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Image provided by: Montana Historical Society; Helena, MT
Newspaper Page Text
SPRING OPENING And Only One Week 'Until Easter This opening is of extreme importance to everyone in Missoula and all its sister towns of Western Montana. From New York and elsewhere has come the greatest collection of fashionable wears for both sexes that the h J Garden City has ever witnessed. j ! .On Monday, Tuesday and Wednesday This informal occasion will present for the first time this season's masterpieces in the art of costuming, as well as . elegant hats patterned after the master milliners of Paris. Each department is fairly aglow with Dame Fashion's fan cies, and the handsomely decorated show windows will be their index, displaying the domestic adaptations of pretty Easter suits, fashion's favored coats, waists and shoes, and lastly, though equally as important, an array of beautiful samples of correct tailoring and haberdashery for men. ii / In addition there are many reasons why everyone should attend this opening and do their spring and Easter shop ping at Donohue's: (1) There are 16,000 square feet of floor space covered with the choicest new merchandise in this broad land, ranking us among the largest stores in Missoula, and we are earnestly striving to be the best. (2) The - conveniences established here for public use, including a modern electric elevator plying swiftly between all four floors, makes us the ideal shopping center as well as a style center. (3) All these, combined with an earnest determination to be the lowest in price on good goods, and prompt and courteous in service as ever, will assure each visitor at our open ing a very pleasant and entertaining day, and every pur chaser a profitable one. Come Either Monday, Tuesdayd or Wednesday Easter Clothing for Men Exclusive Easter Gowns Not a single point has been overlooked in our Men's department. No matter what profession a man The most discriminating shopper will appreciate this display of beautiful costumes. They are copies and may follow, we have good, reliable clothing here that was made especially for men in his particular walk adaptations of the original Parisian models and are thus suited to the conditions, requirements and of life. Clothes may not make the man, but they certainly have a great deal to do with it. means of the average woman. Refined and charming afternoon gowns made up in fancy Foulards and For the conservative man, the business man, the man who is extremely sensitive about his personal ap- Messalines, with the delightful color schemes that are peculiar to the French artists in dressmaking. Add pearance, the famous Alfred Benjamin New York-made clothing is cheerfully recommended. These clothes to all this the graceful lines of the all popular empire effects, all heavily embroidered with silk or silver are made for us by Alfred Benjamin & Co. in the great style center, and this enormous concern makes it and gold, satin sashes, exquisite lace yokes and other garnitures. Detailed description, no matter how ac possible to wear the prevailing New York styles for men today-not a season hence. -That these garments curate, could never do them justice. The lines as a whole are very, very pleasing and we feel justified in are the highest type of fashionable tailoring, best workmanship and handsome patterns passes without ques- saying that nothing quite so r'ch and beautiful in silk costumes has ever been shown in or about Missoula. tion. Very moderately priced from.............. ...... ............. .........$22.50 to $40 The window display shows a very small part of these 50 different models. All these handpome Easter For the da~hing young man or college student who desires slightly conspicuous clothing we are prepared- gowns are exclusive with us and are priced from................................ ......... to garments that proclaim him a rising and thriving young gentleman. "Harvard Cut" anal "Sophomore" Tailor-M ade Suits clothes meet every demand for the accentuated fashionable cut, high-class materials, novel finish and adorn ments; modest prices, from...................................... ............... .50 to $40 Our showing of tailor-made suits is very complete. All the new spring materials and colorings are ver Worthy clothing may be had in our "Pile of Style" and other good makes that contain more merit than you much in evidence. Every suit is from one of New P ork's best manufacturers and authorities. Poplar would ever expect to find in suits priced as low as .................................................................. $15 to $22.50 prices... . . The Shoes Gorgeous Easter Millinery The Coats "The Big White Shoe Store," with its com- Nothing is of more importance to the carefully dressed woman than the selection of her new spring or Easter hat, A varied assortment of coats for street and prehensive assortment of Oxfords and pumps, and justly so, for nothing can make or mar a handsome gown or suit more easily. The fame of our Millinery depart- evening wear is one of the strong eatures in is a very important factor in the great opening ent has long since established us the leaders in fashionable hats. The season's styles permit of a vast array of pretty our Spring and Easter Opening. Their exqulmite is a very important factor in the great opening hats in both large and small shapes, and our stoclf was never so complete, permitting us to meet all demands. simplicity, richness of fabric and the daintinese event. The newest shades and all the wanted leathers in the most stylish and striking lasts. Our pattern hats embody all the elegance and artistic color effects that the foremost designers of New York are capa- of some characterize them as being distinctive By reason of the extent of its stocks and the, va- ble of, and that is saying a great deal. There is a seemingly endless variety of handsomely plumed and appropriately of Missoula's style center. riety it offers "The Big White Shoe Store" never trimmed pattern hats that have just arrived and are on display for the first time. These handsome and highly desir- The long black tffeta coats are el fails to please. able copies of French models may be had as low as $4.50, and absolutely exclusive ones from ................412.50 to $40 The g lack trgeffta collas are elegance i n th e. Women's Omfords in golden brown, olive, cham- The strength of our Millinery section, however, lies in its extensive assortment of Popular Priced Trimmed Hats. We fringed trimmings and jet ornaments--one of pagne, imperial patent kid, vici kid and others, cannot be excelled by anyone in the individuality and character of our enormous line of trimmed dress hats at $8.50 the season's most popular modes. ribbon ties, two-buckle and button effects, per and $10. This line includes the very best shapes, most exquisite trimmings, and the most becoming and desirable colors $15 and $10.50 pair - .2 to $5 that it is possible for such a small amount of money to buy anywhere. Moreover, our own milliners are able to present Pony coats of the same material, white satin ..... in.an.kd,.rsse. wineo some creations and make alterations that will bring out the lines and contour of the face to the best advantage-a very lined, semi-fitting- am.................. h--- . Men's Oxfords in tan kid, russet, wine, ox- essentil point when we must conform to fashion's decree for the prevailing modes of the season. Exclusive lines of blood, also in patent colt, gun metal and vici fashionable trimmed hats priced from.......................................... ....$2.50 to $12.50 Lace coats of white net or applique 'effect, hip kid leather, lace, buckle and button styles and Also, we are showing an extensive line of children's bonnet effects and flats in white, pink, pale blue and cream. Many length, handsome, gauzy and summery in effect, new lasts ................ ........................ to other new spring shapes and shades for misses and children pleasingly priced from.....................................50 to $5 are destined to be v.ery much in vogue for after noon and evening ...................$13.75 to 93 The Pum ps Cot-ed coatsare the much favored garment for Low cut patterns in patent kid and fine glae plainly tailored models of new spring design. kid, with wing tips and beaded ornaments, oth- '. $10 to $30 era in colors and evening shades, Ctban and opera heels, some with cravenette tops, others P' see Coats are being shown in some very takI are semi-pump, ankle ties, ribbon ties and but- n or om en ing styles, with velvet trimmings in contrasting arn fe semi-, ankle th diffes, ribnt sties and but-colors. Among the season's favorites at. ..-$.0 ton effects. More thanl n20 different styles and TIES-Latest shades, new patterns, including new spring NECKWEAR that lends tone and distinction to the simplest colors to choose from. All new arrivals, effects in diagonals and mixed colors; entirely new stock gown; jabots, wash ties and stocks, in innumerable com of o,000 beautiful ties at.....................50 binations of embroidery and lace, pleasingly priced for Eas B e au tifu l lk Narrow four-in-hands, the kind you have been asking for, Lterat ..o.f....... . to E D eau t i uI~ik s only ........................................and GLOVES of exceptional merit in kid and high grade silk and pique. The stylish kid gloves are two-button, in any VESTS--The handsomest display that ever reached 1Jis- shade of the season's colors. We fit every pair before leav- W a ists Before planning and completing the arrange- soula; pure silk backs and fronts, in rich subdued tones, ing the store, and each pair is fully guaranteed; supply your ments for your spring and summer gowns it at ............................-- ...,..........-.......$6.50. , $7 and $7.50 Easter needs at .. ................. $1.25 and $1.75 " will pay you to see our choice line of silks in Fifty dozen wash vests, plain and fancy mixed pique and LEATHER GOODM Easter novelties in elastic belts with All e frsap ne o s and tpri shas, linen, a necessary acquirement to every man's wardrobe decorated leather facing, handsome buckles, plain and stud- Thie waists nowadays are quite as good form vored qualities are plentifully represented, a-d for spring and summer; pqices from....................$2 to $4 ded with jewels ......................35 to $1.25 for formal and informal occasions as the gown; we voare quite sure that they will impress you as HOE-Plain or solid colors are the proper shades for Hand bags and coin purses in many styles, as low in price in fact, the magnificence of some of our elab we are quite sure that they will.impress you as Oeorate models closely rivals that of the handiom being the best in the city. spring and Easter wear. These we have in a wonderfully as $1.25 upwards. orate models closely rivals that of the handsom. extensive assortment of silk lisle and pin lisle EASTER HOSE---According to fashion's dictates you est gowns. Women will look with interest at our MKUALINU ae the popular sik by reason of their sot Colored lisle hose for should match your Easter suit or gown with corresponding large stock of fine waists of embroidered, tal and clinglng propelrtie sure to bring out the .rceul Ine ony........ colors in hse. We be all colors in any desiredualit loed and lace effects, particularly those of chif br the pnces th ond Empire tylepr destined to be idn vo Colored silk lisle hose for Easter only...........65 at very low prices. fon and Messaline, in all the popular evening ouuanard. .av and Eison blue. golden brown, tan. re.ea SHIRTS--George P. Ide's fancy shirts are unexcelled Plain lisle hose... ............... ......35 to 65 shades. There is no occasion too elaborate but and rays. Moderately pre at .......................St.o either in point of beauty, fullness of cut or durability; Embroidered lisle hose . ................ 35 to $1.25 what our exquisite waists are entirely within JAPONIKAS are a tavored skin this season because of their fancy shirts for Easter wear, only........ .....$1.50 Silk and lace hose................ ....35 to $1.50 the realms of fashion; besides, their exclusive. appearance of blng a.solutely all silk; washable aa linen. "_ _ ____ ______________________ ness is a big item in their favor. These properts, combined with the handsome effects pos sible in them for such an extremely low fgure, has deserv- oi d rista....................2 to . edly made them very popular for summer dresses anud waists. Fu assortment of the wanted plain olore, Chiffoa waists at ......................................... 'priced, at, y r•..... .............................. .........._........... .8 ¢ .fesali,,e waists from ............$7 .50 to $1 .30 Fancy Japonika slks, at yard ................-..........................e Lace rwaists from............................ 0.50 to $11