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Newspaper Page Text
A Store for Everybody MISSOULA MERCANTILE COMPANY A e f 4-I I Men's Fine Clothing STODAY is the first day of Spring in our Men's Clothing store. The exhibition of New Spring and Summer Clothing is ready, and such an exhibi tion it is, too! Not a few straggling handfuls--mere ly enough to put a veneer on lingering winter goods. Oh, no! But an exhibition of entirely new goods, over a thousand suits, not to mention the topcoats, spring overcoats and raincoats. An exhibition so broad in character that every man who comes here will find just what he "wants, at the price he wants to pay. An exhibition of clothes ready to wear such as will mark a new epoch in the clothes-selling business, for their °styles, their fabrics, their workmanship, their fit. An exhibition that far out distances any previous attempt of our own, and by comparison will make any other seem small indeed. X"A little early for spring clothes," you may say. Not a bit of it! Spring is here, and so long as you intend to have a new suit any way it is to your advantage to make a selection early, while the choicest patterns are to be.had, before the rush really begins. But whether you come to buy or just to look, you're welcome here, in fact we invite you to come just to see the new things, knowing that they will so impress you that when you are ready to buy you'll head straight for this store. IME was when the automobile was considered impractical as a means of transportation; now an American genius is demonstrating the feasability of navigating the air. Up to the time that we evolved the idea, searched the country over for tailors who could carry it out, and we finally placed our . .. on the market, men of fashion had been compelled to bow to the will of the autocratic merchant tailor. But the world is growing older and man Is grow ing wiser. Today there are scores of Missoula men who are but awaiting the announcement that these clothes are ready for spring, for the good and sufficient reason that they have given , a trial and have convinced themselves of their superior merit. l ; rfor spring are the highest exponent of the good clothes idea ever presented any place. They Sshow an advance over the same clothes of seasons past that is simply remarkable, and this applies not only to the quality of the fabrics, nor the tailoring, nor the fit, but to all of them. .No ready-to-wear clothes sold in America can approach them, so particular are we in their construction that not a wrong stitch can get into them. They are hand-tailored as much as the finest custom-made clothes, are as stylish in cut and finish and the domestic and foreign woolens that enter into them are every bit as good. There are but two dif SS ferences, and they're in favor of 1. 1.-They're ready to wear, no fussing around and time lost in fitting. 2.-The price, $25, $27.50, $30 and $35 for clothes a tailor would ask, perhaps, double. jA!E MAKE a special feature of Hart, Schaffner & Marx clothes because of their high repu S<vtation and because they sustain their reputation. They are one of the very few makers who maintain a strictly all-wool standard of fabrics. In this line we offer a great variety of weaves, colors and patterns. Prices $22.50, $25, $27.50 and $30. N MODERATE priced suits, and even cheap suits, we-show a large range of styles, fabrics and colors. Some of these suits are Capps' 100 per cent pure wool clothing, which has an . established name for good, durable, neat and dressy apparel at a reasonable price, while others are from various makerswho seem to have a knack of getting good fabrics and making them up in good styles and still keeping inside the limits s~t by a S demand for clothes at a minimum of cost. In these two classes will be found suits at $20, $18.50, $16.50, $15 and $12.50. TOPCOATS are shown in a variety of new and smart models and play gPRING OVERCOATS-the dressy garments, in just the right f AINCOATS nowadays must do something more than keep one dry. San important part in this season's exhibition Topcoats have been weight for between-seasons' wear. Made in new models, cut 42 f They must give the air of style and refinement. Ours do. The restored to favor and will this season be worn more than ever. In inches long, in grays, fancy worsteds, light and dark Oxfords and in new spring models include garments made with the new militauy col. English whipcords, coverts, Vicunas and novelty worsteds. Prices plain and fancy weave blacks, silk lined and silk faced to edge. Prices, lars as well as the plain collar styles. In a large range of fancy pat. $22.50, $25, $27.50 and $30. o 50, $25, $30 and $35. terns, also in plain black. $22.30 to $30. IANIIRATAN shirts are always good value and fit better than 90 CO LEG E chaps and other young men who seek novelty and origin per cent of the custom-made shirts. The new spring styles of- ality in their apparel will delight in the exhibition of styles created fer something for'the most exacting in accord with their ideas. We taste, in color, pattern and style. present two makes---the best a *gs Plaited or plain, cuffs on or off, coat country-wide search has revealed College or regular cut. Widow A feature of great importance to wearers this Fadclthes season is a line of these shirts made especially to withstand the ravages of the laundry, and which Extreme clothes are a freak. are guaranteed to hold their color against all odds (FADCLOTHES stop short of freakish -a special label, green in color, marks them. A ness. They run on broad, daring designs new shirt if a Green Label Manhattan Shirt fades. styles that sparkle with newness, novelty Prices.............................$2.00, $2.50, $3.00 and $3.50 and dash-yet do not overstep the boundary of good taste. They are designed by red-blooded young Ul UNDREDS of men set $1.50 as the limit they W EAR a Knox or a "Mon- chaps who know what ed-blooded young I mwill pay for their shirts. They'll get mighty tuana" hat and you chaps want. For instance, the model illus good shirts, too, for the price if they come here will be correctly hatted trated, which is but one of half a dozen. and ask for our "Coronet" brand. In this line we wherever you go. Prices $22.50 and $25. are showing a handsome array of new patterns, The new spring blocks in S made in all stylesready and afford a pleasing Society Brand variety from which to make S LIDEWELL COLLARS are rapidly winning a choice, not only as to Society Brand Clothes possess all the novelty one B ALMY spring days bring forth the de- their way to favor. Every man who wears shape, but as to color as well, might care for and still carry an air of exclusiveness mand for lighter underwear-some- them tells his friends of their merits, and the circle for they are shown in black, and refinement. They also possessed of many thing betwixt and between. Here it is: of wearers is constantly widening. They're the side nutria and the new wn be recognized at once, for Instance: Penol' A pure smilk and worsted garment for only collars made so that the scarf will positively Grecian shadings. The best pocket in rlht-hand hip pocket; watch guard in $2.50; also a number of styles of union slide easily into place. In half a dozen good styles derbies on earth, $5.00 and trousers watch pocket; permanent crease in tro u itat 00 8.0, and $5. and the best quality oeverawat rera; side bucklesat on vest; serpentine buttonhole SE C Md suits at .00, 88.50, 84 and ;5. and the be-tlqality you ever saw at 2 for 25c. -[.50. in lapel of coot, and others. Price. $,5 to $25.