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THE SUN, SUNDAY, DECEMBER 1; 1M3.
Now Is the Time to Take
Stock of Social Capital
Acquired at Summer Resorts
Br RICHARD ItAltRY.
'INK eyes havo seen tho
saddest sight of all Oc
toiler days. 'Twus in the
I'cacock Alley. A worthy
family from Cleveland wit disconsolate,
too sick at heart to dress for dinner..
They had just been snubbed In town by
a great lady who had twlco deigned to
speak to them at a fashionable summer
Social Ignominy stared at them
straight In tho double chin. Social
penury squirted about them poisonous
little fangs of envy nnd gloom. They
watch for the appearance of the party
from the yacht.
You see, they spent nearly every
waking hour on the verunda, which was
quite large, Im-cuiiko that had been
chosen us the stage on which was to
be enacted tho drama of their social
Nor had the summer been a failure.
They had gone further Into elect cir
cles In six weeks than they could have
gone In six years had they stayed In
"Summer campaigns nro frequently
more successful than those performed
In the winter, for tho reason that tho
upbraided herself for not making a re
ply different from the one she thinks
However, the great lady did speak to
her. Not only did she speak to her, but
two days later she bowed to mamma
on the road between tho Casino and the
Imagine then the constcrnution, the
chagrin, tho downright horror of that
late ufternoon In the Peacock Alley
when mamma nnd daughter came face
to face with the great lady. It was in
town. The family was about to reap
the fruits of the prosperous summer
campaign. They were alxwt to renew
There, again, with mutual shock they
protested against the unlawful revelry
of "these New York society people."
l-ater, momma and daughter confused
the haughty superiority of the show
girl at the next table with the serene
frigidity of the great lady.
But when they got back to Cleveland
they told nil their friends ubout thorn'
wonderful Drowns of Minneapolis and
the elegant Joneses, of Kansas Pity.
And they never failed casually to refer
to their Interesting friendship with the
great lady. Judging by their conversa
tion the Peacock Alley Incident had
Next summer they will be back on
the Job, four changes a day, and some
times Ave or six, looking for another
chance to loan something.
So It goes. The new big business
man from the small big town brings
his family on for the summer to get
something they can't get at homo from
the wealthy natives. They can't "horn
In" there. It takes about two genera
tions In your own town.
At the summer resort they aim high,
like good ambitious Americans, the
social aim as high us the business aim
has been. And when they miss tttf top
Tiring of Fact-Fiction
Success Stories Popcorn
Plutocrat Writes His Own
To thk Kditok ok Thk Sun Sir: Hare you vrvr grown lirrd Mr con
stant repetition in magazines of the fact-fietion autobiography of smccisws?
The "" and the "me" of such stories prove tiresome.
Herewith I am sending an exaggerated thing along that line. It in not more,
overdone than some. I've read. Thk Ai'tiioii.
ON my thirtieth birthday I sud
denly realized that it wan n case
of aigrettes ind regrets. I was
bookkeeper" for a' millinery
establishment. In a flartli I realized that
I had accomplished nothing. I had
over, I spent only 40 cents. The meat
was n simple; one, but circulated to ac
celerate the action of the brain.
It was on Friday and I consumed 10
cents worth of fried perch, n 10 cent
order of Julienne potutoes my wlfo'
sembllng somewhat roughly the
Louisiana building. It was admirably
adapted for factory purposes. 1 Isiught
It outright for $29,538. Oddly enough
the. man from whom I purchased the
house did not have $20,038 In change
and we were forced to go to the corner
drug store liefore we could close tho
trade. That proved fortunate, for on
the way I became Inquisitive:
"What," I Inquired of the man, Jones
by name, "do you know about Hip
"Nothing, kernel," ho responded Jocularly.
OrCTtMP I A CDHCT TTs CITDDI V MCTHC ni7 AM A M Scenes in Logging Camp of the Northwest Where Winter Holds No
JLfJLKJ A urvvIV 1 IVVU Jl 1 V-f kJVJM. 1 JL. I ILM-iISkJ Wl ! JTk 1 1 Terror to the Lumberjack and Where Forest Conservation Is Ignored
y"L 'Kecord Load " lo& Hauled by Two Hpr.se s. 32 000 Teeb,
had been snubbed In a chief nrterv and
were slowly bleeding to death.
Alus! Tho full horror of the situa
tion could only be appreciated If one
knew tho history of their summer. It
had cost them 137.50 a day for papa,
mamma nnd daughter, two rooms und
bath, meals thrown In (or on), with a
fine view of the rhododendrons that
'masked tho garbage palls beyond the
lattice works that concealed the
Papa got the $37.50 n day as a great
concession below tho regular $40 price,
with n waiting list two yards long, be
cause his firm supplied the hotel with
cast Iron rcflttlngs and ho did not
neglect to tell his partner about It In
the first letter home after they were
settled the second week In August,
He made no mention of the fact that
the rooms were too small to hold the
family's trunks, that tho bath plus
didn't work, that there was only one
switch for the seven lights In the two
rooms and that It was necessary for
them all to bo on or else all out. Nor
did he repeat what ho often said to
. mumma that the workmen In his shoo
A - I . II..Ih nl,.IlA.a
nau oeiier niius n""'
Instead, he sent homo postal card re
productions of the ballroom and front
and sldo elevations of the hotel, which
was modelled after the Palais Itoval at
Mudrid, only "more modern." That Is,
there were o few Colonial pillars, some
French gargoyles, Swiss rafters, three
English turrets, a mission roof and a
-Jtcnalssance break In the porte cocherc.
Two and a half a day would have
been a good price for tho rooms nnd
' meals. Tho extra thlrty-flvo papa will
ingly paid for the very cxcluslvo char
acter of the locality and tho fact that
seven members of the Four Hund"
were supposed to stop there over night
when the yacht broke down on Its way
Mamma made no complaint on tna
size of the rooms, for tho closets were
big enough to hang forty dresses In.
She and daughter made four changes a
day, ns rapidly as possible, so thsy
could get back to the veranda and
enemy Is apt to relax his guard in
warm weather," wrote tho Vlcomte de
Turenne more than two centuries ago.
The Frenchman, of course, had no Idea
that, he was laying down a law on
which should depend the wonderful
growth and prosperity of the American
A social career being one long war
fare, the summer campaign has come
to be an Integral part of it. Then are
performed some of the most brilliant
manoeuvres; sudden flank attacks that
outwit a stolid defence, desperate frontal
assaults that leave tho old garrisons gasp
ing, and silent tunnelling that under
mines the fortress of privilege while
tho defenders arc relaxing with tho
lure of summer.
Like many another, tho worthy Cleve
land family had learned this basic truth.
The uninlttate and poor relations Im
agine they went away for a rest, Perish
tho thought! They work harder In
the summer than In the winter.
Climbers? Not at all! What a sordid
word! They are social Tannhausers
pursuing an Ideal. All their lives they
have strained and saved, denied, slaved
and dreamed. Now they ore nbout to
enter that heaven for which they havo
so long waited society!
After four weeks of careful attend
ance and the subsidy of the hairdresser,
tho manicure, the head waiter, tho night
clerk and tho assistant manager the
wonderful event occurred.
A great lady, pedigree undoubted, po
sition assured, actually spoke to mamma
and spoke graciously. In fact they
never Bpeak any other way except to
It came about through daughter's
wonderful good fortune In being able
to loan a cork floater to the daughter of
tho great lady. The great lady thanked
mamma, and even went as far as to
Inquire If mamma enjoyed tho bathing.
Mamma was so excited that sho has
never been sure what her answer was,
and papa thereafter was obliged thrice
dally to listen to a verbatim report of
the conversation. Mamma has always
nn old friendship, lie Invited to dinner,
spend th! night, exchange photographs
and explain all about the new heating
plant In the home In Cleveland.
Hut the great lady did not see them.
She moved on serenely, graciously, ele
gantly, as great lailles arc wont to do.
It was a terrible moment!
When papa heard about It his first
Impulse was to go forth and Insult the
great lady's husband, with the hope that
he might plant a (1st nn him sooner or
later. Hud he not vanquished the leader
of the strike in his shop with straight
lefts when ho was 307 Now, even If he
was CO, ho guessed ho would le a mutch
for any "polo playing, cigarette smok
ing Eastern dude"!
Instead he adjourned to the bar and
ordered a attngarcc.
In about half an hoir tho venom had
been conquered by tho stlngaree, as
sisted by a mint squash and a ginger alo
highball. Poison and antidote had so
mingled In his system that he was mel
low for the meeting that soon occurred
with Jones of Kansas City nnd Urown
I'p at the summer resort mamma had
been careful to convince him that ho
must not be seen too often with Hrown
and Jones, elsn none of them might seem
(It social candidates for the select East
Now, however, all was different.
Hrown nnd Jones wero regular human
beings. He made no deflnlto confessions,
but a chance remark about "New York
snobs" struck a fire of approval from his
compatriots of the bar, and shortly ho
was off on a mission to mamma to sug
gest that the representatives of Cleve
land, Kansas City nnd Minneapolis dine
together and go to a Bhow.
Thus the evening was not spoiled after
all. The party managed to get a private
room for n hundred dollars and a box
at a theatre. Later tney went to a
cabaret restaurant where show girls,
corset cover models and the Johnnies of
the white light district were hitting up
rung of the ladder they cheerfully cling
to u lower rung Inhabited by birds of
the same feather from other towns.
Like seeks like. The shoo chTk saves
up for a year to spend two weeks nt the
seashore dressed like a millionaire with
tho Idea of catching an heiress. Ho
falls In love with the manager of the
cloak department who is on tho still
hunt for a millionaire. They fool each
other and aro happy for ever after.
And tho resort pockets the yenrly sav
nlgs of two net.
Last summer nt the most fashionable
resort on tho Hudson a lone, elegantly
dressed woman was observed for weeks
puruslng un uncharted course for social
eminence. She was a Montana heiress
and to look at her one could not have
lielleved sho was else than from Phila
delphia or Boston.
All nbout, within view of tho hotel,
wero the costly estates of fabulous citi
zens. How could sho know that one
would not wander In and tuko her to 'his
bosom. Sho sedulously avoided en
tangling alliances, was haughty, cor
rect in dress, ludyllke In deportment.
At length thero floated Into her ken
tho star of her dreams. Ho was out
fitted ns properly as Fifth avenuo could
do It. To tho uncultivated eye he looked
tho purt. Ho might have been tho own
er of one of those grand estates who
had strolled In for n cigarette after
Tho two circled nround each other
for a week. They met ns Inevltnbly
as cloud and shadow. Ho thought she
waK an F.ustern minion of the haut
monde. 8hc satisfied his every dream
of the socially Impeccable.
They had gono so far It was too late
to bock out when sho discovered ho wus
a rancher from Oregon. Then ho
learned that she was the daughter of
a deolei In hides, with only two years
of a finishing school nnd a million dol
lars to her name. Hut they are happy.
Kven If they don't scale the 'real
heights these pilgrims on the phantom
trail never seem to resent tho atrocities
of the fashionable summer resort.
been reading how other men made
fortunes quickly nnd easily and lived
to write It all out for the magazines.
I decided to strike out for myself. I
acted hastily once I had reached this
It all stands out very prominently.
I had Just reached the middle of a long
column of ligures, having Just declared
that 59 and 8 nro 67. At that point
I cast t'ho die, waded the Itublcon and
crossed tho Alps. T walked to the
cashier's window nnd demanded my
salary, minus the amounts I had drawn
In ndvnnce. With the t!S cents clutched
firmly In my right hand I strode out.
If I were d"lng It again I believe I
would sauntei out.
T decided to map out a line of policy,
going Into a convenient place for that
purpose. I had been told by a Southern
lawyuh that In predicaments It Is always
well to map out a lino of policy. lie
spent the greater part of his profes
sional career mapping out lines of
policy, only quitting when Tennessee
went dry and tho places where .ho had
done most of his mapping had to closn
up. Even a veteran cannot map satis
factorily In a drug store.
Hut getting back to tho narrative. I
mapped out my line of policy and came
out chowlng the clove with vigor. I
had my mind fully made up. I had de
cided to enter tho wholesale and retail
popcorn business. I had determined to
become the Popcorn Prince. Itather a
serious undertaking for a man of 30
with 43 cents, you may conclude. It did
not appear dltllcult at that time, but at
this late date this Is written In tho
early summer of 1907 I often shudder
at the magnitude of the achievement.
I went nt It methodically. In the
city where I lived, which was no other
than ninghnmton, N. Y there was no
large manufacturing plant devoted to
the popcorn Industry, so I was forced
to build from the very ground. I fig
ured It all out on an envelope, I found
that I should need $49,670 to begin
I with, ns I Intended to spend my remain
t 43 cents for lunch. To be exuet, how
name is Julia Ann, so there was a tilt of
sentiment connected with the potatoes.
In addition, I had 5 cents worth of but
tered beets and 5 cents worth of spa
ghetti, this leaving 5 cents, which I
spent for a cup of coffee. If I had to
do It over again 1 believe I would take
tea. but In business one cannot afford
to bo indecisive. After lunch I spent
my three remaining cents in obtaining
licorice chewing gum from tho pcpsii
slot of a vending machine.
Having exhausted my personal re
sources, I set nbout obtaining the $49,
67fi which I needed to start the pop
corn business. I remembered at this
juncture a street car conductor who hail
retired previously nt tho age of 2S, and
I decided to ask him to help me. 1
called at his modest country place, Nock
Ingdowuc, and was escorted into u small
private olllco which he reserved for Ills
less Important business transaction-".
"I am about to launch a wholesale
and retail popcorn business and 1 need
$19,670 with which to llnauco the propo
sition," was tho way I olccd my needs,
Frellnghuysen tho name of my bene
factor reached above his desk and
grasped a slender rope that stretched
tho width of bis room. He gave the
rope a single Jerk, there was a silvery
tinkle and a secretary soon appeared
with a checkbook. Frellnghuysen tilled
out a check for tho amount I hail Indi
cated. "The stock of this company Is In my
hands," I started to explain, "but in
case I wish to transfer "
Frellnghuysen Interrupted me:
"No transfers after we pass Fortieth
street" and then ho remembered him
self with n blush that reddened his
He assured me that ho did not care
for any of the stock. Ho said ho would
get the check back anyway when he had
his bankbook balanced, so that 1 would
havo tho factory and ho would have thp
check and all parties would bo pleased.
On ono of the main residence streets
I found a residence planned during the
World's Columbian Exposition und re-
I gr.isNd him by tho hand, for I
have the faculty of recognizing alu.ilile
qualities in men.
"You art; Just the man I need to
write poetry for my popcorn business!"
I exclaimed. "I will give you $10,000
a year and your popcorn at cost to
write witty verses to advertise my busi
ness." He accepted and when we got the
change for the check he reserved a
year's salary In advance. It seems
that ho had been writing verses for
magazines that pay on publication.
I havo never regretted my deal with
Jones. His little verse: "Pop a Little
Popcorn, Papa," was the direct cause
of the sale of $312,1711,26 worth of my
popcorn In Massllon, Ohio, alone.
I purchased the factory. resldenco on
Friday. I spent Saturday In effecting
my business organization and tele
graphing for supplies. 1 remember that
I ordered $5, una worth of popcorn, sont
$5,000 for an automobile and $3S for a
serviceable business stilt of clothes.
On Monday I began the operation.
At S o'clock Monday morning the
popping ovens wero lighted and by 10
o'clock tho $5,000 worth of popcorn
had been popped, expanding in tho
process to Just twice Its original bulk,
thus netting a prollt of 100 per cent.
In n single day, or If you care for lig
ures or popcorn, 3ii,."0ii per cent, per
Each day I reinvested the original
$5,000 in popcorn and popped It, my
profits being $5,noo dally, or $1,025,000
for the first year, The following year
I decided to Invest $10,000 dally and
my profits accordingly Jumped up to
$3,650,000. The third year I Increased
my dally popcorn Investment to $20,
000, bringing my annual prollt up to
Some of tho money has been In
vested in Acme Dried Apple stock,
which Is being watered with prollt. I
have never regretted having surren
dered my pluco at the millinery estab
lishment, where it was always such a
task, as a bookkeeper, to figure out tho
J "overhead expense."
I . A 1