Newspaper Page Text
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ADVERTISING THE SECRET
Professor Vincent of Chicago Univer
sity Talks to Newspaper MenThey
Have Great Fower and Exercise It
CarefullySpecialists Discourse on
Advantage of PublicityColonel
Pope Adds His Testimony.
PRAISE FOR G00DN0W
FORMER RESIDENT IN SHANG-
HAI TELLS OF THE SENTI-
MENTS OF AMERICANS IN
" ""?-:'/\ r*
Chicago, Dec. 9.Sidelights on ad
vertising have been presented at the
annual banquet of the Agate club
where experts from various cities had
been assembled by the advertising
representatives of Chicago newspapers
and magazines, who compose the or
"Average mankind is guidedis the
victimof suggestion," said George
K. "Vincent, professor of sociology at
the University of Chicago. "You men
have a profound responsibility, for you
make the suggestions. I am glad to
say that you do not wrongfully exer
cise that power."
Albert A. Pope, president of the
Pope Manufacturing company of New
York, gave the following suggestions:
"Believe In something, tell the peo
ple the truth and stick to it."
"Don't tell a man more than he will
believe. Make him want what you
"Be careful in the selection of
names. A good article often is spoiled
by an injudicious name."
Mr. Pope said the failure of the
American Bicycle companythe com
binewas because it ceased advertis
ing at a critical time.
D. M. Lord of Chicago observed
that a man might as well - expect to
maintain steam in a boiler without
coal as to attempt to continue a busi
ness created by advertising, tho
dropping the advertising.
Charles H. Taylor, editor of the
Boston Globe, defended the publica
tion of stories of crime. "A paper is
printed," he said, "for all classes of
people and each class has a right to
the news that especially interests him.
It is a mistaken idea to believe that
murder stories are wanted or sell a
newspaper. Only those with an ele
ment of mystery or those of prominent
persons are used.
Lafayette Young, editor of the Des
Moines Capital, said continuous adver
tising was necessary for the future
success of any business firm.
Charles D. Spalding, president of the
club, delivered the address of wel
come. George W. Peck of Wisconsin
Lebanon, Pa., Dec. 9.Alice Ham
ilton Rich, who lived in Shanghai four
years, and was there in 1900, declares
that United States Consul Goodnow
rendered valuable services to his
countrymen in China and showed
courage, wisdom and real kindness
of heart. She says:
"The missionaries found in him a
wise counselor and unfailing' friend
not because they were missionaries,
but because they were his country
men. Mr. Goodnow was the highest
representative of the United States,
a.nd knowing his responsibility rose
to the occasion. This was shown not
.only in those matters which were
Aknown, for which he has been hon
ored, but in his every day life in con
tact with those who came to him for
counsel and help.
"He advised, comforted and pro
tected, but with characteristic firm
ness refused permission for mission
aries who were gifted with more zeal
than common sense to return to the
Interior before it was safe to do so.
"Mr. Goodnow is highy regarded by
the Chinese officials. He has a happy
way of getting along with them and
is respectful, considerate and tactful,
when brought into consultation with
them. This has been evidenced in the
successful conclusion of the Chinese
treaty with the United States, of which
he was the leading spirit.
"As senior consul general it would
be strange if he did not at times in
his zeal for his own national interests
give occasion for seeming offense to
the other consuls. 'Our cousins' have
not ceased in their friendship for
America to believe in 'Rule Britannia,'
and no doubt a man they could rule in
Shanghai would be more acceptable
than one who lives and acts accord
ing to his own convictions of what is
best and right."
One Fare Plus $2, Round Trip Rate
Via Chicago Great Western Rail
To points in Old Mexico, New Mex
ico, Minnesota, Texas, Oklahoma,
Missouri, Kansas and Nebraska.
Ample return limits. Tickets on sale
Dec. 15, 1903, and Jan. 5 and 19, 1904.
For further information apply to L.
C. Rains, general agent, corner Nicol
let avenue and Fifth street, Minneap
TJOW Round Trip Rates.
$30 to Buffalo or Montreal.
$40 to-Boston or Springfield, Masu.
$40 to Syracuse or Albany, N. Y.
From St. Paul or Minneapolis via
Chicago .Great Western railway. Pro
portionately low rates to many other
points in eastern Canada and New
England. Tickets on sale Dec. 12 to
22, inclusive good to return until Jan.
12, 1904. For further particulars
apply to L. C. Rains, general agent,
corner Nicollet av and 5th st, Minne
Hoed Novo* Aohe
If You Know
The Certain, Prompt, Beneficial
Cure for Bilious, Nervous,
Neuralgic, Sick Headaches
and Eye Strain.
"It Hits the Cause"
Millions Use It. Millions Endorse It.
A- CALDRON. Managing Bai-
lor the New lork Dramatic Mirror, Bays'
From my experience I predict that the
wonder* of Orangeine are yet in their
NOTEOrangeine Powders are sold bv
all progressive druggists, 10c (2 pow
ders): 2ftc (6 powders) 50e (15 pow-
ders)- 1 (8.-, powders). -Write us for
ample, foil information, composition,
and Far-reaching Human Results.
Address: "Orangeine, Chicago."
Materials for Christmas Novelties Match
Scratchers, Thermometers, Letter Files, etc.
12&c for 25c articles.
20c for 40c articles.
30c for 60c articles.
4 and J-inch hemstitching, the regular That Struck US just in the "nick of time".
14cWomen's and Men's Handkerchiefs, Irish
linen, J, J and J-inch hemstitching, the
48cWomen's Handkerchiefs, finest quality
pure Irish linen, embroidered in beautiful
designs, the 75c kind.
95Boxed prettilyMen's open-work initials,
6 in a box, worth $1.25.
22 inches long, sizes 34 to 42, satin n
ThursdayDress Goods RemnantsTwenty-Nine Cents a yard, worth up to $1.25 a yard.
A very large collection of high-grade Dress Goods, blacks, colors, plain and fancy weaves. NOTEmany a good dress pattern, skirt pattern
or waist pattern in this big collection. ....,.-
DRIVEN OUT OF CHICAGO
MANUFACTURING CONCERNS EM-
PLOYING 3,500 MEN MORE THAN
MKELiY TO LOCATE IN OMAHA.
Speoial to The Journal.
Omaha, Neb., Dec. 9.J. Stees of
Chicago conferred with the Commer
cial club yesterday regarding the re
moval from Chicago to Omaha of two
large manufacturing concerns. He
said the names would not be given un
til all arrangements had been com
"We are thru with Chicago, owing
to labor troubles," said Stees. "The
two concerns employ 3,500 men. The
blacksmith departments had to close
because of sympathetic strikes and our
losses in consequence were large. One
concern did $3,000,000 worth of busi
ness in the last year the other did
$600,000 worth. We \vant sixty acres
The Commercial club will furnish
the land, if present plansv succeed.
Stees went to Denver, expecting to re
turn on Thursday, when the arrange
ments will be completed for the trans
fer of the concerns.
New Postmasters and Carriers Named and
From the Journal Bureau, Colorado Building,
Washington, Dec. 9.The following
fourth class postmasters were appointed
to-day: MinnesotaBradford, Isanti
county, Thomas L. Nichols, vice Edward
3. Cahoon, resigned Richwood. Becker
oounty, Delia Hazelton, vice William Roff
Rural free delivery routes were estab
lished, commencing Jan. 1, at Wheatland,
Cass county, N. D. (routes Nos. 1 and 2,
tri-weekly service), length of the routes,
19% miles population, 630 houses, 126.
The following routes were established,
commencing Jan. 13: Iowa(Jolumbus
Junction, Louisa county (additional ser
vice routes Nos. 3 and 6), length, 43
miles population, 1,103 houses, 221. Hor
nick, Woodbury county (routes Nos. 1 and
2). length. 49*4 miles population, 1,023
houses, 203. Selma, "Van Buren county
(additional service route No. 2), length,
24% miles population, 603 houses, 12JL.
Rural carriers appointed to-day: Iowa
Charlotte, August M. Peterson Gust
Maltke, substitute. Mclntire, James G.
B. Chase William Adams, substitute.
Moville (route No. 1), Elmer O. Day
Florence L. Day, substitute. Moville
(route No. 2), Ike O. Thompson Julia A.
The Main Traveled Line
to Sioux City and Omaha is the North
western Line (Omaha road). Five
trains a day with connections in Union
Pacific union depot at Omaha
for Denver, Colorado Springs,
Pueblo, Salt Lake City and all
points in Oregon and California.
Thru tourist cars for California Tues
day, Thursday and Saturday every
week. Get tickets and information
,, at 600 Nicollet av., Minneapolis, Minn.
'v*.*\T"- j J4&}^ ^it ik&f T^^yss^-.
Defective Page A
' THE MINNEAPOLIS JOURNAL.
SEVENTH AND NICOLLET.
Holf-Price Thursday, A H Day
New PartSecond Floor.
You know the quality.
You know the style.
Here are Grand Values for Thursday
12JcWomen's pure Irish linen embroidered,
actual value, 20c.
12JoMen's pure Irish linendainty colored
borders, actual value, 20c.
10cWomen's and Men's pure Irish linen, J,
Table No. 1,
Opossum Cluster Scarfs, Isa
bella and sable color, shaped to
fit the neck, six tails attached.
Only 25 in this lot.
These capes are all small close curlinterlinedlined with best satin, 33 inches long, full sweep, large storm collar. No
more when these are gone. Actually worth $30.00. ,- " -v.
mm .. wmmm
i lined, well matched skins storm collar, double breasted. (Worth $45.00.) ^TP*
Sun FranciscoMrs. Hairy E. Oldt, with her
4-.vear-old' child, jnnipod overboard from the
steamer Queen, from Alaska to Frisco, and was
There are 6 0 Regal Stors.
avk umw w i.w
-The Tenth Big Day of this Greater Annual Silk Sale will
bring out Startling Silk Bargains. A neat box provided for
each Waist Pattern, Skirt Pattern or Dress Pattern.
The Daylight Store
GEO. B. DAYTON , Pres. D. 0. DAYTON , Treasurer.
J. B. MOSHER,Vioe-Pres. FRAN K H. CARLETON , Director
Silk Leaders of the Northwest.
Read Fur Ad.
FURS FURS FURS FURS
Our Fur sales this season have been simply
wonderful. No more than get in a big lot
than out they would go in a hurry. These
conditions led us to efforts to locate an un-
usually large and varied collection, with
what results these details show. A big New
York fur dealer sold us the balance of his
stock at about sixty cents on a dollar.
Neat boxes with pur
chases of Handker-
chiefs amounting: to
$1.00 or more. -
our stock was low, and the lots, though very
large, so cheap we closed the deal without" g^B^SSSRS HfcSS8SJ?
hesitation. Thursday morning this im= MadeofVeiv^^
mense collection of fine furs will be ready,
all arranged on tables on second floor, front-
ing the elevators. Now note prices carefully.
Table No. 2,
Opossum Isabella and sable
shaped Cluster Scarfs, tails at
tached large, full, fluffy fur.
Only 50 in this lot.
$@r Silk Bargains Thursday. m~Extra Special 49c, Big Lot Silks, worth up to $1.50.
Sensational Sale Choice Astrakhan Capes, oftly 25 Capes in the lot*. Extraordinary Special
my Silk Bargains Thursday.%:
Important Sale of Choice Astrakhan Jacke^-Jpnly 22 in the lot. Special.
21 inches long, lined with Skinner's/) atin, warrantee -or jp&c years'satisfactory wear double-breasted, storm collar, small
close curl sizes 36 to 42. ' -
m~Silk Bargains Thursday:
Electric Near Seal Jackets-
Table No. 3 ,
Fox, single Isabella and sable
dyed, full, fluffy fur, two large
brushes a rare value.
Salt LakeThe highest peak In the Wahsatch
range was discovered aud scaled yesterday by
J. E. lluymond, a civil engineer. The new peak
is 14,449 feet high.
'phe modeling of a cup
defender is not a more
careful bit of calculation
than the modeling of a
Sounds improbable, but it's gospel
The Regal Shoe Co. has a model
specialist. He whittles out his models,
after the designs of swell, custom shoes.
Every line, every curve, is faithfully re
That takes timejust how much, depends on the
But that's only the beginning of the process. Once
the model is finished, it's his business to see that the shoe
conforms exactly to that model.
And then, since a shoe is made to be worn, not
merely admired, this shoe specialist takes pains to make
his model practicable. He makes it fit the human foot.
That is the start of Regal style and comfort. The
same care is practiced all through the subsequent pro-
cesses, from cutting the leather, to trying the new shoe on
your foot. *-
What's the result? A staunch but smooth-lined
toinner that justifies the modeler's skill and patience.
How can we afford to do it ? By selling our shoes
direct to youthus eliminating middlemen's profits. Style
and fit cost you no more, and they add to your mental
and physical comfort.
P InOreater New Voi*. where the
in Minneapolis and St. Paul at the same tims as in the New York stores,
Set the same styles a year later.
526 Nicollet Avenue,
u ve * stylet The new styles are on sale
Cor. Wabasha and 6th St.,
Table No. 4,
Isabella and Sable Fox Scarfs,
very large, soft fluffy fur, two
natural fox tails.
100 in this lot.
m Remnants of Dress Goods, 29c yrd, worth up to $1.25
vsrRehvtsnt? of Dress Goods, 39c yard worth up to $1.25Thursday.
Only 18 in this If ^Special. \..'... ....:. $11/1.95
la the worst disease on eartn, yet tne easiest
to core WHEN XOQ KNOW WHAT TO DO.
Uny bare pimples, spoU oo the skin, sore* la
toe moutb, ulcers. faUina halt, boue pains, ca
tarrh, don't know It-Is BLOOD PUISOt*. Send
to Dr. Brown, 935 Area st, Philadelphia, (or
BBOWN'S BLOOD CURB $2 per bottle last's
one month. For sale only at VOKGELI BBOg.'
ST. PAUL. MINN. .
HENRY BROS, j&fpm
STEAM DYE HOUSE.
6aral Dry Oleanersand Oyarat
SEVENTH AND NICILLET.
Misses' CoatsAbout Half.TSffSS
$4.95, value $8.00(Second Floor)fine quality
Zibeline, full length, double cape, bishop
sleeves, double breasted with belt, a full
$8.00 value, Thursday only, , %A O *!
great bargain ^tyJ
New partSecond Floor.
Tarns and Toques SMS r -*
19cworth 25c. 29cworth 35c.
69eworth 75c. 39cworth 50c.
79cworth $1.00. 59c worth 75c.
Winter Skirts for Women.
4-9Knit Skirts, deep yoke, black and gray
98cOuting Flannel Skirts, French band, em
81.29White Flannel Skirts, hemstitched
Winter Nightgowns for Women
76cOuting Flannel Gowns, narrow yoke,
turn over collar, fancy, all sizes.
Children's Coats-Priced Low
AQ Table No. 5, ^ O C/\
worth S12.00 JpOe^U
ity Ladies' Cloth.
Petticoat SectionSecond Floor
98cworth $1.25, extra valueThursday
onlyFine mercerized Black Petticoats,
- deep flounce, under-drop.
Sable and Isabella Fox Scarf,
yard long choice soft, full,
fluffy fur, two large,fresh tails.
100 in this lot.
80 in this lot.
Death all Night
Doctor Said Baby
Dr. Miles' Nervine Re
vived and Cured Her,
When your nerves are tired and derang
your troubles, begin and remain withyou u.
.our nervous system is toned up and t
ilated. Dr. Miles' Nervine is the great Nerve "
ionic and Regulator. Read what a grateful
nother writes of what it did for her baby:
"My baby had sinking spells so bad we
lespaired. of her life, four orfivetimes she
ould faint away and be to all appearances
lead. When she was eight months old she
ook a very severe cold and the doctor and
.11 who saw her -thought it impossible for
er to recover. We hardly revived her from
ne sinking spell until she would go into
nother. One morning after a most wretched
tght spent fighting death and when all
vmptoms were growing worse, I remem
ered an almost empty bottle of Dr. Miles'
cstorative Nervine and without saying any
ling about it I gave the baby nearly a half
:aspoonful. Then I noticed she slept more
aturally. She had no more spells that day,
nd in the evening I gave her a few morer
ropss.. " -'- " "
nough trong and has never had the slightest symp
tom since the first attack. I know of several
persons, among them relatives, who have
used the Iservine with excellent results. It
saved my o*by's life. You have my permis
sion to publish this as I wish to do all I can
to benefit others."Mrs. W. I. Totten, Port
All druggists sell arfd guarantee first bot
tle Dr. Miles' Remedies. Send for free book
on Nervous and Heart Diseases. Address
Dr. Miles Medical Co., Elkhart, Ind.
whic' h was "all there was, and now
? she is three years old she is well and
ft. H. HEQENER
ftCT MlMiiat Avsj.
Bason hollow mound. Bazas*
and Clippers sharpened. Ghlat
Barber*' sapsllea, Knives, Bog*
llsh Carvers. Kagor*. Shears.
A full Ha* of Toilet Articles,
Patrons of Journal want columns
are requested to have their copy In
the office by 11:30 o'clock on Satur
day in order to insure proper classifi
cation in that evening's Issue.
North American L
(OBGANIZED IN 1886) . T I
- """'"- i
Continues to furnish the sam
efficient service that has mad*
the venture a *i^?, ..'. v.~ '
GREAT SUCCESS. \ j
" 3 I
Table No. 6,
Choice single Isabella and
Sable Fox Scarfs, and extra
, large, full scarf two fresh