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The Rule of Reason Sustained by the Rule of Thumb,
as Shown by the Persistent and Consistent Gains of
(Eire Hrw I?fixk Stimme
The Tribune has led the way for newspapers to be absolutely clean9'
Hi? Fourth Estate, Januan 1, L916
Again?Truth has prevailed. The publie bas declared in favor of clean publishing.
The Tribune's circulation is booming. Advertisers have shown they prefer to
keep in good company. The Tribune's total lineage is mounting steadily upward.
You must recognize the authority of The Tribune in the metropolitan newspaper
field. Consider the record, consult the figures. The honest advertiser, who
believes in his own goods, must also believe in The Tribune.
Increase in Advertising for Year 1915
Ten months in the year show a Vigorous upward tendency, with
very substantial gains. In the two dull months the percentage ot loss
was less than that ol any competitor.
Trom Julv to December inclusive the hgures are doubly impressive.
The gain in agate lines during the last six months is expressed as
An average monthly gain during the latter part ol the year of 5?': .
In December The I ribune, Daily and ?Sunday, outdistanced all com?
petitors, showing a larger increase than any other morning news
paper in New York 145,840 lines. The I ribunes total gain for
the twelve months is 796,^>75 lines, a trifle more than 31 \% also
greater than that of any other paper in the morning field.
Look at it from any angle. I he I ribune leads thr way, activated b)
an impulse that cannot be denied and actuated by a policy that
proves the might of right.
ft he Ito
Increase in Circulation for Year 1916
-W- 36% Sunday 66%
By proclaiming a single standard of truth in lew? editorials and
advertisements 1 he ? ribune appeals to a grovi' g slientele of re?
sponsive and responsible readers? the class whic i every high-grade
.ul\ ertiser wishes to reach.
Both daily and -Sunday made a distinct gain during every month of
thr year. 1 he hundred thousand mark was reached in November
for the daily, an increase of more than 36r--. The Sunday delivers
a balance on the gain side of 66% for the year. The average com?
bined Daily and Sunday shows an approximate AQco increase.
(?insider ? he 1 ribune is non-returnable. It employs no dubious
inflation methods its figures are not juggled by ways dark and devi?
ous. All statements are subject to the approval of the Audit Bureau
ol Circulations. You get exactly what you buy in The Tribune ?
.save that more rather than less is the promise which past perform?
Bj keeping clean, maintaining a straightforward policy, adding al?
ways new features and mustering the aid ot master-minds in all
lines The I ribune has come into its own. Weigh it, compare it,
judge it for Wl IAT IT IS AND WHAT IT IS CERTAIN TO BE.
First to Last- the Truth: News Editorials- Advertisements