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title: 'The Day book. (Chicago, Ill.) 1911-1917, February 15, 1912, Image 24',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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NEWS ABOUT CHICAGO NEWSPAPERS
On Tuesday, Hearst's American printed an editorial boosting
typewriters, and roasting people who don't write their letters on
On the same day, Hearst's Examiner had a half page adver
tisement of the Remington typewriter.
Today's Examiner carries a big advertisement of the Under
wood typewriter. On another page is printed what looks like a
news story, with a New York telegraphic date, telling how the
Western Union Telegraph company had purchased 10,000 type
writers, and had selected the Underwood.
This is but another illustratipn of how Hearst uses both his
news and editorial columns to play the business game of the ad
vertisers. You can begin to understand why he will give people lace cur
tains, parlor lamps, rocking chairs and other "presents," in order
to hire them to subscribe for his papers.
The more subscribers he can get the more he can charge for
advertising. He buys subscribers with presents, and then sells the
trade of his subscribers to the advertisers.
Every issue is some sort of an appeal to his subscribers to go
spend their money with his advertisers.
You can now understand why most newspapers are run in thfc
interest of advertisers rather than in the interest of subscribers.
For the newspapers lose money on subscribers, and make their big
money off their advertisers.
If it wasn't for the big money the newspapers get out of the
big department stores, every newspaper in Chicago would print
what the Chicago Vice Commission reported concerning low- wages
paid the employes in the big stores.
And if the newspapers gave publicity to that report of the Vice
Commission, public sentiment would force the big stores to pay
living wages to employes.
Then people would not be so fond of that Field museum, for
they would understand that Marshal Field, like other so-called
"merchant princes," built up his vast fortune by paing employes
less than a living wage.
The Tribune's exposure of how loan shaiks rob the workers
illustrates the point. The Tribune doesn't accept loan shark adver
tising. So it can tell the truth about loan sharks.
On the other hand, The Chicago Daily News gets hundreds