Newspaper Page Text
THE SUJT, THURSDAY; MAY i; 1913.'
R. H. Macy & Co.'s Attractions Are Their Low Prices.
A Great Gala Week
Speci.nl value; in
Store Your Furs
Best of care at
Special Announcement of the Custom Tailoring Shop
B'way, 34th to 35th St.
Mam mi aaBaem Hpralrl Snunr. SaaaW
Exquisite DRESSES of
SHADOW LACE and NET
Lace this season plays an important part in the world of
dress and mam of the most effective Gowns are entirelv fashioned
of. filrm, beautiful nets and laces.
A rich, eri';im repousv net l;icc.
in n Govwi ;it S98.7S b ilr;iptil ova
coral clnffon tliroiiKli which f.-itntly
gleams the lleh color crepe tie clime
, foundation. A .l.'ip.inesc printed crepo
oile in u wonderful shailo of nokl
fastened with coral, blue, vellou
and wistaria is nvtd for the kxlice.
and the skirt's ilr;itri"s and at the
girdle a huge cor.M Hotter nestles
among the soft folds of the l.ice.
A wide sash drapery of :i very ef
fective shadow la"ce. silk run. is the
striking feature of an evening gown
at IS4.J5. I'ale blue crepe de chine
and chiffon are combined in this grace
ful Dress and long strands ot pearl
beads add an eitnsite finishing
timch. The girdle is of gold l.ice.
In the New Department Third Floor.
- A ' NaT
Dresses of Shadow oo nc
Lace and Charmeuse p5ol)
A deep coat effect of sjliadow
lace in an exquisite pattern and
rich, creamy tone is in the model.
illustrated, combined with a draped
skirt of sit in channelise. A
foundation of net is damti'K
trimmed with satin ribbon and
lace and tun rosebuds of chiffon
finish the low bodice and the gir
dle. A double sash effect of the
charmeuse adds a clever note of
Cream or white lace with citl Hue,
shell-pink or "'"'' charmeuse.
Shadow Lace and
Charmeuse Dancing .
Over a deep accordion pleated
llmmce of satin channelize falls
a tunic of shadow lace in an ef
fective open meshed pattern. The
draped bodice of the lace mounted
mi a net foundation is trimmed
with tun ro.se.i and a wide char
meiise jiirdle is finished with lonu
White shadow lace with white,
gold, pink or Mue charmeuse.
All-over Lace Dresses pZJ.4
A er daintily embroidered lace net is employed for this
simple, graceful wnvn. Over a net foundation sKirt implied with
a wide lace baud at foot falls a deep, full tunic of lace flouncing.
Bodice and sleeus are of the allover lace and the vest is of full
shirred net. A wide jjirlle of satin ribbon in the new season's
shades encircles the waist and ends in a Japanese bow at the back.
Of Real HAIR HATS
l-'or the most t !ili Dress Hats, fashion faors the light,
graceful "Grin" shapes made of genuine horsehair. These Hats,
admirabh adapted to the new millinery nu des, are e.speciallv
charmuij' when trimmed with the floral effects now in such vogue.
Mac's display a most comprehensive assortment of Real
Hair Hats and offers them at prices far below those elsewhere.
Real Hair Hats, in BlaclVor White $4.96
A variety of new and stylish shapes of the qualitv old else
where at S7.50.
Real Hair Hats, Velvet Faced, $6.89
In all black, or in white faced with black; very smart new
shapes,-faced with black silk velvet.
Real Hair Hals, Hand Blocked, $7.49
The most fashionable Paris shapes, in black or white. Large,
medium or small, in the finest hand-blocked shapes. ,V"!.n"Vi,Hn,?.n"
: : : s
When flats and materials are purchased here our expert
milliners will trim vour Hat without additional charge.
Cannot be equalled elsewhere for less than $17.50.
On Sale Thursday and Friday Only.
Exquisitely dainty is this Sterling Silver
Case, gold lined and artistically engraved
in delicate floral or stripe designs. The
back is of plain polished silver so that
large monogram may be engraved, and the
long silver wrist chain gives a pretty fin
ish. Compartments for coins, powder and
mirror, fitted with pint, memorandum slate
H4th Si. and Hrotulwaj.
On BRACELET WATCHES
Practical, convenient and smart are these popular Bracelet
Watches fitted with fine Swiss and American movements. For
out-of-door sports they are especially desirable, as they are not
easily broken or lost.
That Prices for Thursday and Friday Only.
Our $9.84 Watches, $6.89
Our $11.89 Watches, $8.49
Twenty-year gold filled case, fitted
with guaranteed American lever stem
wind and set movement. Gold-lilled
Sterling silver watch (ittuitratti),
novel oval shape that fits snugly on
the wrist. Fitted with a guaranteed
seven-jewel Swiss movement and tin
ished with leather wristlet.
$6.49 to $6.89 Walches
Reduced, to $4.89
Sterling silver and gun metal
Watches, small models, fitted with
guaranteed seven-jewel Geneva lever
movement and finished with seal or
Our $5.89 Watches, $4.24
Our $7.49 Watches, $5.24
Sterling silver ac, seven-jewel
guaranteed Swiss stem winding and
setting Watch on e.vteibion silver
bracelet. Main Hour, HroudHay.
Notable Savings In
Every desirable piece for Summer Home, Seashore Collage,
Bungalow or Lodge displayed in the new and much improved
quarters of the Furniture Department, now on the Sixth Floor.
$14.89 Sterling Silver VANITY
CASES, Special at $10.49
Four-piece Suites in Woven Brown Wicker
Consisting (i illustrated aboic) of a Settee at $21.74, an Arm
Chair and Rocker at SI 1.24 each, and an Oval Table at $12.74.
Four-piece Wicker Suite in Pullman Green
The Settee at $17.24 has a large, roomy seat and high, com
fortable back. The arms are wide and the wicker of close weave.
Arm Chair and Rocker are $9.24 each, and the Square Table with
bottom shelf is the s;ime price.
Suites Upholstered in Japanese Matting
SU.oT hofa. now J0.67; S7.7 Arm Chair, now $i.94; S7.67
Arm Rocker, now $5.94.
$32.24 Quartered Oak Matting
Upholstered Suite, Now $24.88
515.-M Settee, now $11.67; SS.V) Arm Chair, now $6.67; SS..54
Arm Rocker, now $6.67.
$32.22 Oak Slat-baTkMatting
Upholstered Suites, Now $24.88
515.24 Settee, now $11.67; SSA1) Arm Chair, now $6.67: $8.34
ArnvRocker. now $6.67.
$42.52 Quartered Oak Suites, Finished
in Forest Green, Now $32.65
$20.24 Settee, now $15.67: S10.SU Chair, now $8.49; S10.RO
Rocker, now $8.49.
$38.97 Slat-back Suites in
Quartered Oak, Now $30.12
$18.40 Settee, now $14.34; $10.24 Arm Chair, now $7.89; $10.24
Arm Rocker, now $7.89.
Four-piece Natural Oak Living-room Suites, $59.21
Cane seats and large arms, and altogether very comfortable.
Consists of a -lb-inch Settee at $22.49, Arm Chair and Rocker at
$12.74 each, and a .17-inch Table at $11.24,
Cane -seated Suites in Gray at $78.50
Of verv graceful design and with well-woven cane seats and
hack. Very comfortable. Consists of Settee at $25.50, Table at
$11.24. and Arm Chair and Rocker at $15.24 each.
For Your Porch, Lawn or Garden
Porch Rockers at $2.79
Wide arms, high back, double
woven 'eat and back, and maple
frame, in natural, green or red.
Porch Rockers at $1.98
Wide arms and high slat back,
double-woven reetl seat and
frame of maple, in natural, green
Porch Rockers at $1.59
Wide arm and slat back, double-woven
reed seat and maple
frame, in natural, green or red.
Sewing Chair at 79c
Spindle back and double
woven reed seat. Maple frame,
in natural, green or red.
! 'Bar Harbor ' Chairs, $4. 49
i An Arm Chair of willow, with
' round back and large, roomy
seat. Reversible cushion, in
green or red velotir.
Garden Benches, 94c
i With high seat and back,
i comfortable and strong, and
finished in natural, red or green.
Willow Beach or Lawn Chairs, $15.94 to $23.49
With hooded tops. Some upholstered. Some with tiny side
windows. Perfect protection from wind and sun.
Porch Settees in Oak a' $6.34
Slat back and seat, shaped arms and finish of forest green.
Chairs and Rockers to match, each $3.34.
Porch Settees in Oak at $5.24
Slat seat and back and large, wide arms. Chairs to match at
53.74, and Rockers at $4.14.
st Worth-While SAVINGS
HAT is probably the finest display in the city, as well as
the most complete and comprehensive, is to be found in
the new and vastly improved quarters of the Carpet and
Rug Department, now on the Fourth Floor. Take the
escalator or the elevators direct to the Department.
Miles Standish Washable Rag Rugs and Runners
Guaranteed Washable, will not run, and made of absolutely
new, fresh and unused materials. Not a particle of old used fabric
in any one of them. An extraordinary wide variety in size, color
24 in. x .16 in.
27 in. x 54 in.
.) in. x ro in.
M in. x 72 in.
4 ft. x 7 ft.
6 ft. X 'J ft.
8 ft. X tO ft.
) ft. X 12 ft.
) ft. X 15 ft.
12 ft. X 12 ft.
12 ft. X 15 ft.
2 ft. A in. x o ft. $1.98
2 ft..? in.xioft.o in. $2.34
2 ft. i in. x 12 ft. $2.69
2 ft. in. x 15 ft. $3.48
3 ft. x 9 ft. $2.48
Porch Rugs of Rush from Holland
Of ilnnt fibrous rttd that becomes even tougher and more pliable when
wet by rain or cleaning, lixtremely durable, soft, and pleasing to the eye.
.? feet x ft feet
5 feet XK feet,
6 feet x 12 feet.
8 feet x 10 feet.
8 feet x 14 feet.
) feet x 12 feet.
(by tht yard)
5 feet 6 inches,
o feet 6 inches.
7 feet 6 inches.
Moodj Rugs from India
Priced less than Macy's usual.
Ctosrly unttn of fine durable fibre, and in striking and barbaric combina
tions uf ivd. black and natural, with a little blue or green. Reversible, suitable
either for out-iloors or in, ami very durable.
Siit 5 Si. x 12 It- . Sin 7 ft. 6 In. x 10 ft. 6 in. I Site 9 ft. x 12 ft.
Special, $8.64 I Special, $11.38 I Special, $15.64
Men's Lounge Suits
Tailored to Measure, $27.50
From Woolens Used in $40 and $45 Custom Suits.
This morning and until the woollens are gone.
There are 35 pieces, sufficient for 255 lounge
suits; serges, undressed worsteds, blue and black silk
mixtures, English and Scotch cheviots and worsteds;
blues, grays, dark effects an assortment which will
interest discriminating men of varying tastes; three
suit lengths in the smallest piece; fifteen in the largest.
The merchandise, and the manner in which the
suits will be tailored, lift this offer above the monot
onous mediocrity of similar offerings. Individual
preferences in lounge suit style the three-button
morning sack will be followed.
Gentlemen accustomed to the utmost of comfort
and correctness in the clothes they wear;
Young men looking forward to Meadowbrook:
Men of the world in general ;
are invited to share in this offering, today.
It is different.
Broadway at Ninth
Antidotes for cool spells
"Scotch Mist" Spring over
coats smart Scotch cheviots
Dark Oxford and black
Spring coats for more conser
Mighty comfortable for cool
evenings, even in Summer.
Spring overcoats, $18 to
Time for tans.
Tan shoes, tan Oxfords.
Made in comfortable lasts,
from picked russet leather.
This is a Silky Season.
Silk shirts never so abund
antShantung silks, Habutai
silks, poplin weaves, silk mix
tures, Peau de Crepe.
Rogers Peet Company,
Three Broadway Stores
t at at
Warren St. 13th St. 34th St.
$3.50, $4.00 & $4.50
r I, noit in W. 1 1. DniiBiaft store
windows and you will Noe nhoes
for :s.m, $4.00 and $4.5( that are
j lint as (rood in style, fit and wear as
rothcr makes eostinc $5.00 to 87.00.
he only difference is the price. Nhoes
in all leathers, styles and Nhnnes to suit
everybody. If you could visit W. Ij. Douclns 1
lurco factories nt Itrockton. Mass.. and see for
yourself how carefully W. L. Douglas shoes
are inane, you wouiu men unaersiauu wiiy
tneyarewnrranteutotit netter. iooic oetter,
bold their shape and wear longer than
i any other make for the iirice.
Tht Bit $2.00 and $2.50 Bojri' Shoe in tht World,
nil piiu r.iii.inr.i..iiiii
Wr W I I Wl I. atamprd on ihe kollom
TAKE NO SUBSTITUTE.
If W. l PntiElti ihoi lire not for In yoorlclnltj
orn.r oir.ri irom in. inriory .no in. minai.m.n
proni. pno..ior.T.rr in.mn.r 01 me rmiiu,. .i .11
iiiiiiirmrni , 11 win ipow juu
to ord.r by m.ll ao4 why 70a cad itv. mon.j
on your footw.ir.
W. I.. ItOUUI.Aa, Brarklaa, MM.
W. L. DOUCLAS STORES IN GREATER NEW YORK:
Bf , V. S. Pt. Off,
The Sehllcht.n lUmle Summer-welfht gar
menu ro a luiury for hot weather, the Ramie
Linen belnc dtllclouaU' cool, having the hlgheat
absorbing and evaporating power of all kuowu
lei I lie subttanrea.
For aale by leading dealera everywhere. If
your dealera cannot supply you we can direct
you to one who can, Write for booklet and
SCHLICHTEN RAMIE COMPANY,
311 Faarth At. New York.
HKLV WANTED MALE.
1'IANO roUSHI'.llS warned; steady work.
ood accs. Apply STKUl'.ll & SONS PIANO
iru. CO., Steger. 111.
u'lirrvli n.. ..ib. 1 v.
email gauges to leave rlty: good opening. Ad
S Nassau Streat
J 5 llroailway, corner Sth Strewt.
SIS llrnailway, ror. 14th St.tUnlnn Sq.)
1349 Rrnaitway, corner 30th Strewt.
1405 Hroarlway (Tlrnea 8qnari.
9S4 Third Avenue.
1451 Third Avenue.
a:02 Third Avenue, earner lOrh aVr.rt
377B Third Ava.,hit. 146th 147lh Ml.
34ft Klghth Avenna.
063 F.lghth Av una.
MO Wast 135th street.
411 Fnltna Street, corner Fearl Street.
70H.71O H road way, corner Ttyrnton St.
1357 llrnadway. corner Oataa Avenue,
47K Fifth Avenue, corner 11th StraeU
179 I'ltUIn Avenue.
.IKItSF.V ITT-34 Newark Avaana. 'I
NF.WARK-831 ltroad Street.
rATF.BSON-19'1 Market St.,ror.C1ark
THENTON-101 E. State 8t..eor. ltroad
HIGH IN THR RAi
LOW IN FRONT -Z
Clmtt.Peabody A Co., Inc., Makers
A transportation company, now oruanlzlnc,
offers to a 1100U IiusIiicm. nmn the opportunity
or participating 111 inc nreiiiizutiou arid opera
tlon of company on an luviMincnt basis. Ilusl
nrs demands character unci ability combined ,
with llir lnestmcnl, Hank rcfcrcniva given and
required. VI. M. II. CO, box r.'i .Sun uffli-c,
xxxx xxxx xxxxx xxxxxx xxxxxx
1 EDUCATIONAL ?
THE NEW YORK SUN during
the year of 1912 gained more R
lines of school advertising than
any other newspaper in its class. B
NEW YORK SUN K
26,038 lines GAIN
New York Times
New York Post
8,518 " LOSS
New York Tribune
New York Herald
SUCCHSSKLI. growing trade piihlli'Miloii, rani '
big 40,000 annually, for tale; lnw-Mlicatc. I
"trrHI.ll INTIIHUSTM. bo-t S"" Sun oflli-c.
i!ini'i'.VlT.lt wants uo4llou. landlord or pri
vate; good reliable man. Inquire 107 Uaat tb tt.
(Records complied bj the Ntu York Post)
School and College advertising
rates are Ilea line iter Insertion
for SO or more time ordert.
No extra charge for miking cuts.
School days, Saturday!, Sundays and X