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THE WASHINGTON HERALD
i;. RICHARD SriUlEIl Editor
PROGRAMME FOR THE WEEK.
I nlunihia Iiarle herrj-, 'n "The cPn isteiV
Ilelnjwo aiu Iternaril, in "Up Camr from Milwaukee"
ntional .... Ilillie Ilurke, In -Miranne"
Chnsc'n Polite Vaudeville
(asino . .. . "Vaudeville
dajcM "Dainty DurhesK," Burlesque
l.jrcum "Mar Mitnv Girls" Burlesque
Cosmos vaudeville and Plctnrea
Majestic Vaudeville and Pictures
Plaza Sloping Picture
Virginia Moving Picture.
Colonial 3Iovlng Pictures
EACH great stride in the world s
progress brines its aicomnanving
grievous cv il Out of this age of
c ommercialism and frenzied advertis
ing has evolved the pre--, agent or
jmblicit promoter From the simple if
tonspiruouslj garbed, individual who, in
the earl das of the show business was
wont to Hash upon our horizon with a
bundle of free tickets in one hand and a
larger bundle of illuminating descriptions
of leading ladies lost diamonds, and
thousand-dollar spaniels in the other, the
pros agent has become an important
factor in everv great commercial enter
prise, a dignitarj with a suite of offices
and a half dozen stenographers and as
sistants To the Standard Oil Company
as well as the Great Southwestern
Double Tncle Tom s Cabin Company"
the need is the same. The difference is
that the publicity man for Rocke
feller &. Co must suppress as much In
formation as he makes public, while the
Vncle Tom advance agent glories in any
form of publicity he can get for his com
panj. All is grist that comes to his mill,
whether It be the fact that the manager
of the company has been arrested for
beating ins -wife, the soubrette, or that
one of the ferocious bloodhounds was
killed by a stray cat.
In the dramatic world a certain dignity
is demanded by the important managers
in the publicity work of their represent
atives. What the managers themselves
do not guard against the leading plajers
take up personally with the press agent.
"Freak stories" and undignified "person
ality advertising" are not tolerated by
such actors and actresses as Sothern and
Marlowe, John Mason, Maude 'Adams,
and Mrs. Fiske- In the realm of musical
comedy, however, the advance agent Is
given wide latitude. Any sort of story
that he can Induce thetcdltors of news
papers to print as news is a feather In
lila cap, so Jong as the name of the star
or company appears somewhere in tho
narrative. In their advertising' schemes,
too, the representatives of these frothy
musical attractions are bound neither by
a sense of good taste nor strict propriety,
in his quest of novel advertising dodges.
Mp u7Woc75r?c'ers'c ?o5es g Sam Bernard. a7c a group of gr?s n flHK9H.B
gt::ff; From Mjlwauxee" 3f-EiZLA sco.; -
however, the publicity manager of these
girl .shows" occasionally oversteps the
J bounds of decency and brings discredit
I upon his emplovcrs, his star, his com-
panv, and himself
All of this, bv wa of introducing the
facts in the cise of the People against
the fcam Bernard Company. Mr. Bernard
is a comedian of marked abihtv. Of late
voars there has crept into his work an
clement of legitimate comedj acting and
j serious purpose in the presentation of ec
centric German character types that has
lifted him above the plane of bald bur
lesqucand made him a real figure In the
chronicles of the contemporary stage.
That he should permit the representative
of his company to resort to the advertis
ing methods emploed in Philadelphia,
Baltimore, and Washington is most dis
couraging to those who placed somo con
fidence in his apparent ambition to be
come a dignified, if comic, factor in the
In Philadelphia the scheme adopted by
the representative of his company
aroused the indignation of the better ele
ment of theatergoers and brought a
storm of protest from all sources. En
ticing letters, addressed "Dearie." were
sent broadcast to the clubmen and callow
jouth of the city, acquainting-them with
the fact that tho Casino chorus girts in
the Bernard company were rare speci
mens of amiable and sportively inclined
feminine beauty, and advising them to
be sure to get scats in the front rows.
Almost Instantly there was a clamor
against the "Dearie" letters. The Shu
bcrts publicly disclaimed, any direct con
nection with this example of vicious pub
licity promoting and made a scapegoat of
tho advance agent.
Whether tho representative on whom
the blamo was laid received his conge
the writer cannot say, but the fact re
mains that 'last week, in Baltimore, an
advertising trick only slightly less ob
noxious than the "Dearie" letters was
worked throughout the hotels by repre
sentatives In charge of this attraction.
On this occasion post cards were distrib
uted bearing the picture of Sam "Ber
nard on one side and on the ther,
Theaters Th is Week
written in girlish chirography, the insin
uating legend: "What tlmo can I meet
ou in the lobby M.," or some similar
In Washington during the past week
hundreds of reputable business men.
whose only acquaintance with stage life
has been made from tho auditorium of
a playhouse in company with their wives
and daughters, received through the mail
a photograth of a dashing young women,
of an obviously "hot-bird-and-cold-bottle"
type Underneath the photograph was
written, again in a feminine hand. "Just
to remind you that I will be in town
next week with Sam Bernard. Tours, S."
There was nothing about the envelope or
its lnclosure to suggest tho fine Italian
hand of the press agent. One can im
agine the domestic difficulties that might
follow the discovery by the average wife
of this photograph in her husband's mall.
In the case of staid, conservative, middle
aged Washington business men, this
method of advertising was an affront.
If a theatrical attraction Is worthy of
the patronage of the general public, such
advertising methods are uneccssary. as
well as unwise. In the "Dearie" letters.
the postal cards, and the distribution of
photographs in Washington there was
a deliberate effort to advertise, not the
entertainment to be derived from the
purchase of a seat at the Belasco Theater
this week, but a phase of theatrical life
that would best be kept from the public
view if this profession ever is to over-'
come tho prejudice that has existed
against it since the days of strolling play
er vagabonds. It is advertising the things
that happen after the curtain Is down
and the stage door opens upon an array
of taxicabs and shirt-bosoms.
e. n. a
THE WEEK'S PLAYBILLS.
. Columbia "The Seven Sinters.
"The Seven Sisters," with four acts,
will be the attraction at the Colum
bia this week, under the direction of Mr.
Daniel Frohman, who will present
Charles Cherry as the star, with Miss
Laurette Taylor and the Lyceum Thea
ter Company. Mr. Cherry has long since
established himself as a capable actor of
a most agreeable presence, charming
personality, ad gracious manner. He
has a dashing part in "The Seven Sis
ters" as Count Horkoy, a daring young
lieutenant with a fondness for adventure
and love-making. Miss Laurette Taylor
as tho madcap ,MIer, the fourth sister, has
a -vivacious role.
The play Is an adaptation of the Hun
garian of Ferencr Hcrczegh by Edith
Ellis, translated 4y Ferike Boros. The
story deals with marriage, not In the
unpleasant problem sense with which the
public has been so frequently regaled in
recent times, but of marriage that Is
full of the romance, the ardor; the,
eagerness, and the joyousness of youth.
Tf" nnnMvnu tfea PMAln 9 0 ... . I
. ..:w.. .w yu,..B Ul .. u Ul(
seven aaucntera. ail vounc. or nin wm
of an oOicer In the Hungarian army.
Of these -seven youne women who give
the play its name, the most active is
Mid;7 she has been sent home from
school for-her pranks, tad 0a the way
THE WASHINGTON . HEBALD, SUNDAY. HAECH 26, 1911.
Cfarcs Cherry and Lairetfe laytor 7 a s
ct Seven Sisters" &-r c:o'tr?b&
home has made the acquaintance of a
joung officer. She has even dared to ap
pear In a frock suitable to her ear,
when h right she should seem very
much jounger than her three sisters.
The voung lieutenant agrees to help her
to marry off her elder sisters, for which
his reward will be three kisses on tl-e
day of the third sister's marriage.
Through their scheming they not only
win hu&bands for the three older sisters,
but In the end, after the clearing of
slight misunderstanding, the independent
Mici wins the aristocratic lieutenant for
her own husband.
The action of the play passes in a gar
rison town in Hungary, so the pic
turesque and foreign note of militar
life lends added attractiveness to the
amusing and exciting episodes
Mr. Frohman has engaged a company
of prett women and clever men, in
cluding Wilfred Draycott, Shelley Hull,
Gaston Bell, John B. Hollls, Joseph AI
lenton, Bernard Thornton. Miss Alice
John, Miss Carlotta Doty. Miss Eva Mc
Donald. Mrs. Clara T. Bracy, Miss Gla
dvs Smith, Miss Virginia Hamilton, and
Miss Orilla Mars
Belasco Sam Bernard.
To-morrow night marks the annual en
gagement of Sam Bernard, on which oc
casion the Belasco will house the original
company of 100 people and the same pro
duction of "He Came from MilwauKee
that has been seen for the past six
months at the New Tork Casino, where it
was voted one of the best things Sam
Bernard has done in years.
Mr. Bernard's role is that of a brewer,
Herman von Schnellcnvcin. of Milwaukee.
While In Ostend a warm friendship grows
up between the brewer and a man who
later proves to be the Duke of Zurach.
When the Identity of the latter is about
to be divulged, however, he prevails upon
Schnellenveln to pose as tho real duke,
and It is this chango of personalities that
causes so much of the fun. Von Schnel
lenveln undertakes the contract, but car
ries it to an almost tragic end. He goes
to Zurach, where he is about to be
crowned, but luckily, cnanco prevents the
crowning, which. In the end would have
meant death for Von Schnellenveln.
Tho Messrs. Schubert havo surrounded
Mr. Bernard with a cast par excellence,
foremost of which are Winona Winter,
Grace Lrfjlgh. Adelc Rowland. Alice Gor
don. Louis Harrison, George Anderson,
Martin Brown, Henry Norman, Charles
Burrows, and others of equal promi
nence, not -forgetting the famed Now
Tork Casino chorus of handsome girls.
The noted English stage director, Sydney
Ellison, was brought to this country tat
tbia production from tho Gayety Theater.
, Katlonal Blllle Barke.
Miss Blllle Burke 'comes to the National I
Theater this week In her new play. "Su
Jt fmm n.lHin,
auuo- ; .- -..0
French, by C. Haddon Chambers, espe
cially for her. The piece tells the story
or a little Brussels girl whose parents,
according to the Belgian custom, have
betrothed her to a young man of the
neighborhood. She, however, falls in love
with a oung Parisian, a clerk in her
father's warehouse. How the betrothal
Is broken and how Suzanne and the young
Parisian gain the old people's consent to
their marriage makes the play, and the
role of the heroine Is said to suit Miss
Burke better than any she has had since
the became a star. In the supporting
company are George W. Anson. Julian
J IEstrangc, Conway Tearlc. Harry Har
wood, Lumsden Hare, G Harrison Car
ter. Rosa Rand, and Alison Skipworth.
With "Suzanne" will be presented "The
Philosopher In the Apple Orchard," an
Anthony Hope playlet that has been much
praised In New Tork.
Chase's PoIKc Vnndeillle.
Chases this week will offer an attract
ive bill, headed by the eccentric
character comedian, Hugh Herbert,
and company, including Margot Wil
liams and Thomas A. Everett, in "The
Son of Solomon." This comedy is
from tho pen of Aaron Hoffman, the
author of "The End of the World," and
its immediate hit was in no small meas
ure due to the fact that it was staged by
that master of stage craft, Ben Teal, for
ears the producing director for Charles
Frohman and Klaw & Erlanger. The ex
tra added comedy offering will be Thomas
J. Ryan, Mary Richfield and company, in
the last and most laughable of the Hag
gerty sketch series by Will M. Crcssy.
called "Mag Haggerty's Visit." the sequel
to "Mag Haggerty's Father." A noted
foreign novelty will be Les Cadets de
Gascogne, a quartet of grand opera
singers. Excitement should be aroused
by tho International polo teams, com
posed of the Shamrocks and Thistles,
from England. Theirs Is a modem re
vival of the ancient Egyptian game of
polo, played without either sticks or mal
lets. Bernard and Dorothy Granville will
be heard in -a dainty musical flirtation,
called "Lovers' Lane." and Marie and
Billy Hart will appear In "The Circus
Girl." The Strolling Players, an Italian
troubadour duo, and the amusing daylight
motion- pictures of "Hubby's Troubles'
win conclude the programme
The vaudevlllo bill at the Casino The
ater this 'week will bo headed by Robert.
Hays, and Robert, who will present a
breezy Western sketch, entitled "The Cow
boy, the Lady, and Swell," which depicts
in a farcical manner the rivalry of 'a
typical cowboy and an imported mascu
line dandy. The Musical Klelses, a group
of excellent Instrumentalists. Including
two very clever children, will offer, a
musical act said to bo both abeolutely
new and artistic An entertainer billed
as 'Taft" presents a remarkable whist
ling "turn," and a laughable monologue.
Frankie La warche. the original Buster
Brown girl, will be seen In a character
istic Buster Brown skit. In which she will
be assisted by her J2.000 dog Tlghe. Otto
Viola, the barrel. Jumper, will give an
act said to bo sensational as well as
novel. Arthur Connelly; the singing I
comedian, nas a numocr 01 catenjr topical
Sc ??? freyt.
songs and a few new stories, and the pho
tographic motion picture plajs will con
tinue to be a feature.
Gnycty ''Dainty Duchess."
Joe Morris, the little Hebrew singing
comedian, who has not been seen here
in burlesque for .several seasons, will
make his reappearance at the Gajety
Theater this week with the "Dainty
Duchess." Two new musical farces are
promised, "The Stag Club" and "Sultan
for a Day." As Levi Mazlnski and Abe
Laschinskl, Mr. Morris Is said to have
roles that fit him like a glove, giving
him ample opportunity to use his pecu
liar fun-making talents. He has a num
ber of new parodies, and the score gives
him several catchy musical numbers.
"The Stag Club" relates the adventures
of one Levi Mazlnski, who visits the ex
clusive club In the guise of the Baron
da Fromage, the expected guest of tho
evening. The principal figure In "Sultan
for a Day" is Abe Laschinskl, a banker.
At the Gtrrtr this week.
who Is visiting Turkey endeavoring to
collect a claim from tho Sultan. He is
mistaken, for the missing monarch, and
for a day experiences, the troubles of
royalty. The supporting company in
cludes that dainty comedienne. May
Walsh, the Watson sister, Lewis and
Green, and the three Lyres.
Lyceum "Star Shovr Girls.'
Gertie LeChilre and her pickaninnies
will be the feature act with the "Star
Show airls" at the Lyceum Thunter for,
the coming week. This Is 1 said to be one
of th beat acts of "Its kind on the road.
" " k.-s1
To fTE "
There are half a dozen boys and girls
in It besides Miss LeClair. In the open
ing and" closing travesties John T. Baker
heads the funmakcrs, assisted bv Be-'
Weston, Frank Murphy, Nick Glen, and
Billy Reid. Louie Lynn heads the fem
inine contingent, and with her are Mac
Hadlcy, Rosalie and Martha Lockwood,
and a chorus of twenty-two pretty girls.
In the vaudeville portion of the bill are
the Lockwood sisters, singers and danc
ers; Nlcodcmus, comedy instrumentalist:
Rosalie, imitations; Reid and Hadley, in
a sketih. and Frank Murphy and com
pany. In a one-act play called "His Color
A promising act about to enter the
vaudeville field will have Its premiere
at the Cosmos this week, under the name
of the "Four Clovers." Three of tho
Principals of the company had important
roles in the musical comedy, 'The Girl
From Rectors." 'The new offering Is in
the form of a tabloid musical comedy
with six singing and dancing numbers,
breezy dialogue, and a big novelty sur
prise finish that is absolutely new to
vaudeville. A little plajlet of college
dormitory life Is offered bv the Dorothy
Richmond players, called "Two Bojs and
a Girl." The dialogue Is replete with
current college slang and comedy of a
high order. This week also marks tho
first appearance in Washington of Jules
Harron. a quaint comedian. In hl3 orig
inal characterization. "The Star Board
er." Chick and Chickletts, In a comedy
Ocllng act. featuring the smallest cyclist
on the stage: Gertrude Fiske and com
pany, in a novelty singing act; Lillian.
Stone, pianist, and three new motion pic
tures daily complete the bill.
Another banner bill is promised at tho
Majestic Theater for this week. The fea
ture act will be the La Petite EmeUa
troupe. European cyclists. Lawler Pul
tier. In "A New One;" Leslie Secardo,
the little lady with the bells; Kingsbury's
comedy musical act; Conley and Mack,
rapid-fire talking comedians; Ritchison'a
dog circus, and the popular Majestograph
complete the programme.
At the Colonial Theater, 927 Pennsyl
vania avenue, the thrilling pictures of tho
'great war game on the Mexican border.
showing tho United States troops m tho
military maneuvers, 'will bo shown every
day until Thursday. These pictures have
been privately viewed and commended by
the Secretary of War and many of the
The Plaza. y
To-day at the Plaza "The Kid fr6m
Arizona." a dramatic Western story; a
breezy comedy, "Who Gets the Order."
ard another feature picture will bo shown.
Messrs. Wallace and Harklns have spe
cial song offerings for to-day? To-morrow
and Thursday will bo blograph days,
when only "first time shown" pictures
( At tho Virginia to-day will be shown as
the picture bill. "In Old Madrid," "The
Field of Honor," and "The Open Gate."
with as extra afternoon btoirraDh picture
Sailed "The Two Waifs." CHarry Chick
will sing the latest New York song, en
titled "You Can Win Me IT You'll Woo
Me While We Walts.
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