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IJVENING LinMJBRr-PHirAIJaSLPHI, FUtDAY, OCTOBER 20, 116
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Gimbel Brothers Store Opens at 8:30
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Gimbel Brothers Store Closes at 5:30 Gimbel Brothers
Friday, October 20, 1916
Philadelphia Development Sale" at Gimbels
Marks New Readiness in the Supplying of Beautiful
Things of Real Merit at Surely Lowest Prices
A speculator goes "broke" by depending on wide variations of the market ; a broker
that stays at his task cannot fail, for he takes the small regular profit.
The Gimbel Store was first in America to apply new progressive ideas to retailingto
purposely take small profits for the sake of winning the largest business.
Tpday Gimbels tand First in Value Giving
The evidence of your own eyes marks the vastness and splendid variety of Gimbel
stocks. Think of six million dollars' worth of goods under this one roof!
The Gimbel Store appeals to those of large means who would buy expressive, wonder
ful things. And to the young homekeeper as well who can gratify the dictates of good taste
while practicing the most rigid economy.
In every section of the Store very special lots of goods are on sale this month new lots
each day. We are working for volume and winning. No other store ever grew so continu
ously and so rapidly.
And first of all, Dependability.
Women's Afternoon Dresses
Values $20 to $25
"Ovcrcuts" from a particularly
Charmcuse, satin meteor, crepe
dc Chine and serge a few com
bined with Georgette crepe.
The prevailing lines (though
there arc few dresses of any one
style) pre the "long silhouette."
Beautifully made-and nicely fin
ished. Black, blue, brown, the different
new purples and a few in green.
At $13.75, values $20 to $25.
Salons of Dress, Third floor.
nv t n H III i v V
Air nif ' WW
Women's Newest Street, Auto and Top-Coats
Not a Coat But Represents a Fine Saving
It's the old, old story of the ants and the butterfly !
While other stores "took a chance" that cloths wouldn't go up in price, we bought
Now that cfoth prices have leapt, we're having those cloths made up into styles that
repeat Paris' latest word.
Naturally, they're far below what other stores can buy what we ourselves would
have to pay i we had waited, too.
The Savings Are Yours
At $19.75, value $27.50 Chase's "Reindeer"
cloth Coats. Navy, brown, green, burgundy.
At $23.75, value $30 "Ittjid Swirl," black
broadcloth Coats. Velvet .trimmed. Silk lined
At $25, value $32.50 NcWbeltcd style silk
plush Coats with the newShakcspearc collar.
Individualized Street, Motor and Opera Wraps
Very rich, very beautiful. With handsomest linings and with collars that are almost capes in
Dark rich colors or bright, rich colors. With fur or without.
At $49.75 to $375. Salons of Dress, Third floor.
At $25, value $35 Fine wool vclour Coats in
black, navy, brown, green.
At $29.75, value $37.50 Fur-trimmed and
silk-lined wool vclour Coats in black and street
At $39.75, value $49.75 Paradise Velvet
Street, Restaurant and Theater Wraps in purples,
maizes and blues.
In Missed Coats
Wonderful Variety and Values
It's a coat season, and Gimbels meet
this demand of fashion with an assem
blaue of Misses' Coats that leaves nothing
to be desired And prices are notably low.
Sizes for 14 to 20 years.
Practical Coats at $15 and $19.75
Of xibclines, diagonal cheviots, wool
plushes 'and velours in a wide range of
fait shades; some belted and with flare
skirts, others ripple from the shoulders
and cut on circular lines; all with pockets,
"huge" collars and the majority bc
furred. Dressy Coats at $25, $29.75
Manifold models at the above prices
enriched with fur, or plain, so as one's
own furs can be worn. In the much
desired burgundy, purple, Russian green,
taupe, seal brown, navy blue and black.
Of soft velour and Bolivia cloths. Novel
pockets. Collars that fit high and snugly or
Popular Serge Dresses at $10.75,
$12.75, $15, $16.75 to $29.75
Models that include the straight lines or
waist style all with the charm of youth.
Deads and colored embroidery give a
bright touch. Blue and other colors. In
14- to u-year sizes.
Misses' Coat at $25
Glntxla, Baton of DM. Thlrt Iwr.
Coats for Lassies
. That Defy "North Winds"
Warmth is most important in a youngster's coat. Style is also
essential. Both embodied in the models at Gimbels. Values
mothers will appreciate.
At $8.95, $10 and $15
are coats of .diagonal cheviot, corduroy, wool
velour, zibeline, broadcloth and chinchilla, cut
with a, decided flare; some with "satchel" pock
ets and "Puritan" collars. Plush, velvet and fur
are noted on collar and cuffs and some banded
in fur. Many models all distinctly girlish. Any
modish color. In sizes for 8 to 14 years.
Girls' Dresses of Serge
at $ f0.75Featured
And girls must have at least one serge dress.
In navy blue, .green and burgundy; yoke front
and back; straight pleated model, outlined in
fancy bright-colorstitchtng. For gifts 12 to 15
Other Serge Dresses at $3.95, $5, $5.75 to $15.
A very fetching model at $16.75, in combination
of serge and plaid silk.
Glinbcla. Haloni of Unil, Third floor.
Coat at $15
Values of appealing interest.
At 85c, value $1.25 Wash
Dresses in white and colors. For
2 to 6 year sizes.
At $7.50, value $10.50 Coats of
imported corduroy and rich black
caracal, fur-trimmed. For 2 to 5
At $1.25, value $2 Corduroy
Tailored Hats and mushroom fur
trimmed hats in white and colors.
For tots 2 to 6 years.
At $2.95 Cunning Sweater
Suits, in white and wanted colors.
Toque, leggings and sweater.
Sizes for 2 to 5 years.
Quaint little Knitted Toques;
"rim" of white, with soft crowns in
solid colors; finished with a wor
sted ornament each side. At 50c
Olmlxli, Boon4 floor.
Gimbel SHOE Service
Is Attracting Very Great
Shoes arc a mighty important feature in the appareling of today
and shoe fashions call for the same infinite study and attention
given to mantle or gown.
For years foremost in shoe quality, the Gimbel Store met the
demand and is foremost in shoe fashions.
Gimbel "Perfection," shoes for women, cmbodying-our own
principles of shoemaking
Seven hundred pairs of Gimbel $6 to $10 Shoes for Women
Wool Sweater Coats
For the Sports:Loving Woman
The woman who plays golf or likes to ta,ke
long tramps finds a Sweater Coat absolutely indis
pensable. Fine Sweaters at $6.95, $7.50 and $12.50
At $5.95, of Shetlaml weave, with roll collar, pockets
and sash. Wanted colors.
New at $7.50 are Sweater Coats with a brushed wool
surface which has the appearance of real angora. In
purple, cerese, reseda, Copenhagen and white.
Beauties at $12.50. Many would take this Sweater
to be of angora, but it is of heavy brush wool. White
collars and cuffs.
For children. A dandy Sweater in heavy weave, roll
collar with pockets. In Copenhagen, rose, navy and
dark gray At $3, value $4.
Olmbolt, Flrtt floor.
Gimbels The Fountain Head
Practically every color of the rainbow has
representation. Whatever shade you desire to
match you'll find its counterpart here. As evi
dence of the variety
Wc have over a hundred shades at each price of
$1.15, $1.75 and $2.25 a pair.
Silk Stockings with novelty stripes at $1.35 to
$2 a pair.
Save on These Stockings
75c a pair for women's $1.15 Silk Stockings in black
and popular colors "firsts" and "seconds" but nothing
to, hurt the wear.
18c a pair for Hoys' 25c Ribbed Stockings in plain
black. A durable school stocking. Six pairs for $1.
tilmWIa. Iflral floor.
Dark-blue kid; lace and button.
Glazed kid; button.
patent leather; cloth top; button.
Gun-metal calf; cloth top; button.
Gray kid ; button.
Bronze kid; lace and button.
All sizes in the group practically all sizes in each lot when
the selling shall start Saturday morning.
The Gimbel Shoe service for men and -for children is equally
good. In fact, many mothers who would combine real economy
with good form have effected large economy by buying all the
children's shoes here.
Gimbels, Second floor.
"Suit Hats" Are Small
"Dinner Hats" Are Big
Either at $5, $$, $7.50 to $12.50
The favorite for cither black. Though soft grays, castor
brown, auborgipe and grape color arc all favorite Suit Hatsv
For dress-hats black or black with rich brocade or metat lace pr tis
sue for crown-top and brim-facing.
At $5, $G, $7.50 to $12.50.
llmbfl. Mlltlntrr Haloni. Third Boor.
Children's Hats of Great Style
and Little Price
In a special section just for children
At $1.95 Fur-trimmed velvet mush
room Sailor, with facing and band of
contrasting color and a motif at the
At $3.95 Smart tailored Hat of vel
vet stitched and corded. Dlack and
At $5 Novelty Mushroom the brim
of velvet, the crown and facing of silk.
Trimming on the crown of chenille and
velvet very quaint, very "different."
Velour Hats at $1.95 to $10.
Tailored Hats at $1.25 to $5.95.
Dressy Hats at $1.95 to $12.
fllmbolt, JutodIIo BUn, Third floor.
At $1.95 At $5 At $3.95
Very Silky Taupe Fox
J The prettiest color and fur
many 'wom.cn say, to wear with
2 suit or dress of any of the popular
Very handsome, silky taupe Fox
Sets at $7.SO and $99.
SatltfatUry alike for evening wear er
for everyday uw -
At tM.75, $4, UIM wl $75
Fin Ntturml Mink Seta N
In sbap that suit tht ctrir f
the. far- $M,
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$2.50 Lambskin Gloves at $1.38
Glove "leathers" have been hard to get of recent months in
quantities sufficient to meet all demands and, of course, glove
shipments from Europe have dwindled almost to ihe vanishing
point, So count it pure ood fortune to get these specials
Women's $1 2-clasp Duplex Gloves, washable, in tan only, at He.
Women's 16-button-tengtlr White Lambskin Cloves at $1 M, value $250.
Women's 2-clasp white heavy Milanese Silk Gloves, with black embroid-'
ered backs, at 3Sc, value 75c. '
y Men I i.au ian iapcjKin uiuvcs hi fi.j.
9IW, IVot floor.
Women's 35c Handkerchiefs at 18c
Sheer Linen pHMy Half Price
If you stop tp think about it, half price for anything linen is wender
ful these days of linen scarcity I These women's handkerchiefs at 18c "test 4
of 35c are hemstitched, wJpi wide hems; a shervHty.
Three other remarkaWc bargains in linen handkerchiefs
Wo', linen, hemstitched; at 19c, vJe 15c
Ms', Unen, heiostUefreO, with cokned initial; at Mc for f, vatee $4.24.
Men's, Itoe. iummmc; at , mcwn w jj ngy. ,
, Xlroo floo.
In the Subway Store : J$tZrTrB?g:at
A Sale of a Thousand $16.50 to $30 Coats at $12.75
In Women's Sizes : 36 to 46 In Misses' Sizes : 14 to 18
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At' $12.75 At $1.7$ At$lX7J
Valws $M Va5 $M .VahMtCw
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Coats so well worth $16.50 to $30 that they're
literally wonders at $12.75.
Newest styles. Most fashionahle materials.
Best cdlors The new, very full lines. The new,
very big collars so well cut that they have just the
right set over the shoulders. Sonic of the collars are
of fur or fur-trimmed. The new single- or double
strap belts or no bait at all, depending upon style.
Wopl velours and wool plushes
of the better gradea, English zlb
lines and "lynx-fur cloth" both with
wavy, silky "nap," Corduroys and
line mixtures ana oest-styie lingiun
tweeds. And pebble cheviots. All
clothe that wear iptendidly and kp
their good Ifioke.
Besides clear navy blue and elear black
and the stylist) mixtures, there arc the fa
vorite Java brown, Russia green n4 bur
Extra Space and Extra Salropl for TW
Quicker Service, But the Early Cww
Naturally Gats Bt Cfaoioa
ThcOinibel Subway Store sells aH ttnee f guiij tkjt
rM mi we upetaira seeiwe sw i iee ! in e
thtth theraWy reliable s4 fully tuareneeeoL Sverjr
buys him ol lie supplls In the gubway Sure. Stytee are
Gimbel Brother t &&&
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