ion? Let's Analyze It
fadway hth of
TO GET RID OF THE FREAKS - the experiments, the
unfit there is your market. But to the up-to-date
farmers of the East. West and South you cannot sell any
but the latest model, made by a responsible concern
nor to the business men living outside the cabaret zones
of the big cities.
AND SO in designing this car we set as our standard a car
not only of the highest utility, efficiency and economy,
but of style and beauty as well. Because this car
must appeal to those who know business men and suc
cessful farmers who have pride plus and are entitled
SEVEN HUNDRED AND FIFTY DOLLARS is a lot of
money to a lot of people and we designed this car to
meet the needs and demands of a lot of people
HAVE TO MAKE A LOT of them, to make them at all,
at the price.
THOSE PEOPLE HAVE A RIGHT TO EXPECT, in the
car they buy, something of which they may be proud,
as well as one that will perform the service
THAT WAS NO EASY TASK. In fact, it was it had
' proven to be an impossible task to other makers, other
,JUST CONSIDER FOR A MOMENT It's child's play to
. design and make a $5000 car Mechanically the latter
presents no problems at all for the engineer can use
any material and as many pounds as he pleases to
achieve his results the buyer of such a car will not
only pay the price but pay the "freight" also the tire
and other maintenance bills.
THAT'S CHILD'S PLAY as compared with the task set our
engineers and metallurgists to design a touring car of
ample capacity to take five full grown adults anywhere,
over any roads, in comfort;
SO STRONG it will withstand the usage and neglect such a
car receives at the hands of the average owner who drives
but hasn't time or inclination to care for it himself,
SO LIGHT that the tire bills and the maintenance cost will, like
, the purchase price, be within the reach of that "lot" of
people who insist an automobile should be an economy,
not an extravagance,
AND FINALLY, of -xternal design to conform to the current
modi o, 'streamline body." and finished and upholstered
so that the wife and daughters will be just as proud of
the appearance as the owner is of its performance
THERE WAS A TASK to test the skill and the experience
and knowledge ofthe best corps of engineers, and the
learning of the best metallurgists known to this industry
AND THIS $750 MAXWELL IS THE RESULT
HAS IT OCCURRED TO YOU that in the entire history of
this industry this is the first time that feat has been
accomplished? Well, it is
AND WE CONTEND it is still impossible to any other
concern any other organization
WE WERE PECULIARLY SITUATED-ideally equipped
to do it. Had no old models to get rid of none with
which this would compete We had the plants, the
capital, the talent and the experience You can't beat
NOW, READ THIS it's what you ae most vitally interested
WE ARE MAKING 50 CARS PER DAY of this model.
That isn't a circumstance, of course Demand is for five
times as many even at this season Spring demand we
don't dare contemplate.
OUR PLANTS ARE BIG ENOUGH to make 300 per day
and that Is what we are preparing for But special
machinery can't be made over night nor produced by
necromancy So we can't hope to reach a production of
more than 200 per day before February at earliest
SO YOUR MOVE IS-to see the car at once-your nearest
dealer Have a thorough demonstration. Talk to your
acquaintance who has been fortunate enough to get one.
He'll say more than our modesty permits more than
you d credit from an over -enthusiastic maker
THEN DON'T DELAY-get your order m. Pay a deposit
to guarantee delivery and to assure it at a time when
others will be offering premiums. Then you'li able
to rest easy in the knowledge that you've secured the
greatest automobile value ever known.
OH DETROIT, MICNtOAII
end for the Book
Catalog of the "25"-Free for the Asking
Also (free) our booklet "Hew To Make Yom
Car Live Twice As Long." Read it ts worth
dollars to you. Address Department " M.
A natty, classy, speedy two-passenger car that will go
anywhere any car will go -and faster. Same chasm
specifications as the touring car (Send for the Book).
Price $725, fully equipped.
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wmm m w . nm tii. 1.70 ?o.dw.T. N V.. lb. F.ciery OUlnet Muig.r
MPANY AT 59TH STREET. Telenhpne 7181 Columbus,
Capacity. 6 persons 2 in driver's seat 4 in rear.
daulette type. Ideal for a hundred kinds of aervif.
Light, flexible and serviceable beyond any other at th
up-keep cost. Same chassis specifications at the tourh
car (bend for the Book). Pries $950), fufly
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