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Newspaper Page Text
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CHECK the measurements leg room, depth ant!
width of seats with those of any car selling from
$1000 up to $1400-you'll find this is a "big" car in
inches as well as "immense" in efficiency. Note up-to-date
stream-line body design, left hand steer,
center control and other features of the highest
WHO WAS the 'biggest" general in the world? Napoleon.
he conquered Europe and he was five-feet -three'
WHO WAS the "biggest" statesman in the world? Bismark,
he built the German Empire and he was six -feet -four'
SO YOU SEE MERE SIZE DOESN'T determine who nor
what is biggest It is achievement that confers that title
WE MAINTAIN that the biggest automobile in the world
is the one that does the biggest things and does bigger
things than a bigger car can do at the same cost.
AND THAT CONFERS THE TITLE on the Maxwell "25."
which sells for $750, and which, though of ample capacity
for carrying five full grown adults anywhere any car will
go. yet weighs only 1 ,650 pounds.
THIS CAR CANNOT BE CALLED either small or large
in inches. It is neither a Napoleon nor a Bismark in
physical proportions but is a combination of both in
efficiency and in competition.
IT IS THE MOST FORMIDABLE rival other cars have
ITS CONQUESTS have embraced the territory formerly held
by both the very cheap, and the overly -large, underly
efficient cars, selling for $1000 and more.
IT CONQUERS because it meets the needs and the ideas of
the majority of informed buyers. It appeals at the same
time to the logir of common sense and the sense of the
ITS BEAUTY is shown in looks and in performance hand
some is as handsome does .and handsome as is.
THE BUYER WHO must take a peep into the purse before
buying, here finds a car within his reach and made to
his heart's desire,
ON THE OTHER HAND, the buyer who is easily able to
pay the first cost, but whose experience has taught him
to look still more closely into maintenance cost afterward,
finds in this 1,650 -pound, five-passenger car the one he
has been looking for because it will do all any 2,600
pound car will do and more and at half the upkeep
cost or les,s.
COST OF UPKEEP increases as the square of the weight
the tire makers tell us. And Standard Oil dividend
confirm the statement.
CUT THE WEIGHT IN TWO and you divide the upkeep
cost by four' Get that -it's the kernel.
BUT WE'RE A NATION of aristocrats - no matter how we
protest we're democratic, we arc aristocrats. Even
American deems himself of the Royal line We have
pride, plus more per capita than any othci peoole in
AND SO IT HAPPENS that your American demands more
than mere utility in the car he buys he wants style as
well as size
A FEW YEARS AGO a lot of misguided persons had a brilliant
idea. They maintained that the "farmers' car" had not
yet been built.
S,KIP,.,T0 SPECY, cy said the farmer's cat
should look like a farm wagon or a dump cart or some
other familiar vehicle.
SO THEY MADE A FEW of those ridiculous, high-wheed,
air-cooled "putt -putters," and gleefully invited the farmer
to come and see.
FARMERS DIDN'T COME-they were too busy inspecting
the latest improvements in real automobiles. So the
high -wheeler soon went out of business.
THAT PROMPTED US one day to make a little investiga
tion and to compile a few statistics and what do you
WE FOUND that, contrary to the prevalent supposition
the best markets for second-hand cars were not what the
blase call the "backwoods and the prairies," but Broadway
and 42nd, New York, and Michigan Avenue, north of
30th and south of Congress, Chicago!
"ALL THE RUBES LIVE ON MANHATTAN " once sa.d
a famous showman. That was more than half true
the other 49 per cent are portioned out to Chicago and
other large centers. There live the fourfiushers Johnny
speeders and the remittance boys.
L MAXWELL MOT
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