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THE EVENING WORLD, TUESDAY, MARCH 12, 1912.
tir-ction r "'hair Low Pric
What you save on the lit
tle things is nothing com
pared with what you scve
on our superior merchan
We give no sped a1 dis
counts to a special len.
Instead we give uniform
values to all customers
Broad way , Mth to 3 it h St.
y-VA m i . c . C e.'
n aW vSaagfB . larald Squar, 4AW
3tv)iU UU 9!Mc la (itw
TftU Wiff l Ml
tfie dxametiade. Safari, &alUK 3iaa
OnecUooU and Duxa5o of fAutd
JL CjMWl 4iflf co4t of f)Rowiinj ni (iUnoon IKwcC. dteceptUn, Skifya 3L
9oWn. 3UtW Sua, "DuUinj Coatum, (fyameoA w3 Slif lDf
ORIGINAL PARIS MODELS ONLY ARE SHOWN IN THIS EXPOSITION
EMERALD ISLE FAVORS
FOR ST. PATRICK'S DAY
Imported and Domestic Favors,
Ice Cases, Centrepieces, Snap
ping Mottoes, Flags, Horns,
Candy Boxes and other novel
ties from 3c to $7.49.
TOWN IN THIS EXPOSITION lT
R. H. Macy A Co.' Attraction ArThir LowPrtaa RAINY
af VaJL larald Squar. sS
Save time, temper and money.
One of the most practical and
J L . . If fl
' auravie u morcitas on tne
Broadway, 34th to ftthSt. market.
SPRING DRESS GOODS
Our Assortment of Spring and Summer Materials Is Complete
As an inducement to you to come in and see the display, we quote these special items
Notwithstanding the low prices, every yard is dependable quality, and the fabrics are all Spring and Summer goods!
Yot, we never sacrifice quality to wake a low price, nor do we UN quality as a pretext for high price.
We have steadfast I y set ourselves against the inferior grades which ate thrown on the market in tremendous quantities and
which certain types of stores fasten on for the purpose of getting down to our lowest-tn-thecity prices. rJtngTHgsmnacT
11 49 Satin Crepe Meteor
We do not Ikitik equal quality has
tret retailed elsewhere under 42. 25 yd.
All coiors. including street and
evening shndcv. also black.
Q4C Black Chiffon Dress
II V do not think equal quality has
ever retailed elsewhere under SI. 25yd.
Very fin quality. Guaranteed
to give good service.
fiQr Black Shantung ?'
w"- M in. wmU-Ywh it..
ll'e do not think equal qur.li.. hut
ever retailed elsevhere under St. 25 yd.
94c Black Dress Satin
Messalino o . eio
II '$ do not think eq:tal quality has
ever retailed elseujuu e under SI.2S.vd.
fiQ- Black Dress Satin
Duchesse 3t in. uu.
We do Mai Hull: equM quality has
ever retailed chexeheie under ?!.." J.
NEW SPRING WASH GOODS
Beautiful Textures Which Reflect the Airy, Fairy
Brightness and Lightness of Summer Time
68c Ntura' Shantung
Pongee N k .
H e do not think equal ;u-.ih '.)
ne retailed elseuhere under $1.00 vj.
CQr Wash Silks
M in. w: !ai m
ll'e do not think equal fstalUi i
aer retailed elseu here under Jl.ikt vJ.
Plain and satin Strips In various
colors. Guaranteed f t colors.
gQc Black Satin de Chine
3i in. wid.
H e Jo not liunk eqinil quality has
r.er retailed tisevkttt under Sic yd.
flOr White Shanghai Silk
X in. wk lasted.
We do not think equal quality has
eier retailed eheuk.-r? under II. ii vd.
A Qr Foulard Silks
27 ia. wiaV-aaaaraat
He Jci iw think equai quality hat
net retailed elseuhere under Si .00) d.
Lyons printing. In navy an I
v hitf grounds. Broche el fee is,
with various size dots and f lornl
Some of the most fav ored of
Sdk Finished Cotton Batiste yd. 58c.
38 In. wide. 15 different white
and, colored groum s with beau-
tliiil allover rnBrc4oVry, This
is scarcely -dls:ingc:isliHt)le irom
the batiste which m in such nret
demand in Paris and which Mils
her- at about SI. SO vard.
Othet silk finished cotton batiste
up to 89c yd. 1 Mafajfljaar 1
Satin Stripe ijinghanu yd. 37c
30in. wide. A l;irgc number Oi
deUcatu stripes as wa'II as checks,
and plaku in all tile sStSOnaDH
colorims. These satin stripe
giiiKhains are a clever adaptation
oi a rrertch Idea in weavina silk
v it t cotton. I aVIa flaiTI
Changeable Pongee yd. 44c
.10 in. wide. I hi'. is a note.
worthy achievement in adapting a
ilk warp penaee the popular
enanosaDle silk lushion. Tlw-
shot" is obtained by CrOSS
weaving the colored yarns, tlie ei
act bifiii a Defied reoroauction
oi th high-priced all silk isbrics.
'i'his till v irp ponse looks like
pun ill bu: Wears l.-tter ml
will wash. 1 Main lioor
Chiffen Fin sUd Vo le Woven
Corded Tissue yd. 12c
20 in. wide. Many women will
pr-f-.r this tissue' to gingham,
owinv, to its sheer :oft .lingy fin
sh, Twenty colors in voile and
t Wen ty.fi ve styl in tissue.
these stuffs are
Woven Stnp4 CerdedMadru. yd. 26c
32 In. wide. Imported rom
Manchester, Imgland. As many
as .'.s corded striped enects on
white grounds. The ideal labric
or popular tailored skirts, waists,
children's drews, as well as or
men's shirts. Elsewhere 35c. '
Printed Silk Meusteline yd. 21c
24 in. wide. IS brilliant loulard
CifeCtS and floral colorings. Popu
lar iah ic lor fancy waists, and for
evening wear costumev
TMalw llmir i
Hydegrade Galatea , yd. 14c
28 in. wide. A sturdy cotton fabric
chi lly m demand lor house dresses,
boy's suits and girls' frocks. A com
plete range of designs and cpinri'i'"-.
Sells elsewhere at 1HC. J B yin
T'tsue Elise yd. 19c
31 in. wide. Twenty-five stripe
and check effects. A beautiful
material. Blbewhere -5c fJBB Hsstl
Fancy JacejuwdSUkMeusieline yd. 12c
24 in. wide. Twentv different
solid colors. ' Main Htior J
Foulard Batiste yd. 12c
28 in . wide. Fifteen different ef
fective toulard designs on navv
and black grounds. ! Bamwifl
Standard Utility Ginghun yd. 7c
J in. wide. A tremendous range
of checks, stripes and plaids,
probably to the number of 40.
7 fir High Grade Serges
sTte. at J.wl
He do not thinh equal quality hat
ever t Hailed elsewhere under SI SO yd.
Black and navy blue. Plain CON
"ots, with self stripes', also with tlie
most fashionable width of hairline
stripe. An excellent quality.
ftft- Foulard Voile
wwv 44 in. wifc ISUSHsi
He do not think equal quality has
ever retailed elsewhere under S2.2Syd.
Not a thin, flimsy fabric, but a
handsome, fine quality firm weave
light-weight, wool voile. Neat
printed designs in twelve color
fiftV Etamine Eponie '
ww 42 in. wida haywtaa.
We do not thinh equal quality has
ever retailed elsewhere under Sl.SOyd.
Pure mohair and wool, notable
as much for service as for style
This material is now all the rage.
No more practical and desirable
fabric for spring and summer wear.
Three shades of tan three
: hades of brown several shades of
navy blue two shades ot castor;
also rose and Aubergine.
WHITE DRESS LINENS
For the "White Sprint"
An extra fine quality woven with
clean linen yarn. This quality
sells elsewhere at soc; 40 Inches
A P. mile weave, in a special, heavy
qu iiity with a soft round thread;
i iei;, finished and ready for
liaj . 47 inches wide 49c
lnsh anj l-'rench weaves in lenutli
suitabk for dreetti, shirt waists
J yds. up to 6 yds.. Mi inches wide,
48r to $2.94 pieea
2 yd.. UD to 0 yds . 45 nu ll. , wide,
ttt to 11.41 piect
III I It, Ml
the finest nualities obtainanl.'
frorfl the most reliable manufacturers
In France and Ireland. Every prk"
affords the Regular Macy Saving.
Ramie weave, all pure flax, in a
special oyster white shade. 35s
inches wide 29c
A specially high-finish linen, suit
able for complete uistumes as
well as for shirt waists. 45 Inches
A round thread weave in a soft,
mellow finish, .to inches wide.
39c; 45 inches wide 49c
Heavy weight oualitv. in a soft
ss tinisn: 44 inches
ft Qr Black & White Suiting
OU- u Im ill I
li'- ifi not think equal quality has
ever retailed elsewhere under $1. 50 yd.
Small pin stripes and mixtures
in neat effects. The kind that
everybody is buying at the present
WWt 54 in. wid.
We do not thinh equal quality has
ever retailed elsewhere under fl ,25 yd.
Navy Blue and Black, with
narrow line stripes of white. Ab
solutely up-to-date and stylish.
Not the serges that lose cok.r
and wear ragged ant sleazy but
serges that will remain firm long
after other serges have lived ther
REMNANTS per yd.
On gin Prices, 49c to $1.69 yard
A large vaiiety in all lengths
from which to select.
DRESSY, PURE SILK WAISTS, AT $1.29
A stylish model, as illustrated, m black striped with bnvn,
wistaria or roval blue. Rever. yoke-band and elbow culls
are of plain messaline. Yoke, collar
and cuffs of novelty net in cream
COlor. 1 r-tyunc) I l..or. iifttn " 4F '.
Greater pries difference in your favor
become apparent on our finer silk waittt.
Linsn-Fioisk Madras Shuts, $1.59
EaMfear MM H I2.S0
The madras is white, striped with blue,
lavender or black. Linkcollai is d unli
able, soft cuffs are attached. Patch
Tucked back and front, with fine Valen
ciennes inserted in an elaborate design.
Tiny yoke and tide panels have heavy
' in dow knot aesign.
of the values
AfMafM tbt clown it A Wm1 carkftl mtridi band
rwaa afbd) and tare PriM af Walac attiieb pkaaw.
Blsfb. Wt and talon.
NOTIONS AND DRESSMAKERS' SDPPLIES
Every item in this list represents a savins as compared with our regular prices,
which themselves afforded a saving as compared witii prices elsewhere.
Every item advertised in this list is warranted best analitv. There are no "seconds." tncre are
a L. A I i r .. .... . J ...
every item is exactly tne same as when yon pay full price.
therefore is one that no woman with the proper sense of economy can af-
no stocks to unload
ford to ignore.
All Ores Shields bearing our
name are guaranteed by us abso
lutely moisture proof.
In addition to our own make we
cany all the other leading brand.
"Our Superior Grade" finest ouality
of nainsook. Pure rubber; double
covered. Nothing finer made, no
matter how much you pay el sewhere.
Reg. Price. Sale Price.
Sites 26c it 21c (in $2.39
Size 4 29c Pr.23c doz.$259
Size 5 33c Pr. 27c do. $2.97
Our "Princess" Light Weight Dress
Shields. Finest quality nainsook.
Reg. Price. Sale Price.
Size 3 16c Pr. 14c doz. $1.59
Size 4 18c Pr. 14c doz. $1.59
QujjjSjected Absorbent Edge Dress
Reg. Price. Sale Price.
Size 3 21c Pr. 18c doz. $1.98
Size 4 24c Pr. 21c dor. $2.39
SizeS 27c Pr. 24c doz. $2.69
Our Select Silk Dress Shields of ex
Reg. Price. Sale Price.
' Size 3 21c Pr. 19c doz. $2.19
Size 4 23c , Pr. 19c , doz. $2.19
A Very Special Dress Shield, light
weight. Value 10c pr During
this sale. 7c pr- doz. 79e
ALL KINDS OF PINS
Macy'a Tailet Pins. Finest quality
English make imported by us. 360
pins on a Stieet in all sizes. Our reg
ular prke lie. 12c, 13c. Your
choice for this sale 7c
Dresemakers' Pin Sheets. Of English i
toilet pins. All sizes. 360 pins on
sheet. Our regular price, 54cdoz.
Our sale price. 4c sheet ; doz. 44e
Dressmakers' Pins, in half-pound
boxes. Our regular price, 19c
box. Our sale price. box. 14e
Pin Cubes. Fine needle points; all
colors. 144 pins to a cube. Our
regular price 10c. Our sale
price. cube. 8c
Pin Cukes, Finest quality as above.
300 pins in a cube. All colors. Our
.Millar nrii- ? V Our calo
Safety Pins. Clinton brand in all
sizes. White only. Our regular
price. 6c dozen. Our s.ile price,
Safety Pins. Good quality; white
only. Small, medium and large
sizes. Our regular price, 24c
gross. Our sale price, gross. 18c
Hal Pins, large vaiiety crystal and
pearl heads; our regular price
19J';.our S2,e Price "
Shelf Hair Pins. Exceptionally good
quality. 6 and 12 pins in a box,
according to size. Our regular
price, 24c. Our sale price 19c
Taffeta Seasa Binding. All silk: in
black and white; 8-yard pieces.
Our regular price 9c. Sale
price, 7C; dozen. 79c
Taffeta Seasa Binding. Finest quality
silk in black and white; very wide.
10-yard pieces. Our regular price
14c. Sale price, 11c tgi
Prussian Binding. In black or white;
superior quality ; 9 yards to a piece.
fliir rmrular orice 15c niece.
Sale price, lie piece ; dozen. . $1.27
In black or
. III. wiuc , iu yafua ill
j piece, uur regular price 70c.
Ceeld. Belting, in white or
black. 2M In. wide. Our regular
price 9c yard. Sale price,
Cotton Tape. Large rolls of 24 yards.
W nit e only, our regular price
DRESSMAKING MADE iASY
Hall-Borchert "Perfection" Forms need no introduction. Thev
are known wherever dresses are made. Thev adiust separately
in eaui anuevervnarr. and tneretore insure ion ivr cent, atliust
able efficiency. Buy a "Perfection" Fern and set a HaJI-Berchert fit
Pn faction Na. 10 8 sections. Bust en
larges from. 12 to 48 in.; shoulders can
be raisedor lowered; waist lengthened
r shortened: medium bust: waist and
hips enlarged and skirt madedesired
length. Made to sell at f 10.00. . .
Our price $8.94
Eiarast Na. S3 The most complete
adjustable form ever produced.
Equal ly good for a slender or mature
figure. Every part can be enlarged
separately, and neck, bust, waist,
hips and skirt made desired size.
Bust ranges from 32 to 48
inches. Our price $14.24
part is made ot pa-
with cloth and mount
ed on ex ten s ion
stand, liach si2e
is adjustable to any
bust measure be
tween sizes "closed"
and "open, "asgiven
below. This form is
opened in four parts
or sections and is
adjusted at the neck,
waist and hips. , It
can be raised and
lowered to any desir
ed skirt length.
...32 to 44
...38 to 49
Sale price. . $4.89
kafrarad J FafJ
model. High class
Form. Best value in
This is non-adjustable.
price and value is
13.50 elsewhere. In
order to introduce
this form we have
prked it special at
in ur Natim Dcaarl-
aunt will thaw Tell haw
limjdj and easily (ana
can be mid; and art ta
far free baaktot. "Draat-
uking Mad Eaiy."
white; IVi in. wide;
Pearl Buttons. Best quality fresh
water pearl; 2 and 4 holes; all sizes.
Our regular price 5c dozen. Our
sale price dozen. Jc
Pearl Buttons. Finest quality ocean
Beayl; 2 and 4 holes: iu three sizes,
sed for shirtwaists and skirts.
Our regular price 11c, 12c and
16c doz. Our sale price, . . . doz. , 5rt
Gilt Collar Buttons. All shapes or
styles. 8 and 12 buttons on a v.ara
' Our regular price 10c.
All our tilk are manufactured ex
clusively for us. Every spool is war
ranted pure dye and full measure.
Our ' Webster Brand" Sewing Silk.
In black or white. 100 yard spools.
Size A only. Our regular price
R9c doz. Out sale price,
I 6c spool dozen, flic
a..-'. ImL. Bsm sv t aM
i.iav; ung uuilic or naiur
ounce spools. Finest quality; Mac
I only. Sizes O and A. '
Rec. Price Sale Pric
! Ounce spools . 54c 47c ea. $-29 doz
Hounce spools, 28c 24c ea. $2.o9doz
Our "Brenacu " Sewing Sift Extra
! large spool of 400 yards. An ex
ceptionally good silk in size A
j only. Our regular price. 19c , .
spool. Our sale price, soool 14c
I Our Silk Twist, In black only. Size
D. 10 yards on a spool. Finest
i quality made. Our regular price,
Oir rfo7n Our cal nrirm
COTTONS AND THREADS
Basting Cottan, 500-yard spools. White
only. Sizes 40, 50, 60 and 70. Our
regular price 54c dozen. Sale
price, 4c spool, dozen 44c
King's Soft Finish Sawing Cetten, 200
yard spools. White only. Sizes 50,
60 and 70. Our regular prke
24c dozen. Sale price, dozen , . 19c
Kerr a Lustre Thread, black and white.
In all sizes. Sold elsewhere at
10c. Our sale prke Sc.; . . doz. , 89c
HOOKS, EYES, FEATHER
Our Herald Sow. Hook
in DiacK and wmte: all sizes: our
regular price 21c. gross; our sale
price. 3c card gross, 17c
Our Herald Square Hook and Eye
Tape, black and white ; our reg
ular price, 16c. yard; our sue .
-pri-e yard, 13c
Fcatherbone, in silk. The Chicago
brand, in black and white; our regu
lar price 84c. ; our sale price.
dozen yards, 79c
Cellar Bene, silk taffeta, in Mack or
white ; our regular price 96c. dozen
yards; our sale price,
7c. yard dozen yards, 79c
with finest English
our regular price 5c. and
10c.; our sale price
3c and 5c
Shirt Waist Ruffles, made of dotted
Swiss, edged with lace; three ruffle
effect; our regular price 34c:
our sale price Sic
Pearl Beads, an exceptionally good
quality: all filled; elsewhere 50c.
a string; our sale price 14c
Automobile Hair Nets, all shades of
dark, medium, light brown, black
and blond; our regular price
18c.; our sale price IZc
Steel Scissors, finest quality ; sizes .t '
. 1 i.i.l C irtrhoc li 11 iu ' ilo-Uuhw
Finest quality . our price. t 24c
.'only, id and I . . .. .. "
wide, Our regular Machine Ull, finest quality.
eOcandllc. Sale price. ... Be ; 2 oz. bottle ; our regular price 9c;
e Tape. Assorted widths. Ouri sale price
reuular price 10c bunch, bale . 6 oz. totiie; our regular price
price Oc' 19c; sale price.
12-yard pieces; white only.
and Eras, 1
Silk Corset Laces. Finest quality ; 6
yds. long. White, pink and blue.
Our regular price 49c. Our sale
Mercerised Corset Laces. White only.
8 yards long. A splendid lace and
good seller w ith us. Our regu
Far price 14c. Our sale price . . 10c
Pure Silk Tie Laces. Superior quality.
30 in. long. Black, llxtrawide. Our
regular price 24c. Our sale
Shoe Laces. In black only; excellent
quality. 4.4, 5.4 and 6.4 long.
Our regular price 8c, 9c and 10c
dozen. During this sale your
choice of any length 7c
Hose Supporters, Gotham 'make.
Single strap; white only. Exception
ally strong suspender elastic. Our
regular price 14c. Our sale
Chan's Hose Supporters. Fine
lisle elastic with felt buttons. In
black and white. Sizes for babies,
misses and children. Regular price '
12c, 13c, 14c. Your choice I
during this sale 10c 1
Elastic Shirtwaist Belts. White only.
Our regular price 5c; our sale
Cable Cord, black and white. V ery I
much In demand. Fine, medium I
and heavy. In one-pound boxes
Oruy, Our regular price 48c. :
our sale price 44c
Skirt Markers. Nicely finished. Our
regular price 24c. Our sale 1
price 19c I
Lining Satin, 36-Inch, yd 69c
O.mplete range of colors, also black
This is the quality for which you
- are jtharged Sl.OO elsewhere.
Satin Shimmer Saline, 36-ln.. vd Z4c
A full line of colors, also black.
Reduced from lie.
Beetled PercaEne, 36nch, yd ... . 14c
Our former lowest - iu the - city
French Electric Canvas. 24-lnyd
Our own importation; in white.
black or tan. Our former lowest
in-the-city price, 19c
Twilled Satinette,3o-lnch. yd.
f ast black.
Our former lowest - in - :he - city
price, 32c -Percaline,
3b-lnch. yd tic
Our former lowest - in - the - city -price,
Attachable Flounces, 94c
Black taffeta or mescaline with
fancy stitching. Cur former
lowettinHherty, pr.ee. si..w.
Black Cotton Moire Flounces 39c
A particularly popular number.
Our former lowest - in-the-city
Black Cotton Petticoat Tops 69c
Biack cotton jersey cloth. For us
with tight fitting skirts. Our
lormer lowest -in-the-city price,
WOMEN'S LEATHER HAND BAGS
You Can Buy Them in This
Sale at Less than .Wholesale Cost oae
94c for our 1.4 Hand Bags.
Six to nine inches. Carriage shapes of black India goat leather in walrus
and seal grains. Your choice of silk or leather lining. Fitted with purse.
Frames finished in gilt, French gray, silver and gun-metal.
$1.49 for our 81 s and J.v Hand Bags.
Six to ten inches. Black India goat leather in seal and walrus grains.
Lined with leather and fitted with purse. Frames are plain or fancy, or
leather covered. Finished in gilt, silver, French gray and gun-metal.
$1.98 for our SJ '7 Hand Bags.
Six to ten inches. . English and carriage shapes. Real seal, saffian. Moroc
co and real goat leathers, in walrus and seal grains. Black and colors, fitted
with purse. Frames of an unsnding number of patterns and finishes, in
eluding inlaid, sell covered, plain and engraved effects.
$2.97 for our . n and 4.24 Hand Bags.
Five up-to-date pattens, including round and SO US re bottoms, in three
sires: 7 in., 8 in. and 0 in. English cross-grain pill Morocco: long grain,
goat seal and-fancy calf, in black and colors. Mounted with double strap
handles to match. Silk or leather lined. Some fitted with mirror, powder
puff box and v inaigrette. Others with purse and vanity minr or purse
cyilv. All the frames are Gentian silver, various!) finished
PRAIRIE GRASS RUGS 19c to $4.94
Many of the Sizes Half the Price of Much-Advertised Maket
Every conceivable shape, color and size
from 18x20 inches up to 9x11 feet.
These rups are known throughout the land as made frjm the
grass that grows n the prairies of W isconsin and Minnesota. They
are, without doubt, among tho most sightly and best-wearing
Summer rugs made. affiQfig ffw?T
An additional advantage oi iocse prairie grass rugs is the fact that
tliey come in odd mts, as well as the usual uses. Where the warp has
run to its end the rut has been allowed to finish short of its s
length. It is therefore termed an odd rise probably o very com
ient site for those who have odd size
With mi many sizes it is impossible' to give a full list of prices.
It Is sufficient I say that the differences are regulated by size
gnd thai every price represents a wonderful value.
( lors an. 1 en, Hut . red. brown, plain and striped effects.
'Hit. rugs art mostly bound; know that are not have fringe.
-. -SUNDAY -WORLD. WANIS WORK MONDAY MORNING WONDERS,