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title: 'The Day book. (Chicago, Ill.) 1911-1917, January 29, 1912, Image 19',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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THE DAY BOOK AND THE NEWSPAPERS v
Readers of The Day Book will find more reading-matter of real
interest 5n this 321-page daily than in any newspaper in Chicago.
It is the advertising that makes the newspapers big. And
much of what is printed as news isn't news at all anyhow not for
95 per cent of the people.
The columns of markets are for those who dabble in stocks,
bonds and grain a gambling department.
The race track news is for those who gamble in pool roomsor
. with handbooks. " 4
And the society slobber is for about one per cent of the people.
Of course, big headlines and much space is given to murders
and tragedies that's to arrest your attention and get you to buy
" the paper.
The strenuous efforts of newspaper publishers to get circula
tion, isn't to help readers so much as it is to help advertisers. '
YOU have a cash value to the advertiser, and hence to the
newspaper. The advertiser pays the newspaper to carry his ad
vertising to you and get you into hfe store with your money.
That's why newspapers try to buy you. They pay you in parlor
lamps, lace curtains, rocking chairs and other household fixings; and .
N then turn around and sell you to the advertisers.
That's why advertisers get special privileges. Newspapers
cater to them in order to get their money.
You notice that newspapers carrying loan shark advertising
v don't expose the devilish greed of loan sharks. i
And they don't print what the vice commission reports about
low wages in department stores and the relation of low wages to
the Social Evil? That's because department stores are big ad
vertisers. . i
The Day Book does not accept advertising in any form or at
any price. It's only source of revenue is the 6 cents a week it gets
from each subscriber.
Hence it owes nothing to anybody but its readers, and can
afford to publish the truth without fear or favor.
It prints all the news .that's worth printing. It gets a better
-" telegraphic news report than any afternoon newspaper, but boils
V- it down.
And it pants more magazine features in a week than you will
find in any monthly magazine in America.
You who are reading The Day Book and know what it is can
help your neighbors by telling them about it.
You can tell them about the big type that-is easy on the eyes
. --. -terf.3. . -r-j -.! V , J- -XJi