Newspaper Page Text
THE EVENING WORLD, FRIDAY, AUGUST
INSISTS ON PAID
Tim Healy Again Elected
Head of the National Firemen.
Doings in Honor
Man Who Has Won
Mbs Grace C. Strachan Assails
the Arguments of State
ASKS SHARP QUESTIONS.
Points Out That He Has Taken
No Part in Effort to Change
Onm C. Straohasi taka
ha Mm opposition t A. 1. Draper,
t Commissioner of Bduoaxton,
afttblMhmont of a poAfl board of
Hon let Qm city of N"w Tot. Shs
She betenree In thw paid team! plan
by Mayor Oaynor. Mint
alroa htr vtowa in a latter to
Janraa A. Foley, oao of
framora of the propoeed now ohar-
flatter Draper, Btraonan
not qualified to paaa upon
arm In New Tor City. Ha
had no qualifying expertenoe with
Mokoot ayotom of Now York Ofty or
' olty approximating New York In
i potnta out that nereral large oltteo
Ut Ota country hare paid boarda of
awBeatlon and ahows that Boetoj electa
rsaahoof board. Miss Straoban qvnif
tats kom Mr. Draper:
The management of the sohy"t
sfcmiM be free from partisanship r.-ul
municipal polltlos. An educatlopal
system cannot thrive unless It la free
from the dmlne.tloa of municipal
This," aasa Mlaa etraehan. "la the
assess htajh sounding phraseology used
1m suota dleoueetona, which when an-
alsaod evaporates Into nothlngneee. Thu
eahool system Is the most Important
division of the dty government, and If
administration Is a duty the officials
at the cKy be they classed as politi
cians,' 'reformer!' or 'Indenpandenta'
which they should not negleot, directly
or Indirectly. But what the force of fie
above atatnmoot la In discussion I fMl
AfVOItvTMENT POWER WOULD
STM.L REST WITH MAYOR.
n nwmbeni of the present board
ire appointed by the Mayor; the mem
ber of the paid board would be ap
pointed by the Mayor. Mr. Draper Im
plies that paying the members a salary
will cause the schools to become In
volved m parttsanahlp and municipal
politics. ' Is not this mare speeoalarlon
on Ms nartT la It not true that under
For the fourth consecutive term Tim
othy Healy has been elected president
of the International Brotherhood of Sta
tionary Firemen, lie returned to-ilay
from the convention jut adjourned st
.Milwaukee. Tn-morre,w night at his
horns In Yonkcrs lie will be tendered
a reception planned by hla frlsnda In
the labor unions and the National Civic
Federation, who appreciate Tim's ssr
vloes, which have been perslstsnt but
conservative sines he first became active
among the workers. .A big array nf
vaudeville talent will figure In the ser
vices at his home.
On Sunday the local branch of the
great organisation, U U. No. M, will
have Tim and the Beetern dslagatea
who returned with him from the conven
tion as guests at the great a 11 -day and
svsnlng psenle and games that will ba
bald In Celtic Park.
There will he all sorts of oontests;
Jig and reel and highland nine dancing
by chl " on as well as grown-ops. a
rattling game of Oaellc football between
tho fast teams of Cork and Klldare. and
a game between Louth and Armagh.
There will be a fins programme of
I FALLS OFF FIRE-ESCAPE.
(offering From Heat, VYHHn maknra '
I Man Sought t'ool Place to Sleep.
j William Johnston, aged thirty-sight,
of No. 413 Broadway, Wllllameburg, a
cottutner, was round unconscioua in
front of his home early to-day by
Policeman Michael Travers of the Bed
ford avenue elation.
At the Wllllatnurg Hospital he waa
found to be suffering from contusions
and laceration) and an Injury to hla
spine thnt amy prove aerlous. lis said
lie suffered SO from the heat Is', night
that he partly undressco and went to
the fire-escape of his apartment on the
second Door to cool off, taking a pil
low with him, but not Intending to sleep
there all night. He became restless
and tumbled throuxh ths lire-escape
well to the sidewalk.
m ALL CARS TRANSFER TO A
Negro, Sot Served, sines.
John H. Meyer, proprietor of a candy
snd Ice cream store at No. 103 Fulton
street, Brooklyn, was made defendant
yesterday In a $HW damage suit by John
Major, a negro, who says Meyer re
fused to serve him and a girl he was
escorting on account of their color. The
cass will ba hsard In ths First District
Municipal Court next Thursday.
standard athletic evonta, as well aa a
special half-mile In which all the (treat
middle dlatance men will compete, and
a two-mile steeplechase which will bring
out th hardy pluggera.
Black. make gqneeaea Boy tTsrtll Ha
While berrying near Norfolk. Conn .
George Nash, fifteen yaara old, waa al
most fatally embraced by a large blaok
snaks, which he did not sae until It
colled arounj him.
Ha had been squeexed Into uncon
sciousness before help came. Ths enake
Mg Herd of Far Seala Fonnd on
Barren Arctic lalea.
The dlacovery of a million fur seals on
barren. Arctic Isles has been reported
officially at Washington by explorers.
They are believed to have ones bean a
part of the Prlbllof seal herd.
Birds That Kept Folk Awake Con
demned to Death.
The chattering of thousands of spar
rows, starlings, blackbird and robins
In maple trsss along Crescent avenue,
Montclalr, made aleep Impossible for tbe
The Shade Tree Commission ordered a
wholesale slaughter, and a man with a
shotgun, sided by citizens, walked along
the avenue and killed tho birds by the
Cows Ate Actor's Flosvere end Lose
Freedom of Town.
Cows are no longer allowed to roam
about Bayaldai Is I., and, thoss that are
kept are subject to a new set of rules
Some of the cow owners blame Cyril
Scott, the actor, for the new order of
things. A cow had been disturbing hla
early morning slumbers and eating his
Moaqnlto Without a nite Rnma
A new type of mosquito has appeared
in the Back Bay section of Boston, a
mosquito without a bite.
It Is of yellowish color, and while Its
song Is loud and threatening It oannot
sting, a peculiar fact entomologists are
trying to explain.
Lot embraces Taffeta and Pongee
Silk Paraiol. Latest eaes
Sn. Special 1.49
L M. BLUMSTE1N
West 125thSt.Uet. 7th&8thAv.:
HIS NAME WAS TOO MUCH
FOR THE POLICE SERGEANT.
Official CouMnt Pronounce Thco
cofanest Malamogeanis, but Re
stored Lost Bank Book.
PATBRSON, N. J.. Aug. .-"My
name Is Thaocofaneat Malamogeanis,"
sand a stranger to-day aa he entered
on we v-ry " Pollo. Headquarters, "and Tto tost my
he present plan It has always been tne . . , . ,
..JL, fo, .he leaders of the political " " wBBt
parties to submit to the Mayor the ; the police to find It for me."
names of candidate for the Board of j "Not quite so fast." aald the ssrgeanl
Education, and Is It not reasonable to on duty. "Let me have the name again."
believe that those positions eetng 'hon- The man repeated hla name, but still
orary,' Mayors have often Investigated sergeant seemed perplexed. After
the merits and fitness of ssld candidates , ma,ng three or four attempts to write
leas rigidly than If their appmntrrwnt La(H D totter h, flnallr ,ve up the
Involved tne expenauure ai lammtnui tn
"Furthermore, as trie statement comas
from tihe 'chief educational officer of the
State,' It would appear he has appar
ently not been concerned about this
phase In the government of the schools
of the second largest city of the state
Buffalo where the achoola are so closely
connected with partisan and municipal
politics that the CttJT Superintendent of
Schools is elected by the whole people,
Ilka the Mayor and other city oclals.
while the administration of the schools
Involving expenditures of moneys sal
aries of teachers and Janitors, purchase
of sites, ere"t1n of buildings Is, sub
ject to tho approval of the Mayor. In
control of the Board of Aldermen a
purely political body" Has anyone over
heard a speech or read a letter by Com
missioner Draper In criticism of these
POINTED QUESTIONS FOR MR.
DRAPER TO ANSWER.
"Ths pre sent I.ertsla turns has
had bsfors It for ssvsral months a
Mil assigned to orsats a Board of
Education in Buffalo which would
transfer ths administration of ths
schools to less partisan oontrol.
Bae any one heard a apeeoh or rsad
a letter by Commissioner Drapsr in
oonnsotson with this bill?
"And what are the faots In oonnso
tion with the schools of Rochester the
third hsrsjest city In ths State? For
many years, the head of the schools of
itocheetsr has been a board whose mem
b(fSJ are paid a salary and are elected
by the whole electorate on the regular
ity ticket. Has Commissioner Draper
hown any special ooncern about this
tste of affairs'."
"Under these circumstances, the con
cern which he la so particular to mani
fest 1n connection With ths proposed
i hange In the control of our scnoois is
I emarkable. It Is well known that the
i ty Superintendent Is openly opposing
lilt proposed changes, bill his opposl- j
t'on Is, on the whole, easy to under-
land The new charter provisions
would lessen his control to some extent. 1
Ills opposition, like th u of Commission
er Drsper, to i paid board, however, Is :
not so easy to understand and Is con- I
rary to tb" .ilnmst unanimous" opinion
at the National Council of Buperlatsnd
ents, st expressed at their annual con-
entlon in San Francisco lat month."
Job, and passed a pencU and paper over
to the man.
"I guess you'd better writs the name
on this paper," he said.
The visitor compiled, anc then the ser
geant slowly put the unpronounceable
names on ths blotter, giving a sigh of
The ssrgeant learned thait the book
was Issued by the Second National
Hank, and there were aome checks In
the book. The sergeant remembered
that Joseph Thompson, a twelve-year-old
boy of No. M Clinton etreet, had
brought In a book some time before and
this proved to bs the one Malamogeanla
After the visitor, taking the bank
book, had left the station house, the
sergeant still continued to look at the
name on the blotter. He mads many
efforts to pronounce It, but finally gave
"(lee, what a name," he said, and
closed the blotter.
Don't Hide Them With a Veil; Remove
Them With the New Drug
An eminent skin specialist recently discovered
a new drug, othine double strength which is
so uniformly successful in removing freckles and
giving a clear, beautiful complexion that it is
sold by Riker's or Hegeman's stores under an
absolute guarantee to refund the money if it fails.
Don't nide your freckles under a veil; get an
ounce of othine and remove them. Even the
first night s use will show a wonderful improve
ment, some of the lighter freckles vanishing
entirely. It is absolutely harmless, and cannot
injure the most tender skin.
Be sure to ask Riker's or Hegeman's stores
for the double-strength othine; it is this that is
sold on the money-back guarantee.
NEW YORK TESTIMONIALS.
Mm Aunt B. Arltrrt. 2761' Broidway. wrttw:
In trt'h to your tetter, 1 cuu My that I will he
v-rv glad to Mm you QM mv letter in roui
tMtlaonlaVUi otntaM dmihie iirfiigth MrtaUiuy
did iuj world M iOOd, tod I wottM i'iu.' hhv
bodf tut l""1 frUt l it. 4 I lure uieri
tUiX Mur)'t'inf tbit I ).fr'l nf nd Dtli;ntf CUTM
my frca'iilM with Qm xceptlou vt mhif flfinhU
at rani sTt 1 1
Othine can be bought by the ounce from any druggist
a9fl J ft I
WOMAN THEATRE MAGNATE.
Mrs. raroll'ie Kohl Byl Ple
Chicago Plaoaa of 4MsewaMi
fniK'Atid, Auit. It BV 'he purchase
of five rhh"i.'" theatreii Mrs. Caroline
Kohl, widow nf Charles E. Kohl, hus
becoi.ie the largest bolder or theatrical
property In Chicago. The thuatres In
cluded In the transaction nre the Ma
!estie, Olympic, the CbleagO Opera
House, the Aoademy of Music and thu
l"he deal makei Mrs, Kohl the most
Important woman theatrical manager
In the SOUnlry and marks Hie passim
f the firm Of Kohl L'astle, which for
many years ikontrollad amilMIBMt places
and theatres In Chicago.
111 s iTTTIl
YOUI? CHOICE Of AMY OF
THESE 3 ARTICLES WITH
EVERY PURCHASE OF
nOU OR OVER
C' on ouif yf'!'l
JHli SOLID OAK
599 , , f.75
750 . - 00
W Mm mmmSW am m M 'ri SSM I X3 11 1
1-4 Carat, $10
TO UORKOW we hit hftfe on ettU eerl
bundnd eiiitflu stoue Jmn u, : rlLgi at '
tbof welghu avod iiri.'v Krer on baW
Sird m, ,-, reJue of ncavrly double. The
lain, null wert ait with a Urge tirread Of
.(:(.i' i, ud look to weigh miioll m r- fli it
. the I hree-ouartr rftriit tllAiuoodt hr the
uptMeUM of unt MfBI dUinotid.i. Bftrf
3ne it gusvtnteexl to tUml the teH and Jinvu
all the fire and brilliaiiry f dt.i
oiond. Our agreement to refund the mont)
Mithin one year Is well known thrnughout tw
rnited HUtee. U'e bate told dlamomLa tor
Tt r thirty yeara, and offer better value oow
than ever tvefora.
Ohaerre theae welgU aod piirea of other
llainond Htigit that will be on aala with thu
3 urn! 7-N f 'urate
I i.nd ft-HI
. unit l-l .
I and .
II and 7-tti .
I and I -1 M
aS and l-H
1 and ft.
1 uiid ;i-h
. i in
To morrow wi ahall hae on ei
hlbitlon the :.-,..! nalnttng,
gOtaa from l'r 1', .s-ian War,
t-j L. litMitlia-r.
CHARLES A. KEENE
Msmenris. Watches. Jewelrr.
180 Broadway New York
Open until S 1. M.. fl'in1iTi lacludad.
1100 Worth, 11.00 Down, 11.00 a Week
II N 3.U0 . 1.50 ,
tlOO . 5.00 N 100
$210 " 10.00 2.50
this solid iBeaatllul Boston
BRASS BED i kaTKFU I
Mm. A. N. ieit. tti 6 Watt tlTth etrfet
errttat: In ml) to fOUl letter, I would eay tli;i.
you run havi.' the full i rntlt-gy aud Ulb I'oiihiTit tQ
imbliIi mv tot in il, as your offline double
trtrigtli i a wonder, and I would adrtae any
nun or umnan a bo liai frecklta to try Othina
diiutde HtrtM.gtli. nK t liuve until r arH nm$ that I
baara of - not blag i dim air rrwUgt wlih thu
r ol nt' uu : atrrtigth.
' ilven Tree
f3 of JI00 or Ovt
Olven Free with
of $50.00 or over
f t-Room Hat SACI 98 3
. .utiles' or Men's in at tg I
lothlno up to aSOstyv B
1.00 Down $1.00 Per Wee
"lay and M I
r -r1 1 n f'nn
Lexington to 3d Ave. am 59th to 60th St.
Store Open Saturdays: Until 6 o' Clock
Out Go All Our
$12 & $15 Suits
Just the styles you want to
wear now and in the early Fall.
Blue strrts, plaia sad fancy, liocy
worsteds and cheviots, It many
handsome designs and colorings.
Sizes for youths, 15 to 21
years, and up to 42 chest meas
ure in regulars for men.
Dleomlnxdalts'. 2d FL. SOth 81. Slds.
I' !o ' W'
Boys9 Clothing Clearance!
A timely opportunity to provide the boy with a
new and natty school suit at a great saving. Mothers
of 8 to 17 year old boys will rind this list profitable:
The wind-up on our $2.00 Wash Suits; sises OD
somewhnt broken ; in Russian and sailor styles . OoC
Coys' $2.50 Double-Breasted Suits, with knicker-
bocker trousers; sixes 8 to 16 years; made
of cheviot and worsted; special at J.OO
Hoys' $4.00 Double-Hrcaatcd Sulta, with knicker-
bocker trousers; sixes 8 to 16 years; made j
of all wool cheviots and worsteds; at $2.44
Boys' $.M Oouble-Hreusted Suits, with knicker-
bocker trousers; cut in Norfolk and Derby models;
blue serges, fancy cheviots and worsteds;
aJtM 8 to 17 years: at $3.95
MiKiailiiirialM'. lesSBa llesr, soih si Hrtlas.
FOIKTUKNTU STRKRT Weal of Fitth Avrntte
Saturday Is Clerks' Holiday!
DURING JULY AND AUGUST
AS IN PAST ELEVEN YEARS
WE CLOSE ALL DAY SATURDAY
Only Nine More Selling Days in August
SALE PRICES FOR
Blankets Sheetings Towellings Cutlery
Quilts Sheet Bureau Scarfs, etc. Curtains and Drmptetta
Pillows Pillow Cases White Goods Ruga
Tirkinjrs Linens Flannels Shadet and Poke
Muslins Towels Silverware Soaps
Cannot Be Quoted Liter!
DON'T PROCRASTINATE BUY NOW!
Men's $1 Fall Shirts,67c
A new linr of famous "Palmetto maae, plain ana
pleated shirts with cuffs attached, in sixes 14 to 17.
The shirts are made of good materials in a wide range of
i i: l . .. ,.. fc7-
Men's 2 for 2Se Collars, a Box of 6 for 30c
12 ideal summer shapes, including low and
medium close lock Iront ana turn uown siyics,
square or round edges, sixes 14 to 18.
Men's Four-in-llunds, knitted silk, accordion
weave, showing the latest novelties in newest
rail neckwear, identical with the new 7$c
styles of most haberdasheries, at oUC
Men'a $1.50 Pajamas, Jacquard effects and plain
mercerized pongee, military collar, loops and
pearl buttons. White, tan, gray, blue - rtc
mA k.lln Si rr, 1 "i to 18. ot A I .IO
BlomnlmilalM', Msln WeSf,
$2 & $2.50 Low Shoes at $1.29
All wlee women will take advantage ot true saie.
Perfect new freeh goods, bought at a big discount from
a prominent maker. All sixes, mainly C, D and E
widths. Including Patent Leather
Pumps and Oxfords, Oun Metal rumps, r m yn
I I. v 1.1 1 'I'..., .r,,r,l tan, I V U
Kcllpae Tlea. Saturday
"1 n(7 lUntnan'arlna ssrji I II I onn
$5 00 velvet, tucde and aatin low fg5U
niiiv. t ass.
OUT OF TOWN DELIVERIES BY OUR MOTOR TRUCKS
August Furniture Sale
Open Monday and Saturday Evenings Until 10.
3 Room Outfit, 75
4 Room Outfit, $165
f .n.t.iln. at r Inr . fld Smb. Ohtkmrn
Roi.ni and KltehoaT
5 Room Grand Rapids
Furniture Outfit, $225
WRITE FOR 01R NEW CATALOG
EASY PAYMENT PLAN
$ 100 Worth 1 10 Down $9.00 Weekly
r" ISO " IS " 2.25 o
Wflj 200 " 20 " 2.S0 .
TIfA l 400 " 40 " S.00
A 1 , K M0 - 60 .0 I y.
A I JVM
a i rsm i ii m Bit ssi tf.m w n - - - w
Oa Kshrbttlsa at Oar Til mm mm
Silk & Fabric Gloves
Women's 50c Double Tipped
White Silk ;ioves, 2
clasp. Special at OOC
16-Button White I. isle Thread
Mousquetalre ;loves. All .
sixes; 50c value, for this sale CtC
16-Button Pure Silk Milanese
Mousquetalre Gloves, double
tipped; colors only. No mail q
orders. Values $1 .00, at WC
16-Button Pure Milanese Silk
Mousquctaires, double tipped.
Black, white and colors. ca
tlaoausfdsles'i Min fi.
Toilet Goods, Etc.
rjf (Jam Kathlaa t'aps Valuas up to1
c0 1 1 ..mmm
I Br and l Batblnc t'mp. Ic and I3r
Haiiilna (laps ain; asaortd colors:
with r"Tt on eaea tfdSl :.uk slsc
valuo 7 Be; vsry sprrlal WN
ate Kathlna Hull lias '"''
Hlknr's Violet rte- oflo Jar . . . 'Mtv
Itr. Hnow TSaaJHial t olil OtaSM Ah
soundly purr, 1 1. ran I "r
lr. saotr IVniild f llrdrosra f. H.
P , 4 ns. ti'ittie Ir
Tooth lru)ibs -Walts hrlsllos, plslri
and wind barks, values to Soc.lOr
Hair Bruabas Whllo lirlstlaa Htr
Va4uuiii llettlea I'lnt sl; auranl..
.!.! i-f urrtlitns brksx sMso
niootnlncdsles', Main Floor.
Root's Underwear, 69c
Root's celebrated Tivoli wool underwear, natural
wool and ramrl s nair. in on sires, ana i nv pupuiur ;
NorlOlK and niew nruiltwuiv mmnwcji iui mm.
medium weight natural gray wool, subject to almost
invisible mill faults; regular price $1.25 ; oil at (9c
p asjimllls'. Mtln Floor, imih St SsctLia.
erie Waists, 79c
Dutch neck and
WaiBts, with me
dallions and lace
collar Willi kilnO
il o or long
sleeves, at thr
same low price of
7'lc. sn as l i'
50c Silk Girdles, 25c
They nre already
very modish, but will
be more so in the
Fall. All the colors
are here, including -.
black, white, Empire
green, king blue,
royal purple, corona
tion red, blue, pink,
navy, etc. Made of
earl silk cord with
thread tassels, Sold
elsewhere at 50c; on
sale to morrow, 25c.
Sale of Suit Cases
- jF'I-. ' - .1 V H-sa
f THE VORLd
.im out ' town (or a a
If at may lirivs The World Sf 11
Il a (l.'-in. ani a.vit t ohaogeel II
l .'ten as dbslred fl
Mornlnic World. 12c par wss . II
..venlns; World. Ac pr sin II
Vv - inday worlo. St per Suaos JJ
V -. il four rtuiutmnoo ts Ui f
X. m. ii u a k
24-ln Plbro Matting Suit
GtSaS, light weight and roomy 0O(
Kusaet I.tathur Suit Casea- Ex
tra deep. Straps all
around. 6pecl il at W.3
AllCtrTranlert,BI.((MlNC.DALESlx.t 3d U.,S9thto$0lhSt,
Meats & Poultry
Fine fresh killed young dry picked
i hi, k. ns and I'owl for soup and
Frirnsaee, worth 18c lb; our ... , 1
price, Saturday I', 2'
Porter bouss and Sirloin Steaks or
ROtStS, cut from very line young
City Dresatd Beef, sold elsewhere
at 20i and 22c per lb., . .
baturday, per lb 142
Leg of linear youna ( :un ada Lamb,
very choice and excellent ta
quality; worth 19c lb. at. . '2
Women's 9nV I.lslu Thread Union
Suits, regular and extra sixes JA
Women's 59c Fine Cotton Union
Suits, regular and extra sixes . 24c
Women's ISr Klbbed Vests. . 5c
nird'...,. Genuine Hair Mat-
BSBJBX- fr-i vtutloalar, Msnir poinn.u. inn
VTuim 1 $i3.9S fe.ff,!is.75
We Paw Frelaht and Railroad Fae
120 W. 23d St., near 6th Ave.
I II in " e
at !! 1 at V
Lexington to 3d Ave. 59th to 60th St.
$10 Places One in Your Home
$1,000 list 88-Note Walters QOQC
Player Piano Outfit for . . pOJO
Including a bench and 12 rolls of music and music cabinet.
$10 Down and $2.00 a Week
Walters Mastertones are conceded
to be the finest player pianos manu
factured. Anybody can play on the
Walters Mastertone Player Pianoe with
out having musical experience. They
are the only perfect player pianos from
which one can get all the musical ex
pression that an expert produces when
playing a piano in the regular way.
TAKE NOTICE NOW This sale is
for a short time only, and we advise all
those who are interested in owning one of
the finest player pianos made to pur
chase a Walters Mastertone Player
Piano to-morrow, as the response to this
sale has been thr greatest we have ever had in the history of our pis no
We also offer the following Walters pianos at a saving to you of one
half on the easy terms of $5 down and $1 a week: '
S37S List A Waiters Plsoos SIM ' J5S0 List D Wallers Pisaos S2M
MOO List L Walters Pisaos S2U : llafLM Walters Coll Style Puritan, S2M
THE ACTION IS THE MFB AND BXW1. UP A PIA-U. UJ8T MOTION
AVHUPB, wnion tni
. , i,n.i non't buy
L All HUH r.. worfKlau:
EXrilANOR your old plans fi
ilano 'il ft "T i a waK.
ON sr.qt rST a rapranifctiva win call. riano tiaion ma rinor. s
nlwioa raatatn. are tna fln.st In Sha world.
Pon't bur a ao oausa -silently used" ptano at any prlca, far they
a raw v. a.iana i lano.
or I'layar IMaae,
pay i.Alanow hi 1
p cms aaaM
LA" Cur. Tiantln toBLOOMINGDALES', Lex.to 3d Ai t., S9th to 0thStji
Seven -Time Advt. f
ssw V war d a w r
IJoes Its Work in (Jne Day
Memo, from The World .
Brooklyn Office. Aug. 15. 1911.
Attached advt. waa ordered published in World
seven times. To-day advertiser phoned order to stop
ad , as dog was returned as result of ad.
BIjknK .ii..y halpBi itoa nam. "0ani" faaula.
ltowanl .'.nruf.1 no Kurt Uraana . i , Bka.
IT M il' LE DIJ I'ERENCE WHAT YOU NEliD
k A WORLD "WAN'l" WILL GO AND GET IT.
Not only was the order for this successful advt.
sent in over the phone, but the advt. having done its
work was slopped in the same way.
Advertisers would do well to order their "Lost
and Found" advts. published 1 or 7 times, as if the
article lost is returned the advt. can be quickly and
easily stopped and further expense saved.