In a hundrod waysj some of them tanyiblr but over present; many of
them intensely practical things you can see and feel and know.
The first fruit of fine measurement and perfect alignment ic, of course,
the reduction of friction to tho closest possible approach to a theoretical
friction ic the worst nnd most relentless rnemy to efficient cervice in n
The defeat of this relentless enemy ran be accomplished by no other
weapon known to motor car manufacture than the most tcrupulous and
properly applied standardization.
Onco accomplished, it carries in i to train two other splendid victories.
Wear tear and repair are the evil offsprings of friction.
And when friction is reduced to a minimum, their capacity for discom
fort and danger and damage is almost totally nullified.
And one and tha came time, and from the same source, another r.plemlid
benefit in conferred upon tho car.
elimination of friction means cut inordinary cue of operation.
It achieves thtt luxurious evenness which is supposed to he one of tho
chief characteristics in cars of the highest price; and tho cardinal quality for
which men are willing to pay that high prtcc.
These extraordinary requisites reduction of wear, tear and repair, and
running qualities of velvety smoothness aro tho distinguished characters
tics of a fnctionlcss car.
You have them In the Cadillac because the Cadillac is the world's fore
most exponent of antifriction methods of measurements.
The von Hamm-Young Co., Ltd., Agents
ADVANTAGES YOU MAY ENJOY AND
DISADVANTAGES YOU MAY ESCAPE
The presence or the absence of the qualities described heroin 'qualities
traceable to properly applied standardization, and the resulting correct align
menti qualities traceable to skilful design and advanced manufacturing meth
ods and the rctulta of scientific research and development, explain!
Why tho owner of ono ear has to crank and crank Ills engine to get It
started while tho Cadillac owner gets 'nlo his car, presses a button, disen
gages the clutch and his engine starts
Why the owner of one car, even will' a so-called "self-slnrllng" device,
can start the engine orly tome of the !me while the Cadillac electrie crank
ing device is fully as olficlent and fully dependable as evory other part
of the Cadillac car.
Why the owner of ono car must ge' out often In the rain and mud
open hio lamps, fumblo for matches, turn on and regulate tho gas and light
u-j while the Cadillac owner without delay r annoyance simply closed the
switches and the electric lamps aro lig hteeJ.
Why one ear starts with a jerk and lunge while the Cadillac can be start
ed off with tho cmoothness of an oeea" ""or.
Why in one car about all the drl v"' strength Is required to operate
the clutch and braket whilo with the Cadillac, slight fodt prosaure is all that
Why In one ear the ehango of gears is accompanied by a crash and a
grind, vhilo with the Cadillac the ch.inco can bo made so that it is scarcely
Why one ear is diffict It to keep In the road while the Cadillac seems al
most to steer itself.
Why in one ear with a steering gear which has no provision for taking tip
wcjr, last motion develops, "Making steering uncertain and unsafe, while In
the Cadillac steering gear the adjustments provided oro moro adequate than
ill probably be required.
Why ono ear rides hard nnd stiff, the strings seem unyielding and tho
ear is less eomforttblo to ride In over a paved street than is the Cadillao
over an ordinary road.
Why one car may run quietly an'! smoothly when new but soon be
comes noisy and shakes and rattlss while tho Cadillac often after years of
serviee runa ns smoothly ns when new.
Wby one ear runs all right on fa vel roads but when It comes to sand
and hills It has not the power to mak the pulls whilo the Cadillac lias on
abundance of power for all reasonable requirements, onJ with its standard
ization, tho correct allijnmonl and the substantial construction, the maximum
of that power is delivered at the rear wheels.
Why one car shows only 8 or 10 m'1" on a gallon of gasoline whilo tho
Cadillac averages CO to 80', greater ml'oaUc.
Why ono cor after a few months bc0ms to evidence a lota of power while
Cadillacs frequently show nn improvident.
Why in one cor the enqinc overhotr. and t o water boils while with
Cadillac construction and the Cadillac coaling system the causes of overheat,
ing are practically eliminated.
Why one car emits volumes of smoko and it becomes necoscary to clean
tho engine and especially the spark pluqs every few weeks, while the Cadil
lac with its elficient lubricating system and the nccurate fit of the cylinders,
pistons and rings emits no smoke at a" and frequently runs for a year or
more without even having a spark plug removed.
Why tho oil consumption of ono cat' is from two to four times that of tho
Why the owner of one car must be continually tinkering with his car to
keep it going, while many Cadillac owners raicly open their tool kits.
Why one car oiler n few months' titr depreciates in selling value to half
its original cost or le .a whilo depreciation in tho Cadillac l. leduccd to an
Go many "WHYS," indeed, winch oxidenco the pre eminence of tlie Cad
illac that wo cannot hero cite even a tent i pait of them.
EIGHT AUTOS ON LIMINE FOR
VON HAMM-YOUNG CO. PATRONS
The steamer I.urllnc brought foi ml car In Honolulu. having cvlliidcrs
tin' von llamm Young Companv tight of r, Inch bore nnd Iticli stink" It
automobiles AmoiiK these were- two has the latent tpe of Ilosch dual nigh
of tlio splendid six p) Under Packard tension, inultl point magneto, and
tara which hae been the admiration Morase butters, which Is arknnwl
of auto-nohlle enthusiasts for the past edged to be the last word in luii! Ion.
l.lne month The car Is equipped with .vhiolt 4.1
One of these, a lino 7-pasyeiiijer Inches high, which makes it "lio eas
touilng car. was ordcrcJ by Mr A S lest rldlnir rnr In town, m hA inr-n
Wilcox This machine, was specially wheels will go oer tuts, anJ b. Idling'
I Hinted In a beautiful dar'c red, with v 'mi the lia-it J.ir.
oarher reel running gear anil mac Mr Kodrlguea car lias hoen wry
hood and fenders, which brings out generally admired, nil J ho could
the beautiful red color of the car to hardl) accommodate tlio oreal iinm
lierfectloti bcr of his patrons Alio ah mantel t
Mr Wilcox has owned (.evcral Pach- be umoiiK tlio 111""- to lido in It
ards in I he past, and has lion added Cadillac Enthusiasts. .
ono of Hio wonderful "Sixes" to his 01 the Cadillacs which just arrived,
prlate garage on Kauai 'i line u-pnsheiiger touring car was do-
Another slx-c.vllnder Packard. equip- Hvred to Mr 1. M. Pond, and" ali
ped -with a Itunabout liod, was de- ether Cadillac touring car to Mrs.
llered to Mr A. W Carter Mr Car- Mary K. Poster, llolh of these people
ter wanted tho maximum of powor aro more than delighted with their
with minimum weight. In order to get new purchases.
i ho best results obtainable from the Among other sales mado by the on
enr to negotiate the long steep grades llamm Young Company this week was
of Hawaii, from Ben level to tho ne of tho well known Model 43, fi.
1'uiker ranch which Is situated at an passenger, GO h. p Ilulck touring can,,
elevation of 4000 feet. i which was sold to the Kauai Oarage
Mi. Carter is very much pleased Company, at Uliue, Kauai,
with his car, as It combines an ex Also a Model 01 T, D pasonger Over,
tremely silent and smooth running land to C. J Schoenlng & Company of
motor with tho most powerful and jet Walluku, Maul,
the easiest riding car ho has ever New Ler Announcement,
driven, and Mr Carter lias owned a. Tim inn-iinmni-Vmuiv i'm,,,,v i,u
(.Teat innn high class and oxpensivo llllt received the announcements of
CarB' e I "lu I""' I-02'1-'1', which hnvo proved of
aecrcv ui nw. ... great deal or Interest to uutomobll
It is no wonder that tho Packard bt Honolulu.
hix nns proven a tavorito. tor asicto Tl0 now 8x cylinder I-ozler, typo
it, mm iiiu ,.uur,nM .ii uiuuu i,j ,2, is equipped with double Uoach mag
It, there Is back of every l'ackurd 8lx Iletu lrIplo iKI1uiort ; It develops 80 ac-
tho IllOSt Willing, HlO most OXUert ailll tunl lmrnplinttpr. Thin iinunrfi,! innln,
tho most comprehensive service In tho ca be throttled down to 4 miles an
onu 'hour, nnd be Increased within a mill-
To meet the now requirements of ( lo express tra Bpee,i ,, uirocl
tho 14.000 Pnckaid cars on the road drive.
mine than l,00o.0Oo.oo worth of extra Tio i.ozler. which has for a good
paitH are carried hi stock at the Pack- lnany cars lead American motor cars
nrd factory and in dealers establish- i .ipslgn and construction, offors for
incniH mo inciory can supply any 191:1 a Brt,nt many ImprovomentH,
pait for any I'uckard car ever sold. w,(ll ttj probably be adopted as
Complete shops, sopurato from tho standard liv other cars, Just as have
main iaeior uiuko oxcra pans lor an most o ftlio other epoch-making liino
models, Unllons embodied In I.ozler cars slnco
livery denier cooperates closely tho first ono wns marketed In PJ04.
with the Packard Motor Car Company, Ono of tlio main Innovations In tho
in providing lepalr shops and frep lata rnr Is the left hand drive with
technical attention for I'ackatd cars, center control
The work In thuso repair shops Is The car Is equipped with 58 sets of
tut 1 led on by experts trained on tlio , bearings, moro than are used In
mainland. any other car in tho woild Those
In addition to these two Packards, eliminate friction, and transmit tho
tho von llamiii-Young Companj re- pr.wer of the motor to tlio driving
celved on tho I.urllne threo or tho well, wheels with minimum loss. This Is
known Cadillacs, two Overlands and ,mo 0f n,0 big leasons for tho wonder
0110 Oldsmoblle 1 ful power, hll! climbing ability, floxl-
Deautlful Oldsmoblle. I Mllty and long llfo of Lozler cars.
The Oldsmoblle. which Is 11 slx-cyl-' Tho von Hamm-Young Company Is
Inder, 7-iiassenger touring car, had now hooking orders for this 1913
been ordoied by Mr A Itodrlgues, model I-ozler car, and novo at tlio
who has put this beautiful car on tho present tlmo 0110 of theso now cars on
rent stand lu flout of the Young Ho- tho way, which has been sold to ar
tel. This typo Oldsmoblle. called tho rlvo.
"Limited," Is pno of tho most power- Tlio Honor Iloll of tlio Von Hamm-
Young Company this wepk consists ofi
Mr P M. Pond
C .1 ScliocnliiK & Company.
Mr. A. V Carter
Mr A S. Wilcox
Mrs Mary 11 Poster
Kauai (larago Compnii)
FINE MUSIC ON PROGRAM
AT PUNAHOU TONIGHT
Honolulu music-lovers are promised'
an evening of real merit tonight In
the muslcale to he given at Paual I
Hall, Punahoii, with local talent In I
some lino numbers Tho progrnm Is
as follows I
Vorsplel from Manfred Itclnecko
Mrs. Arthur II Innalls. Mrs Hnal I).,
Mrad, Mr Ileujamlii I. Mnix Miss
"Prom tho Sky lllue Water," "Tho
White Dawn Is Stealing," "Tho
Moon Drops Low" (Indian nones)
Mis. Ilruco McV Mnckall
Prelude Nocturne) (for left hand
Miss lllslo Werlhmuellcr.
"Life, with Hero a Smile, There a
Tea," "Love, I Havo Won You
nnd Hold You" (A Cyclo of Llfn)
lteiiulem "Under tho WIdo nnd Star
ry Sky" Sydney Homer
"I Am Thy Harp" ....
Mr. A. Hubert .loucs,
Husslan Alls WIciilausM
Mrs Arthur II. Iiigalls.
Alias from Snmson and Delilah
"Amour! Vlens Alder ma Kibbles
se," "Mon Cocur's Ouvro a la
Mrs Itobblns I). Anderson
Torch Uanco . . . Tldwnrd German
Mrs. Aitliur I). Ingalls, Mrs. Hojal 1).
Moad, Miss Allco Hopper, Mr lieu
jamln I.. Marx.
FATHER CARAHER TO BE
RECEPTION HONOR GUEST
On Wolmmlu) 1 veiling next avj s
nt link 11 riccptlini will be tciidiii'd
to IUv T I'ariihir, who Is highly
thought of In Han I'ihikImo fin Ills
Iniluime for good In that 1 iiiiuiiuliili
The iiiiptiim will take plan tit tlu
Kt Louis Alumni Ashik latliiu Hull nr
Dithr Hall, on I'nluii strtit and will
he In M uniln tlie uuxpliPH nf tin lutiil
division of the Aiitluit Drdtr nf 111
In minus I'atlitr t'liriiliii Is tin Main
chaplain of the orilir In California ami
will nihil ess the mt'iuhtrH and theli
frit lids, both luilles and Kt'iitli'iiu 11 vMiu
are lorcllally liivlttd to be piixtut on
the iittiiHlon A progiaiu has lain 111
ranged hj the c oiiimlttt'i Iiiiviiik t lit
mntttr In liaiid, wliith will cumiiii
thosit who iittiinl a vtrj di 11 nil
veiling A large gathering I limltiil
k Kill Hi II
THE TIRE PERFECT
Individuality Is 11 maikeil chuiactei
Istlc of the trimmed lints being shown
by Miss Power lit her millinery pui
lurs 011 the second Hour of tho Hus
Heat resisting and positively will not stick to the casing
r n mifiiiMmmtiMiti n 1
" x-- rt.Ji.
kJtl iV,Ji -. " "