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To grasp the magnitude of the farm wealth in.America consider these facts: it is approximately three
times larger than that of all the great manufacturing industries in the United States combined; three
times larger than the resources of all the National Banks in the United States; and three times the
total capitalization of all the railroads in the country. In other words, the agricultural wealth equals
the combined values of all the manufacturing industries, the National Bank resources and the railroads.
Manufacturers and Jobbers
JF your product can contribute to the profits of the farm,
add to the comfort of the farm home, or increase the
personal pleasure of those who live in the country, you
have a great market which is easily and economically
reached through the farm papers of America.
American farmers and their families have an intense
buying desire. Intimate contact with town and ?city
friends, greatly increased by the automobile, has stimu?
lated their taste for all those things which enrich the
lives of prosperous, intelligent people. Earnest educa?
tional work of the Farm Papers has also helped to
create new and higher standards of living.
A visit to the Farm Paper Publishers' Conference and
Exhibit will give you a fair conception of the farm
market for your product.
Sales and Advertising
A MERICAN farmers are producing more than ever
before. And this vast producing power is the basis
of an equally vast buying power. A survey of 142 farm
homes in a Middle Western community revealed that
44% had running water; 48%, power washing ma?
pianos ; and S
40%, refrigerators; 56%,
, libraries exceeding 100 volumes.
Ycu need not be so much afraid of your price as of your
quality. Farmers and their wives, sons and daughters
are today buying goods which a few years ago would
have been offered only to a high-class city trade.
You should attend the Farm Paper Publishers' Confer?
ence and Exhibit and investigate the opportunities for
increasing sales through farm trade.
i Advertising Agencies
IN order to best serve advertisers you must know the
possibilities of every market. And in order to know
the possibilities of the farm market you must keep
posted on rapidly changing conditions.
A few years ago your client might have truthfully said
that he did not have sufficient distribution to warrant an
appeal to the farm trade. But good roads and the auto?
mobile mow take the farmer to the already established
centers of distribution so that the farm market can be
supplied through present channels of trade.
Since this farm market represents over 50% of the buy?
ing power of the nation do you think an expenditure of
less than 10% of an advertising appropriation?the
present average?is sufficient to reach this market?
Come to the Farm Paper Publishers' Conference and
Exhibit and learn the advisability of seeking farm trade.
Everyone interested in the farm market is invited to attend the Farm Paper Publishers' Conference and Exhibit at the
Hotel Commodore, January 13, 14 and 15, between 10:00 A. M. and 10:00 P. M. There is no admission fee. At a lunch?
eon each day, between 12 and 2 o'clock, speakers of national prominence will discuss Agricultural America as a market for
worthy products. Information obtainable at this Conference and Exhibit Will well repay any Manufacturer, Jobber,'Sales
Manager, Advertising Manager or Agency Man for the time devoted to it. Be sure to attend. You can't afford to miss it.
FARM PAPER PUBLISHERS' CONFERENCE and EXHIBIT
otel Commodore, Jan. 13? 14, 15