Newspaper Page Text
A Lifer Who Built a Business
ith His Cell for an
Office Has Now Be
, come a Playwright
??$.1. fi aiA^?Biytel^Y* '-%*t??aWfci$
By Maudt R. Toombs
Louis Victor Eytinge, sales expert, au?
thor and prisoner No. 2,608
IT 13 the theater hour on Broadway?the
hour of premiere showings, when the au?
thor of a big scenario or play faces his
critics with fear and trembling.
Across the Arizona desert cars covered with
ftikaii dust speed into the little town of Flor?
ence arid draw up for the premiere of Louis
Victor Eytinge's Universal Production, "The
Man Under Cover," but the invited guests
alight in the dark shadows of a prison wall
and two gatea rattle shut behind them as the
warden, Captain Tom Rynning, ushers them
into an improvised project ion room behind
His Premiere Takes Place
Behind Prison Walls
It Is the Arizona state penitential y?the
only place where Eytinge'a premiere can be
heft, because he is .\'o. 2608, a lifer there,
sont up for the killing of a man fifteen years
ago. Lights flicker on blue-gray walls, on the
five hundred prisoners who compose the au?
dience and on the faces of the invited guests,
who are tense with more than ordinary emo?
tion? Although this is a unique occasion?the
first premiere of a big film to be held within
prison walls?it is a great, deal more than that.
It is the fulfillment of the crowning ambition
in the life of a criminal who is known all over
the country by his writings and has made
hundreds of friends, men of talent and posi?
tion, who have of their own free will written
to him and offered him both friendship and
I on at ?\c figure salaries should he ever
xeedom, and who in the. mean time
? ?r his writing to the tune of many
thousands a year.
? oui Victor Eytinge is counted one of the
most brilliant advertising writers in the coun
ti y. He has standing in every advertising club
in the United States and is the author of books
which are used as technical standards- and
di i it all since he was condemned to prison.
In 1907 Eytinge was nothing. He was less
than nothing. He had already served two
prison sentences and he war? now going to be
sent up for good, having narrowly escaped a
death sentence. Al o he weighed only 119
pounds and wan under an even heavier sen
? nee, that of the doctor, who gave him only
two month?-- to live because of tuberculosis.
Ho was born in Ohio of well-to-do parents:
his father was a broker and speculator, his
mother u charming and brilliantly clever
woman. His parents were divorced when he
was three years old, and his mother and her
relatives brought him up. At sixteen he forged
his first check for some little luxury he didn't
need, and ail through his teen?? he adopted
this easy way of getting 133e.ney-.-his folks
squaring the checks. At nineteen be was sen
ing time in the Federal prison for fi rgery
committed after naval enlistment. He was
pardoned on' account of bis youth and the
family name. At twenty-two he was arrested
for forgeries and was mixed up in an at?
tempted jail escapo while trial was pending.
At twenty-eight he was just coming out of - '0
lutnbus penitentiary with a five-year term be?
hind him and ;t record for having been tr< ated
to every form of prison discipline which was
practiced at Columbus at that time, which
means just about everything. He was voted
hopelessly bad and hopelessly tubercular.
Went West for His Health
And Lost His Liberty
His relatives promised him $100 a month if
he would go t-i Arizona and Keep out of thi h
lives and out of trouble. Exactly sixty days
'a' he was standing before a judge in
Phoenix*, accused of taking a man out with him
in a buggy and murdering him en a loi
ranci \ woman had brought him out a drink
of water and thi led to bis identification and
capture. This same woman, Mrs. Todd,
working fov the Universal Film Company at
1600 Broadway, and immediately cried out her
recollection of the incid? ni when she heard
the company had purchased Eytinge's pic?
ture. It was on a corner of her Bonny View
ranch that r
half (.-?ten by buzzards, with his watch and
wallet prone and ai emptj bottle of ?1.lore
form on the ground by his side. Whether
Eytinge was guilty of his actual death no one
, . m1'".*- td decide. The victim had asthma,
heart trouble and tuberculosis, any one of
v?-hi. ' ?? ghl ? ' him. The prisoner
ap] rehended a thousand miles away, with
rspme of 1 ? nan's property in his posses
.. ? o?; <?;,?, evidei v as con
? : dge A. C.
Baker, of P '' ?::'''' '?" ?' '"
? . ,? new trial out of his own pocket
. William A. i ?i< ?' m said ?? vas i] n 1
| 1 that Eytinge ha-! committed murder, a1*
Vw. crin- Y ? was not in that direction;
fcut, anyway, his relatives cut him off without
a cent and disowned him, and he was led, so
? weak he was hardly ahlo to walk, to the prison
| hospital and left there to die.
In the first place, it was the mosquitoes
that stalled Eytinge's "comeback." Before
<, the state prison was moved to Florence it was
at Yuma, only a few feet above the Colorado
I River. The cells were infested with mosqui?
toes. Eytinge had to live, lie had to have
i money to buy netting and the 333ilk and eggs
which were the oi3ly food be could dig t.
? He noticed that tourists sometimes visited
1 the prison r.tid bought curios, made of horsc
! hair and beaten Mexican silver, which were
* made and sold by the prisoners. From even
this he was barred, because he was shut in
the hospital ward, together with nineteen
other consumptive cases.
From the advertising pattes of a magazine
he cut out the names of two Western curio
dealers and he wrote, offering them horse?
hair trinkets made by him and the other ward
prisoners, whom be organized into a sort of
manufacturing force. At the end of the year
be was set.?ling out wonderful sales letters to
about forty dealers. He bad gained weight
and he and the other prisoners were getting
all the things they reeled and making money.
Then the authorities decided that two let?
ters a month were all that Eytinge could send
out. Right, then and there he learned the
secret of writing sales letters of such pulling
power that they were the wonder of the busi?
ness world. Eytinge had to sink or swim on
two letters a month. You can imagine what
super-letters he made them?every word like
the grip of a hand to draw in a helper, a
buyer, a friend, and not one precious word
wasted. In writing these letters he discovered
ruth, for he found that the truth forcefully
'old is the only strong, lasting sales argument,
it began to make a new man of him.
Then the prison was moved to Florence
where it is 106 in the shade in July, but dr\
and healthful. Eytinge increased bis weight
to 190 pounds and was pronounced cured of
tuberculosis. At Florence his moral change
was further effected. The parole clerk tool
him from the hospital ward and made b;m hi:
helper, gave him his friendship and let hin
help in positions where executive ability count
?d and where brains as well as honesty wen
required. Eytinge acquired a new respec
for honesty and for decent friendship, which
fed his desire to get on in the world in the
Jn February, 1912, Arizona's first year of
statehood, George W. Hunt was made tho first
Governor. He chose Robert Sims as warden.
Sims had advanced ideas on prison manage?
ment. He removed the embargo on letters
and the prisoners could write and receive as
many as they wanted. Ho held that com?
munication with tho outer world tended to
raise ideals and keep tho prisoners sane. Ey?
tinge was thus at liberty to become what he
wanted to be?a specialist in the advertising
He had for a long time been studying the
loading trade papers. He now launched sales
campaigns and wrote letters to the. different
organizations, full of suggestions of original?
ity and power. His own business was growing
as well/but thoujth he made several thousands
a year he saved none of it. He spent it all 033
milk and eggs for sick prisoners, he sent
paroled ones home to die, buried those who
had no means, sent money to the families of
men in want and helped men who were re?
leased with SU313S of money to start them in
business. He bail learned the secret of get
ting out of life what you put in it and of
putting into it the finest that '-.vas in him,
He Won a Silver Cup
in Advertising Contest
In return he received letters from all over
the country. Even his relatives came back,
and those who were in business paid him well
to write his sales letters. His booklet on
"Giving Letters Life and Decent Dress," one
of the most admirable works of its kind, was
first read at the Toronto convention of the
World's Advertising Clubs. It has been re?
printed in more newspapers and booklets than
any similar business document. His name ap?
pears as author of two sales books, and he has
won a silver cup in a nstion-wide contest
among advertising men. He has written more
than seventy-five articles of r. technical na
ture and for two years was editor of a sixty
four page monthly devoted to direct mail ad?
vertising. He has written sales letters for
hundreds of concerns all over the country,
and wero be free to-n30rrow could have his
pick of several fine positions with advertising
Recently a Chicago trade journal said o<
Eytinge's work :
"A study of Eytinge's style, of his reason?
ing, will repay any man. His eoni3nand of
vocabulary is marvelous. Every letter rings
with his personality. Each is direct and con?
vincing, and no opportunity has gotten by
wherefore he could show greater interest,
:ender greater service and cement and double
rivet the tie that bu^ds friendship. By the
power of a letter he whipped a man whom
he had never seen out of drunkenness into
sobriety, after which he wrote to another mar,
he had never seen, but who bad written to
him after reading some of his wonderful copy
and secured for the reformed drunkard a po?
sition at $10,000 a year."
One of his friends, to whom Eytinge owes a
liront deal, is Thomas Dreiser, of tho Asso?
"Dreiser," said Eytinge, "made- m? look up
to tho law of service and taught, me to give
the best that was in mo at all times and that
it would bring the best in others."
By many Eytinge's "come-back" is re?
garded as moro remarkable than that of O.
Henry, who was out of prison life before
he began the career that put him among the
foremost, writers of his time. Eytinge never
has been out of the shadow of prison walls
since he began the new life that has brought
him the respect of his fellow men. And ap?
parently he never will be?-for there are no
indications that his sentence will bo lessened.
Eytinge founded a mutual welfare league
similar to the institution founded by Thomas
Mott Osborne in New York. He says he will
always devote a great part of his earnings to
enable other men to lind themselves and to
come back as he has.
He has recently turned his mind to scenario
writing, and while Universal has before this
received scenarios from convicts which they
have never been able to use, Eytinge's first.
was so unusual and breathed such power,
such force of character and such technical
skill in the plot thai the readers immediately
placed it in the category of special produc?
tions. "The Man Under Cover" is a story
of criminal life written by a man who knows
it thoroughly and who lived to learn thai the
real thrills come in beating the world in a
straight, not a crooked, game. The lesson is
brought home brilliantly and cleverly, not
mawkishly or with a whining note.
"Author! Author!" they cried at the prem?
iere in the prison when the last flicker of
"The Man Under Cover" bad been shown on
the screen and it was* about to be. taken away
and shipped to New York. Eytinge came be?
fore the improvised screen, a distinguished.*
almost handsome man of middle age, dressed
in the plain gray prison uniform. In the au?
dience were judges, brilliant men of letters,
barristers, tho parole board, the Superinten?
dent of Public Instruction, the general secre?
tary of the Y. M. C. A., the Attorney General
of the state, officials of bifr film companies
and the 500 convicts. Before them Eytinge
spoke of some of the biggest men in the world
who have made mistakes?some of those men
going behind prison bars?and who have
The Making cf a Picture
And of a Man
At the conclusion of his speech he received
just as big an ovation as any that has been
accorded an author on Broadway. When the
members of the audience, such of them as
were permitted to leave, filed out into the
starry nigh?, and were whirled away to rail?
road stations and ranch houses, it was with a
feeling that they had witnessed an even
greater thing than the making of a strong
moving picture?the making of a fine, strong
Introducing Mr. Chow of Peking I
American Intercollegiate JM| I
Record Holder in the In- JlpJI
door Broad Jump ? ?
f?v Jack Masters
nunnln? Broad .Tump- Won 1-ey Chow. P?nn.
?I!.i!.inci, 31 t**t 10'i Inch??; tteijei. Penn, ?11?
' mi?-?, 1'I fed ty, Inch??, a?<--on<l, i'o-nrfol?. N?aw
Ymk Unlv?rally, dlatanca, 21 iaet l 14 !nc?:-?c?.
HK little agate lines above may prove
trying to the eyes, just as they do
when you scan the summaries of a
mfeet for some word of your favorite
athlete, but, although somewhat obscure, they
tell a story of athletic achievement of monu?
mental brilliancy. Out of the. Far East came
this chap with a name made famous the world
over by the doughboy. He, came, he says, to
study railway administration.
Yet bo paused long enough in his studies to
leave his imprint upon American athletic his?
tory in a manner such as no other foreigner
has ever done, for by virtue of his victory in a
recent set of track and field games held in
this city Frederick S. T. Chow, of Peking,
China, is the American intercollegiate indoor
broad jump champion.
Until this sturdy son of the "'Forbidden
City," which/houses the Dragon Throne of
the Son of Heaven, flashed across tho tit!*
horizon none of his race had ro much as made
a dent in the surface of our national amateui
track and field championships.
In winning the indoor championship, held
hero for the first time last March, Chow
leaped a distance of 21 feet lOV? inches into
a pit that was only supplied -with a few inches
of ?sand. The runway to the pit was of neces?
sity only a few feet wide, and it is safe to say
that the new title-holder will better this per?
formance in the coming outdoor meets.
The Oriental star has, however, selected a
branch of sport that will withstand many as?
saults befolg yielding a record, for the world's
mark of 2.5 feet .3 inches, established last year
by Ned Gourdin, of Hazard, appears unbeat?
able just now. Th-3 famous negro athlete on
that occasion added 2%, inches to a mark that
had stood since 1901.
The gTeat Gourdin has tried numerous
times and under ideal conditions to reach
within a foot of the leap which he made in
Harvard Stadium while competing against
Yale, Oxford and Cambridge athletes, but
failure has marked each attempt. The Jack?
sonville negro will not be, eligible for the
intercollegiates. having graduated from Ha 3
vard last June, but in any event it is certain
Tale of the Commander of the Mamelukes, Abdul El Inright, and the Crime Wat)e That Threatened the City
By FREDERIC F. VAN de WATER
Illustrations by Jefferson Machamer
The booksellers of the city cried aloud
a new ware
0, YE of the culr of Thugee, draw
near. Cut-purses and bandits all,
; - Lhi . ed of tho: e v, horn Ali Haha
outwitted, give ear to the thousand
? I rty fifth tale told by the Sultana Shah
razad for - tation of her lord, Shah;
rya . :ing of kings, even thi : lie of the val
iant c imn an 1er of ' he Ma nelukes, A bdul el
?nright and the Crime Wave that threatened
For it arne to pi in the fi fth year of the
Profit earned by signs and portents
i - < ? ??? near. In the well-kept parks
? domain of the good Caliph Hy-lan of
the Ruddy Countenance the first bul-bul saner
and the first of the early strollers came upon
a bandit by the river's brim. And by the
highways the dai ? lioi and the highwayman
greeted the traveler, while the night-blooming
burglar flourished and burgeoned. Then
opened the of the city their windows
to greet the wind of the south. And the breeze
of spring entered their homes and the second
story man came with *Y
Then by day and night the song of spring;
echoed in the hearts of young and old, and the
petals of the almond tree blossoms and the
blackjacks fell together, and in the dusk the
nightjar and the yegg called to their mates.
And strange stirrings came to the bosom? of
men, and they dreamed strai3ge dreams and,
waking, wondered at the humps and contusions
upon their craniums and the absence of any?
thing in their pockets.
Then arose tumult among the people, ami one
stood fiirth and cried aloud, saying: "Behold,
I have been robbed of all that 1 have, and my
house is left to me desolate. For thieves have
entered and despoiled 333e, and T demand ven?
geance be meted out to them by the Mamelukes
of the Caliph, for all that, remaineth to me
my watch and three dinars, twenty-four dir?
hams 333 this my pocket."
And as he spake one approached from be?
hind, and the mourner saw all at once the stars
?of the heavens and the planets thereof in a
mighty cluster, ami when lie came to himself,
behold the watch and the three dinars, twenty
four dirhams were his no bmger.
Then cried out another, saying: "Behold,
this day is my place of business tilled with
treasure such as I fear sonto evil 3tia33 may
sf.ea!, and I ask that Mamelukes of the Guard
l>e sent to watch over il."
And his request was granted, but when he
returned to his place ?if trade with the guards
naught remained b?u: for hint to send them
away ami sit, bereaved and sorrowing.
Yet another cried aloud in the marketplace,
saying: "Alas, by the tears. Fatima, the daugh?
ter of the Prophet, things have come to a sad
state, indeed. For the thug and the bandit
flourish and the mourners go about the street
while Abdul el fnright sitteth in hi? own palace
preparing his income statement, with care and
precision. Wallah! Would that the ?lays of
this inefficient were ended and the good Pasha
Wuds once more led the .Mamelukes."
Then he who uttered such treason and pro
fare?' his talk with the name of one accursed
felt tnc locust truncheon of one of the Mame?
lukes des/'ettd upon his skull and his worries
were ended and the coroner said it served him
Now. all these matters were reported to th?
commander of the Mamelukes, Abdul el In
right, where he sat among his bank books
market reports and other documents of hi:
office. Whereat he smiled and said: "It i:
the will of Allah."
Then th? days of April drew on toward Mar?
aud the city waxed with the year in prosperity
The merchants of blackjacks and the vender:
of firearms flourished and enlarged the!
stores, and the gumshoe makers declared ai
extra divide:'.'!. The hatters of the city put oi
more salesmen to eerve those whose tarbooshe
had been damaged beyond repair by blows
the wise hakims, the physicians of the realn
eelected what patients they chose from thei
waiting lists, and the hospitals of the city or?
dered new flotillas of ambulances.
Yet those who served the interests con?
tinued to murmur so that, their clamor came
to the oars of the Caliph, yet he heeded these
not until an unhappy day when Mamelukes
and bandits meeting for target practice select?
ed, as their mark one who served in the office
of the Caliph's own reader of the law, not
knowing that he was anything but a mere
Then, when word of the affair was brought:
to Hy-lan he glowered, but when Abdul el
Inright learned of it he lifted his eyes from
the pamphlet depicting a tour of the North
Cape in which he had been engrossed and only
murmured: "It is the will of Allah."
Yet the clamor of those who had recovered
sufficiently from their injuries to speak con
tinued and some even cried: "Send away
from his post the Commander of the Mame?
luke.- and place in his stead one who will
smite the .criminal as hard as the criminal
Se at length the Caliph Hy-lan of the
Ruddy Countenance summoned the Command?
er of the Faithful. And Abdul el Inright,
studying the list of the Caliph's relations and
seeing that they all had jobs, sighed and knew
not wherefore he was summoned.
And when he appeared before Hy-lan in
his glory, the Caliph spake, saying;
"O. leader of my Mamelukes, men cry out
that crime walketh abroad in the streets of
my city and remaineth unchecked."
Then Abdul el ?nright replied: "Fount of
all wisdom, this may be, but blame only thy
. elf for the presence of lawbreakers, for even
these, O Caliph, have heard of the wonder and
majesty of thy presence and have journeyed
from afar to thus thy city to look upon thee
and marvel. Perchance ii may be that the
number of my Mamelukes is insufficient to
cope with the crooks, but consider also the
number I have set apart to sing thy praises
and the efficiency of their work in odes,
chorals, flourishes and ruffles."
Then quoth the Caliph : "Stand forth!"
And certain folk, well bandaged and plas?
tered, obeyed, whereat Hy-lan said to them:
"Ye have asked that I dismiss this my Com?
mander and replace him with another. Look
at him well, and then observe the rest of my
household, and if any seem better fitted for
his post than he himself, speak and say so."
Then those who had murmured against Ab?
dul e! Inright, gazed upon Sinn-ott the vizier,
in his gorgeous garments, and Abu ibn Craig
and the Emir Bruckner and the others of the
Caliph's train. Long and eagerly looked they
and said at length?
The dandelion and the highwayman
greeted the traveler
"Prince of Perfection, we have looked. It
might just as well be A.bdul e! Inright."
Then spake the Commander of the Mame?
lukes again :
"0 Protector of the Poor, on the morrow I
shall take final steps to blast utterly those who
have offended in some small way or another
against the laws of this thy city. Be patient."
And he withdrew and on the morrow the
booksellers of the city e3'ied aloud a new
ware, even a screed by the Commander of
the Mamelukes, Abdul el Inright, entitled
"How to Keep the Criminals From Crime:
A Lecture in One Hundred Don'ts."
Meanwhile the good Caliph thought deeply
of the probleni and at length, calling the lords
of his realm together, spake to them saying:
"Behold, it is my belief thai, if we were to
enlarge the force of the Mamelukes by a
thousand or so folk would notice Abdul el
Inright less among so many."
And it was done as the good Caliph sug?
And the Commander of the Faithful, seat?
ed at his office desk in the innermost chamber
of his citadel, laid aside the book on tne tour
of the North Cape with a sigh and selected
one dealing with the joys of summer in the
? . ...
Frederick S. T. Chow, who put Chi*.
on the athletic map
that the man who wins the title willu^v,
within twelve inches of the record.
Chow, who speaks with only a Ygfct acce?
would much rath'-- I TOtherV?.
ploits than relate his own achievenieate, br
as the brother in t i 10 appears tofo?-?
reached into '.. tme posaibh
Frederick is justified. I shall let him t?"
about if in his own qua - rotntM
"I have been broad jun - -? T -was?*<
school in Peking, where I attended jr?.
paratory department of the Pi king Xatiou
University. I was 1 en < ofaH-arert
athletics?that is, I scored mi -, points. J
home ? reci ived training f . bro??
Clarence S. K. Chow, v tteri?
Owes Much of His Success
To His Brother's Coaching
"He is quite an athlete also in hurdles ci
pole vault, and has record 11 o inda
in latter event. Clarence : . i Q?
in the first Far Eastern Olyi ? games t
Manila, in which only * ? h?ga
Japan and China were ? He won?
ond place in decathlon an I stan ling highjn;
and was third in pole * -, ; -
because I owe him a gc
training me before I c to this country,
"Since coming hero se* rs ago In-1
ceived valuable training fror .'Yak-r?
oi Cornel!, and my prese. -. Law
Robertson. In Cornel! I mace my numaa
and was on the freshman team, 1 ut befe.'
advanced fir T had to go to Universit?*
Illinois to study railwi stration, ?1
am specializing in that course. I was an
only one year and was not eligible for fa
"Then I was transferred to Pern to fuse
off my course, and as a junior last year Ic:
not competo or enter team, but simply ted
track class to fulfill credit for physical ei:
cation, as required here."
It was while Chow was jogging around ~?
track at Franklin Field last summer that La*-'
son Robertson, the big Penn coach, spotted ?Us
and told the little chap to report every aflef
noon for practice. Cl ?not take ldWlj
to the idea, as hie wa .suela
studies to the limit, but Y th?ine?
keep himself in cc: irly this year.
Robbie found that Chow is a natura! brcti
jumper, and immed tely ?velojil
the lad in that spa ialty. Robbie oner, hasbi
occasion to learn thai his charge possessed?
keen sense "f humor, and Chow relates an*
cident which prove- the ]
"One afternoon whil the field Ro?Ue
said to me, 'See tb.g along'?*?
backstretch?' I turned and saw a greatft*
man running so slow along rack thatew
a snail could have beaten him. 'What ?
he doing?' I asked. '1 i ?' said Robb?
'Well,' said I, 'he must be your weight m?
training for a fat man'- race.' Then Kobsn
laughed heartily and said, 'No; he is my be*
Chow began to hit his stride as soon a
Robertson took him in hand. The youngster
won six firsts and two second places in the fa"
meets in addition to his crowning effort at ta?
Although he has not the statue of ?M?
of the most successful broad jumpers, Cho*
gets a powerful drive into Ins legs coffiim
down the path to the take-oil, and hurls h-j
body into the air at just the right heigh'
for real distance. He is devoting mu?***?1
'to the technique of his specialty and wi???*
likely develop the famous snap of the ?f?
which, coming just as the athlete is about &
land, adds several inches to the jump.
Penn Trainer Knew Athletic
"Material When He Saw It
Should he master this trick Chow will &re'
ly be a factor in the coming outdoor int<-r'
collegiate championships, as well as the
tional A. A. U. title meet. He is unuso*?-.
keen about jumping, and the expert advice^
Robertson, coupled with the lad's aire? ?_
great start may easily carry him to gr?*
heights. He will undoubtedly represent Oj*?
in the next Olympic games, as will his bro *
It appears that Chow wanted to i'om-?!l^a
the high hurdles at the title meet. He did^
in two of the preliminary heats of that ev * >
but Robbie insised that he reserve his ?
strength for the running broad jump, "?? *
he later scored his impressive victory.
The little Penn star has great hopes ^
his ancient country will awaken to the
vantages of athletics. He is especially ?^ n
ious that American coaches be retainedby ftt
China university to teach track, footballD ?
ball, swimming, tennis, etc. Basebau ^
have advanced rapidly; the latte
r -t ind "'f?
national sport in the rar bast, *?? .
Chinese baseball team which recently toorw*
this country administered several uefea?
our leading college nines.