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THE CHICAGO TERRITORY
ustrial diversity gives rock
lity to The Chicago Territor
Building Permits
issued in Chicago
1919-1922
The chart above illustrates
ihe iuiiMing situation in Chi?
cago and indicates general
prosperity for the entire Cbi
cago Territory. Permits for
building* Li Chicago of a total
value of nineteen million doi
iars were issued during March.
1922. an increase of 145% over
March. 1921. These buildings
arc now under construction.
and will be rapidly followed
by more. C. D. Karr, adver?
tising manager of the Holland
Furnace Company, says:
"You will recall that our 192!
business was 25% greater thai?
our 1920 business. In view ol
that I think you will be interested
to know that our increase in salc*
?o far this \ ear ;- 100% over the
.sales made during the same pe?
riod last vear. This is the aver?
age increase tor all our branches.
"Now. --aies in our Chicago
i'.ranches, where The Tribune
necessarily carries itc gieatesl
influence, have increased 400%
?luring the same period. And in
Chicago, as you are undoubtedh
3 ware, The Tribune is the only
publication we are Ldvertising in.
"It is not always necessary to
give credit to whom it is due, and
this is one such time. Neverthe?
less, I am taking considerable
satisfaction in writing to say that
The Chicago Tribune becomes a
more potent factor in our busi?
ness every day.
'?'W there is a newspaper in
this country fand we use man
great papers) that appeals to sen?
sible, red-blooded American:-',
who have a high regard for home
life. The Chicago Tribune is it."
TN The Chicago Territory, Zone 7,
as illustrated above, there is not
only splendid balance between agri?
culture and manufacturing, but there
is no dependence upon any one or
two branches of industry. Meat
packing, in which this 7X>ne leads the
world, constitutes only 13% of its in?
dustrial activity.
More than three-quarters o? the industrial
production of The Chicago Territory is di?
vided among 159 different industries, the
largest of which yields less than 5% of the
total manufactures of the zone. Therefore,
there is always business?always opportunity
in The Chicago Territory.
This was most convincingly proved during
1921, for, while several states were dropping
off in automobile registration and others were
standing still, the five states of The Chicago
Territory made an enormous increase. From
a total of 2.055,814 cars in 1920, the figure
jumped in 1921 to 2,352,447 in Illinois, In?
diana. Iowa, Michigan and Wisconsin?an in?
crease of 296,633.
Just as a plot of ground, no matter how rich
and fertile, would be of little use if not prop?
erly cultivated, so the use to which The Chi?
cago Territory can now be put by manufac?
turers would be limited in great measure were
it not for the thorough coverage of this zone
by The Chicago Tribune. The very develop?
ment of The Chicago Territory parallels the
development of The Tribune. When you use
the advertising columns of The .Tribune you
buy more than 800,000 Sunday or 500,000
daily circulation?you buy 75 years of accu?
mulated prestige. When your fedvertising is
placed before one of every five families in this
great, rich territory, it is fortified by genera?
tions of reader confidence.
Here, in the region closely covered by
The Chicago Tribune, is one-fifth of the
wealth of the country. A concentration of
sales and advertising effort in The Chicago
Territory will yield profits, quickly, in 1922.
The Chicago Tribune has more than thirty
men trained not only in advertising but also in
merchandising?-in the actual direction of
sales campaigns in The Chicago Territory?
men who know from repeated contact u ith
jobbers and dealers in many lines what can be
done, and how to do it?men who know how
best to capitalize the enormous influence of
The Chicago Tribune with jobber, dealer and
consumer.
Several of these men are stationed at The
Tribune's New York office at 512 Fifth Ave.,
New York. One of them will call on request
to discuss the possibilities for developing the
sale of your products in The Chicago Terri?
tory in 1922.
THE WORLD'S GREATEST NEWSPAPER
The Tribune's BOOK of FACTS on Markets and Merchandising will be sent to any selling organization
requesting it on business stationery. Address our Eastern Advertising Offices, 512 Fifth Avenue, New York.
