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Newspaper Page Text
Farmers Are Leading
In "Speeding Up" Production
WHILE many industries are showing decreased per capita production. farming?
the greatest of all American industries?shows increased per capita production.
In actual volume, .American farmers produced more wheat. more meat and more milk
in 1919 than ever before. Not only did the crops grown during the past year aggregate in
money value three times the annual average value immediately preceding the war, but this
great wealth has been produced with less hired labor.
As a result of both greater production and higher prices, the buying power of the
farmer is greatly increased. But the immensity of this buying power is overlooked by
many who have products for which the farmer is an immediate customer.
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Investigate the Farm Market for Your Produet
Farmers are advancing their living standards
faster than town and city people. They demand
quality and are will ing to pay for it, The variety
of high-grade products which fmd a ready market
among farm folks is amazing to those who have not
followed recent developments.
Yet so little are the possibilities of the farm
market understood that, according to the Audit Bu?
reau of Circulations, less than 10% of the average
advertising appropriation is spent in farm papers?
the only media through which you can directly ap?
peal to thet farmer.
In order that Eastern business men may know
the farm market and see how others are reaching it,
a Conference and Exhibit is being held at Hotel
Commodore January 13, 14 and 15. /This market
is so visualized that the manufacturer, jobber, sales
manager, advertising manager and agency man
can readily see its relation to his own sales or those
of his client.
Each day, beginning at noon, luncheon and din?
ner will be served in the East Bail Room. At these
gatherings nationally known men will speak upon
problems of vital interest to those seeldng closer
contact with the 40,000,000 prosperous, progressive
people who produce 52% of the entire annual
wealth of the United States.
Everyone interested in the farm market is invited to attend the Farm Paper Publishers' Conference and Ex?
hibit at the Hotel Commodore, January 13, 14 and 15, between 10 A M. and 10 P. M. There is noadmission
fee. Luncheon, East Bail Room, 12:15 to 2:00 P. M.; dinner, also in the East Bail Room, 6:30 P. M- Come and
see the exhibit and hear the speakers. Any Manufacturer, Jobber, Sales Manager, Advertising Manager or
Agency Man will be well repaid.
Come and See the Value of the Farm Market to You!
Farm Paper Publishers*
Conference and Exhibit
January 13, 14, 15