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The day book. (Chicago, Ill.) 1911-1917, February 19, 1912, Image 9

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1912-02-19/ed-1/seq-9/

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WHAT THE DAY BOOK IS AND ISN'T
New subscribers may want to know something about The Day
Book. Here it is:
The Day Book is a combination daily magazine and newspaper.
It is run solely for the entertainment of its subscribers. It wants to
give the people the kind of reading matter they want.
It gets the world's telegraphic news daily by the United Press,
the largest news gathering association inythe world for afternoon
K& newspapers. But it boils that news down so that busy readers can
know what is going on without waste of time.
It publishes more good magazine features and pictures in a
week than you will find in any issue of the "biggest monthly maga
zine in the country.
It isn't the organ of any political party, Republican, Demo
cratic, Socialist or any other.
It can tell the truth fearlessly about any party, politician or
individual.
The Day Book isn't bothering its head about how its readers
vote. That's THEIR business.
It accepts no advertising. That means it is FREE free to
tell its readers the truth.
It doesn't do much preaching at its readers. With every news
paper and magazine preaching at the people and telling them what
; to think and what to do, there's too much of that sort of thing now.
If we can help you to laugh and to get some pleasure out of a
life full of trouble, we're mighty glad of it.
' The size is small and convenient. That's because we run no
ads, and don't need big pages for big page ads. But you'll find 32
pages of good reading matter, printed in big magazine type that
will help save your eyes.
You'll get no markets, no sassiety news, no automobile notes,
no real estate column, no fire insurance department for we don't
want any ads from these interests and don't have to jolly them.
The Day Book has no source of revenue except what it gets
from subscribers. Hence the reader who wprks for a dollar a day
is as big in our eyes as the richest multi-millionaire in Chicago.
We don't give presents or premiums to hire people to subscribe
fa for The Day Book. That's "because we don't take advertising, and
don't buy readers so we can get big advertising rates.
In short, The Day Book wants to give its readers what they
want. With 32 pages of solid reading matter daily, you get 192
pages a week for six cents.
Besides that, you will get, from time to time, some truth that:

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