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title: 'The Washington herald. (Washington, D.C.) 1906-1939, October 08, 1912, Page 9, Image 9',
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Recognized As a Footwear
Fashion Center All '
It may surprise you to learn that
many men and women of that claaa
who only spend at small part of their
time In Washington and complete their
wardrobe! In other cities bay all, or a
jrreater part, of their footwear at Ber
Especially Is this true at the begin
ning of the season, for Berberlch's have
a reputation that Is nation-wide as foot
wear fashion headquarters. Such well
known shoe firms as the makers of
Patrician, La France, the Ameri
can Girl, and other well-known women's
shoes, and Burrojaps, Selz Royal Blue,
and Craddock shoes for men, make It
a point to rlial one another In the at-
ANEW KAJK UT
lrivarkMy cad tMr waytoBarbirtoh
either With' the direct Intention of .btur-
lns or In order ,to Inspect the stock jac
Washington' most representative aha
tore These manufacturers therefore
realise the absolute necessity of "put
ting their beat foot forward! at Ber
berlch's Washington stores.
A famous narehant from th PaeJAo
coast visited Washington. Whenhis
friend accompanied him to the train, b
asked the merchant what feature oi
this city stood out the strongest. Ths
merchant replied. "The Washington
Monament and Berberlch's Sho Stores.
This characteristic reply la the
strongest klndtbf evidence of the posi
tion the House of Berberich occupies
with the Washington public Bar waa
a. man, a wealthy merchant, who ap
preciated during his shout stay, the
superior methods of the Berberlchs. His
business training enabled him to see
at once that of all the shoe stores la
this city Berberlch's was the leader.
The 'Berberich methods of doing busi
ness are a radical departure In their
line of business. There is one fact that
(stands out pre-eminent the public
must De sausnea. Ana on uisi rocjt
of honesty similar In Its strength to
the Rock of Gibraltar, this constantly
enlarging shoe business has been built.
Promise is good, but performance la
better. No truer statement was ever
made. And Berberlch's perform after
"Washington Monument and the Ber-
berlsh Shoe Stores." An unusual tribute
to pay to aDusiness nouse.
Wearer Reimbursed When
ever Any Pair Fails to
On of the most remarkable features
bout the Burrojaps shoe Is that the
uppers of all patent leather models are
guaranteed not to break through before
the soles wear through. This is the
first and only shoe bearing such a guar
antee. In fact, so uncertain 1s the
quality of most patent leather shoes'
and tan calf shoes that the National
Boot and Shoe Manufacturers' Assocla-
ratty In tM,raattr th ffct that
waa absent? urpoeauH,to asm as
tb warmr quaBOa of any. patent
enstnol finish leather, or taa calf akl-J.
and that sack sboea aboold be n
strictly at th sarehaners owi riskv
Compare this stand with -that of th
manofaotarers of taa Burrojaps Bho
and yoa win find that this tetter firm
guarantees to glT th wearer a new
pair of Burrojaps free in any oa
when the uppers break through before
the first sole wear through.
Needless to say, th Burrojap mam
facturera likewise guarantee every other
shoe they sell regardless of what kind
gf leather th upper may be made with
ins same guarantee- oi m new pair ire
If the upper break through before the
in manufacturers of th Burrojap
shoe are a particular concerning the
wearing qualities of the soles of their
shoe a they are with their upper.
Every Burrojap sol is made of Tlte
Oke leather, the best sole leather known
to the shoe world, and taaned espe
cially for Burrojaps Shoe la th manu
facturers' own tannery.
You will realise why the Burrojaps
manufacturers take such "ire or. the
sole of the Burrojap Shoes when you
recall JDr. Wiley's statement to the ef
fect that nowhere Is greater adultera
tion practiced than In the tanning of
Buter Brown Shoes - -;.
' Please the CttMrefl
Boater Brown Sboea ned a
taction to Washington "ehildrea or thatr
parents. This I a sho built oanrUlly
to withetand th hard kaoeks that nty
a chfld can TvV a oboe. i
The smart style for boy and (Ma
follow th Use of the accepted laodelo
that ar popular with their parents. But
there ar no grotesque shapes. The
shoe ar built along tb line of th
child' foot; allowing ample growln"
opac for all five toes.
This feature of the Buster Brown She
should net b overlooked by any parent
who has th child's Interest at heart
for "a the twig la Inclined, th tre
grow, and so it is with children feet.
A little care on the part of pareata In
selecting their children' shoe will
avoid much discomfort In th year to
Berberich's Avenue Store
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813 Pennsylvania Avenue.
tractivene's of their displays at Ber
berlch's Washington stores
These manufacturers realize that
Washington, as the nation's capital, is
one of the most cosmopolitan cities In
the United States They also realize
that the large floating population rep
resenting the better class that comes in
d Roes out of Washington every year.
Footwear Once a
Mark of Rank
...-twMMn iai,c iiiat, Nim tuna or.
a coerinp for the feet has alvras been
tltSAfl TErnf In Kk m ! i
wne nthfl nrafnnrv Inh'trltiol ait vnKK
footed men of rank wore footwear of
FOR 11 YEARS
The standard demanded
by Uncle Sam for his
soldiers' feet has been
Herman's U. S.
Over two million pairs hare been
used by U. S. soldiers, sailors, marines,
and militiamen. Black and russet
leathers. Just the shoe for the man
Wajkkftwi'. Urf o aa. Meki PiwfKMire Slwe Hewe
Mali Store: 1116-22 Sererii St Inack Store: 813 ftmu, Are
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Good shoe need advertising, to
create a demand for them, but the real
selling power Is In the shoe themselves.
The purchaser's Indorsement is a
shoe's best advertisement.
Tfcaf s Stylitb
Tn Br. awyer Ctjebl fM WisRe
Boo twa la a ko kofat tor i
triTM styl and aervtee. Iike.erMy atkar
ana that BerberSoh aeU. K la aau wttk
a gaarants a to aatlsfaettoa.
It I rarely tLat you get a health shoe
that give comfort- to th foot and at
tb earn ttai follows th tread of
fashion tn a atyta way. Bat thi 1 ex
eeUywhat" th Dr. Sawyer sho doe.
An InspaeUoa of thU'asason's ,modi
w rhsafi this fact.
fntk gjk a shoe a tb Or.
CasBtara.Sal Walt Bona aTaoa there
i no I enrwr any reason why prld
saoold stand between yea and foot eom
fart, becaaa with such a sho yon do
not have to sacrifice pride for comfort.
Oa th contrary, you enjoy both.
Bettor lata In baying Berberich'
ghee than never but better never
Too can never ten how a shoe win
wear by the shape of the last.
There le no worse pessimist than the
man who shoe hurt him.
Sntoes Play aa
IBM to tb
tb aba baa lay' an liitairtm pan
to th Matory of tb wort. It Is th
fnasHii.,a it were, en
and wnans garb Is
etothtmg style change and
to ebaarw to kae In aeaard wtch tb
footwear style, rot tnefo. wbep tb
boat was at tb height aft Ms fass a
an article of dree, tioassrs war tndwd
lashto them, and totor. dorter the Jaefc
aonlaa parted la tb United atatoa. were
placed outside the boot bat fists i
with a strap that ran tntdar tb stab
of tb boot to keep the trooasrs toot.
How Important than Is thi eoeetien
of footwear, and how earefol wa shonld
be in It selection, for the appearance
of a pair of one's shoe mswos or near
th harmonious effect of tb rest of
An Ul-flttlng shoe maketh a mean dis
An U not gold that glitters. Tb beat
looking shoes sometime wear the
worst. The Hoose of Berberich GUAR
ANTEE tnetr snoes.
m LA FRANCE
A Fashion Favorite
Equally popular with women who ap
preciate true shoe economy.
Over sixty (60) distinctly different de
signs for fall and winter, 1912-1913, from '
which to select.
A full variety of leathers and
Remember, this is the only shoe
in which you can obtain the comfort-
giving LA FRANCE Flexible Welt.
Each Pair Is Backed By the Berberich
Guarantee of Satisfaction
Should any pair of LA FRANCE Shoes fail to
, maintain the BERBERICH standard, we guarantee
the customer s satisfaction. JSctbCtfcb'8
A Style to Please Every Fancy
A Size and Shape For Every Foot
At $3.50, At $4;00 and $.00
111 6-22 Seventh St
813 Penna Avenue
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