). 'v " MR GROCER: HERE'S A GOOD SIGN TO POST IN YOUR STORE (Buy Not Unless You Live Up To It.), t-- - f DLL OREAD CflE5E ' WE HAVET ANY. -THERE IS MO 3UGH THISQ. OUR. CHEL5E IS"VJHOLE MILK" CHEESE , 'CONTAINISG ALL THE' CfeEAtt THE COW-GAVE - AND MO MOfeE. then"there IS.'SKIW HILK CHEESE, C0NTA1NIMG NOCI5EAM AT ALL. This sign means honesty so that's, why The' Day Book pro poses it for use by the honest grocers of Chicago. There's nothing ' unhealthful about the average cheese labelled "full cream." but the label is a lie The cheese will taste just as well if the truth is told. V o o BAD MANNERS, 'BUT THEN The following is told with ref erence to ah eccentric character in Lincoln, Neb., known to his fellow townsmen as Bill Morton Bill once saved the 'lives of about a hundred excursionists on a train coming into Lincoln. He discovered a washout, resulting in the spreading of the rails and flagged the train in time to pre vent disaster. Some time thereafter a com mittee o'f prominent citizens called upon" him for the purpose of presenting to him, as a testi monial of esteem, a gold watch jthat had been purchased. by-popu lar subscription. . "Mr. Morton," said the head of the committee, "it is the desire of the good people of Lincoln that in recognition of your valor and merit you shall be presented with this watch, which, they trust, will ever remind you of their undying friendship." Bill evincednot the least emo tion. He ejected from his mouth a long stream of tobacco juice, took the watch from its hand some case, turned it over and over in his wrinkled hand, and finally, asked with delicious naive1 te: "WhereVthe chain ?" Lippin cott's Magazine.; -' - OP, t.&y.a ..M 4a.i- r i-nrn-irtfVi-ifi