Newspaper Page Text
zone
A Sales Ta
to fcastern
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urers
THE CHICAGO TERRITORT
IN THE upper rigHt Ran'd corner of this page is
a map of five states. These states?Illinois,
Indiana, Iowa, Michigan and Wisconsin?
form a conipact, logical market with Chicago as
its distributing and financial center.
We ask that you analyze your sales in this
market in the light of the facts which we present
herewith. Ask yourself if it is not possible to
multiply your sales in The Chicago Territory
(Zone 7) during 1922 by five, or by ten, or by
twenty, through intensive sales and advertising
effort during 1922.
Reafize that these five states have eighteen
million population, as compared with seven mil
Boa four hundred thousand in the splendid East?
ern market which you know as New England
These millions of people are not all farmers, as
so many Easterners seem to tbink More than
half the population lives in citjes, anp these citics
of The Chicago Territory produce manufactures
valued at almost double flfiose of Nep England.
T
HE HIGHLY diversified infdustrial activ
ity of Zone 7 is surroun^rfby the richest
agricultural developmejit on earth. With
modern improvements installed and many old
mortgages canceled by buniper crops and top
prices of war time, the farmers of this zone have
been well prepared to weather the storm. Fur
thermorc, the balance among industry, agricul
turc, mining, and commerce, which makes this
zone distinctive, has served to keep business in
fair shape.
These are not boom times in The Chicago Ter?
ritory, but they are not hard times either. Wit
ness,forinstance,tHisamazing increase ln auto?
mobile registrations during The Great Depression
of 1921:
Statt
Illinois
Indiana
Iowa
Michigan
Wisconsin
Total
(Compare thi
six Nciv England
1920
Rcgistratton
575,041
332,707
440,105
412,717
295,244
1921
Kcgistralion
670,453
400,342
460,654
477,037
343,961
1921
Increase
95,412
67,635
20,549
64,320
48,717
2.055,814 2,352,447 296,633
s gain of 296,633 with a total registration in the
States during 1921 of 709,508 motor vehicles.l
To an extent which you may find it difficult to
appreciate, this desirabie market is dominated.tr
one powerful advertising medium: Thc Chicago
Tribune*
[
OU Easternerl look upon all the West
as new?yet The Chicago Tribune is prob?
ably the oldest of the great metropolitan
paper| of today. It is 75 years old and it was na
tionalk famous even before the Civil War. Today
it has ^11 the prestige and stability of age with al!
the firej and vigor of youth.
The Chicago Tribune last year enjoyed the
largest advertising revenue ever won by any
American newspaper because advertisers have
been sold not only space carrying their message
to almost half a million people Daily and more
than eight hundred thousand Sunday, but also
definite assistance in making the advertising pro
duce immediate sales.
A Tribune man with actual experience in han
dling sales crews, solving dealer and jobber prob
lems, securing distribution, etc, in The Chicago
Territory will call on request to discuss ways and
means for making more sales for you in 1922.
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THE WORLD*S GREATE3T NEWSBAPEP
The Tribune's BOOK of FACTS on
Markets and Merchandising will be
sent to any selling organization re
questing it on business stationery.
Address our Eastern Advertising
OfEces, 512 Fifth Avenue, New York.
