Newspaper Page Text
THE SUN, MONDAY, NOVEMBER 18, 1912.
POLICEMAN'S SHOT KILLS BOY.
P. S. Hill of Xnv American
Company Analyzes Condi
tions in the Trade.
CONSl'MEKS IX COXTHOI;
Price Cuttlnpr Doesn't Fifftirc,
but Hoomlnjr Urnnds
Th pflrt. Itnit III rilnlnt(nn ffrrt
ha hncl upon tin' tnprie;iti lolui-co Com
eanr h seen from t lie pwpolnt of tlie
company U t forth In n cl.itiMnrtil Juat
laauwi hv IVrdwil S Hill, president of tho
Amnrloiin Tolmcro ('oinp.my. It Is tlie
Mrnt of lit Mml.
Thr Half incut l made, Prolrient
Hill, to rlear nw.iv tho nil'iinilPMtntidinE
ahonn in the l'rplrintitlHl rmiipnlan ro
Bflrdltu tho rffpptlnn'i of ti rilnlnllon
ilocfi" 'I ln roini.iin hn ipinnlnpil t1nt
following rlclll n poliov of non-par-llrlpnllon
In polltlnil matin '
7hf hmden of PiP'triml lllll' tttnpnt
In Hint Hip diolnllon dpi ipp. Iim tern
fulfilled, letter ami npirlt that iii'tlve nnd
real ronipotltlon oxIhIk Hp dpotpx mmh
of 111 utiitoinptit to piplnln)ni? Hip nature
nnd method of Hip lohacco hninpn to
chow that Hip thro ronip.tnip fntnipd
out of thp old rnmpmiy, Hip S'pw 'merlraii
tha T.leKPtt Myer nnd Hip I I.orlltnrd,
urn truly artip fomrx'tltorn Hp ay Hint
tho coniirnor I in fart. Hip controller of
the tobnrro btiinp. nnd nilcM
"Manufni furors in other industries arP
not dlrcctlv nnvvpr.ilple to Hip piihllr 'I hp
tobacro hnMne 1 nnliii (ti that Hip manu
facturer In nlwitvh m' tho rnori' of Hip ul
tlmatp irnMittior In other industries Hip
manufacturer' product l reworked liv
middlemen so that lt identit t lo-t before
It rpathes Hip iiltlmnto toiiumrr When
you buy a mill of clothe do you ask your
tailor or I'loihlm' dealer Hie name of the
manufacturer of "lie cloth"
"Kvery folibpr nnd m-erv retailer knows
the name of the maniifaetuier of eerv
tobacco product that he handle". I'very
conaumer knnux or may le.un simply
by looking at the p.-u-knire or imiulrine
of the dealer -nlio mutea encli brand of
tobacco product. If the consumer In not
pleased ho can inst.uitly rhniiK to n com
petitive brand. If hi decision Is nualtt
n manufacturer that manufacturer Kill
have to ruape busing-.
"Therefore the success of the American
Tobacco Company npver did depend and
doe not now depend on monopoly but
on the efficiency of the company and its
ability to please the p'lbllc "
"Competition nnionc tobacco manu
facturers," f.ays .Mr Hill, "does not take
the form of 'price cuttlnic' !ec.iuse of the
nature of the Imslnet-s, People believe
that the quality as well as the price of a
brand has been redured and itlve It up
when the price la cut.
"Tobacco, candy, perfumes and other
products which npt-al to the sense of t.iste
or amell are purchased Invariably be
cause of the appeal of the specillo article
to the individual " tate, he says "About
the only effeit of pi Ice cuttlmr Is to re
move a product from one class and put
it Into another, ol It'll with tho result of
destroying it valu 'Ihus persistent
price cuttltiir een by retailers on various
well known 5 cent ciuars have driven them
out of the 5 cent .class and Into the 3 cent
class. Just as noon n they reached the
.1 cent class the . cent smoker abandoned
them and they died.
"Ileal competition in the tobacco trade,"
ays President Hill, takes the form of
vigorous adverti-inc of old brands, the
enereetlc Introduction of new biands and
the devlsln of inducements to consumers
to buy their old or new brands. Kvery
newspaper or maazlne render Is impressed
with the tremendous amount of tobacco
adTertleln In the daily, weekly and monthly
press, evidence rnouch to a thoughtful
man that very wnufiie i-nmiietitlon eiints
"Kach year oritur a lurite body of new
smokers into existence, and the old brand
as' well as the new must tlitht with Its com
petitors for the trade of these newcomers.
The new brands are the result of new dis
coveries in the manufacture of tobacco
or a new application of some old prin
ciple in a more attractie foun '
In the forms of 1 . 1 1 compel it urn between
thr new companies, 1 1 1 increase 111 quantity
in the packaire has played a larite patt,
says Mr. Hill, t'onsiiij'.eie ifet more for
their money as a result of Hie ompetllion
since the dissolution, he maintains.
"The old merican Tnban-o Company
had a very heavy Iiiikiiii'sh on )o for l(i
larettes," be says. Competitive condi
tions have brought into lare sale 1'atima
Cigarettes, vi lor iSe , by Liggett 4 .Myers,
and have created Omar, 5(1 for 15c, by the
American Tobarco Company, and Xubelda,
!0 for 15c , by Pierre Lorlllard Company."
Another of the effective means of com
petltiou has been by special indui ements
to the consumer cash coupons and silk
and leather Ilax designs inserted in the
packages. This is being strongly used by
each of the new companies against each
"Wills Inserts are so expensive that in the
past they have never been packed In i ig
arettes selling at less than 10 cents," says
.Mr Hill hince the old members of the
American Tobacco Company began lighting
among themselves the silk Insert has been
packed in live cent (igaietles '1 lint this
Is a very grave item to charge up to com
petition is shown by the fact that the cost
of silk inserts on only one live cent brum!
of American Tollmen ( ompany cigaiettes
amounts to ::no,oou a year."
President Hill as that one effect of the
new competition shuns in the very high
prices of leaf tobacco since (he disintegra
tion of the old compaii)
Probably the most Interesting part of
Mr. IUII'm statement Is his eiplauatiou or
the cuuse for the higher aggregate price
of the stocks of Hie subsidiary companies
than the price of the old American Tobacco
stock before involution. .Mr. Hill says in
"In the court proceedings there was a
most detailed statement aiven under oath
ss to the earnings and properties behind
the various securities distributed, So that
all men had uu opportunity to learn for
themselves the vulue of the properties.
"After the disintegration all of these
securities sold out from under the shadow
of n (Jovcrninent suit for dissolution, and
It Is well known that securities whose niat
ket value is low compared with their par
value sell for neater their real value than
those whose market value is very high.
These things explain the difference in mar
ket values In the aggregate."
ai'AltKS FltOM TIIK TEI.EUR.U'U
The Malory Line Hesmer Colorado, Cam
Bdilenirler. wlilili went aground near Key mi
lul TUMdav night, wa Itoalrd early. 1 r-,u-r-1ay
after I.Mu bales of cotton had been iftfitrrrd
iTie steamer was mil materially damazcil. she
will tall for New Vurk to-morrow,
A ban has been placed on the habit niiliti
fteno dlvorrrea have nf atitotng Into Ornitiy
ouuty and Carioa City sad there hecretly ei.
Hog a license to remarry.
Naval officers at'pueet Sound, Navy Yard
haaded by Naval Constructor H. l. (,'. Nultln,
have organized a company, bought inaihluery
aod are drilling two thouiaud oil wells at Killer
dale, Port waamoitoa Day,
The Rev. Walter T. Sumner, dean of HS. Peie r
and Paul's episcopal Cathedral of Chicago,
who la 111 with appendlcitu In Uoatoa. was much
Improved last nffht. Ilia phyilclaai bops that
an operation eaa be averted.
Stats troopers are on duly, following foriv.
lent hours of rioting aad bloodshed In the strike
Olsu-trta In Waal Virginia. The aoldlera haxs
arrested a doteo or more rioters and captured
o oumbei- of rUe, vUtoli and aauausjUoa.
toilets Intended to Stop Fatitlvr
lilt l,ad, Who Wnlka Home.
Three shots from a policeman's re
volver Hal tii-ilny night Intended to stop
J un iilleRcil thlpf resulted In the de.ith
yesicruiiy or a tourtcen-yenr-oid noy
who had been HtnnillnK lit Twenty-sixth
sireet and Eleventh avenue, where the
chase passed, about 3 o'clock, Two bul
lets lilt him, In leg and groin. Ills namo
was Itli-liard Dnwson and he told Po
llcemnn llnnkr, who had done the shoot
ing, that he was all right and walked
unassisted Into his home at 198 Elev
The policeman then went to the sta
tion house with Louis Raffo, who Is
held for trial on the charge of steallnu
an JS4" parcel from the Wells KarBo
About this time the parents of the
Injured boy were sending for Hn nmhu
Innce from the New York I Inspirit.
Meningitis had jet In and In the after
noon Coroner llnltzlmuser took on anle
mortem statement. The policeman will
appear at the Inquest.
GET TOGETHER SPIRIT IN
Special Service Held in ce(ir
11 it ion of Xeiulibor
I'rartlcnlly every church In the (Jrnin
ercy section of town devilled 11 put .
of Its services yesterday to the i.m
stderntlon of nclKltborllnesH nnd friendli
ness and mutual welfare. In these
churches the day wss known as tin
(iramercy neighborhood day, and special
efforts were made to Intercut the con
gregations In the movement.
The movement Is being tnke n up In n
get together spirit nnd for mutual b-ne-lit
ruther than for any philanthropic or
chnrltnble purpose. Congregation"' are
gnlns; Into It without regard to religion
or sect, hut merely with the Idea tf
knowing each other better. The dlstrle
affected Is the part of town between
Seventh street and Twenty-fourth
street and Fifth avenue and the Kan
The genernl recognition of ypstprday
as (Jramercy neighborhood day In these
churches came a.s the result of a request
sent out some days ago by the Clramcrcy
Neighborhood Association hrough n
committee composed of representatives
of the Catholic nnd Protestant churches
and of the Jewish community. In a
cood many of the churches the needs
of the neighborhood were considered In
the sermons. The Rev. Theodore Sedg
wick of the Calvary Church used ns his
text "Whe Is My Neighbor?" and re
ferred particularly to the "block organ!
ration." an experiment In nelghhorllness
nnd good fellowship which the Calvary
neighbors are golntr to launch. They
will organize a block or two for the
mutual benefit of Its Inhabitants just to
see whnt merits the plan has.
FORETOLD HIS OWN INJURY.
Paiaalr Flrrman Thrown From Ap
paratu and Hart Fatally.
Passaic, X. J.. Nov. 17 Adloph Wei
dele, a fireman in the local fire depart
ment, told Jacob Kaotline at II o'clock
this morning that he had a premonition
that there would be a bin llro during the
day and that he would lie hurt
At 11-20 o'clock the alarm rang for box
40 and they Jumped to the 00 horse-power
automobile hook and ladder.
The truck started through Lexington
avenue at twenty-flva mile an hour.
It panned St. John'a German Lutheran
Church jut as the Sunday morning
crowd of wonthippera wan leaving. Wei
dele was at the tijkr and Kustlino waa
The rear wheels caught in a rut. the
wheel wuh torn from Weidule'n grasp
nnd the llremiin, turning a somersault
in the air. fell to the pavement in the
millet of the church people Kantline
drove on a quarter mile to the fire before
he knew that 1 tiller-niun van gone
Weidele wax taken lo thp hoxpital
Hi bkull woe fractured and hi, left knee
cap mid thigh were broken There is
no chance for hi recovery
PLAYS DOCTOR,"" KILLS" SISTER.
Hay of Sl lr1a TT-Vrnr-OM
William llordeaux, the six-year-old
son of illinm llordeaux, an engineer liv
ing at 6.M) Kant Sixteenth street, played
doctor last Wednesday afternoon He'got
a bottle of disinfectant from a mantel
and fed it in a teaspoon to his two-year-old
sister, Mildred. He also tried to give
a spoonful to his four-year-old sister, Mar
garet, hut she refused to take it.
'I he mother heard tho baby's cries and,
running In from the kitchen, grabbed up
the child and carried her to the Willard
Parker ilo-pitul, a block away After
treatment there the baby was removed
to Helluvue, where she died Saturday
Coroner Feinborg asked the police, of
the Fast Twenty-second street station to
look Into tho case. Detective Iiarbar wont
around yesterday arternoou and got the
si or)' of the doctor game the boy was play
ing when he gave his sister tho "medi
cine. " The boy told the detective ho was
The family moved to Now York recently
from North Carolina.
HIGHWAYMEN TAKE HORSE.
Youth Thrown Oat lij- Haliber Willi
Help Uul l.llll-r Wmy (Iff.
SoMKuvil.l.K, N. J., Nov. 17 Within
shouting distance of tho thousands of
automobiles which passed over th) South
Homerville road late yesterday after
noon on their way from the Princeton
Yale football gamosixteen-year-ol I How
ard Crane was held up by two highway
men, who stole his horse and lilit road
Young Crane left here about 5 o'clock
for a three mile chive to his hoim. He
encountered u continuous liim nf niid.m,..
biles and his horse acted so badly that
iu irn ui.j mum iiiiirougiuare.
A mull MOruiiir frtiTn tl.u ull.. r .1...
, ' r - - " - r. ....... k i u w u. ill.' I t.uil
and caught Crane's horse by the bridle.
At the same time a second highwayman
vv '"" rlur 01 wagon and
grabbing his coat collar picked him up
OOdllV Htlfl tliruar him mi. TI... I.. ......
and wagon were found liear Weslon
at an early hour thin morning, The horse
The Wall Street edition of Tna Ktrniuo Sun
enntAtni all thm fln.nM.i n-. ..
- ... ... ........... c.a .in mo bum'u ana
bond qoutalloni 10 the cIom of th market. The
cloilni qoutailuni, Inrludlnc the "bid and anlied"
, , ' T"n aa'l newa maltar, arc contained
SPECIAL AT $43.50
Consisting of Overcoat, Suit and Cap to Match.
Just the smart-appearing, perfect-fitting out
fit in which it will please you to have your
Chauffeur drive you to the Horse Show, the
Opera, the Theatre, or in fact anywhere. A
big, warm, double-breasted overcoat either
leather lined or wool lined, a Norfolk Suit and
a Cap all made from whipcord of fine quality
in gray or tan, and thoroughly well tailored.
The outfit may be had in part at these prices:
Leather Lined Overcoal $30.00
Wool Lined Overcoat $25.00
Norfolk Jacket and Trousers $16.50
Overcoats for Owners
Double-breasted Frieze Ulsters, warmly lined with
plaid Worsted u0 inches long, ' $25
Double-breasted Chinchilla Ulsters, brown, gray
and blue, full lined and 1-4 lined, $25 to $50
Double-breasted Diagonal Cheviot Overcoats, with
deep convertible collar, $40
Boxcloth Greatcoat with Persian Lamb Collar,
with HnitiK of warm caracul cloth, $45
Limousine Motor Coats, of Scotch tweeds, cheviots,
Donefials and Ballyhoo?, $30' to $50
BROADWAY AT 49TH STREET
THE RED LANE
By HOLMAN DAY WJSVJS
Pictures with vivid
Crockett has written nnvthlni! finer in similar vein. It a
like a riiL'c! from the beet
of tin; French half-breed.
None other than a writer
simple-hearted and clean-faithed
portray their nobleness nnd
authority and their loves and hates and passions.
While the story makes the render feel tho streniiousneas of compe
tition anil the actual shock of man ngainst man in an almost prim
itive warfare, it nevertheless pictures tho development of nn ab
sorbing love-storv. and it is peculiarly rich in quaint types which
will live in the reader's memory.
llhiMraWd. Price, $1.35 net.
There U a wraith of humor
th" kind of humor that startsn
i-ou breathless at the end.
a dry line Her hooks all teem with life and motion.
it is impossible in
finished, for the author
talent unique tor inventing; the most laughable of plots.
.a corKiiiR nooK lor
i BALLOONIST HELD AS SPY
IELLS Iff JBSA'S FEARS:
Anici'ii'::ii Who Was IniprNniied I
S;is sla: (innnl Airninst j
I'llll.liM.l'lll.t, Nov 17 Arthur T
Atherholt, thw Philadelphia aeronaut
who took ( art in the intermtionnl balloon
rare held la-r month in Oermimy. de
scended in ltussia end was detained in
thi belief he was a (iennan spy, arrived
home early tins morning and fold nn
interesting story of his troubles
"Nothing but trouble from start to
finish, " said Atherholt. "Of course wo
were looking for trouble during the five
davs we were In the air. but. when u-..
touched land we thought wo were beyond
danger. Kill we liatlu t reckoned with
Itusaia. John Watts of Kansas. City
"We landed in a place called Pskov.,
forty miles outside St. Petersburg. We
didn't know we were in ItilHsi.i, but we
soon found out A crowd of villagers
speamng a strange tonnie surrounded
us, ami hi a few niouiwi, the police j
arris-ed. They spoke only l!"s an We!
tried them in Fnglish. French .mil (ier
man, but they did not understand 'I hey!
took uu to a detention home and locked
us up. The ofllcials made no attempt
to bring an Interpreter, no there we were, 1
prisoners, without a chance io explain.
"The Hiissiau oflicmls refused to allow,
us to communicate with unv person or 1
lo send any message io our friends in ,
(lermany or anywhere eke. However,
HO SMOKE-SO TUNHELS
The beauty of the scenery,
the mooth roadbed and
aiy rldlne equipment
make the journey alto.
Ri!r rill0 " H1l
Vibrant with litmmn passions. Mr. Dav's new atorr
realism the life of theVettlers alonir
border. Neither Stevenson nor
of Sir Gilbert Parker's romance
who has soiotirned nmonc thes
folks could so Bvninatheticallv
their frailties . their reverence for
By MARGARET CAMERON
Anlhorof "ihr Pretender Fertoa." "The
Inroluntarr Chaperon." Etc
in this new collection of stories
chuckle at the beginning; and leaves
.Margaret tnineron has never written
leave any one or these tales un
is a natural-born story-teller, with
curing me uities.
PrUc, $1.30 ncf.
HARPER & BROTHERS,
they were very polito and did not treat
"Finally a man came from St. Peters
burg. He spoke German and we made
him understand that we had been taking
pan in tho balloon ra- s. Ho explained
that we were detained owing to the trouble
111 the llalkans The war had mado the
Kussian police very active and they feared
spies, especially from Germany. The
fact thai we had crossed to Russia
from Germany in a balloon made us look
very suspicious to them.
"At length we were released, and wn
wore advised to make all secd back to
Germany to prevent further trouble.
"We didn't even wait to look after our
naiioon, nut arter the Russians make a
thorough cenreh of it I understand it
will be returned to Germany.
" s for the balloon race 1 want to aay
this: 'The best man won.' All credit is
tiui- to i.e inane, tlie f renchman.
"In our five davs in the air we eneoun
tereil all kinds of weather condition nnrl
were in danger again and again. It was
only by constant work that we were able
to keep the big bag aloft. We went
wiinoui sleep most or tne daya."
C0URT HOLDS MRS. GRINDLE.
Miilil Sn) anno Did .Vol nealore
Mwrelbeart to Her. ,
Mrs. Jano Grind!?, who was arrested
Saturday night on the complaint of Mary
Jarvis, a maid employed at 850 Islington
avenue, who said that Mrs. Grindlo hod
obtained $.150 from hor on tho pretence
that she would restore the young woman's
sweetheart to her, was held yesterday in
S I..Vsi bail by Magistrate McQuade In the
iinriein court ror examination Tuesday.
Tho comnlaiiiunt told kite Miiiluti-ntu
that who paid Mrs. Orindle 175 on her first
visit tor n powcier wiuon tlie woman told
her should bo worn over her heart and,
If certain nrayers wore said, would bring
back her lover.
ON THE HOUR
Tha frequency oftbf train a
and their hourly leaving
time make ilmtablet na.
neceteary anal arMi aav
uactnaiarf a! tmla tiajHg
lUEni Mi mf ROAD TO
New York. Sunday, November 24. 1912
cfe Cautak oftfie SteanDrew
A Magazine for
Your Reading Table
JACK LONDON is writing
all his short stories for us
this year! None will
appear in any other magazine!
THE FIRST ONE IS CALLED
"The Captain of the
AND WILL APPEAR IN THE
NOVEMBER 24th ISSUE
Don t miss this opportunity of reading
the best, most virile Fiction by the high
est priced short-story writer in America.
We will' publish one Jack London short
story a month for the next year.
Other splendid Fiction and Special
Articles, both beautifully illustrated
in every issue of
The New York
Having teemed the entire Short Story
lite Semi-Monthly Magazine Section
The demand for these magazines will be enormous. Better tell yout
newsdealer to leave copy of tho Sunday Sun regularly at your home.
Do it to-day before you foraet
Output of Jack London for 19JS
will publiih one each month.