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Newspaper Page Text
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FACTS ABOUT THE DAY BOOK
There has been some curiosity about The Day Book. An
adless newspaper naturally is a curiosity. And especially an adless
newspaper that Is as much magazine as newspaper.
The size is odd, too. Also the absence of sensational headlines.
Most people wonder how i t is going to pay. Many ask:.
i "What's your game?"
The game is the simplest thing in the world. It is simply to
find out whether the people of Chicago really want a free paper, run
for THEIR benefit.
The Day Book is the freest publication .in the world. The big
reason is that it does not accept any advertising at any price.
It gets no money from any source except the six cents a week it
gets from each subscriber.
No man, woman or child can pay The Day Book anything ex
cept the subscription price. That puts the millionaire on the same
footing with any man who can. pay six cents a week.
Owing" nothing to anybody except our readers, we can afford
to tell them the truth about anything and everything, about any
body and everybody.
The Day Book isn't big in white paper. That's because it has
Newspapers are big in pages because most of the spacejs. taken
up by advertisements.
They are big and unwieldy in size so as to get m those great
big page advertisements.
They print columns and columns of stuff that isn't news at all
for 95 per cent of the people like the markets, sassiety slobber,
and stuff of that kind. ,
As to real news, The Day Book gets the full leased wire report
of the United Press. The United Press is the largest, freest "and best
telegraphic news service in the world fot afternoon newspapers.
The News, Post and Journal get the Associated Press service,
which generally keeps on very friendly terms with Morgan, Rocke
feller and Wall street. The American gets a dinky little Hearst
But The Day Book boils the news down, and prints only what
95 per cent of the people are interested in.
Not having any advertising, The Day Book doesn't have to
print a lot of tommyrot with big headlines to fill in the space around
The Day; Book isn't for sale on the streets or news stands.
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