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title: 'New-York tribune. (New York [N.Y.]) 1866-1924, November 06, 1910, Page 13, Image 15',
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The Car of Established Quality— Established Value and Low Prices— Backed by a Company worth Millions
-The cheapest Car in the world to buy and maintain and simplest to operate— « — -
-The lightest weight Car in the world— size, power and capacity considered-
The strongest made Car in the world— -a Car of Vanadium Steel ■ ■
■ The only 4 Cylinder Car in the world selling at these low prices — -
FBSf m I t&I I BHr WitH Extenßi ° n Top ' Automatic Brass Windshield, Speedometer, I EH 111 I LaH Extension Top? Automatic Brass U J^f Two 6-inch
5* ££ fi BflS I fl 4-Cy!inder-20 H. P.-5 Passenger B IP 5 [■■ H I 4-Cviinder-20 H P P
9 1 ° 6 P ; n f h U Q^ &tIC Bra * S Wind » hield > Speedometer. H Wft^W H H H^F W ' th Extension To P' Automatic Brass Windshield, Two 6-inch
SB Wl ■■^ Two 6 ' mcn Gas and Generator. M r Bl Bl WEtF Gas Umpi, Generator and Speedometer.
$pw|T|if| For This Same FORD Car
i %J%j Without the Above Equipment
The reason why is told in a few words: We are in a position to do business on a small
Profit. We Have Sold 50,558 of This Same MODEL T Car
C When Henry Fcrd built his first automobile, he realized its
■rtance as a' factor in the progressive life of America and he
determined to build a motor car that would have the largest de
mand from ALL the people. He knew that such a car must be
light in weight, reliable in construction, inexpensive to main-
low in price.
C From that memorable day in 1903 when the FORD
MOTOR Co. was organized, there has been no halt in it?
march of achievement. Ford has been "doing things" every
._■ pricing to one purpose : A car for the people at a price
the people can pay.
C To fully achieve this purpose FORD cars must be made in
ge quantities that a small margin over the cost would
ice & satisfactory profit. Continuous quantity demand
could only be assured through quality of production and per
af^er-service to owners.
C To establish this quality, there must be specialization and
■ d to accompany inventive and mechanical genius.
; an accepted fact that Henry Ford is the one original and
designer of motor cars.
C From the beginning all FORD efforts have been concen
- one model. Concentration is a fixed principle with
a order that perfection of product with the utmost
orv in manufacture may be had. And so. throughout the
*. in every department, every man and every
nachine is n the production of this one Model T.
C We have built and fully equipped the most complete auto
manufac . I in the world. All of which has
been paid f ■ imed on the business of pre
C Our factory is built to profit from quantity production.
) acres of ground, built and equipped at a cost of
"" ' Mid a h; ~n dollar-, it is unsurpassed in the indus
~ main building is -our stones in height, possessing
r one-half million square feet of floor space. To the FORD
facilities is added the greatest of operating systems — a
-! in the eyes of industrial men everywhere.
C It. the cylinder department special machinery has been in
wrhich enables the operators to turn out fifteen (15 1
at one time. Most factories turn out one (1) cylinder
*' c. nrre. but with this mechanical aid we are able to turn out
fifteen (15) cylinders at one time, absolutely perfect in every
The care which would be exercised on r>ne <\ ) cylinder
trcised upon fifteen (15), thereby paving- time and money
by multiplying- the output of one operation.
C The same class of machinery — only more of it — is used in
• r.e gear department as is found in the factories which make a
specialty of higher priced cars. The mctor assembling depart
ment ha? a capacity of 300 per day. There is an automatic de-
P ar '~ -crews, bolts, etc., are turned out
at the rate of hundreds every hour.
C By thus reducing the cost of production per car we will
in 191 1 at a less cost per car than it cost us to
c 20,000 in 1910 — though materials and labor practicalh
I c same.
C Our normal working force is 4,000 men, building 30,000
Contrast this with factories employing from 7,000 to
0 men and making only 10,000 cars and less. Wages and
■ ?ad erpen-e arc a large part of the cost of any car.
c's where FORD factory equipment and manufacturing
oizatkm reduces cost of production, while accentuating
'ence in the quality of FORD cars.
€ These sort of facilities, combined with the purchase of the
t of steel mills and equipment factories, give the
for the enormous FORD production and the extraor
low price of the completed car.
r We have no bond issues to pay off. There are no mort
gages upon our property. We have no loans to repay We
have no indebtedness. We do business on the "spot cash" dis-
Minft basis, purchasing in large quantities, commanding the
lowest prices in the market of materials. Therefore w^ ran
v/ell afford to sell the FORD Model Tat the above i ow pri c e "
FORD MOTOR COMPANY, New York Branch, 1721=1723 Broadway
I **" *"•«"•»"" °- H«,p.,«« L. ,__„ X. HntchixiM.n. . ™f K T at *£ rr r °' d Automobile Co.. Brooklyn Btor^Bl B hop. McCormh* * I.Mr.ta.nr. for Hro«_l a.-nport G*,-,e. . /"""' *■* C«^
•mi* iat«non St. Bi»hop, 20 H»ix» at. «3» We»t«h«t« At«. Fill Out the Following Coupon and Mail h To-d«y:
, p FORD MOTOR CO.. Detroit. Mich.: A.
rord Factories, Assembling Plants and Branch Houses: F oS s Lode?Tcarr rUlustratedbook tanr descrlbtnir
y^^JtJSLIZ?*- 4 **""' "SS^'UiIU?Tt ~ «*. ... ■**»«! XT' *m*m*-*UWmm*m. London: Sb .ft. B bury A«. wutadeiph^-:* vß^ « , Name ......... ..
*«» »'iorv_MlghlMd I-ark. Woodward lltb ud ""'' 'W hSU!? ~ii' J ,7" I ,nT % ' '»«"<" 44. ........ fit. K.n M . („,-!«.,» Grand Aw. l-iri,bur B«um M,
•ad Bfsiirfietter Are*. Eastern A»«nbUj> S liant-.^,,,- Iblaild BiUU<Z.Viua m^u M ' "„„,„„,•,;, Broadway. MHUmnie-1035 William. St. M. I.«ul»-a869 Olive Si. Address
*•-*»!* r-ctory - IValKerviUe. OnU. freJJ «rafr Jwkwn A , t "MlUouej- „ "« ', '"„„ «nd -Si»^t A»e. H.,,,M..n-8«« Walker A»e ward. New York-1«3 und ,'Otb M fc loronto-SJ NJuetrj-nth \ti». >. • I ■^■^— — — — I
fcmdwich it. Ea»w « iUC » v ' Su . huu uoncj- rhlc«fo--U44 Michigan Avc. Houeton— 800 Wulker A«e. -?i» ' Oumha—lljiriiey wid 20th Sta. .._ Toronto—SJ > Adelaide bt. 11. mh^mhu^mmmmi^^m^l
w ' Clncliui4U-*U Bace St. . •*.• Indliioavollg^Stt >. Cttvitol Aiek r*X i-*ri*-6 lib rue Auber. ' - -■ UUiulyr»— Cumberland At* - .._. ._ , _ IrtSmaa. .
CI The FORD Model T is made through and through of Vana
dium steel, the most expensive steel in the world and the
toughest known. It is impossible to obtain the same results
with any other steel. Although it is made a feature in the
specifications of several makers, in no other car is it used so
absolutely as in the FORD Cars.
Cf Vanadium, an alloy, melted into the crude steel, adds to the
tensile strength, prevents crystallization, or crumbling of the
*teel and gives added elasticity that is not found in any other
steel Vanadium Steel is stronger than chrome-nickel steel,
manganese steel, or any other kind of steel.
C[ All steel is able to withstand heavy load ; the test comes
-vith the vibration or shock. A -neel girder which helps hold a
great building will perform faithfully as long as there is little
vibration, but it will quickly break if subjected to unusual
vibration or shock. Automobile steel is under constant vibra
tional strain, torsional strain, or shock Vanadium Steel has
greater strength to withstand such wear. This is the reason
for the strength of the FORD Model T.
IJ[ Gears, axles, shafts, springs, levers and every strain, or load
bearing part of the FORD Model T is of Vanadium Steel.
This is the secret of the lightness and strength of the FORD.
"With such a steel tt is only necessary to make parts one-fifth
the si2e of ordinary automobile parts, and still have them
Cf This best of all special steels is further strengthened by
scientific heat treatment in the FORD heat treating plant.
After we spent 5200,000 in our search for the best steel, we
spent thousands more in equipping the most complete heat
treating plant possible. This heat treatment brings the axis
of every molecule of the steel parallel to that of its neighbor.
Clamps the thousands of molecules into a compact, strain
resisting mass, defying crystallization.
If Every strain-bearing steel part of a FORD Model T is
scientifically treated in this up-to-date and modern plant of
passing through from three to four ovens, equipped with elec
trical temperature devices. Not one vital part is thus treated,
but each part, from crankshaft to fender iron. (A FORD car
may be lifted from the grottnd by its fender irons.)
CI Strains are considered — sudden shocks, torsional strain and
■ ibration. Pivots are necessarily differently treated than shaft
drives because of the different nature of the strain to which
they are subjected. Just as each FORD Model T part require
a certain predetermined amount of Vanadium, so does each
piece call for a different heat treatment for a longer or shorter
time. AYe get the maximum results from the very best steel
which money can buy.
f]f When a piece of Vanadium Steel is placed in a FORD car, it
is as perfect as human hands and brains can make it. Out of
every shipment of &teel three pieces arc seiected at random and
subjected to a chemical analysis before the shipment is marked
fit for heat treatment. There are five tests on the stee! before it
is machined and an inspection after every machine operation.
<|[ 50358 FORD owners, of whom 30,358 are owners of
Model T cars, are this minute proving the durability and econ
omy of FORD construction. 50,35# FORD owners know
that the FORD is built so light and yet »<> strong that it
costs le^s to maintain than any other car. That is why the
FORD is now ami will continue to be the favorite and foremost
amongst all motor car-.
C| The FORD Model T car weighs 1,200 pounds, possessing
one horsepower for each 60 pounds* The average touring car
possesses one horsepower for each 70 pounds. A 1,200-pound
car takes less power than a 2,000-pound car, therefore, in the
FORD the power goes to carry the load and not the car. A
1,200-pound car will not wear out a tire as quickly as a 2.000
pound car. A 1.200-pound car passes over a rough road with
scientifically proportioned tires much easier and quicker than
a car of 2,000 pounds. Two and two still make four and the
!ight weight FORD ear i< still unapproachable by any other car
of the same capacity in the smallness of operating expense?.
Cl Vanadium Steel causes FORD repair bills to be less. FORD
weight proportionate to the horsepower causes fuel bills to be
smaller — tires to cost less. One gallon of gasoline carries a
FORD twenty to twenty-five miles. One set of tires carries a
FORD from 5,000 to 10.000 miles.
VBW-YOKK WATM TRIBrNE. STNTMY. NOT-K^BER fi. 1910.
Speaks the World Listens —
All The World No Car Like This
For This Same FORD Car
tPDUU Without the Above Equipment
Cf FORD ingenuity has originated brakes, with a braking sur
face of 6.1 square inches per pound weight; the average is 5.1
square inch. FORD tires are the largest, per pound weight, of
any automobile^ — 2.33 cubic inches of tire per pound. Hence
the FORD tire economy. There is no necessity for a FORD
Model T to be equipped with extra tires.
IJI The FORD Magneto is an integral part of the unit power
plant. No batteries are used, no brushes, gearing, or moving
wires. Trouble makers have been banished. A slight move
ment of the flywheel generates current enough to make a
d[ The FORD Model T was the first car with the left drive.
now being copied by many. When you are seated upon the
right side you are at a great disadvantage in learning whether
a vehicle is overtaking you on your left — as required by traffic
regulations — and the moment you turn to the left, locking be
hind you on the right, a large section of the street is hidden
from vjew by your own car. To have a clear view you must
stand up and look over the back of the car. If the design of
the car prevents that course you must leave your seat and look
behind from the left. A turn to the right does not require any
of these precautions. Vehicles are not supposed to pass you
on that side, and there is no occasion for extreme caution when
changing your course in that direction.
If In stormy weather you are permitted to alight from your
car at the curb from the right side. With the right drive you
are either forced to crawl over the levers, or tramp around in
the mud from the left side.
<j[ The FORD Model T has met all the demands of city and
country life. It is the family car of pleasure, the fast car for
the busy business man. the reliable car day and night for the
doctor, the dependable car on the farm, — all because of its
being built to fill a practical mission. It is all that a car should
be. filling an all around service, — a car for the people, and at
a price that any one who can afford to keep a horse and buggy
FORD SERVICE FOR FORD OWNERS
Ci The car on the road means as much to us as the car in the
salesroom. This is the "why" of FORD SERVICE FOR
FORD OWNERS — the first and most complete service in the
€J[ FORD SERVICE FOR FORD OWNERS is as extensive
as- the company's sales organization, which covers the world.
FORD dealers number into the thousands. FORD branch
houses azs established in all the leading cities in the world.
Fifty miles in almost any direction in this country brings you
to a FORD dealer and supply depot.
C^ FORD sales contracts with dealers stipulate that each must
carry an adequate stock of FORD repair parts, which means
t hat any FORD owner in any part of the country can secure
replacements almost immediately. Every FORD branch
carries a full stock of repair parts, — as complete in proportion
as the supply at the factory.
C We have establi^sd two big distributing plants, one at
Kansas City and another at Long Island City, for the purpose
of more completely extending FORD service for FORD
ff Every FORD Model T buyer knows exactly what repair
parts will cost him. At the time of purchasing his car he is
supplied with a complete parts price-list, in which every indi
vidual part is individually priced.
C[ The FORD Model T is the reflection of the personal integ
rity of the Company behind it. The organization, personnel
and policy of this company is the same to-day as on the day of
its organization eight years ago. Greater assurance of satis
factory service cannot be given to the buyer of any motor car
than the service which goes with the FORD.
C Surely the FORD is the car you want. Make arrange
ments with the nearest FORD dealer, or branch, for a demon
stration. Send direct to factory at Detroit for FORD descrip
"Buy a FORD Car because it is a better car,
not because it is cheaper."— Henry Ford.
This is the chailengre of confident merit- merit !n ererr
detail of automobile construction and autoraob!> s^rr-ice—
that merit which has been so consistently mnd continu
ously demonstrated by FORD Cars through years r>! -x
actinsr demand in every kind of service. In the fl— -*»
battle of the mile-a-minute races, in most difficult hi'
climbing contests, in the long endurance test across fe|
continent, from the Atlantic to the Pacific. plone«rn«
roadless plains and deserts, fording streams, aca"-"
mountains through mud and sand, leadlnr the was ane
cessfully through tests which racked and strained erery
part of the car. but could not break it down.
These t^stshave been made to prove the scientific cor
rectness or FORD Oaafeja and the strength of FORD
structlon; to prove beyond a doubt that an automobile
could be built light in weight, yet strong and ererlaat
insly reliable; to prove that -- ■ FORD was an all-around
car of general utility, necessary to the demands of nro
gressive civilization, equally valuable to city or cot - -
A completely equipped Touring Car for ITS© that will
take you and your family anywhere you want to go in
town or country — forty or more miles an hour If yon
wish — quietly, smoothly and comfortably. Yes, luxu
riously, from 20 to 25 miles on one gallon of gasoline
from 5,000 to 10,000 miles with one set of tires. Can you
beat it? What more can any car at any prica give you
If you war.t a car for only- two or thre* passengers,
take the FORD Model T Roadster: same chassis, sam
power plant, same construction, with a different body fo<
s63o. Fully equipped.
It seems impossible that such a proven, reliable car can
be sold for such a low price. But herein Is the triumph
of H . e " ry Ford— a cap for all people at a price within the
possibility of nearly every man. It has taken several
years to accomplish this achievement in automobile con
struction, and an Investment exceeding seven million dol
lars; but the victory is complete in the FORD Model T.
-i",^ 11 the world no other car is like this. Isn't the
FORD the car you will buy? It is not alone the sterling
reliability of the FORD, the high quality of its construc
tion, or the remarkably low purchase price, but there is a
powerful appeal in the cheapness of running a FORD
the low cost of upkeep or maintenance after you've
bought it. This is something to think about when buying
a car: "How much will it cost me to run it?" '
The FORD Model T weighs about 1,200 pounds. Other
cars of the same power and size weigh from 1,800 to 2.30«
pounds; yet by Vanadium Steel construction (which w»
tell you of more fully in another part of this page) the
FORD has by far the greatest strength.
Light weight means more power to carry the load
less power necessary to carry the car itself.
Light weight means less jarring and strain on the
motor and mechanism of the car; therefore, longer Mfc
with less repairs than in the heavier car.
Light weight means smoother riding — the FORD ■■
scientifically proportioned tires and absolutely evenly
balanced springs ?kim* over the rough places where the
heavier car bounds and jolts unpleasantly.
Light weight means most mileage to the gallon of
gasoline: means longer service from tires.
The FORD Model T is the lightest weight car hi the
world — size, power and capacity considered and thereto
lies the certain economy in upkeep and satisfaction hi
You never hear the owners of FORD Cars complaining
of what it is costing them to keep their cars.
Another Important and basic principle with us from
the beginning is this: Our interest does not end with th<a
sale of the car. but continues during the life of the ear
This letter speaks for thousands:
Elizabeth. N. J, Oct. 20. I*lo.
Mr. G. Plants. Gen'l Mgr.,
Ford Motor Co., r
New York City.
I bog to thank you for the kind and fair treat
ment which I received at your hands in the
overhauling of my model "T" touring car, which
was delivered to me yesterday and which I drove
to my residence in Elizabeth, N. J.
t I trust that if I can be of service at any tlm»
in saying a good word for the Ford car and their
methpds that you will not hesitate to advise me.
for having driven one of your cars for the past
year and a half I feel that I am in a position ta
know their full worth.
Yours very truly,
(Signed) •J. O. BREWSTER.
Including our Branches there are nearly 2.300 FORD
dealers in the United States — they are everywhere. 3
wherever they are they are alert and active in looking
after the interests of FORD owner?. ««a.ws
This entire page id filled with valuable Information re
garding FORD cars. Read every word. There isn't an
exaggeration or mis-statement. Then when you buy an
automobile, "buy a FORD because it is a better car—no"
because it is cheaper." Buy it in the confidence that you
will get more car. more comfort, more pleasure, more
value for your money than you can in buying any other
automobile in the world.
Compare FORD Model T with any — with all
other cars. Compare it part by part. Let the FORD
dealer explain the construction of the car; ask him all
the questions you may think important: let him give
you a demonstration of FORD riding qualities; let him
show you how simple the FORD is to operate: then ex
amine other cars the same way. Compare, we say, we
urge, we coax comparison, because the FORD is sure to
win your confidence strictly upon its merits.
50.33 S FORD t\tr» in service at this very minute.
There's a reason: and that reason is FORD design, con
struction, durability, service and economy in price and