Newspaper Page Text
THE SUN, . SUNDAY, DECEMBER 31, 1916.
MOTOR CAR MANUFACTURERS
READY FOR GREATEST SHOW
MAY BE ABANDONED
DONE BY THE S. A. E.
The Overland "Country Club"-A Sport Model.
18 MAKES OF GARS
IN ASTOR SALON
Attractive High Prlccfl Models
Will Be on View Beginning
Grand Central Palace Will Be Opened Next Saturday
for Week's Display of the Latest Things
Whiff Co. With 10 VnlvePnur
Is First to Drop Much
Influence Is Steadily SpriMil
Inr to All Trnnspoi'tntioii
Lines Will Change Xnine.
jjj ljjji lit jjjjjj!!
The Rie.it niitiii.il Nntlnnnl Automobile
Show unilcr the auspices of tlie National
Automohile Cli.imlier of Commerce-. Inc.,
will open next HMliirtlny nt 2 I. M. In
th. Grand Central Palace. It will he
larger by far nml more comprehensive
than any of It sixteen predecessors
during the last olxtccii ears of dcxclop
tnent of the motor car Industry, a truly
colossal display on four spacious Moore
of the huge Palace cars of every iort
and description, from tho tiniest, costing
lean than 1400, to the most expensive
limousines, priced In the nelxhliorhood of
110,000. And equally Interesting will be
th enormous exhibit of accessories, nop
tlnicly ticautlfnl decorations. The slruc
lure's Interior Is so beautiful In It sim
plicityIts huge white marble columns
and mexxnnlne that hut little decora
tion !s necessary. However, M, A.
Slmtcr, wild planned and executed some
of the decorations for the I'anamn-I'a-clflt!
Exposition and numerous other 1Ik
expositions, lias worked out the details
along the lines suggested by Managtr
Miles. It Is to be a "Temple of
Flowers," the name having suggested It-
II y H. II. JOII.NNTON.
Will the motor cur Industry stop using
horse-power nn a standard In rating
This problem seems to confront tho
Industry to-day with results more rferlous
than at any time In tho past, owing
partly to the unlltncss of tho formula
now In use and partly to tho develop
ment of small, high efficiency engines,
which d-velup power out of all propor-
self undoubtedly because of tho wtalth . tnn to the lutings they would take,
of vines and budding foliage to lie used The White Company, In
sixteen valve four cylinder motor of the
In adorning the Interior.
tlce lioxr containing blossoming flowers nnh sored tvno has discontinued horse
of variegated hue are to be employed at J K,wrr ratings because the wotd horse
the base of the giant marble columns. . .,.... i,. i,.,.m nnuinii In lt
DIM and parts, embracing nil that h w rom ine ooxes w u is.-ur irnimiK oirj., reference to White, cars, na well a. In Its
latest and best everything from closed 1r , . .i i . application to oilier motor car engines,
car bodies down to newfangled rotter
plna. In fact, the one nnd only acces
sory not displayed la that rather Im
portant commodity, gasolene, which Is
toured by the Flro Department,
At the time the doors open at 2 r. M.
there will be no less, than 400 complete
er en exhibition, and during the next
couple of days some of those delayed In
trail lit will bo added. Just how many
hundred tons of parts nnd accessories
will be loaded Into the magnificent mar
be structure Is dinicult to estimate.
Aa for the variety of body types to
be revealed, there nre more than tho
average motorist Imagines. Starting
erlth the regular style of touring car for
At or seven passengers, the list In
cludes the convertible touring car,
roadster, coupclet, coupe, ' convertible
coupe, clover leaf, sedan, convertible
sedan, open sedan, limousine, open lim
ousine, berllne, brougham nnd lauduulet.
If one Is unable to distinguish between
any and all of these a splendid educa
tional opportunity presents Itself at the
"Twelves." "eights." "slxes"and "fours"
re the engine types embodied In the de
sign of these cars by the manufacturers.
Opinion of car designers Is still divided
M regards the Ideal type of motor, nnd
the opinion of car owners Is equally
divided, all of which makes the exposi
tion that much more Interesting, for
very type of motor has undergone more
or less Improvement lately.
Under the supervision of General Man
ager S. A. Miles these annual shows nre
remarkable In that they draw the largest
crowds or any Industrial expositions held
In America aside from world's fairs.
Last year more than 340,000 people at
tended the show, breaking all previous
records. This ncason more special trains
, and excursions will be run to the New
York show from distant cities than ever
before In the Industry, and there Is little
reason to doubt that the attendance rec
ords of last season will be shattered.
Just why there Is such an enormous paid
attendance of private owners and pro
spective owners who have no connection
with the automobile trade Is a point
Which often has been discussed. It has
been pointed nut that these same people
see hundred of cars on the streets dally
utnns nnd twine 4out huge floral has
kets of Itomati type.
The treatment or the windows will be
tinhiue. A window frame of Colonial
design will be Installed at each window
on the main floor, and behind the frame,
wilt be hung scenic paintings that will
give the visitor the Impression of look
ing out Into the great outdoors. Dot
ting the walls between the windows will
he Installed a number of large mirrors
and the reflection of the cars In these
will add breadth to the Interior. At the
renr of the building hugo draperies will
hang, affording a rich background effect
to the decorative plan. Hay treei and
paintings will adorn the lobby.
The following makes of cars will be
exhibited: Abbott, Allen, American Six,
Appcrsoti, Auburn, Austin, Hatemati. Hen
llur, Hour-Davis. Hrlscoe, Hulck. Cadil
lac, Case. Chalmers, Chandler, Chevrolet,
Cole. Columbia, Crnw-Klkhart, Cunning
ham, Davis, Detroit Klectrlc, Detrolter,
Pey Klectrlc. Doblo (steam). Dodge
Hrothers. Dort. Drexel. Elgin, Klcnr, Km
eison, Kmplre, Knger. Franklin, Flat,
(Irani, Hal, llnltaday, llarroun, Ilaynes,
llolller, Hudson, Hupmoblle, Ingrain
Hatch Motor Car Company, Inter-State,
Jackson, Jordan, Jeffery, Kent, King,
Klsel, Kline, l.exlligtnn. Liberty, l.oslcr,
McFnrlan. Marlon-llandley, Marmon,
Majestic, Maxwell Mercer, Mctx, Mil
burn Klectrlc. Mllltalre, Mitchell, Mo-llne-Knlght,
Monroe, Moon, National.
Oakland, Ohio Klectrlc, Oldsmoblle,
Owen-Magnetic, Tackard, Palgc-Detrolt.
Paterson, Pathfinder, Peerless, Pierce
Krrow, Pilgrim, Premier, Princess, Pull,
man, I'.ckuI. Ileo, Ito.imer, Saxon,
Scrlpps-Itooth, Standard, Stcarns
Knlght, Sterling. Studebuker, Stutz, Sun
Light Six, Vellc. Westcott. Wlllys-Ovcr-land.
Wlllys-Knlght and Wlntnn.
The following cars will be seen at the
show for the first time: American Six,
Hen llur, Hour-DavK Doble (stenm),
Pey Klectrlc, Drexel, Kmerson. llarroun.
Jordan, Kent, Pilgrim and Premier.
A close study of tho specifications of
the leading cars In all of the various
power classifications discloses the fsct
that scores of engines develop power far
In excess of the ratings whlrh they nro
gHcn under the standard formula. In
other words, there Is a big difference be
tween the rated horse-power and the
actual horse-power. And while the dif
ference Is In tho buyer's favor he sel
dom appreciates that there Is a differ
How the formula works to the ad van
tagc of some engines and to the dlsad
M COKHR P. t'l,HKSO.
(ienrral Manager, j
To the scientist nnd the chhlrcer we
owe o much In our modern civilisation
that to withdraw the product of their
labor would utterly cripple the iietlU
tlcs of all but the most primitive Ik?Imv.
In no Held Is this morn true than In that
of transportation a spheie In which the
self-propelled vehicle, be It automobile,
motor ship, tractor or aircraft, Is nil
The four grent Industries concerned
with tho production of these vehicle uic
largely dependent upon the nrtlvltles of
a group of high1)' trnlned technical men
who may be ptopcrly called "automo
tive" engineers, olnce their Held of en-
deavor Is that of the design of self-propelled
or "nutomtlve." vehicles. The '
largest of the four Industries Is that re-
lated to the automobile, and a very large I
percentage of the engineers whose knowl-1
edge and creative ability are In great
part responsible for the Inception nnd
maintenance of the motor car Industry
Bro members of the Society of Automo
Several years ago the great value of
standardisation work nnd Its effect upon
the growth of the Industry were fore
seen by the 8. A
E.. but It Is nrobahle
that few of the society members then
I realized hnw mnnv tnAmrAm tvnl,4 h.
vantage of others Is. Illustrated In the created In a relatively short time or how
sixteen valve "four' which the X h lie i pronounced an effect their formulation
Company will show at tho Automobile
Salon in the Hotel Astor. This Is an
engine of comparatively small slie and
would ordinarily take a low rating, yet
It Is nctunlly one of the most powerful
engines employed In stock cars, and It
will be sold on the basis of Its power
performance rather than on an obsolete
The reason for this policy Ilea In the
method by whlflh all horse-power ratings
are determined. Since the earliest days
of the Industry engineers of motor car
comimnles have clung to the original
formula which la based on the bore of
nn engine, but which does not onltquately
tako Into account the length of the
stroke. In this formula tho diameter
(or Imre) Is squared, then multiplied
by the number of cylinders and finally
divided by 2tt, which Is a constant
h.ued on 1,000 feet of piston travel a
Such a formula served Us purpose
when nil engines were designed with
almut the same ratio between the bore
nnd stroke and when nil engines showed
approximately the same number of
revolutions n minute. Hut when a
further development In de'gn tirought a
wide difference In dimensions s well
aft In etiirlni. rw,l fh mnrlnMr trlMl
I to evolve n new formula which would
1 mare applicable to the changing de-
l signs. This new formula, however, has
never materialized, even though It Is
1 greatly needed. Practically nil power,
llnilaon'a Power W There' When therefore. Is measured by the old out of
... . ., , dale .formula.
I It is thus natural to expect a big
"While few of our customers ever difference In the nerformanee of two
The "answer" woun'Vribat YhV call upon the reserve speed and .ch carry th. fm. , rating,
automobile owner take, bis car much , endurance bottled up In our Hudson 'iCsVtiffsl M
. iVi .1 ,",.-,.,, r,.. . ffUer.si motor, occasionally they utll-, horse-power and actually develops 70
Z! ' 1-e," says Harry S.
zsstt r-vr., , X!,u,,so" Mo,or car Com- s -iSIF ' "e
who visit the show principally to see the "Nt long igo." he continued, "a Flnr- . norse-po'wer should be valued not
accessories aud new devices applicable to Ida Kant Coast pnengcr train h"'l nf-I , t, , 1
older cars. teen minutes start on Cicorge K Held , ,mt mlhor aocordlnff tn rPmlU
Following the custom of former years, and his Hudson biier-hlx between , ,,Wdticea. Two engines of equal horse-
special nays nave been arranged on the "ne umr. uui mo huh power seldom deliver the same driving
.... .. .i . .1, i . "" "t the rear axle, because of
,u Mr- 110 11 . dV1v. '.n.,,, l" ,to differences In the weights of the cars
the railroad station In Miami. Just lie- nm) Wrau-c of power losses between the
tore the train started It was discovered rUKn aniI e driving wheels. When
thit luggage had been forgotten. It was - 30 horse-jxiwer car of one design will
too late to go after the grips nnd return I deliver exactly the same performance as
before the train was scheduled to start, a go horse-power car of another design
so the party saw the train depart. I t N apparent that one must be In-
"The travellers were so annoyed over efficient and wasteful, with no tiiliw
missing their train , anil connections between power available and weight to
tinrlli Hint Mr. Held said. 'If that's the 1- m.n-,.1
uic niu" jirnuu iiirrw win ue - , , , ,, . i
meetings of tho various assort- I '"' 'ou trri nlmut It well got your In the absence of any formula which
mected with tho Industry, tho ! ls mm eaten tie train yet; i ney ;
SUPER-SIX BEATS A TRAIN.
week's calendar. This makes It possible
for various Interests to meet their anso
elates more conveniently on these respec
tive days. The calendar is as follows:
Saturday, Opening Day; Monday, Mili
tary Day; Tuesday, Pioneers Day;
Wednesday, Society Day ; Thursday, So
ciety of Automobile Knglncers Day : Fri
day, Club and Association Day, and Sat
urday, Closing Day.
During the nhow period there will be
atlons connected with tho Industry
mora Important of which are the follow
-Annual banquet kis" i" ii nuni".
. fits preent Practice In engine dmlen
O.uve up town nnd got the missing lug-;iind with the public thoroughly confuted
gage. vtnpied at a drug storo for tin the White Company regards it as a
Tuesday, January 9
of the National Automobllo Chamber of
Commerce nt tho Waldorf-Astoria, 7
P. M.: meeting of the standards com
mittee of the Society of Automobile Kn
glneers, 29 West Thirty-ninth street.
Wednesday, January 10 Meeting of
the board of directors of the National
Automobile Chamber of Commerce a
headquarters, 17 Kast Forty. seem
street; meeting of the standards
ntttM. nt tha KnHlv of Alllnn.rtlill
Clneers, 29 West Thirty-ninth street : " 1,8 thls ol' lI:aln n,ade ll" wn"
annual meeting of the Motor nnd Ac- his comment.
ceisory Manufacturers, Waldorf-Astoria,
S P. SI.: ninth annual banquet of th
Motor and Accessory Manufacturers
Waldorf-Astoria. 7 :30 p. M. i
Thursday, January 11 Profo'Honnl
sessions of the Society of Automobile
WnvlnftAr nt Itfl tiiblivlnlar meptlnt? nt
headquarters, 9 West Thirty-ninth J
matter of duty to discard "horse-iower1
aim suDstitutn "performance.
FORGES SELLING CHAIN.
BIG BUSINESS FOR REDDEN.
Originality and distinctiveness fur
nish tho keynote for the latest product
of the Willys-Overland company of To
ledo, Ohio, the Country Club, a smart
four passenger sport model, at IMS f.
o. b. Toledo.
The Country Club Is the only sport
model In the small car class and bids
fair to be one of tho greatest successes
of tho season,
Fenders and trimmings, nre black. Ited cuytomyd to easy riding, special care
wire wheels add a touch of brilliant , having been taken to make It so com-
i ....i.. ,,. ,, nm. fnriahln that It will not suffer by com-
slonal flash of nickel and polished nlu-1 parlson with the most luxurious makes.
The resting arrangements nre equally
distinctive. In front are. two comfort
able chairs which move Independently
forward or back to the length best suited
for the driver and his companion.
The wide aisle that divides tho rront ;
ttrgo four Inch tires, the fsmous
shock absorbing cantilever springs
which are now a feature of all Overland
pleasure cars, and special springs for
the cushions go a long way to achieve
Tho Country Club hns a wheel ease or
would have "In decreasing the cost of
production In the automobile nnd ac
cessnry field. For example, the stan
dardization of steel specifications, now
widely used, has been instrumental In
effecting a decided decrease In the price
of steels, mom especially those of the
alloy type. These were formerly Fold
under brand names, but owing In part
to the adoption or S. A. K. standard
specifications are now obtainable from
even the smaller steel companies. In
many Instances from stock. . The fact
Is that the demand createiPr high
grade steels In the automobile Industry
nss resulted in tremendous developments
In the production of such jteel In this
country. In this develonmAit the S. A.
hns played an Important nart. As a
result the steel Industry has been able to
meet the demand for alloy steel created
by the war and has. at the same time.
developed resources that will becotrte n
tremendous urft to the nation In case
of nn attack by a foreign Power.
-ine close association of the work of
the automobile engineers with that of
the aeronautic and the tractor engineers,
as well ns with that of engineers en-
gnged In the design nnd construction of
Internal combustion engines for motor
ship and stationary power unlt. Is be
coming well recognlied. The community
of IntereM In these diversified flcd-hn
already led to u most desirable working i
arrangement between tho S. A. H, and
organizations representing th respec
tive fields. The consolidation of the
engineering membership of thee socie
ties Is already well advanced.
At the meeting of the S. A. K. to be
held In New York on January 11 a con
stitutional amendment will be considered
providing for a change In name from
the Society of Automobile Knglncers to
the Society of Automotive Knglncers
and for representation of the newly al
lied neids of engineering activity on the
council of the society. The American
Society of Aeronautical Kngtneers and
the Society of Tractor Knglncers have
voted In favor of.the proposed consolida
tion and the executive committee of the
National Association of Knglne and lloat
Manufacturers hns reeotpmended that
the engineers associated with Its com
pany members apply for membership In
the S. A. and cooperate fully In what
standardisation shall be feaslblo In
motor boat and motor ship design and
production. Slmlllnr action will prob
ably be taken by the National Oas
Knglne Association nud the American
Society of Agricultural Knglncers n to
farm tractor and stationary engine
standardization. Among the members of
all the organizations there Is n reallza
tlon of the great benefit that will result
from united effort
' . . Irtl u Tl. .nr.,.. la nf I II A TOIIT
Heretofore "sport model" has been as-, seats maKes tne rear companmcni mr, , '"'"'"" ,V inrh i,,,,. and
eoclated with "high prlceVI but In the1 of acces,. KS' it tt tall,. I f"
new car the Wlllys-Overland company A roomy, comfortable, rear seat for , Inch sir. ke. The Ignlt ''' ' ,r:
offers a model of marked distinction nt two Is . lo-e up. although allowing ' I '"J'' . nr f. ;dt.d'"w t 't".
an unusually low figure. pie leg room. Four grown persons can system. The car Is equlppt.l with 111-
. . ... . m m . .. 1.1.. 1,1. It. tlm IMlinirv I'lllll. ltHMfll VIII I'll I tru-i
try Club Is Its unusual body design. Wide "V" doors front hinged with T I... twelxe nnd a hair gal Ion gasolene
which gives It a compact custom hullt ! Inrtv pockets for tools and other nc tan 1 assures ,n even fiu-i flow
appearance. This Is strengthened by a cessorles nro provided. i " ?ii .rii
color scheme of rich gray for the body. Olllclals of the Wlllys-Overland ,.
i i. ,,.hni.i nn,i mnh.ir rninnun- believe that the Countiy Club Is prolded for . p.ire tire in the rear
i-iitp. u..v.n.. -------' . . , , ,.t t,a .,.r An nYlm win wllpel IS in-
hi .i.i I.,..,,, n-,ii f nil r. iiiv a.iin :iiiiiiiik iiriii,, t," ." -----
top. The sloping wind
also own heavy large cars nnd are ac- j
eluded In the equipment.
BUILDING THE BEN-HUB. 1 MARMON HAS GREAT GETAWAY. I HAL 00. ADVANCES PRICES.
The Best Id... f Ma.y Mind. Pre-1 Lightness of Closed Car. Help. In of Material M.Ur. Incrr.se.
"When we started to build an auto
.' "fsers of closed cars appreciate the I JTlie Hal Motor Company announced
. i iers oi u I j (hls werk an in,.,., the prices of
J valve of a quick getaway, says FrnnK j n nxoAfis of ,e ,tn) t,.-,ive to tako
mobile my associates and I had In mind
a car that would sell for around 11,200. t f, r.Tr.. manager of the Marmnn New I -efect January 1.
fas F. IL Anderberg. president of the cnahl... the driven The new price of the to lling car and
l!en-Hur Motor Company. "All of the 1rk compan. It enables tne "" ro,lltr , ',2if,0o, lin a.hnnce of S21S.
Imys were car owners and each one had ' to slip through congested clt tramc p r t))i; tourn(t ,c,i tjlt prffl n.
a clear conception of the good and bad lml0, more quickly than the car that ' rrrn, from 3.2fiu to J3.Ii and for
points In hfs own car. The result was a . . .i.i.t, i ti. nlcUim. the limousine ami broiicham from 11,250
"Owners of Marmon closed cars nro '".. "' etated." says!
IIIHIing nai iney inn ; r,.. TnnK n, mm, vice-preioai oi ine
With the opening of th tWrteenth
annual automobile salon In the grand
ballroom of the Astor, New York, em
Tuesday evening next, the curtain will
rise on the 1917 automobile show ma
son In this country, and before It falls
several score of exhibitions' will have
been staged, presenting to the pnblle
In as many different cities throughout
the United States the new thing In
nutomohlle design and equipment.
The nutomf.blle show season of Ifii?
promises to be of greater Importance
and magnitude than any of Its prede
cessors. The salon e. new hUh
I water mark for high grade motor ran
nnd custom coachwork. formerly limited
to Kuropean products but now Including
many American tiii-..
This year there will be elitl,!t (
eighteen makes of motor c.ir, hnn
by their Importers, makers or New York
representatives, nnd the exhibits of f..
custom hody builders. This snri,iei
by two the record set by the 1912 salon
In addition thero will be nine tlm and
accessory exhibitors. There will b
nearly a hundred motor cars on view,
each distinctive In design, nppolntments
and nppenrnnce, nnd averaging In pr!c
close to 15,000, or a total of f ."Oft,lo,
Tho salon of 1917 has the ndded dis
tinction of .being the only exhibition vt
International character to bo held any
where this season. Its famous contetn.
porarles. the Paris Salon and the London
Olympla. are again postponed on account
of tho wnr.
The makes of high grade motor esrs
to be shown In the famous golden ball
room of tho Ator nre Kiddle, Hrewaler,
Daniels, K. I. A. T., Isotta-Fraschlnl,
I.ancla, Locomobile. Murray, Novsra,
Phlannn, Hoamer, Holls-Hoyce, S-S-"B,
Plmplex-Crane, Singer and White, fn,.
torn ennchwork will bo shown by Hrew
ster, Holbrook, Locke nnd Itubay, Th
accessory exhibits arn Auster wlndshtslj,
Dunlop tire. Duplex tire, Faure tits,
Hnuilatlle shock nbsorber, J. M. shock
absorlwr. Plunkett electric gasome'er.
S. K. F. ball bearlngs,x and Westing
house nlr spring. For the first time In
the history of the salon the balcony of
the Antor's great ballroom will be uert.
fourteen cars being shown there.
PROMINENT SINGER BUYERS.
symposium of Ideas which I am gratified
to say has led to the development of a
better c.ir than we had reason to antici
through crowded city streets
, J " ,rh,veq, K.dC'alndBrac: - rapid acceleration of thl, car.
cepted or rejected, as the case happened j
and then raced after the train. They
caught It at Little Hlver. 'We sure hit
It up some,' mid Mr, Held, 'and some
times were touching sixty-five miles nn
hour, we rea.ned i.lttie mver in ain: , w. j,, Amn olr Chalmers Ileal
lllliv u hct ik r.tio uiiu .(ssuiirtv
checking the baggage. " Test H.k.
"The train porter was dazed when he . w. r. .enew. ,1ir.ir,e e n,i,..m..
econdisaw us. nc recognnni ui n uir pin, , ,ler fr UlP c'hnlmers Motor Company
cim- ; left behind In Miami. "Vou nil suttlngly has Issued n handy booklet for the In
e Kn-1 nius' have Just about new to got henh formation of the manv hundred ol
iii-iiirrs in L iiauniTs cars nml il
tributors throughout the I'nlted States
and In foreign countries. In this
painplilet Mr. Agnew pays tribute In
dally newspaper advertising when he
says that "a large proportion nf the
advertising of tho Chalmers during 1H17
will be done with the newspapers." In
explanation of this Mr, Agnew said:
"Tho company believes that the dally
newspaper Is the best of nil nihcrtlslng
mediums. It carries a dally mesage. It
Is read by ever) body. It puts the sell
ing mesxage directly before the eyes of
the buyer right at tho spot nml in the
time when It Is most effect lie. It ties
up tho national and farm paper advertis
ing In the dealer, the salesman and the
showroom. It Is, next to the salesman.
tht) last link in tho selling chain.1
PEERLESS SERVICE PLANS.
to be. But If tho latter. Invariably n wonderfully efficient motor, but also to
higher priced unit was substituted. The conlparatlve light weight of the car.
result was a Uen-Hur selling for $l.S..i. ' . , ' . ., . .,. ,.i,.
T.S.I.- , . mn,.,i9i. Scientific construct on nnd tho extensile
of course had Its effect on the price of use of aluminum have el Iml tinted moro
the car. but In all falrneas It must be hn 1.000 pound, of weight from tl e
said that It waa mostly due to the m-1 Marmon closed car. Since '
terchange of Ideas and the composite de- reduced it l much easier for the car to
sire to turn out an automobile of Which pick up rapidly and dodge In and out
we could all feel Justly proud. How well of the t raffle stream on l lfth avenue
our designers and engineers hare met Among tho recent We?Jx:
and even exceeded our expectations will mons In this city are Anita Stewart nnd
be Judged hy the tjeneral punlio at .narguirur ''
Palace .how." olga Petrova, the Husslan dramatic star.
to Hal (.oniany. that the advanco In
prices was made necessary by the ad
xiinclnir .vt of tieacl Icnll v Jill raw ma-
Thls is due not only to the car's i terlal. Our policy Is to strictly main
tain the standard of quality In our cars
nnd consequently an Increase in our
prices Is unavoidable."
Itenwlrk Dlmond n.s It Very Hnir
P.enwlck Dlmond of the Dlmon.l
Otperson Comtmny reports nn unusual
demand for Singer cars. Durimr the
past week lie Hold collapsible brouchan.
to Conde Nnst. P-hlnelander Stewart and
Stanhoj Nixon, son of t-wts Nixon ,
a landaitlet to Sidney Neiv and a tour
ing oar to Kd J. SehnefTier.
II. Iley Tell, nf Interest In
fl. F. - mill Halley of tho ltedden Motor
street, morning nnd afternoon: nnnual 'Truck Company, manufacturers of the
hanquet or tho Society or Automobile . j.nwen irucnvmiitr, iu juw mm .,
Engineers at the Hotel Illltmorc, 7:30 to the New York headquarters, after
P. 51.; theatre party ot the Society of I three months of organization nnd selling
Automobile Knglnecrs, members and rk at the fnctoiy and In the field,
guests at "Zlcgfeld's Midnight Frolic." 1 Halley Is most enthuslustlc over the
top of the New Amsterdam Theatre. 12 i great strides the Redden company hns
midnight! board of directors mectlm- made during the past year In mnnufne
Motor and Accessory Manufacturers. 29 luring and selling this device for con
West Forty-second street. verting pleasure cars Into one ton truck,
Thero also will a number of buH- and which Is going far toward tho llm.l
necs sessions and dealers' cnleitnlti. emancipation of "man's best friend. ' the
roents hy many ot the car mid nccevory I horse. During tlm past few months new
M.w.odirlnc concerns i agencies imvu men rsiaonsiiiii in mo
roiia ud only
Increased tho prlco ot their cars for thf
coming season. Car prices are very little
higher than a year ngo ami, wnen com
pared with other tilings, very much
Cheaper than a few years back. The
lorer of luxury can to-duy revel In road
transportation that completely ove--ahadows
tho conches of klngd In any
... i .. it, ,1.. -pi sl.nu tn',1 tiliit
what the cars of 1917 hold for us. but It previous efforts ulong this line.
Have Special tiding; far
Following out Its well defined policy
of gold bond service" to Peerlejs
owners, W, A. Wools, lee-preldent of
tho Van Cortlandt ohlole CoriMfratlon,
metniollt.iti distributors for the Peer- .
triickH, has obtained through llubeith
& lluhertli the plot nf land at Ci: to
tl.'O West Flfly-seveiith street, at present
occupied by a two story building. This
building will be rn7.el nnd a modern
garage anil service station will be
erected, The plot covers an area of
I Sit by HU feet nnd Is In close prox
linlnity to Twelfth menue nnd the plant
of the Chevrolet nnd other motor im
panleH. Omtract for the erection of
the building has l'cn awarded to the I
Friil T. ly Company, who put up the
service rt.itlon of the Wlllys-Overland
Company on the same Htreet.
Quality will be
But to the public the "cost" will be small
in United States Tires.
The quality which has won the motoring
nublic's unaualified approval for United States
. . . . i
Tir-M which has siven tnem sucn amazmjzi
sales increases during the past year will be
maintained at all costs.
, And we emphasize the fact that the cost
to the consumer will be small.
remarkable feature of cars gen- i principal distributing centres of the
r for 1017 Is that although tlm country mid the demand has Increased to
of nearly cerv commodity hns ch an extent that the P.eihlen emit
up only a few of the makers have iwity has had to make plain for a
grcntly Increased production during the
Thero nre rumors In automobile
circles that negotiations are pending
among big Interests In tho Katt nnd
West which will place tho ltedden com
pany In practical command of the new
Industry. Plans nre under way for n big
advertising nnd selling campaign, which
will he of such magnitude us to dwarf all
NEW PATHFINDER FOR SHOW,
InillniinpntU Company llm niit
Surprise to irliiic.
Tlm motor car world will be Interested
to the nniionnci inent that tlm Pathfinder
company, famous for pmcliislng original
cars, has another surprise In store next
) en r.
This surprise be sprung nt the
Pathfinder exhibit nt tho iiutomohlle
show when the doors of (Irand Central
Palace nro thrown open next Saturday
and the season W oftlclally started.
Tho Pathfinder company lias not been
successful in keeping the new model en
A careful Imestlgatlnii of the bulnes
occupation" of the t,;nu ouneis of 1'oilgej
Urns cars In New York clly made re
cently by Colt-Strntton Company dii-'
cIo-.es pome Interesting f.irt,
One out of every trn owners Is n doc
tor, totalling probably a greater number
than any other one make nf car, Three
per cent, nre broilers. Ileal estate Is
represented by nine nf Its. most promi
nent representatives. The ll-t Includes
miiiiy well known theatrical people mid
lis many musicians ami writers. To the
names of churchmen owners has recently
been milled tlm name of Itabbi Stephen
S, Wise, ttlio has placet! nil older for u
tlrely secret. A few other motor enr l.mdaultt on a Dodge Uros, chat sis, the
will reveal still larger choice In eliapes ' Albert K. Cook, the Inventor of the i manufacturers have seen It, nnd they body having been specially designed
!... f i.n,n. The clover leaf or I ntiacnmeni. unner license irom wnoni
compact threo or four passenger body, I the ltedden Truck-Makcr Is manufac
with an aisle between tho front seats , tured, has In addition expressed his tu
tor entrance, will be In evidence more leniion "i vigorously prosecuting nn in
have unanimously expressed belief lhat ( by Colt-Strntton
the car will take the country by storm, 'dealers.
Manv daring tleii.u tores rum tlm eon.
entlonnl havo been made by the Path-'
ttmn ever. These styles or enclosed and I fringing manufacturers. Licenses will be finder company, nnd each departure has
convertible bodies will be more numor- granted to n few and negotiations am leeii greeted enthusiastically by the mo.
.l - ... n ,1.. .nrnfAri nn.l ,nnu. luamllnc lnnliln tiitvneil IIIM l.lllllni' 1 m,.1ti.. mil.llri l.nl ll,,. uminnl ,u....lun.
OUS, mill lllllllKn Itii mr i.mi'iu ii " i n ,,,,, i,,,-.,,,
needs of the users will show a greater ' of such licenses ti two or three con- Is said In bo by far the most daring nnd !
consideration than In former years. i rerns who are dcilious of coming Into I m Iclnal car this company has ever pro-1
As usunl, tho Palace will have fit- the fold.
1917 Standard Locomobile Touring Car
For a long time, every manufacturer, and
most motorists, have known that an advance
many men of many minds, !jn tire prices was inevitable.
How soon, and how much, have remained
in doubt until now.
Now we are able to state irrespective of
what advances or manufacturing changes
other manufacturers may make that to the
consumer United States Tire price advances
will be small,
far below the proportion of increase in
cost to the manufacturer, of the best tire ma
terials, far below the proportion of general in-
, crease in the cost of commodities of every kind.
And we are holding down the price in
creases on Quality Tires to this disproportion
ate degree only because of superior manufac
turing organization and economies perfected
in the United States Tire Company's factories
during the year just closing.
A new, popular-priced motor car
a car designed by Ray Har-roun-rwill
be unveiled to public
view at the Automobile Show.
All motordom recognizes this
event as one deeply significant.
The attractiveness of the car is
conceded in advance. Nothing
commonplace has ever eman
ated from its great designer's
. Also conceded is' the talent for organiza
tion and execution resting in the expe
rienced specialists who comprise the
But most significant of all the wise
men sense the immense advantage of
. such an organization, entering the mar
ket with a clean slate and untrammeled
by legacies of old parts or tools.
They predict that, before another year has
passed, Harroun will be among the big
producers of the industry.
You will find the Harroun car
Fourth Floor of the Palace.
Company, the local
iiTniannn r 1
Itroughsm r l.liiiiiiiHlne, Kitisl to brand
new, prartlt-ally in tnlletiKe, If ymt nro
thinking nf bulng u I'hulmers nt full price,
come In and save mnney.
Touring enr, In exceiitlminlly fine rnmll
tlou, 6 cylinders, runt en blue; electric llghti
and stsrler: good tire.; extras. I.nok., nets
mot runs like new, If Inlerextetl ke l hie
hefnrn hu)lg it new OterUiid tar: prlee
r.ii; at. VMM. nit.
7 i!i.reiu;i r tuui llur with ill, uljle row ! KirNt
1 1 ism i nui'tiii ult'ii I . uielliiiiri Wie inn prlee
AIIT Si'lll.i lli ilt.M.
lZu Hioinl M , Ncvsuik, X ,1.
IIA.Mi-'OMi: I'.MU llirut Kill UN uu
in, ! iritt iM.rmi juiiii;-, hiinti.k
MAN'S fur lined ,, i rcoat : l,i i h uiiti ut'
fur tint iierffi t KiiMllllun, nu t.ifli ,,ne
i lefuM'ii 1'itifA'rr. sta m,i-: tw Hum
,1'Jin ,Hi near i.e ,iui;iiiii .ve
TIMKK.N m:HINOS UVAIT
N.- liiil.ii.iSerii stu l lie (i ,H.i iiH't,
: w sin. n mi nuiji i.i, kin cu
FOIt HAl.U llud.an l.umliiul.l, A an.
e.ndltlon; ui.il n. luniutr only. AddrMa
tua J91. in Brealway.
:: ill ill
View it for what it is for what it repre
sents for what its possession will
mean to you.
We expect to fill a large number of our
advance orders in April
Harroun Motor Corporation
Detroit, Michigan .
The slight increases and readjustments in-
i the prices of United States Tires go -into effect
Consult the nearest United States Tire
Dealer for the details of these changes.
j United States Tire Company i
HARROUN TOURING CAR $595
Val.tt In )f.d
R.disling Oil G
40 H. P. itlUOr.p.m.
Betch M.f n.toi R.m- St.n.r
Cantll.v.r P..t Sprint
4t-lnch Riti Sm
N.tur' Color Plan
spring auvrln Whl
nf Hoitlni Rar AiU
MLjM Honeycomb Radiator