THE EVENING WORLD, MONDAY, JUNE 20, 1921.
300 T0 1 ,000 P. C.
ROFITS MADE ON
ICE CREAM HER
(grant Profiteering Disclosed
as Result of Thorough
By '. Q. Fov.
(Sfcecial Food Expert of The Evening
ftr response to hundreds of letters
from readers Tho Evening World has
ducted an Investigation and tn-
dor presents some astounding facts
lalroirard to profiteering In tho man-
uficturo and sale of Icn cream In this
According to most liberal estimates
t costs, profits from Ice cream said
iKew York range from 500 to 1,000
cent. In few articles of food has
re been found any creuter evidence
extortion from the consumer. Ice
in, somo years ago, was regarded
a confection, or a delicacy, but
Is rapidly attaining the lmpor-
See of one of our national food
naiiles. I,aws standardizing the man
uft cturo of Ice cream recently have
le n placed on the statute liookn of
for :y-flve State. Only three States
Nejv York, New Mexico and Arkansas
nave failed to enact laws safe
truirdlng the health of their citizens
in fixing Ice cream standards.
Sew York City has adopted a
etujidard of 8 per cent, buttcrfat ex
clusive of vegetable of other fats, un
do Sections 170 and 177 of the Sani
tary Code, which regulate tho manu
facture, ualo and Interstate trading In
lccj cream In New York City. Olo
.SaH he, Director of fooda nnd Drugs
In the Department of Health, said to
daj: "Ico cream Is not only a luxury,
l)U6 an Important food Item. In nd-
3n, It is. prescribed by physicians
ponvalcsccnt patients, and It was
iccord with tho recommendation of
ling physicians that New York
adopted Its present 8 per cent.
jerfat standard for Ico cream."
recent round-up of tho manu
facturers and dealers In Ice cream has
resulted In tnklng hundreds of
rarjjplcs which are now being
BAiJjyzcd, and It was learned that
Bor&e of the samples arc so fraudu
lent that prosecutions will follow.
TJhe wholesale cost ot everything
entering Into tho manufacture of Ice
rrenm has been reduced materially.
Nugar is now selling at Cc or less,
while a tO-ijuart can of 40 jcr cent,
cream costs from J20 to 121, nnd 40.
quart can of 20 per cent, cream from
JU to $13 wholesale, according to the
Tho "mix" Is tho term applied to
tho preparation of the cream when
ready to bo frozen. This varies, ac
cording to the ptans ana purposes of
the manufacturers, whosn principal
object does not seem to be the quality
nnd standard of the product, hut
rather the quantity of the overrun.
The "swell," or overrun, varies from
S5 to 13f per cent, over the original
volume, while a mix containing n fat
standard of 3S per cent, will show u
swell of 100 per rent , or rlnubln the
quantity of t(i- mllU and nviim used.
The following mix of 2G0 gallons will
produce about RO0 gallons of Ire
cream containing g per cent, butter
fat, the grade called for by the Itonrd
nf Health, the cost given being based
on the present wholcsnle rate:
J cam, W1 qta. .
5 ram, 200 qta. . ,
54 rana, 10l Qta
!' 1h-. rrlitlnr
2'. It... unlU...
. "c bmtfttit
Tntal ml nf mil . aim in
Co vf iuu au.l tall , 21.00
Here It is shown that It costs
$128.40 to manufacture COO gallons of
standard 8 to 9 per cent. Ico cream,
or 25.08 cents a gallon. The cost to
tho large Ice cream dealers Is gen
erally $1.30 to $1.40 a gallon, while
the restaurants are charged at tho
rato of 40c a quurt, or $1,00 a gallon
for standard 8 per cent. Icu cream.
The present cost of Ico cream to con
sumers, which runs from COc to 80c n
quart, Is extortionate, us the term
"profiteering" fnlls more than meas
ureably to express the present prices.
As the prices given arc for a
standard grade of Ico cream, tho
profits on the Inferior kinds, In which
all sorts of "sharp" practices aro re
sorted to, is much larger. The use
of "reconstituted" milk In the manu
facture of Ice cream 1b ono nf tho
many devices by which a low grade
of cheap butter Is injected Into a low
grade of skim milk to give It tho re
quired percentage of buttcrfat, tho
rancidity being nullified in the Pas
teurizing process to which it is sub
jected. Much of the Ice cream sold on
tho beaches Is little better than frozen
water, sweetened, with the milk con
tent limited to a low grade evapo
rated product. It Is possible to de
velop a consumptive demand for Ico
cream, second only to that of milk, at
a price that would be within the
means of the average consumer.
Next to the exceaslvo prices
charged for Ice cream nro tho prices
charged for lemonade and carbonized
beverages. Kven at the extremely
high prices of lemons, a gallon of
excellent lemonade costs only about
40c, as follows: Seven lemons, 22c:
2 pounds sugar, 12c; 2 ouncco citric
acid, Gc. This will make 10 glasses
of beverage, weighing 8 ounces, and
a retail prico to the consumer of 5c
would admit or 100 per cent, profit,
hut 10c and 15c, plus a war tax, Is
the general prlco charged for a much
inferior bevorage. Htrnwbcrry flav
ored beverages cost about 3c u glass
to manufacture, but cost consum
10L SHE SALE
Commissioner of Accounts Be
gins Inquiry to Show Deal
Approved by Comptroller.
Tho officials if the Hoard of Kdtica
tloti, charged by Comptroller 'ralg
with ntUmptlng to mulct the city of
$07,000 by a deal In a school site at
Coney Inland, have gono on tho war
path against the Comptroller. .Mr.
Craig's action In asking the lrand
Juries of New York and Kings
Counties to make u thorough investi
gation of the Coney Island school site
matter was answered to-day by a de
mand from Kdwurd U. Shallow of the
Hoard of IMucatlon, who was In
chargo of this particular transaction,
that fjio Urand Jury include in its In
vestigation a review of the acts of
the Comptroller and some of his sub
ordinates, who, It Is claimed, ap
proved the deal.
Mr. Shallow's demand Is made In a
long letter to District Attorney Lewis
Mayor Hylan has ordered Corpora
tion Counsel O'llrlcn to conduct an
Independent Investigation. It is
charged by tho Mayor and other city
officials that if thero is anyth'ng
wrong about tho Coney Island school
The Joy of the
Good Old Times
is in the flavor of "Eddy's"
Sauce the laste of the good
old garden things that made
the cooking of our grand
mothers' day so delightful.
MADE IN U. S. A.
At Grorers and Delicatessen Stores.
E. Prilchird, 327 Spring St., N. Y.
NCMecfinWtfti-Ai)y Othtr Establishaftit In tht Wbrld
IRiADWAY FIFTH AVENUI
NEWLY CnEATHiD AYODELS, SPECIALLY DESIGNED FOR
Presenting Unprecedented .Values
A TWO TONED FROCK
OF LUSTROUS R0SHANARA.
EITHER FOR SPORTS
OR JNFOJ?AAL "WRAP,
IS SLENDERLY SIAPLE
OP- LINE COLLAR,
CUFFS, POCKETS AND
BUTTONS ARB IN
THIS FLUFFY 'FROCK OF
"WITH LACE IN LARGE
FILET PATTERNS 19
SUITABLE FOR THE
M.0RE FORMAL OCCASIONS
OF DAYTIAK "WEAR; cA
UNIQUE IY DRAPED TUNIC
IS ONE OF THE NEWER
FEATURES OF THE A0DE
FOUR COMPLETE FLOORS ARB DEVOTED TO THE SALE
OF "WOMEN'S OR AUSSES' FROCKS OF SILK COTTON OR CLOTH
site matter the Comptroller is re
sponsible. 1'fndlng tho action of the Corpora
tion Counsel and tho Grand Juries tho
negotiations have been suspended.
In conjunction with the Corporation
Counsel Mr. Hlrshllcld, Commissioner
of Accounts, started an Investigation
Into the Bchool site inuddlo to-day
Attaches of tho Comptroller's oillce
who worked on tho caye were exam
ined. The minutes of tho Sinking Fund
Commission show that on Juno IS,
1020, the Comptroller recommended
thnt certain property on the north
side of Mermaid Avenue, Conc
Island between West 23d Street and
West 37th Street, which had been in
litigation for many years be rclensed
to various claimants at tho rnto of
$200 n lot after tho payment of back
taxes and assessments. Such a settle
ment ho reported would yield tho city
$173,000 in taxes and assessments and
$30,000 In payments for tho releases.
The Sinking Fund Commission
unanimously adopted the Comptrol
ler's report. Subsequently tho Hoard
of Kducatlon contracted to buy some
of tlita property for a school slto at
the ratu of $2,000 a lot nnd Comptroller
Craig's opposition to tho plan brought
on thu controversy.
"ICEMEN" RAID SALOON.
Ilry AkpiiI, In llUnnloc, .Mnl.r A r
remt In Tlirrr llritnUl n l'lncm.
Posing as icemen. Prohibition Agenti
liln.iteln, 3old.irnlt!i an 1 lteagtr, tin
"Flying Squadron," vtaltrd three placea
In llrooklyn early to-day. They had a
nogon loaded with Ice and Were attired
In Icemen's clothe. They arrested Jonn
Oga. bartender, of No. 107 North Piflh
Street, for allosed violation of ihc Vol
stead Act. The nthcy were ariiunil the
corner to thu place of Uenjamln t.enee
nleh, where they arrested Ler.cenlch
ard his son, John, a college student who
was said to have been acting as bar
tender. At No. 333 Oakland Street the; took
Into custody Stiphon Smith, owner, nnd
Joseph Schnsowlnskl. bartendtr. The five
wire held In $1,000 ball eich iv I'nlle.l
State Commissioner Itai'luln.
THE doors of our new home are open
to you. It holds gifts galore, charm
ing things from many corners of the earth,
in greater array and widerchoice than ever.
And though our building is new, the old,
old spirit of sound values and good service
is with us always.
"The Gift Shop of Fifth Avenue"
Fifth Avenue at 39th Street
1 1 i
Everv Grade Adairy must
' have a sebaraie milk house
'H il JJ 11 1 7
iwnn ngniweii aramea
cnmerii floor. The windows
land doors must be screened.
There must be a vat of clean
lice water for coolind the milk,
I and this vat must be covered.
There are many such reasons
'which malie Borden s OradeA
the quality milk.
Form Products Cojnc.
Just Out! Just Out! !
The World 1921
Summer Resorts Annual
Good Motor Roads Guide
Many First Class Automobile Tour Maps.
Thousands of Announcements of Foreign and American
Summer Hotels, Boarding Houses and Resorts.
PRICE 10 CENTS
At all World Offices, Subway, Elevated and Railroad Sta
tions and Newsstands. By Moil, 10 cents. Address Summer
Resorts Dept, The World, Pulitzer Building, New York City.
STORE HOURS-9 A. M. TO 5 P. M.
IBegt & Co.
Fifth Avenue at 35th Street N. Y.
New Summer Fashions
At Special Prices
CORRECT SPORTS ATTIRE
Heavy Pure Silk Sweaters 20.00
Tuxedo models in novelty block or stripe weave, with pockets
and braided silk girdle with long silk tassels. In navy, black,
brown, beige and tomato. MAIN FLOOR
Frill Front Voile Blouses . . 4.50
Dainty blouses to wear under a suit or sweater or with a pretty
skirt. Becoming long roll collars, edged with lace. Full pleated
frill, also lace trimmed. Two models. MAIN FLOOR
White Novelty Silk Skirts 10.00
Beautiful novelty silks in check, block and plaid weaves.
With narrow belt and pretty pockets. THIRD FLOOR
Sleeveless ShantungDresses 15.00
Shantung Silk in the natural color smart, comfortable and
durable. Tailored model with belt, pockets. Misses' sizes.
White Buckskin Oxfords . . 7.50
Genuine white buckskin, with rubber soles and heels straight
tip and ball strap outlined with foxings. Sizes 3 to 8 Widths
A to D. THIRD FLOOR
STORE HOURS 9 A. iM. TO 5 P. M.
The Mans Shop
The "Fifth Avenue Limited" on the Busy Man's Schedule
Lord & Taylor's Express Elevators to The Man's Shop
A Wife's Opportunity
In The Man's Shop
GREATLY REDUCED the grade
of fine silk and imported and
domestic lisle socks every man wants
and that his wife can buy for him with
perfect confidence in the result.
Furnishes the ladies with a splendid
opportunity to become acquainted
with The Man's Shop and to sut'
prise their husbands with a most sat
Special at SS Cents
Heavy weight silk socks, seamless, with lisle
tops, toes and heels; in black, white, cordovan
brown, navy and suede. Quality evident at a
alance have sold up to the present at much
Special at 65 Cents
Deautiful quality lisle socks, mercerlttd and
fuIT fashioned; In navy, cordovan brown, ray
and tan. Top a pair of Summer Oxfords with
unusual elegance. Reduced for this occasion.
Special at $1.15
Very fine, imported, mercerized lisle socks,
full fashioned; in modish two-tone effects;
black and white, black and purple, cordovan
and white, cordovan and green, gray and blue,
gray and white, gray and green, navy and
white, navy and gold, and other combina
tions. A big reduction.
Lord & Taylor
Express Elevators Without Stop
The "Optimus" Shoe
Exclusive in Style
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