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Newspaper Page Text
"1'seftil t;sfts for I'tirifltnas" is the slogan
i.f all t ho tribe which stands belli ml counters
at <1 t'Xlntiis hard-curiiotl shekels from fel
low ?I't'ttuttiros. Bric-a-hrao has s< en its (lav.
and in its place has ftititi' a line of novelties
that aie really worth receivinir. say the
si ore I: oepers. Partly responsible for the
change is llio fad for substantial arts umi
riat'ls articles. it is assorted. and also the
sotttvity ??f imported trinkets. tvhii'li the war
Nov<-r have the storekeepers <>f Kit limont]
had mi<Ii a prosperous si-aiiijti as the pre.-cont.
tiny themselves a loeftillj admit. The
;.tmnh has taken Itiuht with the useful aift
Money is plentiful. and |i?i-|iii> are willing
to turn it loose e\in tin- face of aviated
prices. ,\l! day Ioiik oily peoplo anil ooun
tr> people ? rowd the streets and push up to
tiie counters to spend their money. Mei -
.?linns have comment rd not only on the
willingness of people to luiy this year, hut
also on their cheerfulness, hopefulness and
>ell-satisfai lion. If a store tloesn't soil
ir'ioils this t'hristtnas. as one inorehnnt e.\
pro! si d it. it never will; the it-tail market
it. all Much will never l.e as brisk a vain as
r i. right now.
miM?HTi:i) SI I'IM.IKS
AI.MOST >'I t It l-:i. \ I I T OIK
X.e.-t is added to the aanie front the mer
chant's si a ndpoint by tiie threatened scarcity
i-f goods. Imported ^implies have been al
most <iitjrely out olt". Itoinestie floods have
Ilie liilil. s? lit I they are "I ru gg ling to hold
thrir position. Karly buying in many cnses
>?:?j* enabled merchants lu secure stocks targe
rnou^li for their needs and :\i price:! wiiliin
The reach of the uiitsxi-ti. I .It tie (Iniilii is
fell, however. Ili:<t m?,?t i>f the stores will
lt:ive sold out by the end of tt?-\I week
The Christmas spirit is nliroad in the
stores and on the streets .if Itichmond. itt ? 1 -
Iiati11y d? corateil windows jnil laden-down
-hoppers on the sidewalks lell unmistakably
ot the annual merchandising festival. With
in. the stores arr temples <?f plenty. thronged
with devotees. Kvcn the Hhops which have
to tlo only with humdrum artioli.? of con
stanl necessity and nsjly rlrudgety have been
infected with the desire for cheer ;n:il
beauty. I recoratiotis are evervwhore
l?ealers in foods share in the prosperity.
Many people give I'htistmas presents, hut
all eat t'hristinas i n ti>-1-.~ The class who
habitually drnj ihemscHes. because <>f con
scie.?????. poverty <>r dyspepsia, looks I'ot ward
to I'hri.stntas as v!ii* time for indulgence in
luxuries and favorite delicacies. Along with
tin real food articles, the grocers, confec
tioners and fruit, di al< r:> have prepared
stocks of daintier and ft ills for the epi
i ores, t'andy !s selling by the ton.
\ I KMIOIIII.i: Ot TI-'I'I'S
it: *ti iii-: iiisim. v \ s
? II IJt't i y At >'o. have rtitnost everything
a man could ti c. atid a surprisingly large
nuuiher ?.f articles for women and children
Mulders. neckties, handkerchiefs. ?;Si|>i" rs.
walking sticks and the oihet staples innu
tuerable are shown I.father good;: <?( all
?s? ? 11?? are popular this year, it is sa'd and
especially liaveltng bag:- . (p::pt?ed w11
?>t brushes and toilet articles Wardrobe
trunks are demanded b> those desiring to
give more irretentions piesettls. A unv-lty
which has won itopularity is the automobile
restaurant, a kit equipped with all utensils
tor a motor picnic. A feature <>f the chil
dren's department is the "Capture of Villa."
a tableau of character dolls.
The t ? lobe ''lothing ''tunp:iny. like the
other stores dealing in men's furnishings,
has the holiday stand-bys. handkerchiefs,
gloves. ii?-s and be I Is. ,\ feature <>f the uifi
suggestions made by the store is the display
?.f shaving brushes nn?i t:inds for the man
h hn "does it himself. '
nki kh r.tit *>i? >11 rri.i<:its
IKK I N lillKAT DKN.t NII
"We have lite largest assortment of neck
wear in the South." claims Irving ?; rei-ni ree.
? >f the M'yei iJreenlree stole "There a i e
more than I :'.MMi< neckties in the store in
addition to a big supply of inntller.-j. Muf
flers are offering the newest styles of any
single class "f articles this year. We sell
:t great many I raveling bags, especially those
with accessories to match. Walking slicks,
and bath robes are popular as I'hristntaM
gifts also. We have laid In an extra large
Nlock in all lines. unci husiii'-ss so fiti lias
justified our rorcniithl.
Jacobs & l.evy have just received a laiiie
Block of Irish poplin *?r ??!; wear. which i !???>?
snjjirest to buyers of modest < 'hrintma t;ift:i
who desire ciuality In I lie bargain. Tin- mili
tate trend of Kumpeun thought in ? ? ft< ? -? <
In the color combination* of imported silk
knit niulllers. combinations bringing out the
colors of ditt iiiKUished rcuiineit' :? Smoking
jackets and lounging robe# are in i|. ma rid
for c'hristmas jiifis at .la< ol>s ?V Lev;, it is
said. Canes. uniht ellas and gloves .in \l.r,
oil e red and sold in abundance. In ti,.- i?.
cciitly installed woman's department . ! tiie
stoic ^spotting wear, s 11 ??|j as silk :iml an
Kin'ii I'v.uatci i and .-'kalilit," set.- i? . [?< ,i|y
Ol.o\i-> AMI .IKU f.t.tt \
1.1:\i) mil.11) \ \ mm;
l\ irk - l*a i t ish s'o hits an assoil.-. . t <. (
One leather belts with silver bu<kli - wiii.h
Is iiriiviiig attractive to f'hiistr.ni l>u\et-v
There is al.=o a bos containiu;: .1 in--l.il
buckle, which will be engraved, and t r, <>
leather belt straps to l?e attached i ?? d* d
The Htorc is ???im in lining on a line -if full
d 1 ess shirts Theie is also a large .1 irt
mcnt of ties, mnltlers. cloves and !'? It I i>
'? III I <?! all tin depn rtment s in the -tote
1 think I a 111 most interested in the itMveliv
anil Klines." said A. n. White. adverti itu
manager of Milter A- Khonds. "? ? 11 ? ?? pi .p!e
went only to jewelry atores for -;o'd atid
silverware .Vow vv ?? have installed a i.itye
line of solid gold and silver, as vvi 1 .1?
plated goods. and n < an* sellitiv .it i!< -
part men' .'tore pric. i ;|iiuk we have k
aide ill some c;.m to r<*dilv ?? the lliai.it t
prices on jewelry. We have an ? inn iuoiis
am 1, nf all sort." of gloves, and ai- 1 ,n.
ittR a heavy sale of them. Kvr rv depart
ment 1 ri the ?tore is doing good business.
That vv-4H not tin case; last year, when a
fe?\ branches lagged \Ve ba\e the be.?t
business this I'hlistll is ve ever had. 111 ? I
it is evenly ciist ribu 1 i ll t lit ough>-u t d?
pa rt men t s
\\ ?MK>'X IIU.s IN V
\ 1 tiKii 01-* \ \ it 11.1 1 ?:?
The Kauriii.ii.il Sti?r< i.- in. kmc .1 -p. . ? 11 v
i.f women's: bay.- of all : or!.- f? ? 1 ? "hri -tmas
gifts. Most of tli* are imported it.! -how
the intliicnee of the revival of the stvies of
1 lie Victorian period There ate -mailer
bags for evening use and liitcn ?. .. r.. r
street service. 1'lit steel beads aid heavy
braid are the prevailing ornaments on these
ba-gs. Tbo?e for the street are m.nle ..f
-aI iti <>r suedr Vrticles .'or infant:- 111 hand
decorated ribbon :? 1 ?? also featuied :>t the
Kaufman 11 Store. The assortment .f fin*
i-1 unusually Iwige. and 111 its prt-;i I ? ? -tyie
Holiday Novelties of refinement in thing's for men's comfort,adornment,
utility and luxury; bearing* the "Sterling-" Berry label.
Specialties for Ladies ? English Gabardine Raincoats, Silver-Handle
m Umbrellas, Sweaters, Wardrobe Trunks and Special Fitted Bags and Suit
Snecialties for Bovs and Juveniles?Raincoats in Xrnas boxes?Sweaters
-Caps?Scarfs?Coats?Indian, Cowboy, Military and other Play Suits.
Gift Thing's delivered anvwhere?FREE.
Open Saturdays Until 10 P. M.