PICKLED MILLIONS FJROM
H. J. Heinz.
There is a sermon in a pickle.
Contemplate the name of
"Heinz." Names suggest mental
pictures. The intelligent reader
naturally associates the name of
"Heinz" with pickles 57' varie
ties of pickles, to be precise.
The mental' picture suggested
by "Heinz" is of abig, jolly Ger
man, who is an earnest trencher
man. The picture is wrong.
H. J. Heinz, the Pickle .King,
when m an animated mood,.bears
a startling resemblance of Foxy
Granda of the comic supplement.
Heinz became the Pickle King
because, when young, he. was able
to seVthe importance of 'little
things. He did not despise the
pickle. : His mothfc made "good
pickles, better pickles than any
body' 'else could make. The
peddled "bis mother's excellent
pickles in jars from door to door.
And so, of course, he became the
The other night Heinz made a
speech at a banquet. The secret
of success in business, he said,
was "doing common things un
Heinz; is a man of tremendous
energy. He has many .interests.
He is religious and takes an ac
tive part in Sunday school work.
f While he wrestles with Sunday
school problems, he does not fail
to keep an eye on the pickle market.-
Heinz is a bit of a philosopher,
as well as a business man.
"Business in America," he says,
"is just recovering from a big
drunk. American business men
are in the position of men who,
when they get drunk, go to jail
for disorderly conduct. Some go
to the hospital to recover from de
lirium tremens. And sqme mere
ly have a headache and a bad con
science next morning. ,
"At the beginning of the 20th
century we entered upon a period
of business excitement which
amounted to intoxication. Un
der the stimulus of money-getting,
we achieved great things.
Drunk with success, we reached
out for greater and greater re
wards. "Wej went too fast The inevit
able reaction set in. We have a
headache, but we are sane and
sober once more.
"The remedy is a better under
standing "between employers and
employes. It is," he says, "the
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