Newspaper Page Text
THE SUN, SUNDAY, OCTOBER 6, 1912. -
R. H. Mcy & Co.' Attractions Are Their Low Prices.
Sm. W ML Herald Square,
Broadway, "Wt h to 35th St.
May now be bought at Macy's
for less than what they cost in Paris
only three weeks ago.
Masterpieces of the French couturier's ort these are the clever
creations which by their supreme individuality are to dominate the
world of fashion for the coming season.
Purchased for display, as well as for inspiration for our own clever
workers, these costumes have served their purpose and are now
offered at the most radical reductions tccr quoted so early in the season.
Realizing that the woman who wants a Paris gown wants it now,
before it has lost its charm of exclusiveness, we have reduced the
prices of these original models. Included are examples of the genius of
Callot Soeurs Beer Doucet
A "Worth" Afternoon Gown of nlum filet lace: threaded with cold and sil-
s.itm Charmeuse with embroidery. ver. Cost to land, S2I9.00.
Cost to land. 522 1.00. Now $124.00.
A "Paquin" Afternoon Gown of dark
blue Repp with satin waist and Bo
hemian lace. Cost S2JI .00. Now
A "Callot Soeurs" Theatre Gown in blue
Chiffon Velvet and satin with Italian
A "Drecoll" Model in black satin Char
meuse with Raffael blue sash. Cost
to land. SJM.ot). Now $149.00.
A "Beer" Evening Gown decollette
white and black satin Charmeuse,
with crystal embroidery. Cost to
land. S259.00. Now $196.00.
Other Reductions Include:
A "Paul Poiret" Model in emerald creen.
StrikitiRlv trimmed with check velvet.
Cost to land. Sl6.00. Now $98.75.
A "Havct" Masterpiece A stunning
black and white striped velvet, with
Turkish embroidery. Cost to land"
Si 50.00. Now $98.75.
A "Callot Luncheon Gown in mola color
crepe Charmeuse, Oriental embroid
eries. Cost to land, S.M'J.00. Now
A "Worth" Evening Gown in Amber
Crepe shows the new black over white
effect in shadow lace, with crystal
ornaments. Cost to land, S2"H.00.
A "Doucet" Model in two-toned cin
namon Velvet, trimmed with skunk.
Cost to land, Sl'W.oo. Now $98.75.
A "Cauet" Gown of blue chiffon velvet,
and black C harmeuse, heavily em
broidered. Cost to land, S119.00.
A "Reverdot" Matinee Gown is in brill
iant geranium chiffon, with gold run
net and the skunk bands now so
favored. Cost to land, 5140.00. Now
A "Drecoll" Model in scj' brown cloth.
with moire and Chinese embroidery.
Cost S1').00 to land. Now $98.75.
A Black Charmeuse "Beer" Model
with wool and tinsel embroidery in
red. black and purple. Cost to land,
S296.00. Now $149.00.
A "Worth" Afternoon Gown of hazel
brown moire antique, with deep blue:
skunk band at skirt Cost to land,
S249.00. Now $149.00.
Macy's always headquarters for exclusive Imparled Costumes,
Wraps, Fur Garments and Novelties at Lowest-in-ihe-Cily Prices
gives special values when you want them NOW, while these models
arc selling the fashion for the whole world. Sec nml Floor Ontrr.
WOMEN'S FASHIONABLE APPAREL
Modes of the Moment Attractively Priced
Evening Gowns !pW 1
A copy of a Paris model. att'illuKtrttlcit. In an exquisite
shade of rce. in black or whiie the low bodice of shadow
lace outlined In a black tulle fold with tiir crystal but
tons. A cascade of lace striken a novel note on the grace
fully draped skirt.
ported Gowns $59.75 and $74.75
A copy of a Paul Point is in emerald, green and taupe.
A copy of a Drtcnll model is in black charmeus?. with
Raphael blue sash and tulle sleeve. These are both
topical Macv values at 559.75.
A Doucet cown has been faithfully rcprodu;cd in
brown, iolet stripes, at S74.75.
A Smart Serge
A strikirmk r(inciW: nno.nift-p iiwhM. dpvolorwl in
I navy or black' Imperial Serge. Robe front of black satin,
broad satin sash, satin sleeves. An attractive collar is
of Oriental embroidery on line mull, while the rest is ot
white satin with new' oblong button-..
The three Suits following are es
pecially noteworthy at their small
Serge Suits $24.74
finely tailored coat, trimmed with lint braid straps, linn the now short back
and is llnil with hoavy witin. Ntw tnodi'l (.Uirt, hIko braid strapped. Kine brnidt-d
ornament add to iln excellent htylH. (V,i;n, navy, brown and black.
D J M-J-l
A perfect copy of a Mnnnlac Itornard creation. Two-toned t-ilk and wool
whipcord, In black and whito or navy and white. VoMon of broadcloth, in light
celorincK HnWpierre collar, with bow of -atin. Coat with back. Panelled nkirt
trimmed with velvet trefoil ornameritc. Splendidly tailored.
Norfolk Suits $.53.74
Verv Fmartly .auorcd model, with true Norfolk lines; lnrun patch pockets,
panel skirt. Wide walo corduroy, in Bhades of gray and brown.
' Sfnnil rinor. Broadway.
JAUNTY STYLES FOR MISSES' WEAR
Youthful Models for the Younger Set
We specialize in garments that arc adapted for the re
quircments of the College and High School Girl, the
Debutante, and femininity in general to whom the adult
Women's Wearing Apparel docs so strongly appeal.
Styles arc also suitable for the woman of small proportions.
Handsome Broadcloth Q .
Promenade Suit $38.74
A copy of a Ktrikinfily umart Imported model.
In lniie, brown and navy, of superior quality. IxnK
cutaway coat, niiKhtly bloiised in front and with con
tniHtiriK vest of broadcloth. Hmall fur collars. Coatn
and novo! skirt aro effectively trimmed with feolf
color velvel. .Sizes 14 to 10 years.
Imported Corduroy .
Walking Suits $28.74
For small women and misses; 14-18-yenr sizes.
Firm quality corduroy, in smart belled Norfolk model,
with satin lined coat, (iored skirt, with girdln top.
Color aro brown, navy, green and black. Thin suit
olsowhere, would be $35.00.
Cheviot Serge Suits $13.74
A trim, well-tailored, youthful model, with Nor
folk jacket, trimmed with stitched bands, (iorod skirt
of upproved style. Size 13, 15 und 17 yearB.
Walking Skirts $4.9b
Two stylish modeh, in an oicellent quality of
corduroy, navy, taupe nnd wlilte. l,'nKthrt 34 to 37
Inched inclusive. Kxcellent value.
Approved braid-bound model, excellent quality chin-
clotn ioIoih, (tmy and navy, hies H and III yearn.
It .MlNftfV ('tints irt' have, tltt the IIMtHt tratltrtt jtlulfM. uhnrl thrrp-nunvtr nttit full
. watlilx, In Chinchilla cloth, double faced clolhx, cheviots, diagonal. tuhc.
urcK, iiouclcH and Imported Inhrxcu. I'nccx ranne from $8.04 to $51.76,
- SHARE THE PROFITS ON WHAT YOU BUY
Combine the benefits of Macy Prices the lowest in town with the facilities of a charge account,
by opening a Deposit Account. The arrangements may be made on the 34th Street Balcony. We
allow you 4 interest (compounded quarterly) or. your daily balance with us. In' addition a 2
dividend on the total amount of Deposit Account Purchases for the year will be paid on or about De
cember 10th. This is profit sharing pure and simple.
Onl account tntrndtd for prrh.lnjrparpHti acrfptfri. W do no hanking hnslnrx.
Superb Fur Coats, Wraps & Sets
A t Prices That Are 15,to 40 Less Than Elsewhere.
We have added to our recent importations a very large collection of
uuiucariu jrura, wmuii, logcticr, snow an inc new i n i
1 j - t u: j..- --r c - i u: Itl ., iCT''
arrangemenrs ana uuniuinaiiuna or rurs in ittanivn
It is on luxuries such as rich Furs that the "regular
Macy saving" is best appreciated. Select any piece in
stock, irrespective of its quality or style of workmanship,
and you will find it to cost lS to 40 more at any other
We never misrepresent Furs. You may buy Skunk as
"Alaska Sable," "Brown Marten" and "Black Marten"
at other stores, but you will buy it here as Skunk. And
so it is with all our other Furs.
While the regular alteration-season is considered to be
the Summer months, we make alterations now, or later,
when cold weather has fully set in.
We take special orders for Fur Sets and Coats, or make
special otf.es in any model selected. If a particular style
of Neckpiece or Muff is desired, we will undertake to make
it. Also, customers having Coats or Sets made to order
may select the skins themselves from our large collection.
The Set which combines Blue Arctic Fox toith White
Arctic Fox, using the two Furs oppositely, is $264.00.
Elsewhere they would cost at least 300.00.
The Short Cutaway Coat new this year is of Moline Coney
(combined with French Seal). Moline bears a verv close re
semblance to Scotcn iMole. It is designed in alternating stripes by reversing the Fur,
the collar and slipped border being formed of French Seal. Its price is $196.00. The
imported coat from which this is copied cost S300.00.
The Long Coat of Genuine Mole Genuine Moleskin Sets at $44.74
is verv loose and full, and made of several hundred Selling elsewhere at $65.00.
Scottli moleskins arranged in a ribbon mosaic. It We guarantee these Sets to be made of Scotch
Moles. The ribboned shawl bcarf is scalloped and
has a wide collar of Kit Fox dved to match the
Mole exactlv. This coat is $389.00. It would sell
at S4 50.00 elsewhere.
Mole Sets from $32.74 to $339.00
The Neckpieces are made in the shape of throws,
collars, shawls, pelerines, achieved bv exquisite
mosaic effects, and occasionally combined with
Ermine. The Muffs are almost Identical in shape,
this year's style favoring the pillow with a round,
full base. Separate Scarfs and Muffs from $12.74
Black Fox Fur Sets, $28.74 to $196.00
Pointed Fox, from $39.74 io $196.00
Good assortments also m stparate pieces and
Sets made of White Fox. Ermine. Kit Fox, Wol
verine, Skunk, Cross Fox. Red Few. Badger, Hud
son Seal. French Seal, Caracul. Persian Lamb,
Raum Marten; Lynx and Mink. ,
Black Fox Fur Sets at $28.74
Selling elsewhere at $45.00.
Made of jett. lustrous, long-haired Fox skins.
The large animal Scarf finished with head, brush
and paws, the pillow Muff matching, and lined
with shirred satin.
Baby Carriage Rohes
$1.96 to $44.74.
finished with buttons. Pillow Muff lined with
shirred cjray charmeuse.
Fur Coats, Mantles and Wraps,
from $39.74 to $1374.00
In the new short or the full length, made of
Alaska Seal. Baby Caracul, Hudson Seal. Mole,
AAoline. Baltic Seal, Persian Lamb, Squirrv!. Mar
mot, Mink and Pony. Some of the linings made of
gorgeous embossed a'nd brocaded fabrics, trimmed
j with lace or braid.
Hudson Seal Coals at $1 19.00-
Price elsewhere is $150.00.
This Fur is also known as French-dyed Muskrat.
The Coats are full length straight "models, with
shawl collar rolling down to the side fastening.
All the skins hi've been carefully matched. Oriental
French Seal Coat, $79.75
Its price elsewhere is $100.00.
A full length straight model, made of full-furred,
lustrous Coney skins that are pure black. All the
skins run in one direction, so that the piecing
cannot be detected. The lining is of a rich bro
caded satin in green, mauve, ecru or old blue.
Nrcunil Fluor, ar.th Ml., H'hj
in Angora, White Thibet, White Coney and Squirrel,
Second Floor, riroadwar
Fur Bandings of Mole. Mink, Ermine, Fox, Seal, Caracul, Persian Lamb, and
other fashionable Furs, at 29c a yard to $11.74.
Tails and Paws, Individual Heads, for millinery or coat trimmings, are 19c to
$2.96 each. S'or.J Floor. nlr
Involving a $10,000.00 Yardage of Fashionable and Staple
Weaves of Black Silks
It is of interest to note that we are dne of the largest retail distributors of Black Dress Silks m the
So,me tnir,ty' staple weaves of Black Silks are woven expressly for us, under the trade name
Marchioness. Some of these weaves have been staple as far back as we can remember. Many of
them are the newest woven in conformity with the latest preferences of fashion.
Prices are from 99c a yard to $2.97 and assure vou the utmost in lasting quality.
We make heavy importations of Black Silks from France. Switzerland and Italy, our French im
portations consisting largely of the famous C. J. Bonnet et Cic Silks. These have passed the century
mark in their honorable career, and continue to enjoy the absolute confidence of the public.
FI new her r (Mr.
A heavy quality, dved clear black,
and 26 inches wide. l;or coat linings,
petticoats and blouses.
This worthy quality is 35 inches
wide; soft, lustrous and of a deep, true
A yarn-dyed srade, 40 inches wide;
used for entire dresses.
A rich, heavy quality, 36 inches wide;
very desirable for dresses and linings.
C i Tr
Woven expressly for us in the 36-inch
width, with our name in the selvage
of each yard.
A superior quality in the 0-inch
width dress satin niessaline, medium
rUrnhrrr, HI. 75.
The most nopu'ar silk now in ocue.
Width is 40 inches, and its quality that
which is used in powns selling up to
Pure silk, a deep, lustrous black. In
the best-liked width, 40 inches.
A de luxe quality, 40 inches wide,
which can be used for afternoon or eve
ning wraps as well as for blouses and
Rich Black Coat and Cloaking Silks
These weaves similar to the ones used in many of the elaborate wraps and coats that are finished
with furs at the neck, sleeves ?nd hem.
"Marchioness" Silks, woven expressly for us
35-in. Satin Majeitic, $1.89 yd. 36-in. Peau de Sole, $2.24 yd.
. Imported Silks, Selected by our representative when abroad.
40-in. Satin Mousseline 52.29 yd. I 42in. FinePeaudeSoie $329 yd. l'42-in. Peau de Soie $2.97 yd.
40-in. Satin Elegant $2.97 yd. 32-in. Moire Renaissance $2.79 yd. 1 42-in. Silk Bengaline $329 yd.
32-in. Broderie Velour $4.49 yd. ., Kloor( aMh str,,
OUR LATEST IMPORTATIONS OF RICH NOVELTIES in colored Silka and Velvets include Velvet Bordered Silk
Voile at $7.80 a yard, metal liroche Novelties at $0, HO a tard, and Velvel Brocade at $12.80 a yard. All are double
width and sold chctchcrc at 1-3 higher. Similar savings are to be made on every Macy silk.
R. H. Macy & Co.'a Attractions At Their Low Price.
MM laV M
m mm mmm m mm
Herald Square, cVBroadway,34thto35thSt.
STAND ARD TABLE LINENS n
Lh UUUJJ IlUUStiWIVES rccoanizc incsc two javornc num
hers tchen they sec Macy s yearly Fall announcement of fine
Table Linens, on sale on the Main floor, doth ,y., fcr.
Our "open stock" system has commended itself to our patrons n
the ideal method of meeting the Linen problem.
rHK MACY GUARANTEE of absolute, satisfaction accom
panies these IAncns. Nothing can be found elsewhere in Xcw
York, at or near the prices quoted, which will give the same
good service or preserve the same fine appearance.
Double Damask Table
Nos. 820 and 830 from Belfast
the former in two charming designs,
for round tables; the latter for both
square and round tables, in choice of
Scroll, Fleur de Lis and Bowknot,
American Beauty and Wall of Troy
pattern. Our own importations.
2iinch Napkins to match are $1.10 a
All Linen Damask Tabh
Reduced to about half prices, a.
thoiiRh the finest productions of the
leading manufacturers of Europe, be
cause they are slightly counter-soiled.
We quote three to illustrate the sav
ins to you,
Prices ranre from $2.07
imtc $t.08 to $20.89.
-All-Linen Irish Damask Napkins
Heavy-Weight, Dinner Size, 25-Inch.
Sold Elsewhere at $5.50
Macy's Special Price, $3.89 Dozen
These are splendid Napkins of sterling quality, durable and
snowy white, and come in a wide range of patterns.
Centrepieces Doylies Scarfs
Made of pure all-linen, scalloped
and embroidered in exquisite imita
tions of Madeira designs. Sizes 6 inches,
round or square, 18 inches round and
Priced from 15c,VVa8 2tc; 49c, Was 70c;
98c, Was $1.40, to $2.49, Was $5.89.
Scalloped Round Table Cloths
Greatly reduced, nearly half price,
some to less than half. Appropriate for
breakfast, luncheon or tea cloths.
White linen centre, with row of hem
stitching inside scalloped border. Sizes
45 and 54 inches round or square.
Priced 98c, Was $1.80, and 98c, Was (2.10
Main Floor, .'ISth St., Rrar
EXQUISITE LACE CURTAINS FROM EUROPE
Imported by us.
OURSAVING IS DOUBLE if you buy Curtains at Macv's.
we import direct we make you a present of the middle
man b pruiu.
Marie Antoinette Lace Curtains ,
White and Arabian
Our own importation, at $5.24, $5.49, $7.74 and ',
up to $14.49 pair. i
Lacet Arabian Lace Curtains
Exquisite lace draperies imported by us direct. $3.96, $5.24,
$6.74, $7.74 up to $42.74 pair.
Marie Antoinette Lace Panels
White and Arabian, $3.59, $4.49, $1.96, $5.74 and up to $9.74
pair. Two and one-half vards long. Other Panels from $2.97
Dentelle Arabian Lace Curtains
At $7.49, $8.89, $10.74 and $11.49 pair. Rich real Arabian
patterns, heavily corded on both sides alike.
-White and Arabian Scrim Curtains
At $1.49 pair. Two and one-half yards wide, with Filet in
sertion and Lace edging. Elsewhere"g2.00.
E ALSO HA VE a remarkably effective collection of domestic
Marie Antoinette Lace Curtains from the best makers in
the country, at prices ranging from $3.74 to $7.94 a pair.
Third Kloor, Hear.
SPECIAL PRICES ON FINE RUGS
We carry at moderate prices every desirable weave of Rug
Orientals, Brussels, Axminsters. Wiltons, etc., in a sufficient'
wide range of sizes and completeness of pattern to cover evr'
room and niche in the largest mansion.
SUPERB ROYAL WILTON RUGS
These are strictly worsted Rugs with a resilient, non-matting
surface, and are copied in design from typical examples of the richer
and most costly Oriental Rugs. They are in various combinations
shades of rose, brown, tan. green and ecru. Although adaptable
for anv room in the house, they are peculiarly well suited to libra
ries, dining and living rooms. Notice the small sizes to match
the larger Kugs:
27x54 inches ,
$1224 1 0x12 feet.
FRENCH WEAVE WILTON RUGS
These Rugs represent a special purchase from a famous mill -(see
the trade name woven in the back) and come in three sizes
only, well adapted to the dining room, library, den. or chamber.
They are mostly in the tan shades and in all-over Persian design.
They are undoubtedly the best Rugs of their kind, and have our
unequivocal guarantee that they will give complete satisfacton
service. Although priced so low, each Rug is absolutely perfect:
27x54 inches Elsewhere S5.75 At Macy's $4.89
3fx72 inches Elsewhere fo.50 At Macy's $7.14
9x12 feet.... Elsewhere $55.00 At Macy's $37.89
Durable Oil-cloths and Linoleums
MACY'S LINOLEUMS are stout, durable and of attractive
design. T.hey arc in inlaid effects resembling oak, mahjijatty,
The linoleums come in tile, parquetry, and floral effects.
a square vard,
a square yard,
Thlril Floor, Ilrodn.
a square yard,'1,
Special Values in Men's Underwear, Comfortables, Silk
Petticoats, Batiste and Flannel Shirt Waists, Women's Chin
chilla Topcoats, Misses' and Small Women's Messaline and Crepe
de Chine Blouses, Lustre Silk Chiffon, etc.
A group of Special Values for Tuesday includes Men's
$22.00 Silk Lined Raincoats at $15.50.