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I; THE SALT LAKE TRIBUNE, SUNDAY MORNING, DECEMBER 3, 1013. 7 I
ONK WEEK IN OUR NEW HOME AND Jl
s i .A HAPPY WEEK IT HAS BEEN I
E A week of handshaking and good cheer,
otjm All )veek we have been bubbling over
for our old friends have been rallying around
r Jfe us. The faces we grew to know so well in the old
gST slore have smiled on us, and the words which fell
ijlb were words of congratulation and encouragement.
oL ' tae us awe t0 et used to the
change biit how proud weareof the new store!"
f Words of that sort get close to the heart for
J there is a pleasure and a sentiment in a successful
? , business which is not measured by money. We
(, to have always sought to conduct business along lines
J f which would please our customers. That and not
k curiosity accounts for the old time Christmas
: V crowds which fill our new aisles and you know it
takes lots of people to make the new store busy.
: ""D A IP HP O IMF k W When a man can
ItltAr 1 a MAN z:u,5Jo is
he must be a master
TRADE I IN U.S.
MARKS PATENT When, m addition,
nppm HiB"" litt I nTTITirTr ,ie catl create a special
tCiU IJ m JRU' UrriE4 type C0U1bining the high-
T y est expression of beauty
. ft n.nd charm "with utility
fflJjvj ancI worthiness, he must
W4GTl&4 be an artist and a genius.
When such a man can assemble a great manufactur
ing plant, build up a great organization of skilled mechanics in com
plete sympathy -with his ideals and through efficiency reproduce
this article at a small fraction of the cost of the original, he must
not only be a master-builder, an artist and a genius: he must be a
great business executive.
Such is the man behind that wonderful organization
the main-spring in the works that operates that great factory in
Eastwood, N. Y. MR. GUSTA.V STICKLEY, maker of the genuine
the original "CRAFTSMAN" FURNITURE.
Our Nezv Furniture Department
First exhibit of the genuine Gustav Stickley Crafts
mail Furniture. The suites and pieces are here and un
packed, much of it is already arranged for show on the
Third lloor. just in time for Christmas selections. The
collection is particularly rich in what is commonly called
small gift furniture gifts that will eventually become
heirlooms for your children and your children's children.
Some of the Pieces on Display
CHAIRS. ROCKERS. DAVENPORTS, SETTEES, DIN
ING TABLES, LIBRARY TABLES, DESKS, 'SIDE
BOARDS, CHINA CLOSETS, DRESSERS, BEDS,
SMOKDsCr SETS AjSTD COLLERETTS.
Every piece of this furniture bears the word "Crafts
man," with the shop-murk-Join.n's' compasses enclosing, enclosing, the
motto ALS IK KAN and the written signature ' 1 Stickley." To
avoid therefore auy possibility of confusion with other so-called
"Stickley" furniture for among the imitators are those who bear
the same name as myself it is well for purchasers to look always
lor tho word "Craftsman" which appears on the tags and pasters
attached to each piece that I make, and always look for the shop-mark.
! Women's Underwear
Women's white cotton
union suits, high neck, loug .
sleeve, high neck, elbow sleeve,
low neck, elbow sleeve, and
low neck, sleeveless, ankle
length j special, S9e.
Women's extra size un
ion suits, high neck, long
sleeve, low neck, elbow sleeve,
and low neck, sleeveless, ankle
length. Regular $1.25; special,
gE Our Flower Shop
lk ONE OF THE MUCH'
;R AmnsciATHD features of
.;m Ol'U NEW STORE IS' TU IS "FLORAL
Bl department, located on
H MAIN" FLOOR imOADW AY V.K-
jfT TRANCE UNDER TJII5 MANAGE-
' MJSNT- OF AN EXPERIENCED
l-'jBk FLORIST. POTTED FLOWERS
Hf AND lERNS IN ALL VA RUSTLES
Silr AV1,jj ALS0 11B FOUND TN THIS
'fiv SECTION". WE KENT PALMS FOR
ijlf& SPECIAL DECORATIONS IN ANY
Pictures for the Home
As a Christmas gift sug
gestion we offer a splendid se
lection of new .framed pictures
in our new picturo gallery.
Nothing beautifies the home
makes it more cheerful than a
few pictures, tastefully select
ed. French Oleographs usual
ly sold for $7.50 and $.1.0.00,
now offered at $2.95 and $3.95
owing to a quantity purchase.
,We also show a very
largo variety of specially se
lected pictures for the holiday
trade; copies of somo of the
best known artists, at a price
that would bo a very small
fraction of the price paid for
Soq tho foaturo -window State Ht. front
Bring the children down
to Santa Glaus' big storehouse
todar. . This evening, too.
Thousands of instructive and
amusing toys, books and games.
Silks and Dress Goods
Monday offerings in our new daylight; dress goods
department where you can match the most delicate shades perfect
ly. AArc arc proud of the fact that avo have the best lighted dress
goods department in the West.
Jill Silk Chiffon Velvet
There is no richer or more fashionable costume ma
terial; 42 inches wide; cuts to best advantage, excellent weight,
bright lustre. In shades of navy, brown. amethi'st, houcy and black."
Very "appropriate for a Xmas present. Special. $J.95 yard.
45-inch black featherweight velvet, erect pile, rich
lustrous finish. $3.00 yard. " '
Wide Wale Cordurovs
' 27 inches wide, rich and silk', an ideal weave, in all
of the popular shades navy, ruby, brown, beaver, white and black.
Special, S9c yard.
Dress Goods, Suitings and Cloakings
Under this one heading you will find all of the latest
weaves and colorings, in imported and domestic suitings and cloak
ings, mixed Chinchillas, plain and two-tone diagonals, whipcords, zi
belines, camel's hair, cheviots aud other weaves, in plain colors, .and
mixtures of grays, tans, browns and blues. 50 to (JO inches wide.
Values up to $3.00 yard. Sale $1.G9 yard.
' W. GIFTS
. m COMB
Ne w Features in Our New
Special Showing of Decorative Linens
for Holiday Shoppers
Come to the new store because you make your se
lections from our new stock by daylight; wide, spacious aisles; ev
erything for your comfort and convenience. Best of all next choice
merchandise most reasonable prices.
Cluny Lace Center Tieces -These are the Cluny lace
with pure linen centers. Original price, $1.39. Reduced, to $1 each.
Cluny Lace Center Pieces- 28 inches in diameter,
pure linen centers, deep lace edge in pretty designs; two qualities
that were $1.75 and $2.25 each, are now reduced to $1.25 and $1.75.
36-inch Cluny Centers These are very cheap; pure
linen and French hand-made Cluny. Eight or ten designs that were
$4.00 each, reduced to $3.00.
'Renaissance Scarfs There are four patterns in
these that were $1.25 each; all are reduced to 79c each.
Cluny Lace Scarfs- In the 18x54-inch size; these
are not torchon lace, hut the real Cluny; instead of $3.50. each re
duced to $2.50.
Antique and German Cluny Lace Scarfs- two styles
that aro very showy ; have wide bands of insertion and deep lace
edge: size is 1Sx54: inches, and wero formerly $2.75 and $3.00 each,
Lace and Drawn IVork Scarfs This combination
of a" deep lace edge and three rows of drawn work makes a beau
tiful yet inexpensive scarf.
Monday Begins a Remarkable Event I
.Women's Suits I
at Half Regular Trices jl
We shall inaugurate Monday morning what prom- IUj7
ises to be a remarkable clearance, including our entire ?
choice, exclusive collection of all Tailored Suits, and Wife
all Dresses. W H
Our Clearance Sale of Fall and Winter fe
Suits and Dresses Commences Monday r
Without any restriction every suit and dress in our WJfi
complete assortment is offered at one-half price. -And every suit f
and dress is correct in stjde: a product of careful workmanship. All ?
of the AVinter lies ahead: buy Monday and secure the greatest use flu&t
from your purchase. ac
No comparison can be made between this sale and ifh
any that has gone before. To hold such a sale as this at this time JyUj
of the seasoii is contrary to all previous merchandising methods, hut n eI
we believe it will be appreciated by the women who secure these Uh
suits aud dresses: the values are remarkable. The materials aro of fty?
the latest designs, and the styles are the newest in cut, weave and vS
color. Wide wale chevjots. serges, whipcords, diagonals, Scotch and
English mixtures. And velvets are Included. fjU
Systematic grouping will enable women to make se- i
lection quickly, and an increased sales force insures prompt atten- fjlw
Among the dresses are charmeuse dresses, serge and
cpongc and velvet dresses, mcssaline chiffon and some stunning lace nfjjf
effects over charmeuse. All smart new effects, and all the wanted s
colors: taupe, navy, black, brown and sapphire blue. A splendid ?k jH
assortment of sies and styles. KuU 1
To assemble and exhibit with (jfe
harmonious and comfortable surroundings )T
the best merchandise made in each grade Wp fl
wanted by the peopleto keep such mer- . Wk
chandisej no matter how little it costs, in
good tastealong desirable lines to sell ijh
these goods at the lowest possible price V
fair to you and fair to the interests of the wfc
management that is the ideal of the new
Keith - O 'Br i en store. jfjffi IH