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title: 'The Washington herald. (Washington, D.C.) 1906-1939, November 16, 1912, Page 11, Image 11',
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THE WASHINGTON HERAED, SATURDAY. NOVEMBER 16. 1912. .
Footwear Noted For Style
The Stlx zuarastee li remarkable In
U clearness and conciseness. You can
not help but understand exactly what It
means and exactly what 70a will set In
any case where a Selx shoe falls to live
up to that guarantee in the fullest sense
of the word.
"The name SELZ stamped on the sole
of a shoe Is a guarantee of absolute sat
lefactlon. Remember, your dealer Is au
thorized to see that you set absolute
satisfaction from every pair of shoes
bearing the mark SELZ.
Did you ever see any Guarantee on any
article, at any price, that ever had any
thing; on the above statement from the
Men who like to keep abreast of fash
Ion yet abhor grotesque shapes find that
the Sets shoe meets their every require
ment The soles on which Selz shoes are
constructed are known as "soles of hon
or" and the entire shoe Is manufac
tured and sold to the dealer and from
the dealer to the consumer on a "soul
of honor" basis. Is It any wonder that
this shoe enjoys such widespread popu
larity throughout the country? It is
a particular favorite among Congress
men, especially with the younger ele
ment of the Lower House.
This fan's showing of Selz Shoes; at
Berberich's includes these fampua comfort-giving
.models known as the Wwi-
enphast .Models. They St the root, sup
port the" arch, and-are in accord with
the natural awing of the foot.
A Hosiery Department at
Each Berberich Store
The Hosiery Department of the two
Rrhrrich store: Is really a separata
and distinct store of Its own containing
the mammoth stock of all tnarr newesi
and best in a hosiery way, This de
partment caters to men. women, and
children, and Includes the foremost ad
vertised and guaranteed brands as well
as special weaves for Berberich's exclu
As in the shoe department, you will
find in these hosiery departments an
economical range of prlcea that will
prove a revelation to you.
Here can be obtained a wide range of
popular shades that will particularly de
light the hearts of those women desir
ing to match some evening gown.
The Pioneer Cushion
Dr. A. Reed's Cushion Sole Shoe is
the product of the Inventor of "com
fort" footwear. There have been many
imitations of this famous health foot
wear, but. as Is usual In cases of this
kind. Imitations have in no wise flat
tered the shoe which they Imitate Dr.
A. Reed's Cushion Sole Shoe.
In addition to the extremely comfort
able Interior designing and construction,
the Dr. A. Reed's Cushion Sole Shoe con
tains all those elements of style de
manded by well-dressed people, who have
no desire for the grotesque. It Is perhaps
superfluous to add that this shoe does
not come In any freak shapes.
. DEALERS' OWN
Berberich's Guarantee Every
Pair of Shoes Sold
berich's part, they find it no troable- to
hold their customers. The hardest thing
to do la to make people who have never
dealt at Berberich's realize that they
mean exactly what they say, and that
Berberich promise is as good as fulfilled
the moment It is mad.
It is in order to educate the 'Wash
ington public as to Just what the Ber
berich guarantee stands for that causes
them to use so much advertising spaca
to the Washington newspapers.
When the time-arrives that the entire
publlo knows exactly what Berberich's
have to offer In the way of guaranteed
footwear protection. -It will require a
chain of Berberich stores to cover every
section ot the city in order to meet the
Already plana are under way! looking
toward a wider distribution of Berber-
New Way of Breaking
In U. S. Army Shoes
How many articles have you purchased
only to be disappointed to an extent
where you would like to be able to re
turn the goods to the merchant and get
your money back? The old method and
a method that still flourishes to-day con
cludes a purchase after you have received
the goods and paid the price. This is
particularly true of articles that receive
wear and tear, like shoes.
Herein Is where the business transac
tion between the purchaser and Berberich
differs. The very fact that Berberich
marks a shoe at a certain price demon
strates that they on their part are sat
isfied when the purchaser pays whatever
the aforesaid price may be. But they
realize that the purchaser cannot tell
whether he or she is satisfied until the
shoes have seen service. Therefore, every
pair ot Berberich shoes is guaranteed to
give satisfactory service, and the pur
chaser bujs with the satisfied knowl
edge that he or she, as the case may
be. Is sure of every cent's worth of
value for which they pay.
With such a guarantee lived up to in
the strictest sense of the word, on Ber-
They have a new way In the army
to "break in" new shoes.
After the shoes have been fitted to
the soldier's feet, be is made to stand
In water up to the shoe tops, until the
leather is thoroughly soaked. Then he
is put on march, and marches around
until the shoes are thoroughly dried on
Forever after the new shoes are per
fectly comfortable, for they conform in
shape to every little peculiarity ot the
This new method of "breaklnr in'
shoes is only one result 6t the recent
investigation of the foot trouble of our
soldiers, which the specially appointed
board of army officers nas neen con
The curfew tolls the knell of parting
The swelling crowd winds slowly on Its
Where? To BERBERICH'S, the shoe
house that gives you value received for
your money and then some.
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Puster rbwn Shoes
For Girls and Boys .
Kiddies like the smart styles, line leathers,
and "comfy" feeling they give the feet
Parents appreciate their economical prices,
sensible shapes, and the fact that the satisfactory
service of every pair is guaranteed.
REGULAR HIGH CUT MODELS:
$1.50 $1.75 $2.00
y v a,
EXTRA HIGH CUT MODELS:
?1.75 $2.00 $2.50
Waihiagtoa' Largest and Most
Progreurre Shoe Howe
Main Store: 1116-22 Seventh St
Branch Store: 813 Penna. Aye.
Your Children's Feet Will Be What
Their Present Shoes Make Them
When they grow up they will either bless you for your thoughtful ness or find
it hard to forgive you for not seeing that their growing feet were properly shod.
Look at the shape of your children's feeLand then see that the shoes you get
fit them. The shoe should always be shaped to the foot. Never attempt to shape
the foot to the shoe. You will solve the problem with
For Growing Feet
Educator Shoes are built in the shape of the natural bare foot. They have ample room in the
front for all five toes. Thus they do not destroy the springiness of the step.
Don't think Educators are commonplace, clumsy, "good sense" shoes. They are good sense, but
they are good sense plus good looks. No ugly looseness, but scientific distribution of shoe space,
giving a sensible shape with a fine boot maker s look.
Easy to wear hard to wear out. Educators put up an astonishingly game fight against city pave
ments, and the kicks and cuffs healthy romping children are bound to give a shoe.
The Satisfactory Service of Every Pair Guaranteed
Price $150 $175 $200 $225 $2'50 and $300
Priced According to Size and Extra Qualify
Educator Shoes for Men and Women
Built along the, same foot-form lines as EDUCATORS for little folks. There
are no grotesque shapes, but every style that is conservatively correct.
Women. $2.50 $3 and $3.50 Men, $3.50 and $4
ROBERT BERBERICH'S SONS Wat>sa s Large and Hut Prefreidve Stee HtmtlttMAti 1868
We hear much of the high cost of living and
the good old prices of by-gone days.
Well 1 the American Girl Shoe maintains the
old-time prices of 30 years ago S2J0 and S3
and the quality is guaranteed as it could not be
guaranteed in the old days, while the styles
keep pace with fashion's latest mandates. Think
of such a shoe, coming in 60 different styles and
all the wanted leathers and fabrics, selling for
I2H and Bm
(Three Ultra-Stylbh Models $3.50)
Wajhiagton's Largest and Most Progressire Shoe House. Established 1868
Main Store: 1116-22 Seventh Street
Branch Store: 813 Penna. Ave.
16-22 Seventh St.
' Branch Store
813 Penna. Ave.
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