Newspaper Page Text
THE SUN, ThURSDAY, FEBRUARY 27,. 19131
R. H. Macy & Co.'a Attractions Ara Their Lew Prleat
R. H. Macy ft Cc.'a AttraetlMu ArThtt Vmw Tt
way, 34th to 35th St.
r4lwar,34th to 3Sth St.
V ggggt Harald Square. 4mr
ft W IsiB twmi aquas. 4
Paris hat sent ui hillant Ttlmmlnf)
for At ntte tenon. Tilmmlnti that are
titli harmonies of color, mltlt Hendins of
the rich shades for uhlch Fashion has
etincei her preference.
BULGARIAN GALLOONS -bold
effective designs in heavy bilk mid
braid embroidery. Buttons and
loops in heavy hand loomed linen
pay with bripht stitches in
primitive but striking patterns.
FOR EVENING GOWNS-There
are bands of chiffon rosebuds.
.rhinestone studded AppltqueTrim-
mtiiRs in noral patterns, ual
loons of dull silver and gold tinsel
BEADED BANDINGS arc high
in favor, the newest importations
including many exquisite novelties.
Black jet beads, combined with
gleaming silver spangles, form an
effective border for a Persian band
ing, the beautiful design worked
in clouded opalescent beads m dull,
boft rose, green and violet tones.
The new lead beads, iridescent and
sparkling, arc combined with clear
crystal and Etruscan gold beads in
a testoon banding of floral pattern.
LACES IN FINE COLD OR SILVER
threads, mounted with rhinestones,
have tiny rosebuds ot chenille or
chitfon in dainty soft colorings
beautiful Trimmings for the new
BOWKNOT ORNAMENTS in black
and the new grey shades, rhine
stone set, exquisite orchids of
violet, clear crystal and silver
beads butterflies beaded and em
broidered all these and many
other French novelties are dis
played for your critical inspection
in the Trimming Department
Main Floor, Broadway.
Removed to the Fourth
It now occupies
about twice as much
space as formerly. The
move and the increased
space were necessi
tated by a great increase
in the business of the
Department and to dis
play adequately the new
est Spring Upholstery
Fabrics just in and ar
riving daily from Euro
pean and American
PricesThat Ignore the Rise
in the Cost of Cotton
"Pride of Broadway" Sheets
and Pillow Cases
hbeeis Site. Uary's I'rlct !
54 in. x 90 in., 44c
(.? in. x 90 in., 49c
().? in. x 99 in., 56c
72 in. x 90 in., 56c
72 in. x 99 in., 59c
81 in. x 90 in., 59c
Hi in. x 99 in.. 66c
90 in. x 90 in., 66c
Pillow Cases Pillow Cases
42 in. x 36 in. 45 in. x 36 in.
Price 14c Price 15c
45 in. x 72 in.
Embroidered Pillow Cases, 24c
Sold elsewhere for Sic.
Hemstitched. Of fine bleached mus
lin and neatly tucked. Choice of six
designs. Size 45 in. x 36 in.
Initial Pillow Cases, (pair) 79c
Solil elsewhere for 11.21,
. hmbroidered with choice of almost
an initial. Hemstitched. Sie 45 in.
x .56 in.
"Red Star" No. 1000 Sheets, ea. 37c
Similar quality elsewhere too.
Full bleached and with neat centre
seam. Sue 72 in. x on m. Pillow cases
to match at 9c and 10c each,
Extra Heayy Sheets, ea. 53c
Sold elsewhere for coc
l ull bleached. Hemmed or hem
inched, for large beds. Hemstitched
Pillow Cases to match (-15 in. x M
.11. ) at I4t. Ilatrmrnt. rear.
Macy'i hat a wide assortment of
Hie liner licit Linens, both linen
and cotton. The cotton Sheets
range up to 11.74 each for size
' '0 in. x 108 inches. Pillow Cases, 50
i in, ,f(i in. at 42c.
Linen Sheets from IreltinJ ranpe
up to S7.47 each for Sheet x in.
x 108 in Pillow Cases, J7 in. x Jo
in. at $1.41 each,
Linen Sheets from Belgium range
up to $4.09 for Sheets, sie XM08
in. Pillow Cases, J7 in. x ,5t m.
at 91c each.
Pure FOOD-and YOU!
Macy'i is in the 55th year
of its life. Ever since there
was a Grocery Department in
the Store, Macy's has waged
unceasing war against food
contamination and against
food products unfit for con
sumption. Fifteen years ago Macy's
won a decisive victory in
building a hygienic Labora
tory and Factory ten stories
high, 100 feet deep, and with
100,000 square feet, of floor
space, at 517-529 West 35th
In this Factory every food
product that can be shipped
to us direct from its home,
(for instance, Citron from
Candia, Greece, and Preserved
Ginger from Ceylon) is
cleaned, packed and prepared
for the purchaser absolutely
without the touch of human hands,
and under hygienic condi
tions that no factory in the
country can surpass and few
Etery food product that
has to be dealt with at the
1. The Floor is of a warm red resilient composition that
admits of absolute cleanliness unlike wood.
2. The demonstrations of food products are given on marble
only-meaning perfect purity.
3. The Food Products are displayed on individual octagonal
stands according to varieties. Everything connected with Fish, in
all its forms, for instance, will be on one stand.
4. Perishable food stuffs are under refrigeration, even while
on display, a refinement of careful storage that can only be seen at
5. The individual sections comprise:
Cereals Nuts Olice Oil
Flour Flavoring Extracts Olices
Sugar Spices Presertes and
Laundry Supplies Cocoa Canned Fruits
Jelly Powders , Tuo Demonstration Crackers
Fish Groups featuring Bakery
Soups 20 Different Food Fresh Fruits
Meats Products j Delicatessen
Order Bureau Pickles Smoked Meats
Dried Fruits Sauces Teas and Coffees
Aboce are a few only of the striking points, A personal visit to the
Grocery Department on the fifth floor is the only thing that can
bring home to you the supreme importance to yourself of this last
step in the science of modern storekeeping.
At LESS than IMPORT COST
N importer of choice Oriental Rugs wished to close out his
entire collection of Tabriz Rugs. Mac's secured them
at most remarkable savings which, "as prices below
indicate, become vours. Fonrin rioor. .nth st.
The Tahlt amonj? Oriental
Rurs is notable for its close,
short, hard, durable nap, the
richness and variety of its typi
cally Persian designs, and its
rich, wild barbaric colonnss.
The tints, though never crude
or harsh, yet seem to express
the environment of their native
home and the nature of their
Tabriz Rugs of
If bought In llir
Id. i a ft A In MS
13 (I 6
In l Oil
In. x lift
4 In. sain
J J (I
i ft. s
14 ft. 10
10 ft. 10
12 ft. 8
14 ft. -'
is ft. a
12 ft. 8
Oft. oln SMS
In. 10 ft
In. x 6ft
8 In. 1779
4 In. S2A0
6 fl. 7 In. 1273
S3 1 II
X 9 fl
4 In I23
In. I 8 ft II In. M.m
In. x 0 ft 0 In. 31 40
In. x 8 ft 4 In. f
In. x 8 ft. 3 In. 170
Fine Oriental Rugs in the Smaller "Scatter" Sizes
Regular slock, greatly reduced Jor this occasion.
1 lie nl7M glvrn uelow for
tlicsn niuall linen nro II"uvir
Rgr'" ai.ra. Thin nidin Hint
the dimensions may vary an
much as four or rive IndiPa
from Ihov actually given.
Tliun there are included In this
collection not Hugs ot ( or 8
Average size 6 ft. x 4 ft.
Macy'a prices were 352.60 anil JS8M
Special Price, now $49.50
7 ft. o in. x 4 ft. 6 in.
V.acy'a prices were 339.73 and 333.73.
Special Price, now $24.74
Fine Mossoul and Kurdistan Rugs, $14.89 and $19.89.
. Prices were, 319.04 and 129.74.
Average size o ft. 9 in. x t ft. 10 in.
scene of its growth (for in
stance, corn from Maine or
peaches from California) is
canned or otherwise put up
under ironclad specifications laid
down by us, as stringent as
though existing in our owr
That is the uhole story.
It covers every one of the
thousands of Food Products
that we handle,- with the
exception of proprietary arti
cles. It means the fullest
protection for you that hu
man skill has been able to
devise and money secure.
Monday marked the ultimate
step the summit of achieve
ment, linking ideal manufac
turing with-ideal selling con
ditions. We opened our New
Grocery Department, which is
unique of its kind not only
far larger and more commo
dious than before, but distin
guished by a number of points
which make it the most
perfect Grocery Department
in any store in America or
Thtu Tatrit Ril in particular
are unusually fine, rich
specimens of a fine type of Rug
and have a strong texture com
bined with an especially close
weave. They form a possession
that will give pleasure to your
children's children, for such
Rugs are the most nearly in
destructible of all products of
the hand-loom of the Oast.
f hiiiiilii In the
12 fl. a In
10 ft. 8 In.
lift. 1 In.
12 ft. I In.
12 ft. 7 In
12 ft 8 In
13 ft. a In.
13 ft 6 In
IS ft 2 In
12 fl. 7 In
IS ft. Oln
x 8 ft.
x 7 ft.
x 8 ft.
x 8 ft
i 8 ft.
X 8 ft,
X 8 ft
X 8 ft.
X 8 fl
x 8 rt.
al7PR, hut Itttca of over five
hundred dincrent alea. This
leans ihHt jnu can match
any rhiuII odd spaco in one or
innny pattern of fine Oriental
Kukh at special prices. Tim
Many collect Ion of odd dized
Oliental Hubs, especially In Ihu
Htnull MivH, is Immense.
5 ft. fi in. x .3 ft. .3 in.
nisehe JI7.W to 330 (10.
Macy's special prices, $12.48 to
3 ft. x 1 ft. f in.
i:ienhcre 33 uu to Jlion.
Macy's special prices, $3.74 to
$17,000 WORTH of FINE FURNITURE at HALF
Macy's Mid-Winter Furniture Sale reaches its climax in a reduction of Vi
on pieces remaining from the sale and from our regular stock
Chlgonitt el hitls-tyt maple (teas $16.25). at $18.24
Chait tj Jacobean oak (was $9.74). at $4.S9
Princess Dresser of (otJcn oak (.was $15.67), at $7.84
all of the
DINING ROOM FURNITURE V PRICE
EXTENSION TABLES in mahogany and Circassian
walnut that were 5564.50, now $32.25,
up to those
that were 5113.00. now $56.50.
SERVING TABLES in mahogany, fumed oak, Jacobean
oak and 'golden oak from those
that were S9.24, now $4.67,
up to those
that were SS2.50, now $26.75.
BUFFETS in mahogany, weathered oak, Jacobean oak,
"Early English," gum wood and mission oak from those
that were 519.34, now $10.67,
up to those
that were 5188.00, now $94.25.
SIDEBOARDS in golden oak from those
that were 514.49, now $7,24,
up to those
that were 523.49, now $11.74.
CHINA CLOSETS in mahogany and fumed oak from
those that were 514.49, now $7,24,
BUTLERS' TRAYS that
DRESSING TABLES in birch, tuna
mahosiny and mahogany, (rom those that
were $16.49, now $8.24, up to thoie that
were $28.24. now $19.24.
CHIFFONIERS in mahogany, tuna ma
hogany, and walnut, from those that were
$14.24, now $7.24, up to those that were
$93.25. now $46.50.
PRINCESS DRESSERS in mahogany
from those that were $19.34, now J.67.
up to those that were $27.75. now $13.89.
2 PRICE "OCCASIONAL" PIECES FOR LIBRARY, LIVING ROOM,
TABLES in mahogany, from those that
wre $4.25, now $2.24, up to those that
were $38.24, now $19.24.
STANDS in mahogany and teak wood,
from those that were $14.89, now 57,9, up
to those that were $36.25, now $18.24.
PLANT STANDS that were ' $2.97.
TABOURETTES in golden oak. from
those that were $1.89. now 9r, up to those
that were $2.67, now $1.39.
PEDESTALS of mahogany that were
$9.34, now $4.24.
CABINETS, mahogany and Vernis
Martin, from those that were $13.49, now
$6.74, up to those that were $90.25. now
CELLARETTES in mahogany and golden
oak, from those that were $43.50, now $21,50,
up to those that were $84,25, now $42.2).
CANDLESTICKS in golden oak and
mahogany, from those that were $3.24,
now $1.67, up to those that were $9,24,
UMBRELLA STANDS in Jacobean
oak, that were $6.74, now $ 3.24. up to those
that were $7.49. now $3.74.
REVOLVING BOOKCASES in ma.
hogany. that were $27.50, now $13.74.
BOOKCASES of golden oak, that were
$4.67, now $2.34.
BRASS BEDS, in bright or satin finish (most of
them in the famous "Damarda" lacquer that is rust, spot
and crack proof, and may be cleaned with alcohol or am
monia without taking harm), are now priced $20.67.
(Macy's price was 541.25), $25.25 (Macy's price was
550.50). $25.50 (Macy's price was 551.25) and up to
$38,50 (MacN's price was 577.25).
Jacobean Mellowed Oak
Early English Oak ond Birch
To appreciate the
in this sale, three
(1) This furniture Is all of the durable, wear
giving sort, the only kind that finds its
way into Macy stocks. Much of it is of very
unusual degree of beauty.
(2) Macy's former prices (of which these sale
prices are exactly yi) Were tlie "Lowest-
in-the-City." lower than special sale prices any
where else for furniture of this quality.
(3) Along with so many other manufactured
articles, Jurnilure is
will not be possible, according to the present
outlook, for any one, even Macy's, to offer
values sucn as inese
Macy's to-day and come early, for nearly
items in this sale are only one of a kind.
were 5108.00, now $54.25.
were 99c, now 49c.
DRESSERS, HIGHBOYS, WASHSTANDS,
SOMNOES, DESKS, ETC., Y2 PRICE
HIGHBOYS in mahogany from thoae
that were $57.50. now $28.75, up to thote
that were $11 1.00. now $55.25.
WRITING DESKS ot walnut that were
$72.75. now $36.25.
SOMNOES of walnut that were $36,25.
CIIEl'AL MIRRORS of walnut that
were $48.25. now $24.24.
WASHSTAND AND DRESSER COM
BINATION in mission and golden oak,
SECTIONAL BOOKCASES of golden
oak, mahogany and weathered oak, from
those that were $10.24, now $5.24, up to
those that were $33.55, now $16.74.
TRAYS in mahogany, walnut and white
enamel, from those that were 74c, now 39c,
up to those that were $16.49. now $8.24.
ARM CHAIRS in golden oak that were
$9.24. now $4.67.
ROCKERS in Jacobean oak and golden
oak, from those that were $3.74, now $1.37,
up to those that were $24.24, now $12.24.
CHAIRS in mission and Jacobean oak,
that were $8 24, now $4.24, up to those that
were $30.25, now $15.24.
FLOWER BASKETS thaf were $3.24.
now $1.67, up to those that were $4.24, now
HANGING BASKETS that were $17.49.
SOMNOE MAGAZINE STANDS that
were $22.48, now $11.24.
SOMNOE SETTEES that were $20,74.
SOMNOE STANDS that were 74c.
now 39c, up to those that were $13.34, now
SOMNOES that were $12.24. now
$6.24. up to thoe that were $1 3.24. now $6.67.
SETTEES in mahogany and Jacobean
BRASS BEDS AND BRASS CRIBS AT V PRICE
Mission Oak and
facts must be
rising in price and It
BEDROOM FURNITURE lA PRICE
CHIFFONIERS in bird's-eye maple and in golden oak
from those that were 520.89, now $10.49,
up to those
that were $40.24, now $20.24.
DRESSING TABLES in birch and golden oak from those
that were 59.74, now $4.89,
up to those
that were 524.24, now $12.24.
PRINCESS DRESSERS in golden oak from those
that were 514.67, now $7.34,
up to those
that were 519.34, now $9.24.
MIRRORS in bird's-eye maple
that were 551.25, now $25.50.
ROCKERS in bird's-eye maple
that were 513.89, now $6.94.
JOI LET TABLES in bird's-eye maple
1 that were 522.49, now $11.24.
that were $7.49, now $3.74, up to those that
were $11.98. now $5.94.
DRESSERS In white enamel and natural
oak. from thoae that were $19.89. now $9.94,
up to those that were $70.50, now $35.25.
BEDS in mission finish, that were $4.49,
HALL MIRRORS in mahogany, maple,
golden oak and mission, from those that
were $4.24. now $2.24, up to those that
were $15.74. "now J7.87.
oak, that were $26.24, now $13.24, up to
thote that were $52.50, now $26.25.
PLANTS, thnt were $2.67, now $1.34,
up to those that were $4.96, now $2.97.
BENCHES of walnut that were $12.24,
SEWING TABLES that were $12.74.
now $6.39, up to thoae that were $21.74.
TEA WAGONS of mahogany that were
$62.00, now $31.25.
LAMPS of weathered oak. that were
$5.94, now W.97.
MUFFIN STANDS in mahogany and
white enamel, that were $15.24. now 17.47,
up to those that were $28.49, now $14.24.
"TIP.TOP" TABLES in mahogany,
that were $14.24, now $7.24, up to those
that were $41.29, now $21.24.
DROP-LEAF TABLES in early Eng.
lish. that were $42.25, now $21.24.
PLAQUES of brass, that were $2.74.
now $1.39, up to those that were $2.97, now
SPEARS of brass that were $4.89, now
MUSIC CABINETS in mahogany and
walnut that were $5.67, now $2.89, up to
thoie that were $36.26, now $18.24.
MIRRORS in gold, that were $15,24,
BRASS CRIBS, finished in the same manner as the
beds, are priced $13.67 (Macy's price was 527.25) and
$15.67 (Macy's price was 531.24). A Brass Costumer is
now priced $6.94 (Macy's price was 513.89). Limitation
of space precludes mention of similar pieces, all now at
half their original Macy prices.
Gum Wood (a satiny mod
This Suit Is of Sheraton Mahtfany.
Buffet (teas $131.00). at $65.50
China Closet (teas $108.00). at $54.25
Tall, (was $90 J5), at $45.25
CHAIRS in white enamel that were
$16.24. now $8.24.
ROCKERS in white enamel that were
$17.24. now $867.
STOOLS in white enamel, that were
$13.49, now $6.74.
COSTUMERS in golden oak. white
enamel, and mahogany, from those that
were $4.49 now $2.24, up to those that were
$5.94. now $2.97,
BEDS in mahogany from those that were
$7.34. now JJ.67, up to those that were
$17.67. now $8.89.
HALL, ETC. & PRICE
PIANO STOOLS in
were $21.67. now $10.89.
ROCKERS in Jacobean, weathered and
golden oak and in mahogany and mahogany
upholstered, that were $3.74, now $1.89 up
to those that were $38.25, now $18.24.
CHAIRS in Jacobean, fumed, weathered
and golden oak and in mahogany, walnut
and mahogany upholstered, that were $7.14,
now ii.59. up to those that were $36.25.
SETTEES in weathered and golden oak, .
that were $11.24, now $5.67, up to those
that were $84.50. now $42 Ji.
PILLOWS of leather, that were $1.67.
now S7c, up to thoie that were $5.24, now
TABLES in golden oak and mahogany,
that were $6.24, now $3.24, up to those
that were $21.74, now $10.89.
DESKS in mahogany, that were $18.24,
now $9.24, up to thote that were $19.49,
SUITES (6-piece) in mahogany, that
were $113.00. now $56.50.
SUITES (2-piece) in mahogany, that
were $63.25, now $31.50.
CLOCKS in mahogany, golden oak and
mission, that were $14.24, now $7J4,upto
those that were $20.24, now $10.24,