OCR Interpretation


The day book. (Chicago, Ill.) 1911-1917, February 01, 1912, Image 11

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1912-02-01/ed-1/seq-11/

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C. W. Gr.ape-Nuts Post, of Battle Creek, Mich., is a big ad
vertiser. He spends hundreds of thousands of dollars with the
newspapers for the purpose of getting people to eat Grape-Nuts
and drink Postum-Cereal the latter a sort of patent medicine sub-,
stitute for coffee.
Naturally Post has a pull with most of the newspapers that
take his money.
Having worked up an intense hatred of labor unions, and
having access to the advertising columns of many newspapers,
whenever Post gets a good grouch he writes an editorial roasting
unions and has it published as an advertisement.
What it amounts to is this some newspapers let Post rent
the use of their columns that he may use the space to air his personal
opinions and bitterly attack the unions.
He is free to say what he pleases, and there is no way for the
unions to answer his attacks unless they match dollar for dollar
with Grape-Nuts and buy space in the newspapers.
So Post's statements, however reckless and unreliable they
may be, go uncontradicted and a great injustice is done to union,
labor.
There are newspapers that wont permit Post to publish edi
torials in his advertising space, but they are mighty few; and Chi
cago papers are not among them.
It is merely another illustration of the special privileges en-.
joyed by big newspaper advertisers. Also additional proof that;
Chicago newspapers are run for the benefit of advertisers and not,
for the benefit of readers.
This is further illustrated just now by the mass of automobile
news in the papers also the vast amount of auto advertising.
The papers are getting big money from auto manufacturers;
hence they devote much space in the news columns trying to in
terest their readers in automobiles.
Then there's the tick-tick telephone. For days the newspapers
jumped on the nickel-first 'phone; and there was good 'reason for.
most of the criticism.
But there was money in it for the newspapers. -
Didn't you notice that as soon as the public became ' inter
ested in the tick-tick, and sore at it, that the other telephone com
pany the automatic began advertising heavilv in all of the news
papers? ,--- " - . O
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