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Newspaper Page Text
VWHY AUTO NEWSIS GREAT
NEWS JUST NOW
While the auto show is on, Chi
cago newspapers are quite intec
esting to people who own autos
or have the price artd-can buy
The big news is automobile
news and the big advertising is
auto advertising. The papers are-
full of both.
Maybe there is some connec
tion betwen the two. ,
Those who have autos to sell
hire the- newspapers ito help sell
them. They buy t advertising
space in the papersyjand the pa
pers do their damiet: to interest
their readers u? autos, so they'll
go to the show and give the deal
ers a chance to get at them.
This merely iljustrates a point.
When the land show was on at
the Coliseum, the papers printed
news and editorials about "back
to the land" anything to inter
est their readers intthe land show.
It happens right1" along, and'
those who read newspapers intel
ligently can often find an inti
mate connection between adver
tising, news and editorials
It works the other way too
news that will help advertisers is
printed. News that might hurt
For example, the papers didn't
print what the Vice Commission
said about low wages in depart
ment stores and their relation to
the social ev"il.
And the papers that take adver
tising from loan sharks don't ex
pose loan sharks and their dirty
And tKey keep quiet about
dopey patent medicines and
quack doctors so. long as they
get the advertising.
Which bring up this question:
Is the modern newspaper publish
ed for the benefit of its readers",
or" to help its advertisers pluck
its readers ? "
WE THINK IT BUT
Why Don't We-Say it?
1 CHILD, YOU OUGHT
TO BE HOME. INSTEAD
IpFOH THE STREETS. J
,'W'l' MtSTtR I
The Cheeky Contrib.
Editor See here! I refused this
poem three months ago. Why do
you offer it to me again ?
Poet I thought your taste
must surely have improved by
this time. Kansas City Post.
Some folks sit down till their
pants are worn out and then
they dassn't stand up.